Latest news with #Novotel
Travel Daily News
27-05-2025
- Business
- Travel Daily News
Novotel celebrates one year of ocean sustainable partnership with WWF
Novotel launches sustainable seafood principles with WWF and announces new plant-forward ambition ahead of World Ocean Day. PARIS – Ahead of World Ocean Day (8 June), Novotel marks the first anniversary of its transformative three-year partnership with the World Wide Fund for Nature (WWF), reaffirming its commitment to protecting the wellbeing and longevity of the ocean with the launch of two new food policies: Novotel's Sustainable Seafood Principles in partnership with WWF France and the launch of a pioneering global Plant Forward food ambition across 600 hotels. 'At Novotel, we are taking decisive action to protect our oceans, and the partnership with WWF is a driving force of this commitment,' said Jean-Yves Minet, Novotel Global Brand President. 'Through their guidance and expertise, we can drive change at scale across our 600 hotels and more widely across the industry and communities we reach. At Novotel, we're committed to making it easier to make choices that have a positive impact on the longevity of the planet, on marine life, and on future generations. From responsible sourcing to a Plant-Forward approach, our ocean impact strategy is designed to drive real change. Together, we can lead the way toward a healthier, more sustainable future – one positive choice at a time.' Delicious, healthier, more sustainble food The new Sustainable Seafood Principles were created in partnership with WWF and led by the fisheries experts at WWF France. The new guidelines, launched globally across Novotel's 600 hotels, include banning of 350 species of endangered seafood species, and promoting responsible fishing by 2027, serving only MSC-certified wild-caught species or responsibly sourced local fish, and use ASC- or organic-certified farmed seafood for salmon and shrimp, fostering supplier collaboration where needed. WWF France has created Sustainable Seafood Training, a comprehensive global training programme for Novotel chefs, food and procurement teams, and is working alongside Novotel and Accor to improve traceability. Furthermore, Novotel has pioneered a Plant-Forward1 ambition, targeting all its 600 hotels to have a minimum of 25% plant-based menus by 2026. Today 39% of hotels dedicate at least 25% of their menus to plant-forward options. Novotel is committed to offering market leading, tasty, sustainable, and Plant-Forward philosophy at scale, guided by a leading culinary institute. Education and awareness for the next generation Novotel welcomes more than two million family stays a year and this summer families at Novotel will experience two new edutainment games designed by WWF France and Novotel to inspire and empower children to be ambassadors for the ocean. 'Guardians of the Mediterranean' is an interactive card and digital game inspired by the WWF Blue Panda boat, created to educate families about ocean conservation in a fun, engaging way. 'Sea Turtle' is a lively digital quiz that helps children learn about the threats faced during turtle migration, including ghost gear, plastic and pollution. 'Inspiring and educating the next generation is key to protecting our ocean,' added Jean-Yves. 'By engaging young minds through play, we plant the seeds of awareness, empathy, and action for a healthier, more sustainable marine future. As a leading family-friendly hotel brand, Novotel is perfectly placed to champion this vital mission.' A year of progress: Strengthening Novotels's commitmnent to the oceans Since its launch in June 2024, Novotel has made significant strides to deliver upon its ocean preservation and sustainable impact plan: Reduce impact Novotel's commitment to reducing its impact aligns with Accor's industry-leading mission towards positive hospitality, including: Phasing out single-use plastics across Novotel hotel operations Installing large-format and refillable dispensers in hotels Minimizing food waste through innovative solutions and guest engagement Launched microplastic filter pilots in two Novotel hotels2 in France to reduce impact from hotel laundry Deliucious, healthier and more sustainable food choices In addition to the new Plant-Forward ambition and Sustainable Seafood Principles, Novotel has implemented significant actions: A globally managed Fishery Improvement Project (FIP) was launched in Q1 2025 in collaboration with WWF, including support of the Indian Squid FIP in Kerala, India Launched a partnership with Seafood Souq to ensure all seafood suppliers and products are onboarded to SFS Trace and meet required traceability standards, including an 18-hotel pilot in the Middle East3. A Seafood Taskforce procurement project has been launched in Europe in collaboration with WWF France, working directly with five suppliers to improve traceability as part of the brand's commitment to support WWF's ambition for sector-wide change throughout the supply chain. Enhance education and ocean awareness Novotel is committed to raising awareness of the importance of the ocean to modern life, inspiring hotel teams, guests and communities to positively contribute to a more balanced life with the ocean. New global Ocean Awareness Training for all Novotel teams in all 600 hotels, enhancing their knowledge and inspiring their action and commitment. The training has been developed in partnership with AXA Climate. New WWF Sustainable Seafood Training: for all chef, F&B and procurement teams, including the impact of overfishing, sustainable seafood sourcing and best-in-class sustainability practices in restaurants. Edutainment in-hotel events, programming and games to inspire positive action amongst the Novotel community. Contribute to reasearvh and innovation Novotel is supporting essential WWF France conservation projects around the world, investing to support ocean impact, research and action through critical projects. 1. The protection of Posidonia in the Mediterranean Where: Europe Europe Why: Per hectare, the Posidonia meadow sequesters five to seven times more carbon than the tropical forest Status: Action plans underway in 9 coastal cities; 8 mooring fields in project; and 73 buoy conversions completed in 2024 and 41 planned in 2025. 2. The identification and removal of 'ghost gear' Where: Mediterranean Sea Why: Lost, abandoned and otherwise discarded fishing gear are a major threat to marine life Status: Over 1,000 hectares prospected in Bonifacio; several4 nets identified; pilot retrieval with underwater robots scheduled for 2025–2026; new prospection missions in Calanques and Ajaccio planned. 3. Supporting the WWF France's Blue Panda boat Where: Europe – France, Greece, Türkiye, Italy and Croatia Why: The Blue Panda sails across the Mediterranean conducting missions to develop science-based solutions and recommendations to protect Mediterranean marine life, to raise public awareness, and leading lobbying missions with countries and communities. Status: 2024 campaign completed across France, Greece, Turkey, Italy and Croatia; educational visits reached 550+ children in France; Cap Cétacés anti-collision system tested; ghost gear prospection and Marine Protection Areas studies conducted; Blue Panda to be in Nice 8–14 June for UNOC with stakeholder events. 4. Tracking and tracing marine turtles Where: Global, with a specific focus on Asia-Pacific Why: Six of seven species of marine turtles remained threatened by harvesting, illegal trade, being caught by commercial fisheries and the loss of nesting beaches. Mapping nesting beaches, migratory corridors and foraging grounds for critical turtle populations. Status: 'Blue Corridors' initiative launched October 2024; over 12,600 turtles tracked globally; data gathering and connectivity analysis ongoing in 2025; update to be published by WWF at UNOC 2025. 5. Protecting the sea turtles of the Western Atlantic Where: Guiana Shield Why: Mobilising civic society and fighting illegal, unreported and unregulated fishing will help protect leatherback turtles breeding on coastal areas of the Guianas, and green and olive ridley turtles from Brazil to Venezuela. Status: Youth ambassador programme launched; regional delegation to attend UNOC in June 2025; field projects including eco-guide training, citizen science, and advocacy actions ongoing through 2025-2026. Ludovic Frère Escoffier, Ocean Program Manager, WWF France, said: 'Protecting the ocean also means protecting our common future. Faced with the growing threats of overfishing, pollution and loss of biodiversity, economic players have a key role to play. We welcome Novotel's commitment to integrating the preservation of marine ecosystems into its strategy. By collaborating with influential companies in the tourism sector, together we are accelerating the transition to more sustainable, responsible practices that are compatible with ocean resilience.' 'The ocean is our planet's greatest source of balance – the 'lungs of the world',' added Jean-Yves Minet. 'It regulates climate, supports livelihoods, and protects ecosystems. But that balance is at risk. To secure a sustainable future, we must rebalance our relationship with the oceans, reducing our impact and ensuring marine health. Our wellbeing is deeply tied to the health of the ocean. Protecting the ocean isn't just about the environment, it's about supporting human health and longevity too.' What's next for Novotel? Positive steps to impact ocean longevity Looking ahead, Novotel remains committed to amplifying its impact by: Collaborating with industry leaders at UN Ocean Conference in Nice to drive meaningful change WWF Sustainable Seafood Training – launching summer 2025 Ocean Awareness Training in partnership with AXA Climate – launching summer 2025 Expanding sustainable seafood practices across all hotels Embedding a new Plant-Forward menu strategy in all hotels Introducing new guest engagement programs focused on ocean preservation Continuing to support critical WWF France ocean preservation projects around the world 6. Plant-based dishes at Novotel hotels Azzurra Kitchen @ Novotel Monte Carlo: Beetroot and Chickpea Hummus with Tahini, Fresh Herbs, spring vegetables and purslane shoots. MOKU @ Novotel Cairns Oasis Resort: Green Paw Paw Salad with green paw paw & carrot, avocado, soft herbs, edamame, nam jim dressing, cassava crackers & charred lime Novotel Melbourne Airport – Boccata Restaurant & Bar: Rigatoni with Confit Tomatoes, Stracciatella and Pangrattato Bokan @ Novotel London Canary Wharf: Black Lime Tofu, Dashi Broth with an Onion and Spinach Marmalade – part of the vegan tasting experience and vegan bottomless brunch Flying Elephant @ Novotel Dubai Al Barsha: Zameen Ke Kebab, honey glazed beet, spicy mascarpone, Masala plum coilee Ici&là @ Novotel Strasbourg Centre Halles: Quinoa Lover Burger with quinoa-chili galette, Alsacian cheddar, pesto rosso, aubergine, courgette and green salad
Hospitality Net
26-05-2025
- Entertainment
- Hospitality Net
Novotel and Paris Saint-Germain Unveil Blaise Matuidi's Legendary Room in Miami
Novotel, in collaboration with Paris Saint-Germain (PSG), is delighted to unveil the Legendary Room celebrating Blaise Matuidi at Novotel Miami Brickell. As part of the global Novotel Legendary Rooms initiative, this immersive and bespoke hotel room brings to life the legacy of one of PSG's most iconic players, offering guests a unique blend of storytelling, design, and hospitality. A Tribute to a Football Legend The Legendary Room at Novotel Miami Brickell pays homage to Blaise Matuidi, renowned for his contributions to PSG and the wider football world. During his time at Paris Saint-Germain, Blaise Matuidi established himself as one of the team's most important midfielders, collecting multiple titles and leaving a lasting legacy. With strong ties to Miami, through both his professional career and personal endeavors, this new room offers a window into Matuidi's remarkable journey, bridging cultures and continents through sport. Blaise Matuidi is more than a football icon – he is a source of inspiration whose journey resonates with fans around the world. With this Legendary Room, we are inviting guests to experience something truly special: a celebration of legacy, design, and emotion that connects them not just to the destination, but to the spirit of the game itself. This is more than a stay - it's a moment. Sinem Kaya, General Manager of Novotel Miami Brickell Nadia Benmokhtar, Diversification and Merchandising Director of Paris Saint-Germain, adds: With this collaboration, we aim to offer our fans a unique and memorable experience by allowing them to relive the key moments in the history of Paris Saint-Germain through its greatest legends. It is an honor to celebrate Blaise Matuidi and his legacy, through a project that transcends borders and embodies the spirit and greatness of Paris Saint-Germain . A Unique Hospitality Experience Guests of the Legendary Room can expect a personalised journey that blends the thrill of football with Novotel's signature hospitality. Highlights include: Exclusive memorabilia and decor reflecting Blaise Matuidi's career. Digital content sharing behind-the-scenes stories and personal insights from Blaise Matuidi. Locally inspired touches that celebrate Miami Novotel's thoughtful amenities, offering the perfect balance of comfort and connection. Digital Content Exclusively for Guests Guests of the Legendary Room unlock exclusive digital content upon check-in. This includes behind-the-scenes insights into Blaise Matuidi, featuring interviews, career highlights, and iconic PSG moments. The digital content includes Miami recommendations inspired by the legend's favourite spots, while younger fans can enjoy interactive content connecting them to Matuidi. Blending innovation and storytelling, this digital experience enhances the Legendary Room, creating lasting memories for every guest. It is an honor to see my career celebrated in this room. Miami and Paris have always held a special place in my heart, and this Legendary Room is a beautiful way to share my story with football fans. I hope visitors will feel the passion and connection that defined my time at the Club. Blaise Matuidi, PSG Legend About Blaise Matuidi Blaise Matuidi joined Paris Saint-Germain in 2011 and quickly became a key player in the Red & Blue collective. The former number 14 played 295 matches, scored 33 goals, and provided 28 assists for the Parisian club between 2011 and 2018. A French international and 2018 World Cup champion (84 caps, 9 goals), he marked his time at PSG by winning five Ligue 1 titles, three French Cups, four League Cups, and five Trophées des Champions. His performances also earned him a spot in the Ligue 1 Team of the Year in 2013 and 2016. Discover the Legendary Room in Miami The Legendary Room at Novotel Miami Brickell is now open for booking only on Accor's booking platform and loyalty program allows fans to connect with their passion for football in a unique and personal way. This initiative is part of ALL's commitment to providing ever more extraordinary experiences designed to create emotions and unforgettable moments. To learn more or reserve your stay, click here. Novotel Legendary Rooms The Legendary Room at Novotel Miami Brickell follows on from successful launches at Novotel London Bridge (United Kingdom), Novotel Valencia Lavant (Spain), Novotel Abidjan Macory (Ivory Coast), Novotel Riyadh Sahafa (Saudi Arabia), Novotel Shanghai Hongqiao (China) and Novotel Jakarta Cikini (Indonesia). Football legend Blaise Matuidi - the star of the Miami suite - was present for the unveiling, blending football history and modern hospitality to travellers seeking balance and inspiration. To learn more about the Legendary Rooms, click here . Follow Novotel on Instagram and Facebook to discover the next Legendary Room and join the journey. About Accor, a world-leading hospitality group Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit or follow us on X, Facebook, LinkedIn, Instagram and TikTok. View source
New Indian Express
24-05-2025
- Entertainment
- New Indian Express
Mango Medley: A celebrations of all things aam and summer
During the event, Chef Shiv Parvesh, executive chef at Novotel Hyderabad Convention Centre, shared some insights into the philosophy behind this unique experience, saying, 'For another month, the entire menu is centred around mango. You can enjoy everything from mango cappuccinos and shakes to mango risotto, biryani, and even mango sushi. The best part is that all the mangoes are plucked directly from the mango trees on our property,' he underscored. The goal was to take everyone back to the basics. Chef Shiv reminisced, 'We all have our favourite trees from childhood — the ones we watered and cared for. As chefs, we see every ingredient as part of an emotional connection. For us, the mango tree represents a shared memory, and we want to bring that emotion to the table, presenting it through food.' The 'Mango Medley' event didn't just stop at the hands-on pickle making. The evening featured a high tea with a mango-themed menu that tantalised the senses. And that isn't all! After the event, we were given a thoughtful takeaway gift — a mango-themed hamper filled with freshly made mango pickle, mango marmalade, and other fruity delights. For now, the 'Mango Medley' will remain a standout experience — one that celebrates the simplicity and beauty of the mango, and the joy of sharing special moments.
Trade Arabia
22-05-2025
- Business
- Trade Arabia
Novotel celebrates its ocean commitment with two new programmes
Ahead of World Ocean Day (June 8), Novotel marks the first anniversary of its transformative three-year partnership with the World Wide Fund for Nature (WWF), reaffirming its commitment to protecting the wellbeing and longevity of the ocean with the launch of two new food policies. They include: Novotel's Sustainable Seafood Principles in partnership with WWF France and the launch of a pioneering global Plant-Forward food ambition across 600 hotels. "At Novotel, we are taking decisive action to protect our oceans, and the partnership with WWF is a driving force of this commitment,' said Jean-Yves Minet, Novotel Global Brand President. 'Through their guidance and expertise, we can drive change at scale across our 600 hotels and more widely across the industry and communities we reach. At Novotel, we're committed to making it easier to make choices that have a positive impact on the longevity of the planet, on marine life, and on future generations. From responsible sourcing to a Plant-Forward approach, our ocean impact strategy is designed to drive real change. Together, we can lead the way toward a healthier, more sustainable future - one positive choice at a time." DELICIOUS, HEALTHIER, MORE SUSTAINABLE FOOD The new Sustainable Seafood Principles were created in partnership with WWF and led by the fisheries experts at WWF France. The new guidelines, launched globally across Novotel's 600 hotels, include banning of 350 species of endangered seafood species, and promoting responsible fishing by 2027, serving only MSC-certified wild-caught species or responsibly sourced local fish, and use ASC- or organic-certified farmed seafood for salmon and shrimp, fostering supplier collaboration where needed. WWF France has created Sustainable Seafood Training, a comprehensive global training programme for Novotel chefs, food and procurement teams, and is working alongside Novotel and Accor to improve traceability. Furthermore, Novotel has pioneered a Plant-Forward1 ambition, targeting all its 600 hotels to have a minimum of 25% plant-based menus by 2026. Today 39% of hotels dedicate at least 25% of their menus to plant-forward options. Novotel is committed to offering market leading, tasty, sustainable, and Plant-Forward philosophy at scale, guided by a leading culinary institute. EDUCATION & AWARENESS FOR THE NEXT GENERATION Novotel welcomes more than two million family stays a year and this summer families at Novotel will experience two new edutainment games designed by WWF France and Novotel to inspire and empower children to be ambassadors for the ocean. 'Guardians of the Mediterranean' is an interactive card and digital game inspired by the WWF Blue Panda boat, created to educate families about ocean conservation in a fun, engaging way. 'Sea Turtle' is a lively digital quiz that helps children learn about the threats faced during turtle migration, including ghost gear, plastic and pollution.
Cision Canada
21-05-2025
- Business
- Cision Canada
NOVOTEL CELEBRATES ONE YEAR OF OCEAN COMMITMENT AND SUSTAINABLE PARTNERSHIP WITH WWF
"At Novotel, we are taking decisive action to protect our oceans, and the partnership with WWF is a driving force of this commitment," said Jean-Yves Minet, Novotel Global Brand President. " Through their guidance and expertise, we can drive change at scale across our 600 hotels and more widely across the industry and communities we reach. At Novotel, we're committed to making it easier to make choices that have a positive impact on the longevity of the planet, on marine life, and on future generations. From responsible sourcing to a Plant-Forward approach, our ocean impact strategy is designed to drive real change. Together, we can lead the way toward a healthier, more sustainable future - one positive choice at a time." DELICIOUS, HEALTHIER, MORE SUSTAINABLE FOOD The new Sustainable Seafood Principles were created in partnership with WWF and led by the fisheries experts at WWF France. The new guidelines, launched globally across Novotel's 600 hotels, include banning of 350 species of endangered seafood species, and promoting responsible fishing by 2027, serving only MSC-certified wild-caught species or responsibly sourced local fish, and use ASC- or organic-certified farmed seafood for salmon and shrimp, fostering supplier collaboration where needed. WWF France has created Sustainable Seafood Training, a comprehensive global training programme for Novotel chefs, food and procurement teams, and is working alongside Novotel and Accor to improve traceability. Furthermore, Novotel has pioneered a Plant-Forward1 ambition, targeting all its 600 hotels to have a minimum of 25% plant-based menus by 2026. Today 39% of hotels dedicate at least 25% of their menus to plant-forward options. Novotel is committed to offering market leading, tasty, sustainable, and Plant-Forward philosophy at scale, guided by a leading culinary institute. EDUCATION & AWARENESS FOR THE NEXT GENERATION Novotel welcomes more than two million family stays a year and this summer families at Novotel will experience two new edutainment games designed by WWF France and Novotel to inspire and empower children to be ambassadors for the ocean. "Guardians of the Mediterranean" is an interactive card and digital game inspired by the WWF Blue Panda boat, created to educate families about ocean conservation in a fun, engaging way. "Sea Turtle" is a lively digital quiz that helps children learn about the threats faced during turtle migration, including ghost gear, plastic and pollution. "Inspiring and educating the next generation is key to protecting our ocean," added Jean-Yves."By engaging young minds through play, we plant the seeds of awareness, empathy, and action for a healthier, more sustainable marine future. As a leading family-friendly hotel brand, Novotel is perfectly placed to champion this vital mission." A YEAR OF PROGRESS: STRENGTHENING NOVOTEL'S COMMITMENT TO THE OCEANS Since its launch in June 2024, Novotel has made significant strides to deliver upon its ocean preservation and sustainable impact plan: 1/ REDUCE IMPACT Novotel's commitment to reducing its impact aligns with Accor's industry-leading mission towards positive hospitality, including: Phasing out single-use plastics across Novotel hotel operations Installing large-format and refillable dispensers in hotels Minimizing food waste through innovative solutions and guest engagement Launched microplastic filter pilots in two Novotel hotels 2 in France to reduce impact from hotel laundry 2/ DELICIOUS, HEALTHIER & MORE SUSTAINABLE FOOD CHOICES In addition to the new Plant-Forward ambition and Sustainable Seafood Principles, Novotel has implemented significant actions: A globally managed Fishery Improvement Project (FIP) was launched in Q1 2025 in collaboration with WWF, including support of the Indian Squid FIP in Kerala, India Launched a partnership with Seafood Souq to ensure all seafood suppliers and products are onboarded to SFS Trace and meet required traceability standards, including an 18-hotel pilot in the Middle East 3. A Seafood Taskforce procurement project has been launched in Europe in collaboration with WWF France, working directly with five suppliers to improve traceability as part of the brand's commitment to support WWF's ambition for sector-wide change throughout the supply chain. 3/ ENHANCE EDUCATION & OCEAN AWARENESS Novotel is committed to raising awareness of the importance of the ocean to modern life, inspiring hotel teams, guests and communities to positively contribute to a more balanced life with the ocean. New global Ocean Awareness Training for all Novotel teams in all 600 hotels, enhancing their knowledge and inspiring their action and commitment. The training has been developed in partnership with AXA Climate. New WWF Sustainable Seafood Training: for all chef, F&B and procurement teams, including the impact of overfishing, sustainable seafood sourcing and best-in-class sustainability practices in restaurants. Edutainment in-hotel events, programming and games to inspire positive action amongst the Novotel community. 4/ CONTRIBUTE TO RESEARCH & INNOVATION Novotel is supporting essential WWF France conservation projects around the world, investing to support ocean impact, research and action through critical projects. 1/ The protection of Posidonia in the Mediterranean Where: Europe Why: Per hectare, the Posidonia meadow sequesters five to seven times more carbon than the tropical forest Status: Action plans underway in 9 coastal cities; 8 mooring fields in project; and 73 buoy conversions completed in 2024 and 41 planned in 2025. 2/ The identification and removal of "ghost gear" Where: Mediterranean Sea Why: Lost, abandoned and otherwise discarded fishing gear are a major threat to marine life Status: Over 1,000 hectares prospected in Bonifacio; several 4 nets identified; pilot retrieval with underwater robots scheduled for 2025–2026; new prospection missions in Calanques and Ajaccio planned. 3/ Supporting the WWF France's Blue Panda boat Where: Europe - France, Greece, Türkiye, Italy and Croatia Why: The Blue Panda sails across the Mediterranean conducting missions to develop science-based solutions and recommendations to protect Mediterranean marine life, to raise public awareness, and leading lobbying missions with countries and communities. Status: 2024 campaign completed across France, Greece, Turkey, Italy and Croatia; educational visits reached 550+ children in France; Cap Cétacés anti-collision system tested; ghost gear prospection and Marine Protection Areas studies conducted; Blue Panda to be in Nice 8–14 June for UNOC with stakeholder events. 4/ Tracking and tracing marine turtles Where: Global, with a specific focus on Asia-Pacific Why: Six of seven species of marine turtles remained threatened by harvesting, illegal trade, being caught by commercial fisheries and the loss of nesting beaches. Mapping nesting beaches, migratory corridors and foraging grounds for critical turtle populations. Status: 'Blue Corridors' initiative launched October 2024; over 12,600 turtles tracked globally; data gathering and connectivity analysis ongoing in 2025; update to be published by WWF at UNOC 2025. 5/ Protecting the sea turtles of the Western Atlantic Where: Guiana Shield Why: Mobilising civic society and fighting illegal, unreported and unregulated fishing will help protect leatherback turtles breeding on coastal areas of the Guianas, and green and olive ridley turtles from Brazil to Venezuela. Status: Youth ambassador programme launched; regional delegation to attend UNOC in June 2025; field projects including eco-guide training, citizen science, and advocacy actions ongoing through 2025-2026. Ludovic Frère Escoffier, Ocean Program Manager, WWF France, said: "Protecting the ocean also means protecting our common future. Faced with the growing threats of overfishing, pollution and loss of biodiversity, economic players have a key role to play. We welcome Novotel's commitment to integrating the preservation of marine ecosystems into its strategy. By collaborating with influential companies in the tourism sector, together we are accelerating the transition to more sustainable, responsible practices that are compatible with ocean resilience." "The ocean is our planet's greatest source of balance - the 'lungs of the world'," added Jean-Y ves Minet. "It regulates climate, supports livelihoods, and protects ecosystems. But that balance is at risk. To secure a sustainable future, we must rebalance our relationship with the oceans, reducing our impact and ensuring marine health. Our wellbeing is deeply tied to the health of the ocean. Protecting the ocean isn't just about the environment, it's about supporting human health and longevity too." WHAT'S NEXT FOR NOVOTEL? POSITIVE STEPS TO IMPACT OCEAN LONGEVITY Looking ahead, Novotel remains committed to amplifying its impact by: Collaborating with industry leaders at UN Ocean Conference in Nice to drive meaningful change WWF Sustainable Seafood Training – launching summer 2025 Ocean Awareness Training in partnership with AXA Climate – launching summer 2025 Expanding sustainable seafood practices across all hotels Embedding a new Plant-Forward menu strategy in all hotels Introducing new guest engagement programs focused on ocean preservation Continuing to support critical WWF France ocean preservation projects around the world For more information about Novotel's sustainability initiatives, learn our partnership with WWF, and to read the Novotel Ocean Impact Report in full, visit Novotel - Ocean 6 DELICIOUS PLANT-BASED DISHES @ NOVOTEL HOTELS 1. Azzurra Kitchen @ Novotel Monte Carlo. a. Beetroot and Chickpea Hummus with Tahini, Fresh Herbs, spring vegetables and purslane shoots. 2. MOKU @ Novotel Cairns Oasis Resort a. Green Paw Paw Salad with green paw paw & carrot, avocado, soft herbs, edamame, nam jim dressing, cassava crackers & charred lime 3. Novotel Melbourne Airport – Boccata Restaurant & Bar a. Rigatoni with Confit Tomatoes, Stracciatella and Pangrattato 4. Bokan @ Novotel London Canary Wharf a. Black Lime Tofu, Dashi Broth with an Onion and Spinach Marmalade – part of the vegan tasting experience and vegan bottomless brunch 5. Flying Elephant @ Novotel Dubai Al Barsha a. Zameen Ke Kebab, honey glazed beet, spicy mascarpone, Masala plum coilee 6. Ici&là @ Novotel Strasbourg Centre Halles a. Quinoa Lover Burger with quinoa-chili galette, Alsacian cheddar, pesto rosso, aubergine, courgette and green salad Images: CLICK HERE Notes to editors 1 Plant-Forward Definition: Plant-Forward, which includes vegetarian, vegan and Flexitarian diets, is a lifestyle choice reaping the health and sustainability benefits of vegetarian and vegan eating while still enjoying animal products, such as meat, fish, and dairy, in moderation. 2 Novotel Hotels participating in microplastic pilot: Novotel Reims Tinqueux and Novotel Lens Noyelles 3 18 Novotel Hotels participating in the Seafood Souk: 1 hotel in Bahrain, 1 hotel in Oman, 7 hotels in Saudi Arabia, 9 hotels in UAE 4 Exact number of nets identified to be communicated by WWF France after May 23rd About Novotel Novotel Hotels, Suites & Resorts offers high-quality hotels designed as comforting and energising places where guests can achieve balance in their busy lives, whether they are traveling for work, leisure or a blend of both. The brand's wide array of hotels, suites and resorts offer a multitude of services, including spacious, modular rooms with natural and intuitive design; relaxed restaurants with nutritious choices; flexible workspaces; attentive and proactive staff; family zones for the youngest guests; multi-purpose lobbies; and accessible fitness centres. Novotel, which has over 590 locations in more than 60 countries is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries. Novotel is also a participating brand in ALL, a booking platform and lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
