Latest news with #Notified
Forbes
5 days ago
- Business
- Forbes
The Impact Of AI On PR: Adapting To Industry Changes
Dan Lotzof is the Chief Revenue Officer at Notified. Just a few years ago, PR professionals feared artificial intelligence (AI) would replace them. A lot can change in a few short years. The most effective communicators today are those who have learned to collaborate with it while recognizing that the human element remains a priority and nonnegotiable. As AI transforms communications, PR professionals are finding powerful new ways to enhance their work. AI has become an invaluable ally, helping communicators save time on routine tasks, tackle complex challenges more efficiently and deliver better results for their clients. What makes it particularly valuable is the sheer amount of data and content it can sift through in seconds, handling research, monitoring and analysis tasks that would otherwise take hours of manual work. The Reality Of The New Communications Landscape Today's PR pros must navigate an information ecosystem that's increasingly shaped by AI algorithms. The traditional approaches that once guaranteed media coverage and audience engagement now deliver diminishing returns. Social media algorithms have fundamentally altered content distribution, requiring PR pros to rethink promotional strategies. Platforms now prioritize authentic engagement and posts that spark genuine discussions over polished corporate messaging. This means that conversational, expert-driven content often outperforms traditional thought leadership pieces, demanding a more nuanced understanding of how algorithmic preferences shape audience reach. AI Overviews now dominate search results across most verticals, but only a fraction of traditional web results appear as sources. This creates 'zero-click' experiences where users get answers without visiting websites, fundamentally changing how brands achieve and maintain search visibility. In this new terrain, maintaining message integrity becomes exponentially more complex. As AI systems filter, prioritize and even generate content, PR strategies must account for both human and machine audiences. Success metrics have evolved accordingly, moving beyond simple impressions and coverage counts to more sophisticated measurements of algorithmic impact, engagement quality and data-led audience reach. The Two Phases Of AI In PR We currently exist in AI's first widespread phase: the efficiency revolution. Today's AI tools excel at automating routine tasks that once consumed valuable strategic thinking time. Things like content generation, media monitoring and share-of-voice analysis now operate at unprecedented speed and scale. Perhaps the most compelling advantage is the ability to rapidly generate multiple options for key program components like pitches, press releases or campaign approaches. In this way, AI allows PR folks to compare and contrast strategies quickly rather than laboring over a single version. This abundance of options enhances decision making while saving countless hours. The future holds the even more transformative second phase: predictive intelligence. AI systems will move beyond efficiency to foresight, enabling PR teams to anticipate stakeholder reactions and identify potential crises before they materialize. Communications will become personalized at scale, tailoring messages to individual needs while maintaining strategic cohesion, dramatically enhancing engagement without the historically prohibitive time investment. We're already seeing this start to break down the walls between PR and investor relations. AI tools are making it possible to craft messaging that speaks to media, customers and investors all at once—something that would have required separate teams and strategies just a few years ago. Critically, this next AI iteration still demands human guidance. AI alone can't and shouldn't drive communications strategy, and thinking otherwise is incredibly risky. A machine can suggest and implement, but human judgment remains the essential filter for decorum, ethical scrutiny and brand messaging direction. The Hybrid PR Professional Today's PR practitioners must master both traditional and AI-powered skills. Success demands technical capabilities, like value-driven prompt engineering for AI tools and an updated paid media strategy to cut through algorithms, while maintaining core strengths in relationship building and tactical thinking. This hybrid approach requires a clear understanding of AI capabilities and limitations, strategic application skills, understanding of distinctly human abilities like creativity and empathy, and ethical deployment standards. AI empowers PR professionals rather than replacing them. As machines handle routine tasks and generate options, the premium on insightful analysis, creative problem-solving and moral judgment grows exponentially. Without the human layer to guide it, AI can't do the full job of public relations. Preparing For The AI-Powered Future Organizations looking to thrive must build flexible technology stacks that can adapt to emerging capabilities while maximizing current efficiencies. The most successful PR programs treat AI integration as an ongoing evolution rather than a one-time transformation, establishing adaptable processes. This means regularly evaluating new AI tools and upskilling PR teams on the latest capabilities like prompt building and automated reporting. Success in the AI era requires a culture of continuous learning. The Human Element Persists Despite this technological revolution, the fundamental truth remains unchanged and nonnegotiable: Effective communication is inherently human. AI tools serve to amplify human strategy rather than replace it. The human layer of expertise, intuition and ethical judgment remains key. Thinking AI can do it all alone is a risk too big to take. The time has come to revamp communications strategies for an AI-led industry shift. Organizations that embrace today's AI capabilities while building tomorrow's hybrid skills will discover that AI isn't a threat to public relations but rather the new competitive edge. Don't believe me that AI won't replace humans? Go ahead and ask AI yourself because we did—and the answer was a resounding 'No.' Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Business Wire
17-07-2025
- Business
- Business Wire
Huron Announces Second Quarter 2025 Earnings Release and Webcast
CHICAGO--(BUSINESS WIRE)--Global professional services firm Huron (NASDAQ: HURN) will announce its financial results for the second quarter ended June 30, 2025, after the market closes on Thursday, July 31, 2025. C. Mark Hussey, chief executive officer and president, and John D. Kelly, chief financial officer, will host a conference call to discuss the company's financial results on Thursday, July 31, 2025, at 5:00 p.m. Eastern Time (4:00 p.m. Central Time). The conference call is being webcast by Notified and can be accessed on Huron's website at A replay will be available approximately two hours after the conclusion of the webcast and for 90 days thereafter. ABOUT HURON Huron is a global professional services firm that collaborates with clients to put possible into practice by creating sound strategies, optimizing operations, accelerating digital transformation, and empowering businesses and their people to own their future. By embracing diverse perspectives, encouraging new ideas and challenging the status quo, we create sustainable results for the organizations we serve. Learn more at
Yahoo
08-07-2025
- Business
- Yahoo
Vicor Corporation to Hold Second Quarter Earnings Conference Call and Webcast on July 22, 2025
ANDOVER, Mass., July 08, 2025 (GLOBE NEWSWIRE) -- Vicor Corporation (NASDAQ: VICR) announced today it will hold its second quarter 2025 earnings conference call and webcast on Tuesday, July 22, 2025 at 5:00 p.m. (Eastern). Prepared remarks regarding the company's financial and operational results for the three and six months ended June 30, 2025 will be followed by a question and answer period with Patrizio Vinciarelli, Chief Executive Officer, Jim Schmidt, Chief Financial Officer, and Phil Davies, Corporate Vice President, Global Sales and Marketing. Results for the second quarter will be released over GlobeNewswire at the close of the NASDAQ Market Session on July 22, 2025, and the press release and a summary of the company's financial statements will be available shortly thereafter on the Investor Relations page of Vicor's website. Vicor encourages investors and analysts who intend to ask questions via the conference call to register with Notified, the service provider hosting the conference call. Those registering on Notified's website will receive dial-in info and a unique PIN to join the call as well as an email confirmation with the details. Registration may be completed at any time prior to 5:00 p.m. on July 22, 2025. For those parties interested in listen-only mode, the conference call will be webcast via a link that will be posted on the Investor Relations page of Vicor's website prior to the conference call. Please access the website at least 15 minutes prior to the conference call to register and, if necessary, download and install any required software. For those who cannot participate in the live conference call, a webcast replay of the conference call will also be available on the Investor Relations page of Vicor's website. About Vicor Vicor Corporation designs, develops, manufactures, and markets modular power components and complete power systems based upon a portfolio of patented technologies. Headquartered in Andover, Massachusetts, Vicor sells its products to the power systems market, including enterprise and high performance computing, industrial equipment and automation, telecommunications and network infrastructure, vehicles and transportation, and aerospace and defense electronics. For further information contact:Vicor CorporationJames F. SchmidtChief Financial OfficerOffice: (978) 470-2900Email: invrel@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
04-07-2025
- Business
- Associated Press
Notified to Sponsor Third Annual ORY APAC-US Conference 2025 in Singapore
NEW YORK, July 04, 2025 (GLOBE NEWSWIRE) -- Notified, a globally trusted technology partner for public relations and investor relations professionals, today announced its sponsorship of the third annual ORY APAC-US Conference 2025, taking place July 8-9, 2025, at the Capella Singapore Hotel on Sentosa Island. The premier event, co-hosted by law firm, Ortoli Rosenstadt Ye Pte Ltd and NASDAQ, brings together financial market professionals, investors, and companies to foster growth opportunities in the APAC region and facilitate access to US capital markets. As a Platinum sponsor, Notified will demonstrate its comprehensive suite of integrated PR and IR solutions designed specifically to help APAC companies navigate cross-border communications and successfully engage with US investors and media. 'We're excited to partner with the ORY APAC-US Conference as it continues to build bridges between East and West,' said Melanie Morfill, Director of Notified, APAC. 'Our purpose-built IR and PR platforms each offer fully integrated solutions to help companies tell their stories effectively across markets, cultures, and regulatory environments. We look forward to connecting with innovative APAC companies and demonstrating how our technology can help them amplify their narratives as they access US capital markets.' The ORY APAC-US Conference 2025 will feature discussions on how AI is reshaping capital markets, insights into US capital markets and Asia's evolving business environment, and input from NASDAQ-listed companies on leveraging public status to unlock business opportunities across the region. Conference attendees are welcomed to visit Notified's booth to learn more about GlobeNewswire press release distribution reaching 158 countries in 35 languages, the newly launched IR Hub all-in-one platform for investor relations, and IRIS, the upcoming AI-powered assistant designed to help teams manage compliance demands and investor expectations. 'At Notified, we understand that effective communication is the foundation of successful business expansion,' added Morfill. 'Whether companies are preparing for IPOs, managing investor relations, or building media relationships in new markets, our integrated technology platform provides the tools and support needed to communicate with confidence and precision.' With more than 10,000 global customers ranging from growing businesses to internationally recognized brands, Notified's solutions are trusted by Fortune 100 companies and emerging market leaders alike. About Notified We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is an affiliate of Equiniti Group Limited (EQ). About ORY APAC-US Conference The ORY APAC-US Conference is a dynamic venue for financial market professionals, investors, and companies across the globe, dedicated to fostering growth in the APAC region and facilitating access to US capital markets. Co-hosted by law firm, Ortoli Rosenstadt Ye Pte Ltd and NASDAQ, the conference creates an environment where collaboration flourishes and meaningful business connections are forged. Media Contact: Khoo Chong Thye [email protected]
Business Upturn
02-07-2025
- Business
- Business Upturn
Notified Spotlights AI and Unified IR Communications at HKIRA IR Awards Conference 2025
HONG KONG, July 02, 2025 (GLOBE NEWSWIRE) — Notified, the leading provider of investor relations (IR) and public relations (PR) communication technology, proudly participated as Diamond sponsor at the Hong Kong Investor Relations Association (HKIRA) 11th IR Awards Conference and Presentation Luncheon, held last Friday (June 27) at the Conrad Hotel in Hong Kong. The event brought together industry leaders, listed companies, and IR professionals to celebrate best practices and innovation in investor relations. A Media Snippet accompanying this announcement is available in this link. A highlight of the event was a keynote speech delivered by Melanie Morfill, Director of Notified, APAC. Drawing on over 20 years of industry experience and insights from supporting global clients, Melanie addressed the shifting landscape of IR communications. She emphasized the urgent need for IR teams to break down silos, adapt to fragmented digital audiences, and leverage technology to cut through the noise. 'It's harder than ever to break through. Audiences are scattered across various digital platforms, attention spans are shrinking, and trust is eroding,' said Melanie. 'The most effective communicators are those who adapt quickly, unify IR and PR functions, and use data-driven insights to own their narrative. At Notified, we're committed to empowering teams to drive business leadership and outcomes through strategic, credible communications.' After recently announcing the launch of IR Hub, all-in-one platform for all IR communication requirements, Notified followed up with another announcement of upcoming IRIS last week at CIRI 2025. IRIS is the new AI-powered assistant that will be made available directly inside IR Hub and is built to help teams manage growing compliance demands, rising investor expectations, while giving time back to users for strategic work. The HKIRA 11th IR Awards Conference continues to set the benchmark for excellence in investor relations, recognizing outstanding achievements and fostering professional development across Hong Kong's listed companies. Notified's participation underscores its dedication to supporting the IR community with world-class technology, thought leadership, and a vision for the future of corporate storytelling. For more information about Notified's solutions and its role in advancing investor relations, please visit our website at About Notified We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is an affiliate of Equiniti Group Limited (EQ) For media inquiries, please contact Khoo Chong Thye [email protected] Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
