7 days ago
- Business
- Business Standard
The Trusted Baby Wipes Brand Millions Use -- Novel Tissues
VMPL
Bangalore (Karnataka) [India], August 6: In a market dominated by global labels and celebrity-endorsed products, one Indian company has quietly emerged as the hidden powerhouse behind baby hygiene: Novel Tissues Pvt. Ltd.
Founded in 2016, Novel has built its reputation not through marketing noise, but through consistent product performance -- creating dermatologist-tested baby wipes trusted by Indian parents, pediatricians, and hospitals alike. With ISO and GMP-certified manufacturing units in Mysuru and Manesar, Novel now operates one of the largest and most efficient hygiene manufacturing ecosystems in India.
From Goat Milk to 99% Pure Water -- A Full Range for Every Baby's Skin
Novel is the pioneer behind India's first Goat Milk Baby Wipes, but their innovation doesn't stop there. With a deep commitment to skin safety and affordability, the brand offers a complete range designed to meet different skincare needs:
* Aloe Vera with Chamomile Baby Wipes
Infused with soothing botanicals for daily use. Gentle, hydrating, and mom-approved.
* Goat Milk Baby Wipes
India's first! Deeply nourishing and uniquely formulated for delicate skin.
* 99% Pure Water Wipes
Fragrance-free and ultra-pure -- ideal for newborns and babies with extra-sensitive skin.
All Novel wipes are:
* Paraben-free
* Alcohol-free
* pH-balanced
* Dermatologically tested
* Suitable for all skin types
Made in India. Loved by Parents Nationwide.
Novel's fully in-house production model ensures total control over every step -- from raw material sourcing to final sealing. This results in products that are hygienic, reliable, and consistent in quality.
"Each wipe is more than just a product -- it's a promise of safety and trust,"
-- A.B. Doddamani, Director, Novel Tissues Pvt. Ltd.
Built on foundations of research, innovation, and affordability, Novel has become a household essential not only in metro cities but also in Tier 2 and Tier 3 towns across India.
The Baby Wipes Trusted by Millions
Novel's wipes are sold under its own brand and also power OEM/private label partnerships with leading baby brands and marketplaces.
Why Parents Are Making the Switch:
* 4.5+ star ratings on Amazon, Flipkart, and Meesho
* Gold & Premium Seller on major platforms
* Customer Satisfaction Awards (2015, 2018, 2021, 2023)
* Over 2 million packs sold every month
* 1.2+ million repeat online buyers
Yet, many don't realize: the wipes they already love might be made by Novel.
Think You Haven't Tried Novel Yet? Think Again.
If you're searching for:
* The best baby wipes in India
* Wipes with aloe vera, goat milk, or 99% pure water
* Affordable, Made in India hygiene products for your baby
...then you're already searching for Novel Tissues.
* Shop Now:
* Explore Our Baby Care Range: View Products
* Follow Us on Instagram: @novel_tissue
Media Contact:
Novel Tissues Pvt. Ltd.
* Email: partner@
* Phone: 9845398453
