Latest news with #NourElNabawy
Campaign ME
6 days ago
- Entertainment
- Campaign ME
Lord and Queen's ‘proudly Egyptian', powerful rebrand rakes in 50 million views
Lord, a grooming brand with more than a century of heritage in Egypt, and its women's sub-brand Queen, have launched a bold omnichannel rebrand campaign, which aims to bridge generations and redefine what it means to be proudly local in a fast-moving, image-driven world. The campaign marked more than just a marketing refresh. It intended to signal a cultural shift, with a confident tone, bold visuals and Gen Z-driven casting. The brands went beyond nostalgia and aimed to reintroduce themselves with clarity and purpose to a generation that demanded relevance, identity and meaning. This campaign was on several channels across Egypt – while television delivered reach, social media channels delivered virality. The rebrand campaign rollout was coordinated, aiming to achieve street-level buzz and screen-level recall. At the centre of the Lord rebrand campaign lies a classic truth: behind every great man is a woman who empowers him, but with a sharp local twist – a slogan titled 'كل لورد وراه كوين ' – translated to 'Every Lord's got a Queen in his corner' – which audiences found catchy, locally grounded and emotionally loaded. The campaign, and the slogan, reframes gender roles through humour and pride, positioning the two brands not just as products but as co-anchors in a modern lifestyle built on mutual support and shared presence. Leading the campaign are Nour El Nabawy and Nourine Abouseada, two breakout stars who speak directly to Gen Z. El Nabawy brings the weight of a familiar legacy with the energy of a rising icon, while Abouseada adds charisma, relatability and presence through her music and performances. Together, they transform the campaign slogan into a lived-in, believable story; one that feels current, cultural and cool. Lord and Queen no longer appear are not positioned as products from the past, but instead as essentials in the present. View this post on Instagram A post shared by Queen by Lord (@queenbylord) The tone of the campaign is sharp and scroll-friendly, and unsurprisingly, its jingle quickly became one of Anghami's top-played tracks. The visuals are meant to be clean, humorous and inherently local, built for Instagram Reels and TikTok videos without losing their polish. Every detail was intentional, even the product names; Horus and Nebty for Lord, Thuya and Bastet for Queen, which revives Egypt's heritage targeted to young Egyptians who are seeking identity in their choices and are leaning back into their heritage while feeling proud and modern. View this post on Instagram A post shared by Lord Egypt (@lordegypt_) Ever since the 2023 boycott movement, Egyptian consumers have been actively seeking local alternatives to global brands. To address this, Lord did not simply show up. The brand had been preparing rebranding, expanded product lines and a new tone of voice. The success metrics prove that this was not just a successful rebrand; it was a reminder of what local brands can do when they stop apologising for who they are and start owning it. The campaign did not only move the brands product, but also shifted culture, revived pride in being local, and brought money back into the local economy. The campaign garnered more than 50 million views, turning its slogan into a punchline, a daily comment, and a viral social media caption. The campaign's theme song lived on in Reels, remixes, and real-life conversations. Lord and Queen set out to claim their place through a 'proudly Egyptian', powerful, relevant and cultural moment and through 'كل لورد وراه كوين ,' they did not just that.
CairoScene
23-05-2025
- Entertainment
- CairoScene
Nour El Nabawy Teases Launch of New Egyptian Label Sol&Nel
The brand's debut collection, 'Bigger Than Life', is set for Spring/Summer 2025. May 23, 2025 Egyptian actor Nour El Nabawy has teased the upcoming launch of Sol&Nel, a new streetwear label quietly emerging from Cairo's expanding fashion scene. The brand's debut collection, 'Bigger Than Life', is set for Spring/Summer 2025 and signals a design language steeped in duality: structure and softness, clarity and ease. According to early press notes, Sol&Nel draws its name from contrasting archetypes - Sol, derived from the Latin for sun, symbolising motion and ambition; and Nel, the quieter counterpoint, evoking stillness, simplicity, and intention. Pieces include cream-toned linen sets embroidered in tonal thread, wide-leg trousers with architectural stitching, and boxy cotton shirts detailed with precise contrast lines. A palette of neutrals and sun-washed accents reinforces the brand's commitment to restraint over spectacle. 'It's streetwear with soul,' the creative team notes - more pared-back tailoring than graphic-led hype.
See - Sada Elbalad
28-03-2025
- Entertainment
- See - Sada Elbalad
"El Hareefa: Al Remontada" Gets Streaming Date
Yara Sameh Rising Egyptian actor Nour El Nabawy's film "El Hareefa: Al Remontada" will make its streaming debut on Yango Play on Friday, March 28. The pic is the follow-up to the film "El Hareefa". In February, the film received the sequel treatment following its massive performance at the domestic box office that reached EGP 75 million. The follow-up features original cast members Nour El Nabawy, Ahmed Ghozzi, Kozbra, Abdulrahman Mohamed, Salim El Turk, Khaled El Zahaby, and more. Asmaa Galal, Asser Yassin, and English football legend Michael Owen are set to guest star in the pic. The original film follows Majed, who is forced to leave his high-end life and move from a private school to a public school. Over time, he gains the respect of his classmates with his football skills. "El Hareefa: Al Remontada" follows El Hareefa's decision to achieve their dream together after winning the championship in the first part. The sequel is scripted by Eiad Saleh, directed by Karim Saad, and produced by Tarek El Ganainy. "El Hareefa: Al Remontada" hit cinemas on December 4 and achieved remarkable success, grossing EGP127 million and surpassing 'Kira & El Gin', which earned approximately EGP120 million during the 2022 Eid al-Adha movie marathon. This milestone places 'El Hareefa 2: El Remontada" as the third highest-grossing film in Egyptian cinema history, pushing 'Kira & El Gin' down to fourth place. It is still showing in cinemas despite the public's interest in the Ramadan 2025 drama marathon. read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News Egypt confirms denial of airspace access to US B-52 bombers News Ayat Khaddoura's Final Video Captures Bombardment of Beit Lahia News Australia Fines Telegram $600,000 Over Terrorism, Child Abuse Content Lifestyle Pistachio and Raspberry Cheesecake Domes Recipe Videos & Features Bouchra Dahlab Crowned Miss Arab World 2025 .. Reem Ganzoury Wins Miss Arab Africa Title (VIDEO) News Ireland Replaces Former Israeli Embassy with Palestinian Museum News Israeli PM Diagnosed with Stage 3 Prostate Cancer Arts & Culture Nicole Kidman and Keith Urban's $4.7M LA Home Burglarized Lifestyle Maguy Farah Reveals 2025 Expectations for Pisces News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies
CairoScene
25-03-2025
- Entertainment
- CairoScene
‘El Hareefa 2' & ‘6 Ayam' to Premiere on Yango Play
Starting March 28th, 'El Hareefa 2' and '6 Ayam' will be available for streaming on Yango Play. Mar 25, 2025 Eid is about to get even more exciting as Yango Play prepares to release two highly anticipated films, fresh off their cinematic run: 'El Hareefa 2' and '6 Ayam' on March 28th. The fast-paced sports drama 'El Hareefa 2', starring Nour El Nabawy, Ahmed Ghozzi, and Kozbara, and produced by Tarek El Ganainy, follows the clique as they navigate university life while chasing their football dreams. Meanwhile, '6 Ayam' offers a timeless romance, starring Ahmed Malek and Aya Samaha. Directed by Karim Shaaban, the film explores a friendship on the cusp of love, unfolding across different moments in time.
Egypt Today
28-02-2025
- Entertainment
- Egypt Today
Nour El Nabawy Joins Ali F. Mostafa's ‘City of Life 2'
Rising Egyptian star Nour El Nabawy, known for his role in the blockbuster "El Hareefa' is set to headline Ali F. Mostafa's highly anticipated 'City Of Life _Continuum', the follow-up to the director's 2009 hit 'City Of Life', which achieved the highest box office ranking in the UAE that year and became the top-grossing Emirati film of the 2010s.
