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Emirates Woman
27-05-2025
- Entertainment
- Emirates Woman
A Jewel Box of 17: The finest Emirati & homegrown brands to adorn this Eid Al Adha
As Eid Al Adha approaches, the time-honored tradition of adorning oneself with exquisite jewellery takes center stage. This year, why not celebrate with pieces that tell a story—whether rooted in Emirati heritage or crafted by the UAE's thriving creative community? From the regal elegance of Sana Al Maktoum Fine Jewellery to the contemporary allure of Noora Shawqi and the bold designs of Toi Jewellery, homegrown talent is redefining luxury. Meanwhile, brands like Oria and Bymystique bring a global perspective with locally loved designs. Here are our favorite Emirati and homegrown jewellery brands to champion this Eid Al Adha Jewellery holds the magical ability to elevate any look—whether you're draped in an elegant abaya, dressed in contemporary tailoring, or transitioning from daytime family gatherings to evening soirées. A single statement piece, like a cuff bracelet or a layered necklace, can transform simplicity into sophistication, while delicate stacking rings or bold chandelier earrings effortlessly shift your ensemble from understated morning wear to glamorous night-time allure. The right jewellery doesn't just accessorize; it tells a story, enhances your personal style, and ensures you shine through every moment of Eid's celebrations. How to style your Eid jewellery look Less is more Let a solitaire diamond ring or sleek gold bangle shine by keeping other accessories minimal. Mix metals with intention Combine rose gold and silver tones for a modern, layered look. Balance statement pieces Pair an emerald neckpiece with delicate studs to avoid overwhelming your outfit. Timeless classics A pearl-adorned bracelet or chandelier earrings instantly elevates simple silhouettes. Play with textures Combine matte gold hoops with a high-polish diamond pendant for dimension. Consider necklines V-necks work beautifully with pendants, while high necklines call for dramatic earrings. Whether you're drawn to the timeless sophistication of Emirati-owned ateliers or the innovative spirit of Dubai-based designers, these homegrown brands offer something truly special. As you gather with loved ones, may your chosen pieces not only elevate your ensemble but also carry the essence of the UAE's flourishing jewellery scene. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied Feature Image: Supplied
Emirates Woman
11-05-2025
- Business
- Emirates Woman
The Harrods Hive returns to Dubai with a unique lens on luxury fashion
In a world where luxury is often measured by exclusivity and opulence, The Harrods Hive returns to Dubai with a more incisive question: What truly defines value in today's shifting landscape? Against the storied backdrop of Al Shindagha Museum, the third edition of this creative incubator brought together industry titans, disruptors, and thinkers and even students to dissect the forces reshaping the future of high-end fashion, beyond the glossy veneer. Sustainability was, unsurprisingly, a recurring theme but not in the way one might expect. Here, it wasn't merely a buzzword tossed around for brand credibility. Instead, the conversation pivoted to craftsmanship as a form of community preservation, how luxury houses can (and must) uplift artisans, ensuring their traditions thrive rather than being tokenized. The conversations underscored that true sustainability isn't just about being 'green'; it's about creating ecosystems where makers are integral, not incidental. The panel also featured Emirati trailblazers who are now defining what the country's homegrown fashion taste stands for, Alia Khafajy, Founder of OKTA, and Noora Shawqi, the visionary jeweler. The addition truly gave way for the hive's conversation to be relevant and rooted to UAE's fashion choices. Also giving insight into how these homegrown brands are in par with global luxury homes, it gave the audience a 360 degree vision into the country's fashion market and how it's evolving by the day. The Paradox of Gen Z Spending Another striking revelation? The spending power of Gen Z now leads the luxury market but with a caveat. As Pauline Coquet, Partner at Bain & Company, noted, this generation's purchasing habits are fueled less by personal wealth and more by access—whether through familial support or digital-first payment models. The implication? Luxury brands must navigate a delicate balance: catering to a demographic that demands authenticity, ethical production, and storytelling, yet isn't fully accountable for the financial weight of their consumption. What does this mean for long-term brand loyalty? The answer remains fluid. Miral Youssef, President of Kering MEA, offered a rare glimpse into how one of luxury's most influential conglomerates is recalibrating its approach. Beyond carbon neutrality pledges, she emphasized human-centric innovation and how heritage and modernity must coexist without compromise. It was a reminder that in an era of rapid digitization, the most enduring value lies in the hands of those who create. As Michael Ward, Harrods' Managing Director, aptly summarized, 'Luxury is no longer just about what you buy—it's about what you believe in.' And in a city like Dubai, where the future is perpetually being written, The Harrods Hive proved that the next chapter of luxury won't be dictated by price tags alone—but by purpose, people, and the kind of progress that doesn't just look good, but does good. The Harrods Hive Dubai 2025 wasn't just a symposium; it was a manifesto. One that challenged, provoked, and ultimately redefined what it means to be valuable in a world that's watching. – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram Images & Featured Image: Supplied
The National
07-05-2025
- Business
- The National
Why Harrods is betting on the Middle East as the next luxury powerhouse
Harrods, London's most famous department store, is more than just a place to shop. Since opening in Knightsbridge in 1849, it has carved out a reputation for offering the well-heeled everything they need, to become a global leader with a rich heritage and knowledge base that few can rival. It has long been on UAE shoppers' lists of most-wanted brands to open in the country. As the world evolves, so does Harrods, expanding beyond retail to position itself as a hub of expertise and a cradle for the next generation of talent in the luxury sector. In the Middle East, this vision takes shape through Harrods Hive, a recurring series of talks and discussions in Dubai and Riyadh. Framed as explorations of key facets of the luxury industry, these gatherings aim to cultivate a community of like-minded creatives, entrepreneurs and innovators in the region. On May 8, Harrods Hive takes over Al Shindagha Museum's visitor centre in Dubai for its third edition, reinforcing its role as a space for meaningful connection and dialogue. This year's theme, Value, will invite panellists to explore how luxury is defined not just through products, but through sustainability and the people shaping the industry. Among those taking the stage are jewellery designer Noora Shawqi; Miral Youssef, President of Kering Middle East and Africa; Rania Masri, chief brand and marketing officer at The National's parent company IMI; Pauline Coquet from Bain & Co; and Mohammed Aqra, chief strategy officer at the Arab Fashion Council. Also joining the discussion is Catherine Broome, client partner at Dubai's Pedersen & Partners, who brings more than 15 years of experience in the fashion, luxury and consumer sectors across Europe and the Middle East. Broome spoke to The National about why she sees the UAE playing a pivotal role in the global luxury landscape. 'I believe in this region as the future of luxury, and I will definitively say that,' she explains. 'Dubai and the wider GCC are shaping the future across all aspects of life. They're not based on historical values so much as shaping the future.' For Broome, the return of Harrods Hive signals more than just another industry event. 'Consistency and ongoing commitment to the region, that's the real game-changer,' she says. 'It's very easy to come and do one event, but to continue to come shows this is not something that's going away. This is not a fluctuation in the market, this is the future of the market,' she says. 'Having one of the most arguably prominent forces in luxury in the world dedicating their resources and focus to this region is a huge validation,' says Broome of Harrods. 'And I believe it's a signal to every single one of the brands that pays attention.' Echoing this sentiment is Emirati entrepreneur and founder of Okta Beauty, Alia Khafajy, another panellist at the upcoming Hive. 'It's very important for brands and institutions to create a presence that resonates with the region here.' For Khafajy, the return of the Hive represents a shift, a willingness by a storied institution like Harrods to fully engage with the Middle Eastern consumer. 'It's about finally being seen,' she explains. Too often, she notes, brands have viewed the region primarily through the narrow lens of spending power, without fully understanding its culture or values. 'For lack of a better phrase, it sometimes felt like [Arab consumers were seen as] economy-class passengers spending first-class money.' Events like Harrods Hive, she believes, are instrumental in reshaping that narrative. 'It's now about connecting with the client base and understanding how the regional mindset works, what conversations we're having, and what truly matters to us.' Sarah Myler, Harrods' international business development and communications director, said: 'Harrods is thrilled to bring the Hive back to Dubai for a third time.' Ms Myler says the UAE's passion and energy is what makes it so pivotal. Harrods is, she explains, delighted to collaborate with a city that 'cultivates innovation, celebrates craftsmanship, and curates a culture focused on shaping the future'. 'Regional brands and creators are driving change not just locally, but globally,' Myler adds. 'By amplifying distinct voices and sparking bold conversations, we can support emerging talent, strengthen communities and help shape a luxury industry that is more innovative, inclusive, sustainable and critically, more interesting.' Of course the big question is whether customers can look forward to Harrods opening a UAE outpost any time soon. Sadly, it seems we will have to wait a little longer. Myler says there are no plans to open a stand-alone space, but Harrods is considering a different approach. 'We see strong potential for deepening our presence in the region through meaningful partnerships,' she explains, to continue delivering luxury in a way that is 'locally relevant and globally resonant'.
Emirates 24/7
06-02-2025
- Entertainment
- Emirates 24/7
Mubadala Abu Dhabi Open highlights Emirati female talents
The Mubadala Abu Dhabi Open, currently taking place at the International Tennis Centre, Zayed Sports City, is once again highlighting female Emirati talent, with renowned jewellery designer Noora Shawqi creating a limited-edition, tennis-themed piece which will be awarded to the winners of both the singles and doubles competitions when the event concludes on Saturday. The third edition of the all-female WTA 500 event has been attracting a large number of spectators throughout the week, with some of the sport's biggest stars in action, including Ons Jabeur, a huge fan favourite in the MENA region, reigning champion Elena Rybakina and winner of the inaugural tournament in 2023, Belinda Bencic. To celebrate the latest instalment of the annual event, Shawqi has unveiled a unique piece in collaboration with the Mubadala Abu Dhabi Open, seamlessly blending the elegance of luxury jewellery with the spirit of tennis. The design symbolizes the fusion of sport and the UAE's vibrant culture. Shawqi, a certified Diamond Graduate from the Gemological Institution of America who has also received a certification in Diamond Grading & Digital Jewellery Design from the International Gemological Institute, shared her inspiration, saying: 'I wanted to create a design that combines the elegance of tennis with the raw beauty of the UAE. This piece embodies the power and grace of the sport while celebrating the UAE's culture and natural wonders.' The design features a tennis racket brooch which transforms into a pendant, crafted in polished gold with a handle resembling a palm tree branch. Not only is the creation luxurious and elegant to wear, it also carries deep meaning, symbolizing resilience and the deep roots of the UAE. Owners of the design will be carrying a piece of the nation's heritage and sporting tradition, and regardless of whether it's worn as a pendant or brooch, it serves as a timeless symbol of an individual's bond with the UAE. Follow Emirates 24|7 on Google News.
