Latest news with #NormanChen
Forbes
22-07-2025
- Entertainment
- Forbes
Exclusive: Sandra Oh And Sean Wang Leads TAAF's Latest PSA Campaign
The Asian American Foundation (TAAF)'s "Asian+American" Campaign The Asian American Foundation (TAAF), a nonprofit organization focused on serving Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities, has unveiled its 'Asian+American' campaign to encourage Asian Americans to celebrate the complexity and beauty of their dual identities. In partnership with global creative agency Wieden+Kennedy New York, TAAF launched a national PSA initiative, directed by Academy Award-nominated filmmaker Sean Wang and narrated by Emmy Award-winning actress Sandra Oh, to kick-start the campaign. Powerful portraits and images will be displayed across billboards, digital platforms, social media, and out-of-home locations. According to TAAF's 2025 STAATUS Index, the leading national study of Americans' perceptions of AANHPIs, just 20% of Asian Americans ages 16-24 and 23% overall felt fully accepted for their racial identity. There are these ideas of feeling 'too Asian' or 'not Asian enough,' and torn between choosing one identity, culture, language, and names over the other to fit in. TAAF hopes the campaign will spark a sense of pride in being both Asian and American, especially among the younger generations. 'For too long, Asian Americans have been made to feel like we must shrink, code-switch, or choose between identities just to be seen as American enough,' said Norman Chen, CEO of TAAF, in a press statement. 'At TAAF, we are focused on building a future where our community can thrive in safety, prosperity, and true belonging—free from discrimination, slander, and violence. Belonging begins with being seen and heard, and we hope this campaign sparks the kind of honest conversations that help us own, and celebrate, every part of who we are. Directed by Wang, the campaign's PSA, a 60-second short film called Beyond, Together, explores this pressure to choose between these two identities and 'offers an intimate look at Asian American individuals embracing their full selves without limits or compromises.' The Park Pictures director has touched on his Asian American identity in his Sundance darling feature, Dìdi. So, developing the short film was not a stretch for him. 'My own Asian American identity and sense of belonging are things I've attempted to define for myself through my work,' said Wang, who also participated in the inaugural Sundance Institute | TAAF Fellowship 2022 cohort. 'Through those experiences, I've connected with so many others who share the unique challenges of navigating multiple cultural identities.' Oh, who had shared her experiences of systematic racism in Hollywood, is honored to lend her voice yet again for TAAF's project. She had previously worked with them on the 2022 TAAF-supported PBS documentary, Rising Against Asian Hate: One Day In March. 'Lending my voice on a message so close to my heart—one that represents my community—has tremendous meaning for me,' said Oh. 'Working with TAAF to highlight the intersectionality of our identities and cultures has been a project made out of love by everyone who has touched it. I'm so honored to be part of giving this message to the AAPI community and with the world.' The Asian American Foundation (TAAF)'s "Asian+American" Campaign There has been an increased presence in AANHPI representation in all industries and on social media, with many reconnecting with their heritage, proudly speaking their languages, celebrating their foods and culture, and reclaiming their Asian names. Yet, they're often only celebrated nationally during May for Asian Pacific Islander Heritage Month. TAAF invites the public to celebrate their pride all year round by sharing their 'Asian+American' story and celebrating their declaration of being and belonging to both. Using the #AsianPlusAmerican (and tag @TAAForg), the campaign aims to amplify the diverse voices, experiences, and identities that shape the Asian American community and show the world what it truly means to be both. To learn more about TAAF's 'Asian+American' campaign, visit
Yahoo
01-06-2025
- Business
- Yahoo
Need to Improve Visibility of Asian Americans: Chen
The White House is planning wider sanctions on China's tech sector with new regulations targeting subsidiaries of Chinese companies. This came shortly after President Trump commented that Beijing violated a tariff agreement without giving any specifics. The escalating US-China tensions that the discourse of Asian American, Pacific Islander identity, safety, and economic opportunity has become all the more urgent. The Asian American Foundation CEO Norman Chen has more on the story. Sign in to access your portfolio
Bloomberg
30-05-2025
- Business
- Bloomberg
Need to Improve Visibility of Asian Americans: Chen
The White House is planning wider sanctions on China's tech sector with new regulations targeting subsidiaries of Chinese companies. This came shortly after President Trump commented that Beijing violated a tariff agreement without giving any specifics. The escalating US-China tensions that the discourse of Asian American, Pacific Islander identity, safety, and economic opportunity has become all the more urgent. The Asian American Foundation CEO Norman Chen has more on the story. (Source: Bloomberg)
Bloomberg
30-05-2025
- Business
- Bloomberg
Trump Says China "Violated" Trade Agreement
"Bloomberg Markets" follows the market moves across every global asset class and discusses the biggest issues for Wall Street. Today's guests; The Asian American Foundation CEO Norman Chen, Bloomberg's Kailey Leinz, Ed Ludlow, and Joe Deaux. (Source: Bloomberg)
Axios
07-05-2025
- Politics
- Axios
Report: Chinese Americans increasingly seen as "threat" in U.S.
More than one in four Americans believe Chinese Americans are a threat to U.S. society, a new survey finds. Why it matters: Five years after the pandemic-driven surge in anti-Asian hate crimes, Asian Americans — who constitute over 37% of San Francisco's population — are still battling harmful stereotypes and deep-seated misperceptions. By the numbers: 63% of Asian Americans reported feeling unsafe in at least one daily setting, per the nationwide STAATUS Index released May 1 at the start of AAPI Heritage Month. The same percentage said it was at least somewhat likely they would be victims of discrimination based on their race, ethnicity or religion in the next five years. By comparison, 33% of white Americans said the same. Asian Americans (40%) are far less likely than white Americans (71%) to completely agree that they belong in the U.S., and they are the least likely among all races surveyed to feel they belong in online spaces/social media and their neighborhoods. Between the lines: Anti-AAPI hate crimes in San Francisco jumped 567% from 2020 to 2021 as the coronavirus led to scapegoating and violent attacks, especially on older people. That fear hasn't abated, the survey shows, even as attention to the issue faded. Case in point: Lily Zhu, a 70-year-old Oakland resident, told Axios in Mandarin in February that while she's no longer scared to leave her house, most Asian older people in her circle stick to Chinese community spaces to avoid risk. Zoom in: This year's survey found that a record percentage (40%) of Americans believe Asian Americans are more loyal to their countries of origin than to the U.S., up from 37% last year. That's the highest since the STAATUS Index launched in 2021. Norman Chen, the Bay Area-based CEO of The Asian American Foundation and STAATUS report co-founder, called it "one of the most alarming results." About two-fifths of Americans support legislation prohibiting "foreign citizens" from certain countries, including China, from purchasing land. Stunning stat: Fewer than half (44%) of Americans strongly agree that Japanese American incarceration — the forcible detainment of 120,000 people with Japanese ancestry during World War II — was wrong. The big picture: The survey also found that most Americans continue to believe the harmful "model minority" myth of overachieving Asian Americans who are "good at math," according to Chen.
