Latest news with #Novi
Yahoo
3 days ago
- Business
- Yahoo
$270M project has Novi community concerned around heavy traffic
The Brief The Novi community is concerned that heavy traffic in the area will get worse with the $270M project. Officials say it will actually improve traffic flow. The Showplace owner and project developer told FOX 2 there had been an extensive 8-year process. NOVI, Mich. (FOX 2) - Massive developments are coming to Novi, adding new homes and a lot more attractions, but some who live there are worried it could bring too much attention. Big picture view Novi has a lot of busy parts to it with several shopping areas, including 12 Oaks Mall and many restaurants. So on Wednesday, a Metro Detroit developer announced plans for a massive new addition to the area, including new homes, a hotel and a lot more nightlife. But some residents worry about more traffic. What they're saying The Suburban Collection Showplace is another big draw to this busy corridor, running alongside the freeway, but the developer who owns it says they have plans for an even bigger project. They say it will actually improve traffic flow. But many neighbors have questions, some saying it already gets chaotic during rush hour traffic. That's the situation now around Grand River and Beck Road, along with other parts of Novi, but with a brand-new $270 million development targeted for space across from the Suburban Collection Showplace some fear the congestion might worsen. Dig deeper The owner of the Showplace convention center is launching a large redevelopment proposal called 'Novi City West' with the goal of reimagining Grand River. Planners say it will include a new Cambria convention hotel, lots of new homes, and an entertainment district offering dining nightlife and new green space, all designed to be integrated with the Showplace. Novi Mayor Justin Fischer says the proposed development is in an area recently rezoned from an industrial format. FOX 2 asked about the concerns about more traffic. "Every time we look at a development, obviously the infrastructure - not just traffic, but water, sewer, police and fire-are always big concerns, and we take them very seriously," he said. "Grand River is actually owned by the County. Obviously, there's some state resources. We need to work with all of our partners to ensure that traffic and other infrastructure concerns are met when this project goes forward." The Showplace owner and project developer told FOX 2 there had been an extensive 8-year process of public hearings and planning that the City of Novi went through to develop the City West ordinance and that community concerns were addressed in that process. A statement reads in part: "From a public safety standpoint, this will be a major improvement by way of a controlled connection all the way from Beck Road through to Grand River for all the new developments on the South side of Grand River." What's next The biggest aspect of traffic improvement in this project will be connecting the Collector Road on the north side of Grand River all the way through to Beck Road, which will allow Showplace traffic and the new development traffic to access Beck Road with immediate departure onto East and West I-96 without ever entering onto Grand River or impacting the intersection of Grand River and Beck Road.
CBS News
3 days ago
- Business
- CBS News
Twelve Oaks Mall to get three new retailers in former Sears location
Three retailers have announced plans to fill the space formerly occupied by Sears at Twelve Oaks Mall in Novi, Michigan. The mall owners said DICK's House of Sport, Primark and Round 1 will move into the site during 2026. "These new additions will bring unique experiences and entertainment options to the Novi community and will expand the shopping center's diverse mix of retail, entertainment, and dining," the press release statement said. DICK's House of Sport will feature athletic products along with in-store activities such as simulators and a batting cage for customers to try out items. Primark is a fashion retailer at value prices, featuring latest trends, essentials and housewares. This will be Primark's second location in Michigan, with the Novi store moving into the upper level of the mall. Round 1 is a family activity center with bowling arcade games, karaoke and food offerings. Sears left Twelve Oaks Mall in 2019 as part of a wave of its retail closures across the country.
Martechvibe
4 days ago
- Business
- Martechvibe
Novi Joins NielsenIQ to Power Sustainable CPG Data Insights
With NIQ's data powering Novi's AI-driven recommendations, brands can quickly see which retailer programs they qualify for or what minor changes are needed to meet requirements. Staff Writer less than a minute ago Novi has announced its growing collaboration with NielsenIQ (NIQ). NIQ's Label Insight data will be integrated into Novi's platform, enriching Novi's existing ingredient-level and product attribute data sets. This integration enhances Novi's ingredient-level and product attribute data, helping brands better identify and participate in marketing programs like Amazon Climate Pledge Friendly, Conscious Beauty at Ulta, Clean at Sephora, and Target Zero. Novi supports these programs as a vetting and verification partner, which has shown clear financial benefits for brands. With NIQ's data powering Novi's AI-driven recommendations, brands can quickly see which retailer programs they qualify for or what minor changes are needed to meet requirements. By comparing brand-supplied substantiation data against retailers' and certification bodies' policy and standard requirements, Novi ensures that health and sustainability claims meet the highest thresholds for credibility and consumer trust. Brands using Novi's platform won't need to manually enter data already stored in NIQ, such as product and packaging details, ingredient lists, labels, and marketing claims. Instead, brands can let NIQ collect this information, helping to prequalify products for programs and certifications, which saves time and reduces the back-and-forth during the certification process. ALSO READ: NIQ Partners with The Trade Desk Additionally, brands will gain access to valuable sales benchmarking, allowing them to connect their investments in sustainable product development to measurable revenue outcomes across multiple retailers. 'At Novi, it's become increasingly clear that goods focused on the health of people and the planet have become an obvious benefit to brands and retailers. And while many brands want to dedicate resources to these programs, the process can be overwhelming and time-consuming,' said Kimberly Shenk, Co-Founder and CEO of Novi. 'This collaboration with NielsenIQ makes it easier than ever for brands to connect the dots between their efforts and real business impact, giving them the clarity and confidence they need to invest in sustainability and see the results.' Jason Lipsitz, Global Vice President of Sales, NIQ Product Insights, said, 'At NielsenIQ, we believe that access to high-quality, trusted data is essential for accelerating innovation in today's CPG landscape.' 'By adding Novi to the NIQ Partner Network, we're creating a single source of truth that's a more intelligent, efficient, and credible ecosystem for CPG data. This collaboration not only simplifies claims verification for brands—it empowers them to unlock new growth by aligning with the values that matter most to today's consumers.' ALSO READ: UAE Consumers Are Buying More Brands Than They Did Pre-Covid: Report The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. 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It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. 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Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Wire
22-05-2025
- Business
- Business Wire
Novi Joins NielsenIQ Partner Network to Launch Groundbreaking Data Integration for Clean & Sustainable CPG Brands
SAN FRANCISCO--(BUSINESS WIRE)-- Novi, the leading technology platform empowering retailers and brands to market trustworthy products for healthier people and the planet, announces its growing collaboration with NielsenIQ (NIQ), the world's leading consumer intelligence company. NIQ's Label Insight data will now be integrated into Novi's platform, enriching Novi's existing ingredient-level and product attribute data sets. The integration will enable brands to more effectively identify and participate in revenue-generating marketing programs across their sales channels, such as Amazon Climate Pledge Friendly, Conscious Beauty at Ulta, Clean at Sephora, and Target Zero. Novi currently serves as the vetting and verification partner for leading sustainability programs, all of which have demonstrated clear financial benefits for participating brands. With NIQ's data powering Novi's AI-driven recommendations, brands will be able to quickly discover which retailer programs they already qualify for—or are just a few formulation or packaging changes away from meeting requirements—and receive prompts to apply. By comparing brand-supplied substantiation data against retailers' and certification bodies' policy and standard requirements, Novi ensures that health and sustainability claims meet the highest thresholds for credibility and consumer trust. Eliminating Manual Data Entry & Unlocking Sales Insights Brands on Novi's platform will no longer need to manually input data that is housed in NIQ, such as product and packaging attributes, ingredient lists, label information, and marketing claims. Instead, brands will have the option to allow NIQ to aggregate key information, prequalifying products for program and certification eligibility, eliminating time-consuming data entry, and reducing the back-and-forth required for certification. Additionally, brands will gain access to valuable sales benchmarking, allowing them to connect their investments in sustainable product development to measurable revenue outcomes across multiple retailers. Enhancing AI-Powered Certification & Claims Verification A key benefit of this collaboration is the expansion of Novi's AI-driven marketing recommendation tools. These tools will: Assess ingredient data from brands on Novi's platform, including product claims, ingredients and attributes Identify third-party certifications and programs that brands already qualify for Recommend certifications and conscious commerce programs that brands should apply for Explain why brands don't meet a certification or retailer standard, and educate brands needed adjustments "At Novi, it's become increasingly clear that goods focused on the health of people and the planet have become an obvious benefit to brands and retailers. And while many brands want to dedicate resources to these programs, the process can be overwhelming and time-consuming,' said Kimberly Shenk, co-founder and CEO of Novi. 'This collaboration with NielsenIQ makes it easier than ever for brands to connect the dots between their efforts and real business impact, giving them the clarity and confidence they need to invest in sustainability and see the results." 'At NielsenIQ, we believe that access to high-quality, trusted data is essential for accelerating innovation in today's CPG landscape,' said Jason Lipsitz, Global Vice President of Sales, NIQ Product Insights. 'By adding Novi to the NIQ Partner Network, we're creating a single source of truth that's a more intelligent, efficient, and credible ecosystem for CPG data. This collaboration not only simplifies claims verification for brands—it empowers them to unlock new growth by aligning with the values that matter most to today's consumers.' By leveraging AI and data-driven insights, Novi and the NIQ Partner Network are setting a new industry standard—helping brands maximize the value of their sustainability efforts while simplifying the path to compliance and market success. About Novi Novi helps CPG brands build trust, earn loyalty, and drive sales by independently verifying data on raw ingredients, product attributes, business practices, certifications, and other marketing claims. We partner with leading retailers, including Target, Sephora, Amazon, and Macy's, to create merchandising strategies that feature brands with elevated standards for human health and sustainability. These programs attract a growing demographic of conscious consumers to stores and online sites, and drive retailer brand preference. Novi serves an expanding list of categories including Personal Care, Beauty, Household Essentials, Packaged Food & Beverage, Baby, Pet Care, and Vitamins & Supplements. Novi is headquartered in the SF Bay Area with offices in NYC, and presences in LA, Nashville, and Toronto. We're backed by leading venture capital firms Greylock Partners, Defy Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; and the board members and founders of Clorox, P&G, The Honest Company, OpenTable, and Eventbrite. About NielsenIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. © 2025 Nielsen Consumer LLC. All Rights Reserved.
Associated Press
22-05-2025
- Business
- Associated Press
Novi Joins NielsenIQ Partner Network to Launch Groundbreaking Data Integration for Clean & Sustainable CPG Brands
SAN FRANCISCO--(BUSINESS WIRE)--May 22, 2025-- Novi, the leading technology platform empowering retailers and brands to market trustworthy products for healthier people and the planet, announces its growing collaboration with NielsenIQ (NIQ), the world's leading consumer intelligence company. NIQ's Label Insight data will now be integrated into Novi's platform, enriching Novi's existing ingredient-level and product attribute data sets. The integration will enable brands to more effectively identify and participate in revenue-generating marketing programs across their sales channels, such as Amazon Climate Pledge Friendly, Conscious Beauty at Ulta, Clean at Sephora, and Target Zero. Novi currently serves as the vetting and verification partner for leading sustainability programs, all of which have demonstrated clear financial benefits for participating brands. With NIQ's data powering Novi's AI-driven recommendations, brands will be able to quickly discover which retailer programs they already qualify for—or are just a few formulation or packaging changes away from meeting requirements—and receive prompts to apply. By comparing brand-supplied substantiation data against retailers' and certification bodies' policy and standard requirements, Novi ensures that health and sustainability claims meet the highest thresholds for credibility and consumer trust. Eliminating Manual Data Entry & Unlocking Sales Insights Brands on Novi's platform will no longer need to manually input data that is housed in NIQ, such as product and packaging attributes, ingredient lists, label information, and marketing claims. Instead, brands will have the option to allow NIQ to aggregate key information, prequalifying products for program and certification eligibility, eliminating time-consuming data entry, and reducing the back-and-forth required for certification. Additionally, brands will gain access to valuable sales benchmarking, allowing them to connect their investments in sustainable product development to measurable revenue outcomes across multiple retailers. Enhancing AI-Powered Certification & Claims Verification A key benefit of this collaboration is the expansion of Novi's AI-driven marketing recommendation tools. These tools will: 'At Novi, it's become increasingly clear that goods focused on the health of people and the planet have become an obvious benefit to brands and retailers. And while many brands want to dedicate resources to these programs, the process can be overwhelming and time-consuming,' said Kimberly Shenk, co-founder and CEO of Novi. 'This collaboration with NielsenIQ makes it easier than ever for brands to connect the dots between their efforts and real business impact, giving them the clarity and confidence they need to invest in sustainability and see the results.' 'At NielsenIQ, we believe that access to high-quality, trusted data is essential for accelerating innovation in today's CPG landscape,' said Jason Lipsitz, Global Vice President of Sales, NIQ Product Insights. 'By adding Novi to the NIQ Partner Network, we're creating a single source of truth that's a more intelligent, efficient, and credible ecosystem for CPG data. This collaboration not only simplifies claims verification for brands—it empowers them to unlock new growth by aligning with the values that matter most to today's consumers.' By leveraging AI and data-driven insights, Novi and the NIQ Partner Network are setting a new industry standard—helping brands maximize the value of their sustainability efforts while simplifying the path to compliance and market success. About Novi Novi helps CPG brands build trust, earn loyalty, and drive sales by independently verifying data on raw ingredients, product attributes, business practices, certifications, and other marketing claims. We partner with leading retailers, including Target, Sephora, Amazon, and Macy's, to create merchandising strategies that feature brands with elevated standards for human health and sustainability. These programs attract a growing demographic of conscious consumers to stores and online sites, and drive retailer brand preference. Novi serves an expanding list of categories including Personal Care, Beauty, Household Essentials, Packaged Food & Beverage, Baby, Pet Care, and Vitamins & Supplements. Novi is headquartered in the SF Bay Area with offices in NYC, and presences in LA, Nashville, and Toronto. We're backed by leading venture capital firms Greylock Partners, Defy Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; and the board members and founders of Clorox, P&G, The Honest Company, OpenTable, and Eventbrite. About NielsenIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit Disclaimer: All product and company names are trademarks™ or registered® trademarks of their respective holders. © 2025 Nielsen Consumer LLC. All Rights Reserved. View source version on Sydney Holmes,[email protected] KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY DATA ANALYTICS SOFTWARE ARTIFICIAL INTELLIGENCE SOURCE: Novi Copyright Business Wire 2025. PUB: 05/22/2025 08:16 AM/DISC: 05/22/2025 08:16 AM
