Latest news with #Nowadays
Yahoo
01-07-2025
- Business
- Yahoo
INTRODUCING NOWADAYS LEMONADE, A NEW LIMITED-EDITION SUMMER OFFERING FROM THE AWARD-WINNING THC BEVERAGE BRAND
Tart Yet Smooth and Infused with 5mg THC, Nowadays Latest Addition is Available Nationwide in Both Bottled Spirit and Canned Cocktail Formats LOS ANGELES, July 1, 2025 /PRNewswire/ -- Nowadays, the pioneering THC-infused beverage brand, is serving up its boldest twist yet with the launch of its latest limited-edition flavor: Lemonade! Dropping just in time for peak summer sipping, the new offering is now available in both multi-serve bottle and ready-to-drink 12oz can formats–each infused with 5mg THC per serving. Tart, crisp and effortlessly refreshing, Nowadays Lemonade is a modern twist on the classic summer drink, providing a light and social buzz within 15 minutes. Whether you're crushing cans pool-side, savoring the tangy taste of the spirit over ice or mixing it up in a cocktail like a Nowadays Arnold Palmer, this versatile new flavor is made to elevate any setting this season without the hangover. "We're excited to debut our Lemonade flavor as the ultimate summer beverage for a lifted experience," said Justin Tidwell, CEO & Founder of Nowadays."This launch represents our mission to redefine the future of drinking, combining the timeless appeal of a classic flavor with a bold, innovative twist to delight existing brand fans and new consumers alike." This launch marks the brand's third limited edition of its signature bottled spirit and its first flavor expansion for canned cocktails since they were introduced in August 2024. Given the positive success and quick sell outs of the previous LTOs–Cranberry and Cherry–Nowadays increased production for its latest release and are offering two formats for the first time. While a larger quantity of Lemonade was batched, it will still only be available while supplies last. In addition to expanding its portfolio of THC beverages, Nowadays is also expanding its reach with activations at major cultural events like F1 Miami and through a multifaceted partnership with Palm Tree Crew, announced earlier this month. With these strategic initiatives, Nowadays is further cementing its role as a trailblazer in the THC beverage category and redefining how consumers celebrate life's most vibrant moments. Nowadays Lemonade is now available for direct-to-consumer purchase on with shipping to 40+ states and will roll out in select retail locations nationwide. The THC-infused bottled spirit is priced at $68.99 for 750mls, while the 12oz THC Canned Cocktails are priced at $34.00 for a six-pack. To learn more about Nowadays, visit and follow the brand on Instagram at @trynowadays and TikTok at @ About NowadaysFounded in 2023 by longtime friends and entrepreneurs, the company exists to put a new spin on drinking. Nowadays is a pioneering THC-infused beverage brand designed to deliver a light and buzzy experience without the negative effects of alcohol. Refreshingly different, Nowadays brings together natural fruit flavors with a crisp finish and low doses of THC for the happiest of happy hours. Mix it, sip it, and serve it on the rocks. Whether you're drinking or not drinking, Nowadays' bottled spirit and canned cocktails provide an uplifting experience for any occasion. Nowadays is available direct-to-consumer in more than 40 states and can be found in select designated retailers. For more information, visit and follow along on social media @trynowadays. Media Contact:nowadays@ View original content to download multimedia: SOURCE Nowadays Sign in to access your portfolio
Forbes
20-06-2025
- Business
- Forbes
Nowadays THC-Infused Spirits Kicks Off New Partnership At Kygo's Palm Tree Crew Festivals
Nowadays THC Spirit x Palm Tree Crew Nowadays Justin Tidwell has never smoked pot. But he, along with his cofounder Anthony Puterman, is on track to bring the perception THC to new heights. As the brains behind Nowadays , the pioneering THC-infused spirit, the pair is pushing the momentum in the cannabev industry forward by increasing its visibility within spaces it hasn't yet been recognized. Following a Series A investment round where the company raised more than $10 million, Nowadays is kicking off its partnership with DJ Kygo's Palm Tree Crew live events and hospitality business as its exclusive THC beverage partner. There are dozens of THC-infused beverages on the market, but Nowadays' primary focus on containing the liquid inside a 750mL bottles instead of an aluminum can sends a message well beyond shareability. Presenting the THC beverage in the likes of a bottle of alcohol is a wink to consumers that it can, and perhaps should, be used in just the same way. Despite its retail presence in more than 10,000 locations since launching two years ago as the first nationally distributed THC beverage in such a format, the new partnership with Palm Tree represents its emphasis on creating an experiential, communal, luxury product. 'We both came to the mutual understanding of blowing the cap off this thing and showing people that this is what's next,' Tidwell tells me. Nowadays 750mL Nowadays The deal between Nowadays and Palm Tree Crew consists of providing Nowadays a presence at many of its live experiences, spanning a wide range of venues, where they will heavily sample the product and offer it at the bar in the form of a cocktail, shot or on the rocks. Those include music festivals in the Hamptons, Miami, Aspen and Basel, Switzerland as well as a monthly residency at Palm Tree Club in Miami. These upscale locations that Palm Tree selects to host its events mimic the intention behind partnering with Nowadays. 'There's alignment in terms of culture and lifestyle,' Michael Diaz, CEO of Palm Tree Crew, tells me. 'Nowadays is building culture within a very high-end demo.' Nowadays LTO Lemonade Nowadays Palm Tree Crew, which was valued in 2024 at $150 million, activates each of its partner brands into the fabric of its experiences, which cofounders Kygo and Myles Shear, inspired by Jimmy Buffett's Margaritaville empire, started about five years ago. Palm Tree Crew now has a presence in the form of restaurant-hotels, beach clubs, nightlife clubs and music festivals in 18 high-end markets around the world. 'The vision is to take a lot of the experience that we produce in these one-off events, but in a brick and mortar venue,' Diaz says. 'We create that same experience where we can integrate the brands that we're partnered with and can produce it 365 days a year.' Its first test at Palm Tree Club was during the recent Formula 1 event in Miami, where Nowadays was part of an activation at the high-profile racing event along with Palm Tree's afterparty. 'People were actively drinking Nowadays in substitute of alcohol for the most part and they were vibing out to the music. They were partying,' Tidwell says, emphasising that getting high as opposed to getting drunk didn't particularly make people sleepy. 'It's very similar to the wine effect where if you're at home with the lights dimmed, you're going to have that chill effect, but if you're out and about, you're going to feel upbeat.' The visibility of a THC beverage at a mainstream sports event is beneficial for the entire category. Nowadays 750mL Nowadays With other partnerships like DraftKings, Amazon Echo Frames, SipMargs RTD margaritas and Sauz pasta sauce, Palm Tree Crew evaluates any opportunity for its investment arm or activation arm (or both) that may enhance the experience for its patrons. Palm Tree Crew has not financially invested in Nowadays. 'There's a limitless number of opportunities for us to create interesting, unique partnerships with brands that may not normally think of a live events business,' Diaz says. 'The way [Tidwell and Puterman] were thinking about building community around their brand and the type of customer they were going after felt like a fit within the Palm Tree ecosystem.' In tandem with the Palm Tree partnership, Nowadays will launch a limited-time Lemonade flavor this summer in both a can and a bottle in collaboration with Saint James organic brewed tea. Nowadays CEO Justin Tidwell and COO Anthony Puterman Nowadays Redefining 'Drinking' Tidwell graduated from the University of Arizona at around the same time that recreational marijuana became legalized in California in 2018. Browsing a legal dispensary in those early days, he didn't feel drawn to any of the products, leading him to create Green Rush Packaging , developing packaging for cannabis products, which he is no longer actively involved with. 'That gave me an early look at the cannabis market,' Tidwell says. 'All the packaging I saw was 100 mg gummies, vape pens, stuff for consumers that have a high tolerance.' An email later came across his desk about a new, drinkable way to consume THC. On top of not smoking pot, Tidwell has also never eaten an 'edible' THC product. 'I was always scared of what the products would do to me,' he says. 'When I saw drinks, I thought, 'this is a way to get THC into every American household in a very safe, effective, and low-dose way.' Nowadays cocktail Nowadays Over the past several years, cannabis beverages have been increasing in popularity. The subcategory saw a 15% increase in Q1 of 2025 compared to the year prior, and it's expected to double by 2029, according to a report from Brightfield Group. These beverages have been, and largely still are, packaged in a ready-to-drink canned format. In 2023, Nowadays introduced it in a 750mL bottle to the mainstream. On the flip side, several competitors, like PAMOS and CANN , started with RTDs and have since adopted a 750mL format. 'This industry is changing,' Tidwell says. 'You need to really develop a real brand in order to be a long-term player in this space.' Part of that brand was to label it a 'spirit,' blurring the psychological lines between an alcoholic beverage and a THC one. 'You use it exactly the same way,' says Tidwell. 'You take a shot, you have it on the rocks or you make cocktails.' While newer generations may be more likely to have an initial attraction to a new product with a new format, the appeal is much greater. 'You can grab the bottle, bring it to your grandparents house, your mom's house, and not feel ashamed,' Tidwell explains. 'And it needed to be very light and low-dose in order to attract a consumer that, like me, is scared to try cannabis products…usually when people are buying our products, it's the first THC drink or THC in general they're using.' Nowadays THC-infused beverages Nowadays Nowadays 750mL comes in a variety of doses–10mg per serving high dose, 5mg low dose, and 2mg microdose and has a tropical, fruity flavor profile. The company has also since rolled out 12oz and tallboy cans with several flavors for different use-occasions at the request of customers in addition to 2 oz shots. 'Spirits are still about 70% of our revenue,' Tidwell says. 'We want it to feel like an approachable consumer product…not feel like a weed product." Many people prefer drinking cannabis to eating it because the effects typically sink in quicker–within minutes. That's because of the technology behind it. Nowadays has partnered with Vertosa , the nanoemulsification technology company that provides the active ingredient in the beverage. 'Relationships with innovative brands like Nowadays help us shape what our standard emulsions look like,' says Vertosa CEO Ben Larson. 'Nowadays showed there was real demand for the 750mL format. Their early success online—especially the viral moments on TikTok—sparked a lot of interest with retailers.' Nowadays THC-infused beverages Nomadica Bottle Service You may not realize from an initial glance that a bottle of Nowadays isn't a bottle of alcohol. Introducing itself to the market as a 750mL bottle instead of a can made a statement. 'How do we show consumers that these products are normalized to use in social settings,' Tidwell says. 'We wanted to see these in clubs, bars, restaurants…nobody had really cracked into that yet.' Alcohol sales are not where they once were amid a cultural and generational shift in the mindset of health and wellness. According to Nielsen IQ data , in 2024, beer sales shrunk about 3%, spirits sales shrunk about 2%, and wine sales shrunk about 5% from the year prior. Nowadays 5mg low dose 750mL Nowadays THC beverages still provide some sort of buzz without a hangover, whereas most other adult non-alcoholic beverages just provide the latter. 'Cannabis and music have long been a natural pairing, and products like these, without the need to smoke, make that pairing even more accessible,' says Larson. Nowadays is currently stocked in about 1,500 bars and restaurants, mostly in states like Florida and in the middle of the country, where customers can order a Nowadays THC cocktail with their meal. "We're just beginning to get real visibility into the THC beverage space through NIQ point-of-sale data, and early reads suggest Nowadays is currently the sales leader in the 750mL format,' says Joe Sepka, cofounder of 3 Tier Beverage consultants. 'With total alcohol volume in decline, these offerings are becoming increasingly attractive to retailers looking to evolve their adult beverage sets.' VIP areas at Palm Tree Crew events will offer Nowadays as part of its bottle service program. 'Some people don't know how to consume a THC beverage or even think about doing that in the setting of a VIP table,' Diaz says. '[Palm Tree is] a vehicle for educating the consumer…in ways in which you can consume the beverage responsibly in a way that's fun and can fit within a music and entertainment experience.' There's not a doubt in Tidwell's mind that future generations are going to find it odd that these types of beverages weren't always viewed as socially acceptable. 'Nowadays,' he says, 'this is what we drink.'
Time Out
12-06-2025
- Entertainment
- Time Out
This waterfront Miami hot spot is now serving THC drinks
A new kind of buzz is hitting Biscayne Bay. Palm Tree Club Miami, the waterfront hotel, marina, and music hotspot backed by DJ Kygo and his Palm Tree Crew, is officially adding THC to the menu. In a first-of-its-kind partnership, the club has teamed up with the THC beverage brand Nowadays to launch a 12-month residency that promises plenty of sun, beats and social sips sans booze. The collaboration kicked off during Miami's F1 weekend (of course), and now it's gearing up for a season of monthly events and permanent menu placement at the club. That means select Nowadays products will now be available behind the bar, in the minibar and flowing at VIP parties—all designed to offer a hangover-free high for those looking to vibe without the vodka. It all begins in earnest on July 3 with the launch of the Palm Tree Club x Nowadays Residency Series, headlined by DJ powerhouse Alesso. Future lineups are still under wraps, but expect a steady stream of music, interactive tastings and THC-fueled festivities through 2026. It's not just about poolside cocktails, though. The partnership will also include full-on branding moments, educational activations (yes, you'll learn how to dose responsibly) and on-site sampling at major Palm Tree events, including the Sunset Party this fall and Art Basel Miami Beach on Dec. 3. 'We're proud to be the first THC beverage brand welcomed into the Palm Tree Crew family,' said Nowadays founder Justin Tidwell, calling the partnership 'a significant milestone' for the growing category. Michael Diaz, CEO of Palm Tree Crew, called it a natural fit. 'Palm Tree Crew is all about creating unforgettable moments that reflect where culture is headed, and our partnership with Nowadays is a bold step in that direction.'
USA Today
18-04-2025
- Entertainment
- USA Today
April 20 THC and cannabis guide, from gummies to drinks, part I
April 20 THC and cannabis guide, from gummies to drinks, part I April 20 is on the horizon, and that unofficial holiday certainly looks a lot different in 2025 than it did in years past. Marijuana is legalized for recreational use in 24 states. Moreover, the 2018 Farm Bill made THC products legal across the country as long as they're sourced from hemp and contain no more than 0.3 percent THC by volume. That's led to an explosion of gummies, seltzers, sodas, coffees, teas and tinctures that promise low-key highs and low-calorie buzzes. This has been a boon to me, a football writer and beer reviewer whose scope has been pried open thanks to the influx of cannabis products. I've had the opportunity to try a ton of THC products -- mostly seltzers and other beverages -- and write about them. So now, on the eve of 4/20, it's time to spread that knowledge and hopefully help folks find the cannabis they're looking for in what's become a packed marketplace. Bear with me, this is gonna be a long one, even if it's just part one. Part two follows on Saturday and part three, you guessed it, drops on Sunday -- April 20 itself. If you want a simple, sweet addition to spice up a boring drink: Nowadays Nowadays was one of the first to create a THC spirit, packing anywhere from 2.5 to 10 milligrams of cannabinoids into a single 1.5-ounce serving. And, as far as I can tell, it was the first to make it actually taste good. While the brand has a lineup of perfectly cromulent seltzers, it shines brightest in the DIY confines of its mock-booze, allowing you to rip off a shot solo or add it to a La Croix to make it, mercifully, actually taste like something. Nowadays comes in a few different flavors. The holiday-themed cranberry? Pretty good. Brand new cherry? Like drinking a shot of candy. But the original citrus remains stout. Here's what I wrote about it back in August. You know where that citrus flavor comes in handy? When it's replacing the non-existent flavor in a La Croix. A can of the brand's key lime, on its own, tastes like homework. But drop a shot of Nowadays in there and it's much more interesting. It binds to that limited citrus flavor to create a more flavorful drink that gets closer to a soda at zero calories. This wasn't limited just to Key Lime. I had success with Berry as well, and Coconut was fine, if a little weird. I had a pile of La Croix left over from my healthy Cokes taste test (horrible). Nowadays helped me finally clear that out. There's a little roughness to the texture, but it's as easy to drink as it is to mix. While my palate is limited, Nowadays is the THC [spirit] that tastes the least like weed, giving it the most utility for a mixed drink. If you're looking for a balanced middle ground between sweet and seltzer: WYNK lemonades The regular, five-milligram WYNKs were fine -- a little dry, but they were trying to be seltzers, so that made sense. A series of lemonades promises bolder, sweeter flavors on top of the double dose of THC at 10 milligrams. Despite that, the can clocks in at zero calories, which is nice but slightly foreboding. The first sip brings the promised flavor along with the heavy carbonation of a seltzer. Together it's a slightly disarming combination, but it works. Neither the strawberry nor the lemonade feel especially authentic, but they're sweet and sour in a way that makes sense and leaves you with something easy to drink. That works well with the dry finish of a seltzer. You get a dense rush of bubbles, but the tart lemon and sugar-ish strawberry keeps you from making the "ah" sound you'd typically make after each swig of a seltzer. Just me? Nah, you know what I'm talking about, I'm sure. As is, it's crisp and tart and makes the original Wynk flavors feel bland by comparison. It's a carbonated lemonade that gets you high. Well, in this case a low-key buzz that makes me feel much less social than the lower dose. When you need a quick pick-me-up (or let-me-down): CQ CQ, short for cannabis quencher, was a quiet go-to for me facing sleepless nights. Why? Because it delivers a steady dose of haze-inducing cannabinoids in a tiny package. CQ's best product offers 100 milligrams of THC in 2.2-ounce bottles. You can add a splash to a cocktail or drink it straight. It's a bit concentrated and acidic, which lends it to the former better than the latter. Even so, it not bad on its own and, since you're drinking a thimble-full at a time, barely noticeable. For someone not looking to drink 12 ounces of bubble water an hour before bedtime, CQ feels like a cheat code. If you want a pleasant THC buzz and flavors that take you back to family trips to Olive Garden: Wana Am I the only one who remembers Olive Garden once having a completely banging strawberry lemonade? I mean, it was probably just Minute Maid off the gun, but something about it tasted incredible as a child. Maybe it was pairing it with unlimited breadsticks. ANYWAY, Wana has some incredibly tasty blends that offer different effects in delicious 7.5-ounce cans. Strawberry Lemonade: B+ The can says "Balance Blend," promising a drink "more balanced than a lemon bird jockey." Sure. OK. That's helpful. I'm not especially looking for balance. I'm looking for something to take away the anxiety of a couple nights worth of bad sleep. At 7.5 ounces, Wana promises five milligrams each of THC, CBD and CBG. Importantly, that smaller can means I'll be up less often to pee should it do the trick. It pours an inviting pink and smells great; a little tart citrus and a lot of fresh, just-about-to-go-bad, slightly mushy strawberry. The first sip highlights the cane sugar that's No. 2 on the ingredient list. This is a solid lemonade on its own. It's sweet and just a little tangy. The strawberry comes through in a big way, undercut by the slightly sour lemon lurking below. The carbonation is light enough to keep things crisp and never burns your tongue. It's a proper sip even before the THC. That THC can be a bit unbalanced. Sometimes it's a gateway to my REM cycle, leaving me to space out in bed and drop immediately into a dreamscape. Sometimes it just makes me a little less tense. That knocks it down half a grade, but it's still worth seeking out. Relax Blend Raspberry Tea: B+ For a raspberry tea, it smells a little more organic than the typically canned Brisk you'd get, loaded with artificial flavor. But that gives it an almost stale vibe, like one of those Danish sugar cookies with the jelly in the center left in the tin long after your grandmother filled it with sewing supplies. Fortunately, that doesn't apply to the taste. The raspberry is muted and comes off as almost medicinal with a low-key tang toward the end. The tea itself is fine -- not quite fresh brewed, not quite the syrupy, artificial flavor of a macro canned tea. All in all it's close to what you'd expect from a Lipton or the like, with just enough acidity to remind you there's something not quite kosher about this beverage. That CBD combo works wonders. While there's a minimal pleasantness, it ushers me to sleep much more easily and deeply than the balanced blend of the strawberry lemonade. It seems to last more than four hours as well, because when I get up to pee at 3 a.m. I'm able to effortlessly fall back asleep. Which, hell yeah. Uplift Blend Lemonade: A- Well, after the Relax Blend worked wonders I'm a little trepidatious to drink this before bed. This one pours with a little carbonation, which quickly sparkles away after being poured into a mug. It smells a little weedier than the other two varieties. Not "someone loaded a bowl here" weedy, but enough to remind you this isn't regular lemonade. Whoa. This is good lemonade. It's tart and rich and just sweet enough to keep you coming back. That cannabis smell doesn't transfer to the taste. The one concern is that finish falls a bit flat; it's full bodied all the way until dipping off just a bit as those bubbles dissipate. It seems to hit a bit faster than the other two varieties. I'm a little fuzzy and have a bit of a headache, which is new. That doesn't last, but the heightening sense I'm definitely high does. This blend doesn't bring the fatigue other cannabis drinks, even the caffeinated ones, do. I'm still tired since it's 10 p.m. and I am old, but I feel like I could roll through another couple hours of low impact hanging out without issue. Well, a minor issue. This is scrambling my brain to the point where I began walking around my bathroom, lost in thought while brushing my teeth, and didn't even realize I was moving until I tripped over a scale. Glorious doofus behavior. Bring on the weird dreams. If gummies are more your thing, Wana's got you covered there as well. While they suffer from the same slightly herbal, slightly weed-y taste most THC gummies fall into, they're potent and moderately tasty. I've used them as sleep aids or just to get through the final four hours of a long road trip (as a passenger). If you're taking your THC on the go (and like handy, old-school sachets): Wims and 1906 It's tough to separate Wims and 1906. They have extremely similar packaging; a small, plastic packet you snap in the middle to squeeze droplets of concentrated THC into a glass of whatever you've got handy. 1906's Off Duty sachets are unflavored. Wims offers unflavored along with a pair of craft cocktail-inspired versions to spice up a plain glass of tonic. Let's talk about them. 1906 Off Duty: B+ The pack is an aesthetically pleasing off-white and the sachets snap satisfyingly -- though you need to add some pressure to squeeze the actual liquid out. While it says unflavored, stealing a nip from the last drop shows there's still that minor cannabis aftertaste most folks who've been around the legal THC seltzer shelves will recognize. It's neither good nor bad, just a part of the process like hops to beer. In this case I'm mixing it with a Celsius Arctic Cherry hydration powder. The drink mix on its own is totally fine -- and in this case I'm fighting off the early stages of a cold so I'm up for whatever B vitamins I can cram into my immune system. There's a slight layer of bubbles after squeezing in the Off Duty, but it appears to fade nicely into the background of about 10 ounces of drink. True to the label, you can't taste it once it's in the drink. It slips undetected into the artificial cherry without a trace. My first sip is at 8:35 p.m., and despite the fact I'm drinking slowly I can feel a gentle brain fog rolling in around 9:15. For Wims, the unflavored strikes a similar, useful balance. But the flavored packs set it apart -- not always in a good way. Let's talk about the two flavors I sampled. Wims Ginger Lime: C I'm mixing this with lime La Croix, because I have it left over in my fridge and god knows I want it to taste like something or, barring that, at least serve some purpose. The tonic itself smells sharply like ginger and less like lime. Taking a quick nip of the last drop clinging to the packet backs this up -- this is sharp, spicy ginger in concentrated form. It adds a little sweetness and spice to the bready, citric-acid heavy artificial lime of the La Croix. The two don't mix together as well as I'd hoped -- I'm happy to blame the La Croix for that one -- but this sinks into six ounces of barely flavored seltzer and leaves an impression. It would probably do better with something that offers more of a contrast and less of that acidic flavor, which goes head to head with the tart and spice of ginger lime. Still, that ginger gets stronger as the drink goes on, leaving a minor burn at the top of your throat. Thinning it out with more seltzer helps, but that sticky, fiery aftertaste remains. It's a bit of a bummer, but still drinkable. The downside is it didn't quite produce the pleasant buzz for which I'd hoped. My sleep was fitful and I still spent a couple twilight hours worrying about things that don't affect me, unable to put them out of my brain long enough to slip back into dreamland. But asking that from four milligrams of THC may be overshooting to begin with. Wims Lemon Basil: B Let's try again with the La Croix, this time with berry. Does it taste like berries? Kinda! If you've never had them and asked a friend to describe a raspberry to you, you might get there. But raspberry-lemon-basil sounds pretty great. Let's start there. The satisfying crack of the packet leads to a easy mix with the seltzer. The berry smell is the primary thing wafting off the top, but there's a little citrus there that promises more contrast than the lime-on-lime of my previous mistake. The end result is pretty good. The basil is muted but shows up enough to make things interesting at the end of each sip. There's a little sweet, a little sour and generally enough bubbles and flavor to make the drink worthwhile. It's slightly syrupy but a nice port in a storm of blandness that is a La Croix seltzer. If you're looking for a little more flavor than Wims or 1906 on the go: Triple Drop Triple emerged as a fairly basic lineup of seltzers, each promising three milligrams of THC in some familiar flavors. They were... fine. Triple Drop ups the THC content to five milligrams and gives you room to freestyle in a concentrated, half-ounce form. Triple Drop Cherry Lemon: B In order to maximize this I'm adding it to something devoid of flavor. And since I'm out of La Croix, I'm gonna do with something purposely flavorless; Liquid Death sparkling water. It squeezes easily from a simple-to-tear pouch, even if the color is a slightly off-putting darkish yellow. But that makes a cloudy lager-y looking drink when mixed with ice and about 12 ounces of water, which is nice. Taking a quick nip of the last remaining drops reveals a sweet, dense and juicy syrup that reminds me of Little Hugs fruit barrels. It doesn't quite turn sparkling water into a soda, but there's a little more flavor here than in most dry seltzers. The Triple Drop adds modest cherry lemonade sweetness, though it's a bit hit-or-miss even after a proper stir. It might be better with less water -- and easier to drink before bed -- but dropped into a typical can of water/seltzer. Ultimately, it hits in waves -- sometimes like a juice box, sometimes like a can of La Croix. It's weird that it mixes like that, But it's still solid enough, even at its weak points, and more versatile (and potent) than the canned Triple I'd reviewed before. That's an improvement. 30 minutes after finishing the glass, I've got a low key, mild buzz that goes great with my just purchased Golf Story for the Nintendo Switch. Wonderful combination. Highly recommend.
