Latest news with #NonGMO
Zawya
a day ago
- Business
- Zawya
Cruncho becomes first Kuwait-based company to earn Gluten-Free Certification and Non-GMO Verification from NSF
Dubai, UAE – NSF, a leading global public health and safety organization, proudly announces that Cruncho, a pioneering snack food manufacturer based in Kuwait, is the first company in the country to achieve both NSF Gluten-Free Certification and Non-GMO Project Verification for its flagship Prolife product line. This verification and certification marks a significant milestone for food safety and consumer health in the Middle East, aligning with the region's growing demand for transparent, health-conscious food options. With an estimated 1% of the global population affected by celiac disease, and much more affected by gluten sensitivities, and over 70% of Middle Eastern consumers preferring non-GMO (genetically modified) products, Cruncho's achievement directly addresses evolving market expectations. These verifications and certifications exemplify our commitment to advancing human health through rigorous, science-based standards. Cruncho's leadership in pursuing third-party verification reflects a broader regional shift toward transparency and consumer trust. As the first Kuwait-based company to receive both NSF Gluten-Free certification and Non-GMO Project Verification, Cruncho is setting a new benchmark for food safety and quality in the region.' Jyoti Bhasin, Managing Director, NSF Cruncho's Prolife brand offers a diverse range of protein-infused snacks tailored to various dietary needs, including high-protein puffs, pea-based chips, collagen-infused puffs and vitamin-enriched options. With over 1,000 points of sale across Kuwait and the GCC, Cruncho is rapidly becoming a household name in clean-label snacking. Earning both Gluten-Free certification and Non-GMO Project verification marks a pivotal moment for Cruncho. Consumers today are more conscious than ever about what goes into their food, and this certification and verification reinforce our promise to deliver clean-label snacks they can trust. These milestones demonstrate our commitment to delivering snacks that are not only delicious but also responsibly sourced and transparently labeled. We're grateful to NSF for their support throughout the verification and certification process.' Mohammed Ali Khan, Quality Assurance Officer, Cruncho NSF Gluten-Free Certification aligns with the U.S. Food and Drug Administration's Gluten-Free Labeling Final Rule, requiring certified products to contain less than 20 parts per million (ppm) of gluten. This certification ensures that products meet strict safety standards for individuals with celiac disease or gluten sensitivity. Non-GMO Project Verification is the most prevalent and trusted third-party standard for GMO avoidance. The verification process includes a comprehensive review of ingredient sourcing, supply chain documentation and testing protocols. With these certifications, Cruncho can now proudly display both the NSF Certified Gluten-Free mark and the Non-GMO Project Verified butterfly seal on its Prolife products. These marks signal to consumers that the products meet the rigorous requirements of the standards.' Sandy Talamonti, Senior Manager of Food Product Claims, NSF These certifications also support compliance with other major labeling requirements, including Whole Foods Market's GMO Labeling Policy and the USDA's National Bioengineered Food Disclosure Standard. To date, NSF has verified more than 12,000 products globally as non-GMO. The Middle East food industry is undergoing a transformation, with increasing consumer awareness around food safety, ingredient sourcing and dietary needs. Third-party certifications and verifications like those from NSF are becoming essential tools for brands looking to build trust and differentiate themselves in a competitive market.
Associated Press
04-08-2025
- Business
- Associated Press
Rise in Demand for Transparent Labeling Boosts Sales
DUBLIN--(BUSINESS WIRE)--Aug 4, 2025-- The 'Non-GMO Food Market Overview 2025-2033" report has been added to offering. Non-GMO Food Market is expected to reach US$ 476.08 billion by 2033 from US$ 309 billion in 2024, with a CAGR of 4.92% from 2025 to 2033 Among the drivers propelling the market in North America are the growing demand for food items made with non-GMO seeds, the growing promotion of sustainable agricultural methods, and growing health consciousness. Today's customers' growing interest in health and wellbeing is a major driver propelling the non-GMO food market's expansion. Customers are considerably more inclined to choose natural and organic food items now that they are aware of the terrible concerns associated with genetically modified organisms (GMOs). Because non-GMO is linked to environmental friendliness, openness in food production, and internet information that may help consumers make better decisions when making purchases, it is therefore seen as safe and healthful. The market will continue to develop as a result of individuals looking for non-genetically modified organisms in production due to dietary concerns such allergies and dietary sensitivities. Additionally, in response to customer demand, food producers are offering a broad variety of non-GMO-certified items, ranging from processed foods to fresh fruit. The market is also anticipated to expand as a result of growing expenditures made by industry participants in their R&D divisions for the manufacturing of non-GMO goods. Because of its nutritional profiles and health advantages, vegan and vegetarian food consumption has also been more popular in recent years. As a result, market participants are introducing novel plant-based meals as substitutes for foods that cause sensitivity and intolerance. Furthermore, because plant-based meals have all necessary development nutrients and natural products, there is a growing demand for them in infant food. Danone SA introduced a new dairy and plant blend baby food product in July 2022. Non-GMO soy and additional plant components make up the plant blend. Key Factors Driving the Non-GMO Food Market Growth Growing Interest in Natural and Organic Products Demand for natural and organic products has surged due to consumers' growing desire for better lives; non-GMO foods are receiving special focus. Many customers value items devoid of synthetic chemicals, pesticides, and genetic changes, and they often link non-GMO foods with organic and clean-label alternatives. Those who value chemical-free, ecologically friendly food options may find this overlap between the non-GMO and organic industries appealing. More individuals are looking for items that fit with their ethical and health ideals as knowledge about food sources and processing techniques increases. Prominent food movements and wellness advocates that advocate for natural diets are also supporting this trend. The demand for these goods pushes manufacturers to spend money on organic farming and non-GMO certifications, increasing supply and propelling steady market expansion on a worldwide scale. Expanding Retail and Increasing Availability The number of supermarkets, specialty shops, and internet retailers carrying non-GMO items has increased dramatically in recent years. Retailers are adding a greater range of products to their shelves, from fresh fruit to processed and packaged items, in response to the rising customer demand for non-GMO choices. By providing easy purchasing and home delivery, e-commerce platforms expand accessibility even further and reach clients outside of conventional metropolitan areas. Even obscure non-GMO companies may reach a broader audience thanks to this development, which also boosts consumer choice and market penetration. Partnerships between manufacturers and retailers can simplify supply chains, guaranteeing the consistency and freshness of products. Non-GMO foods are growing more popular as distribution channels expand, which contributes to the continuous expansion of the industry. Consumer Preference for Openness in Food Non-GMO certification is a significant confidence signal since modern customers are demanding more information about food components, sourcing, and production techniques. Customers are looking for comfort about safety, ethics, and environmental effect, and they want clear information about whether products include genetically modified organisms. This desire encourages manufacturers and brands to use non-GMO certifications and statements on packaging, which increases their credibility and helps them stand out in crowded markets. Additionally, customers' preference for clean-label and minimally processed goods is in line with transparent labeling, which boosts consumer trust when making purchases. To meet the needs of this expanding market, businesses invest in traceability systems and strict adherence to regulations. In the end, the focus on openness boosts the non-GMO industry by fostering global customer loyalty and confidence. Challenges in the Non-GMO Food Market False Claims and Labels Because of false labeling and unsubstantiated claims, the non-GMO food sector confronts serious obstacles. Customers may become confused by ambiguous or inconsistent labeling, which makes it challenging for them to discern between items that are genuinely non-GMO and those that make evasive or misleading claims. This ambiguity erodes customer confidence and may harm the standing of respectable non-GMO companies. Market transparency may be further complicated if certain firms take advantage of the increased demand for non-GMO goods by using unsupported labeling to obtain a competitive edge. In order to enforce stringent labeling rules and carry out audits to guarantee authenticity, regulatory agencies and certification groups are essential. Nonetheless, deceptive assertions will continue to endanger consumer trust and market integrity in the absence of broad and consistent punishment. GMO Alternatives' Competition Genetically modified (GMO) food substitutes, which frequently provide increased crop yields, improved insect resistance, and increased tolerance to environmental challenges, pose a serious threat to non-GMO food producers. Because of these benefits, GMO crops are more affordable and desirable to large-scale farmers and agribusinesses, who can produce food in greater quantities and at cheaper rates. This competitive advantage makes it more difficult for non-GMO farmers to compete on price and supply consistency because they usually face greater production costs and poorer output. Furthermore, non-GMO solutions are further marginalized by GMO crops' established supply systems and broad acceptance in some areas. While negotiating this competitive environment, non-GMO growers must prioritize quality, sustainability, and customer preferences in order to be viable. Non-GMO Food Market Overview by Regions The market for non-GMO foods is expanding internationally, with North America and Europe leading the way because of stringent restrictions and increasing consumer awareness. While Latin America and Africa are developing markets with infrastructural and awareness issues, Asia-Pacific is expanding quickly due to growing health consciousness. Company Analysis: Overview, Key Persons, Recent Developments, SWOT Analysis, Revenue Analysis Key Attributes: Key Topics Covered: 1. Introduction 2. Research & Methodology 2.1 Data Source 2.1.1 Primary Sources 2.1.2 Secondary Sources 2.2 Research Approach 2.2.1 Top-Down Approach 2.2.2 Bottom-Up Approach 2.3 Forecast Projection Methodology 3. Executive Summary 4. Market Dynamics 4.1 Growth Drivers 4.2 Challenges 5. Non-GMO Food Market 5.1 Historical Market Trends 5.2 Market Forecast 6. Market Share Analysis 6.1 By Product Type 6.2 By Distribution Channel 6.3 By Countries 7. Product Type 7.1 Cereals and Grains 7.1.1 Market Analysis 7.1.2 Market Size & Forecast 7.2 Liquor 7.3 Meat and Poultry 7.4 Bakery Products 7.5 Edible Oils 7.6 Others 8. Distribution Channel 8.1 Supermarkets and Hypermarkets 8.1.1 Market Analysis 8.1.2 Market Size & Forecast 8.2 Food Service 8.3 Convenience Stores 8.4 Online Stores 8.5 Others 9. Countries 9.1 North America 9.1.1 United States 9.1.1.1 Market Analysis 9.1.1.2 Market Size & Forecast 9.1.2 Canada 9.2 Europe 9.2.1 France 9.2.2 Germany 9.2.3 Italy 9.2.4 Spain 9.2.5 United Kingdom 9.2.6 Belgium 9.2.7 Netherlands 9.2.8 Turkey 9.3 Asia Pacific 9.3.1 China 9.3.2 Japan 9.3.3 India 9.3.4 South Korea 9.3.5 Thailand 9.3.6 Malaysia 9.3.7 Indonesia 9.3.8 Australia 9.3.9 New Zealand 9.4 Latin America 9.4.1 Brazil 9.4.2 Mexico 9.4.3 Argentina 9.5 Middle East & Africa 9.5.1 Saudi Arabia 9.5.2 UAE 9.5.3 South Africa 10. Value Chain Analysis 11. Porter's Five Forces Analysis 11.1 Bargaining Power of Buyers 11.2 Bargaining Power of Suppliers 11.3 Degree of Competition 11.4 Threat of New Entrants 11.5 Threat of Substitutes 12. SWOT Analysis 12.1 Strength 12.2 Weakness 12.3 Opportunity 12.4 Threats 13. Pricing Benchmark Analysis 13.1 Amy's Kitchen, Inc. 13.2 Blue Diamond Growers 13.3 Organic Valley 13.4 The Hain Celestial Group, Inc. 13.5 Nestle S.A. 13.6 The Kellogg's Company 13.7 PepsiCo Inc. 13.8 Pernod Ricard 13.9 Clif Bar & Company 13.10 Danone SA 14. Key Players Analysis For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on CONTACT: Laura Wood, Senior Press Manager [email protected] E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: INDUSTRY KEYWORD: TECHNOLOGY FOOD TECH SOURCE: Research and Markets Copyright Business Wire 2025. PUB: 08/04/2025 01:21 PM/DISC: 08/04/2025 01:22 PM
Associated Press
22-07-2025
- Business
- Associated Press
Non-Ultraprocessed Foods Verification is Coming
Bellingham, WA, July 22, 2025 (GLOBE NEWSWIRE) -- The Non-GMO Project, a leader in food transparency and integrity, announces that 16 major food brands have joined its pilot program to develop the industry's first comprehensive Non-Ultraprocessed Foods (Non-UPF) Verification. More than 200 brands have expressed interest in the certification, signaling unprecedented industry momentum to address ultraprocessed foods. UPFs now comprise over half of calories consumed in Western countries. Awareness of the issue has caused some legislators and regulators to consider defining, labeling, or restricting ultraprocessed foods The pilot stems from the Non-GMO Project's Food Integrity Collective, launched in August 2024 to co-create alternatives to the industrial food system. During the Collective's gatherings, food system leaders identified a critical gap: the absence of any industry standard for food processing transparency, despite growing consumer demand and mounting health concerns. Megan Westgate, founder and CEO of the Non-GMO Project, said, 'In the past 20 years, we have established one of the most trusted third-party verification systems by focusing on a crucial question: how is our food produced? Our expertise in complex food systems, certification standards, and education puts us in a unique position to address the challenge of ultraprocessed foods.' Westgate draws a direct line between GMOs and UPFs: 'Both genetically modified organisms (GMOs) and UPFs are deeply disconnected from natural food sources. Consumers deserve the same level of transparency and choice about ultraprocessed ingredients that we have provided for genetically engineered ones.' Industry Coalition Spans Market Segments The 16- brand pilot cohort includes companies ranging from startups with annual revenues under $5 million to established brands generating more than $1 billion, demonstrating broad industry awareness of ultraprocessed foods and their impact on human and environmental health. Participating brands include Amy's Kitchen, Bear, Califia Farms, Caulipower, Heray Spice, Levelle Nutrition, Olyra, One Mighty Mill, Simple Mills, Spindrift, and YES Bar. 'Our pilot group covers nearly every aisle of the grocery store — from emerging, mission-driven companies to established household names, from meat and dairy to snacks. We want Non-UPF Verified products to be available to a wide array of shoppers, regardless of their brand preferences or dietary needs,' said Westgate. One of those aisles is the beverage aisle: A Non-UPF verification program can offer brands such as Spindrift, a pilot cohort member, a credible third-party validation for what the brand has long practiced—creating beverages that prioritize ingredient integrity and set it apart from competitors who rely on artificial sweeteners and flavor enhancers. 'We're excited to participate in the pilot launch of the Non-UPF verification program. This is an important step forward in helping beverage consumers identify the level of processing that occurs during manufacturing,' said Jon Silverman, Senior Vice President of Innovation & Business Development at Sprindrift. 'We pride ourselves on using single strength fruit and we're excited to highlight this difference.' Beverages represent a significant portion of Americans' daily caloric intake, contributing an average of 483 calories for men and 297 calories for women—accounting for 19% and 17% of total daily calories respectively, according to FSRG Dietary Data Briefs. These figures underscore broader concerns about the role of liquid calories in public health outcomes. Addressing Critical Health and Market Gaps Research increasingly links ultraprocessed foods to increased risks of chronic diseases, including obesity, heart disease, and cognitive decline. A 2024 study by the Non-GMO Project found that 85% of shoppers want to avoid ultraprocessed foods, yet struggle to identify them. The Non-UPF Verified program aims to provide a clear, trusted standard, similar to the Non-GMO Project's iconic Butterfly label. 'Verification programs can transform food systems,' Westgate said. 'When industry and consumers align around shared values, it creates powerful momentum for change. The Non-UPF Standard complements our non-GMO work by ensuring that sustainably grown ingredients remain as close to their natural state as possible, from farm to shopping cart..' The Non-GMO Project is consulting with global partners to ensure the Non-UPF Verified Standard meets both rigorous scientific criteria and practical industry implementation requirements. Industry Participation Food manufacturers and brands interested in joining the waitlist for program updates can register at For those attending Newtopia Now, August 20-22, 2025, in Denver, Colorado, the Non-GMO Project invites attendees to learn more at Booth #647. The Project will also host a special private event at The Corner Beet on Thursday, August 21, 2025, before the Newtopia show floor opens. Attendees will enjoy breakfast and a panel exploring the new Non-UPF Verified Standard. This is a ticketed event; please register here. If you haven't registered for Newtopia Now, use the discount code PARTNER25 to save 25%. ### About the Non-GMO Project The Non-GMO Project is a mission-driven nonprofit organization dedicated to creating a retail food system that promotes and restores health in humans, communities, and the broader collective of life on Earth. Through its Food Integrity Collective, Non-UPF Verified program, and Non-GMO Project Verified mark, the organization promotes transparency and health in food systems. Since 2007, the Non-GMO Project Verified seal has remained North America's most trusted third-party verification for GMO avoidance. Learn more at and *** Attachments Alex Tursi Non-GMO Project 802-777-6737 [email protected]
