Latest news with #NykaaCosmetics
Mint
3 days ago
- Business
- Mint
Nykaa has big plans for house of brands business
Beauty and personal care retailer Nykaa expects its house of brands business to grow significantly and drive profitability over the next three years, co-founder Adwaita Nayar said. The company is betting on its bouquet of home brands in the cosmetics, personal care and apparel segments to lead the charge. Together, Nykaa's house of brands business across fashion and cosmetics has hit a gross merchandise value (GMV) run rate of ₹2,100 crore, Nayar said in an interview. 'It has more than doubled in size in two years," said Nayar, an executive director on the listed company's board and chief executive officer (CEO) of Nykaa Fashion. Also read | Nykaa to expand rapid delivery service to more metros as quick commerce takes off FSN E-Commerce Ventures Ltd, which operates as Nykaa, has acquired three brands—Dot & Key, Earth Rhythm and GICA brands—and built nine others in-house. 'We've been slowly trying to fill the white spaces. We got brands in make-up—like Nykaa Cosmetics and Kay Beauty. We got brands in skincare like Earth Rhythm. We've slowly started building Wanderlust, which is our bath and body brand. We've just started building our perfume business. We have Indian wear, western wear, lingerie and sportswear," Nayar said. Nykaa has been building its brand capabilities over the last few years by hiring key talent, setting up processes and capabilities, working on the product research and development and distribution, Nayar said. Founded by her mother Falguni Nayar in 2012, Nykaa began as an e-commerce platform to curate beauty and wellness products, eventually expanding into fashion and offline retail to become a prominent omnichannel beauty and lifestyle destination. Also read | Nykaa to continue investing in beauty business to drive customer acquisition Dot & Key, which Nykaa acquired when it had annual sales of ₹40 crore, has grown 14-fold over the last four years. It expects some of its own brands like Nykaa Cosmetics, Kay Beauty, Nykd and Twenty Dresses to lead the charge. Nykaa Cosmetics is a ₹350 crore gross margin merchandise business. 'Slowly, steadily, we want to build great customer brands in each of these," she said. Apart from selling online through its website and app, Nykaa has a network of around 237 stories across 70 cities. For fashion, the company currently relies solely on its online channels and does not have an offline presence, Nayar said. Nykaa's offline business continues to be profitable, driving its overall growth. Long-term bet Another new line of business that the group is expecting to boom over the long term is its Superstore business, where Nykaa acts as a distributor for its own as well as other brands. Currently, the firm has a network of around 270,000 retailers across 1,000 cities. Also read | Can Nykaa's house-of-brands strategy be its next growth driver? 'If the overall beauty business is around $21 billion in India, around $17 billion is offline, of which around $12 billion is unorganized. There is huge potential to grow this B2B (business-to-business) part," Nayar added. On 30 May, FSN E-Commerce Ventures reported a 193% jump in its consolidated net profit to ₹20 crore in the March quarter. The company earned a consolidated net profit of ₹7 crore in the same period a year earlier. Consolidated revenue grew 24% to ₹2,062 crore in Q4, against ₹1,668 crore a year before. The firm reported consolidated beauty operations sales of ₹1,895 crore in Q4, up from ₹1,520 crore a year earlier. Consolidated revenue from the fashion vertical grew to ₹161 crore in the March quarter from ₹145 crore a year ago. On Friday, the company's share price closed ₹196.63 a share on the National Stock Exchange, while the benchmark Nifty closed 1.02% up at 25003.05. Nykaa's market capitalization stood at ₹56,214.45 crore.
Hindustan Times
14-05-2025
- Entertainment
- Hindustan Times
Best Nykaa lipsticks: Go bold, and get a sassy look; Here are our top 8 picks for you
From office wear to date night, Nykaa lipsticks are more than just makeup. Be it a matte lipstick shade for your daily office wear or a shimmer shade for your date-night, Nykaa lipsticks are for all-occasion wear. In fact, Nykaa lipsticks are your daily dose of confidence. Each shade of Nykaa lipsticks give you a bold, sassy touch, adding confidence to your overall look and appeal. In case, you are looking to buy a Nykaa lipstick shade, we have curated a list of top 8 shades for you. From bold reds to pastel mauves, here is a list for all your mood. Meet your new obsession, the Nykaa Matte Tattoo Liquid Lipstick in Moon gives you a dreamy mauve shade. With just one swipe, it delivers intense pigment and a super-matte finish that stays put for hours. This lipstick is lightweight yet bold, and feels feather-like on your lips. Be it a brunch with friends lake side or a bold night out, this smudge-proof, transfer-proof hero lets you slay without touch-ups. Nykaa Matte Tattoo Liquid Lipstick - Moon A nude brown lipstick shade is what you need to always have in your makeup bag. This Nykaa's Nude Brown Matte Luxe Lipstick shade has a velvety matte formula that glides like silk, giving you a rich finish. Enriched with nourishing ingredients, this lipstick not only enhances your pout but pampers it too. Be it for your power meetings or winding down for a date night, this shade is the ultimate everyday glam essential. Nykaa Nude Brown Matte Luxe Lipstick (Jager Bomb) for Velvel Matte Finish|High Pigmente Colour|Lightwear|Easy Application (4.8 gm). Float on a cloud of colour with Nykaa's Superlight Feather touch Lipstick in Soft Kiss. This lipstick is designed for those who love a rich colour payoff without feeling heavy. This ultra-light formula delivers a soft matte look with just a whisper of a feel. This lipstick glides like air, sets like a dream, and wears like a second skin. The shade adds a blush of rosewood that flatters every skin tone and mood. Nykaa Cosmetics Superlight Feathertouch Lipstick - Soft Kiss (4.2g) Dare to go bold with the Nykaa Ultra Matte Lipstick in Coco, a deep chocolate brown that's sultry and sophisticated. The intensely pigmented formula of this lipstick glides on creamy and sets to a true matte that won't budge, bleed, or flake. This lipstick is designed for those who own their boldness. Nykaa Ultra Matte Lipstick, Matte Finish - Coco Say hello to classic with Nykaa's So Matte Lipstick, a beauty staple that brings comfort and colour together in perfect harmony. With its creamy texture and matte finish, this lipstick glides like butter. Available in a wide range of shades, this shade is your go-to for office wear, date nights, or just feeling fabulous. The lipstick offers rich pigment, smooth application, and is perfect for everyday wear. Nykaa So Matte Lipstick, Matte Finish, 4.2gm - Hot Shot Espresso 19M Meet the lipstick that works overtime, Nykaa All Day Matte Liquid Lipstick is a smudge-proof, transfer-proof, lipstick. It's a long-lasting formula that last up to 12 hours. So, while you're hustling through meetings or dancing past midnight, your lips will look flawless and feel featherlight. Its bold colour payoff locks in instantly without drying out your pout. Nykaa All Day Matte Waterproof, Transfer Proof, Mask Proof, 12H Liquid Lipstick - Boss Babe Spill the tea and steal the scene with Nykaa So Creme, a creamy Matte Lipstick in Gossip Dose. This flirty mauve-pink glides on like satin and dries to a soft matte finish, perfect for gossiping over coffee or dancing the night out. With its rich colour payoff and hydrating core, this lipstick is as nourishing as it is attention-grabbing. Nykaa So Creme! Creamy Matte Lipstick - Gossip Dose Step into sultry sophistication with Nykaa Matte Luxe Lipstick in Jager Bomb. This velvet matte stunner in a rich nude brown hue makes every statement count. The formula is creamy, smooth, and is enriched with luxurious conditioning agents. Jager Bomb is perfect for day-to-night transitions, giving you a pout-perfect confidence. Nykaa Nude Brown Matte Luxe Lipstick (Jager Bomb) for Velvel Matte Finish|High Pigmente Colour|Lightwear|Easy Application (4.8 gm). Lipstick set: Why settle for one when you can have different shades for different moods; Here are 8 sets for you Best Insight lipsticks: Get bold, beautiful, and luscious lips in minutes; Our top picks for you Makeup kit by Mamaearth: Go all natural with lipsticks, eyeliners, and more; Our top 8 picks Mamaearth lipsticks: Kiss dry lips goodbye with these nourishing shades Yes, most Nykaa lipsticks, especially the Matte To Last! Liquid Lipsticks, are formulated to last 6–10 hours. However, longevity can vary based on eating, drinking, and lip prep. Some ranges like Matte To Last! Liquid Lipstick and Ultra Matte Lipstick are designed to be transfer-proof. Creamy or glossy finishes may transfer slightly. Yes, Nykaa lipsticks are cruelty-free and not tested on animals. Nykaa offers a wide shade range, curated to suit Indian skin tones—from fair to deep. The website also provides shade suggestions by skin tone. Most of Nykaa's newer lipstick lines are paraben-free. Check individual product details for full ingredient lists. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Hindustan Times
12-05-2025
- Entertainment
- Hindustan Times
Top 8 Nykaa lipsticks for a bold and sassy look: Smudg-proof options for you
From office wear to date night, Nykaa lipsticks are more than just makeup. Be it a matte lipstick shade for your daily office wear or a shimmer shade for your date-night, Nykaa lipsticks are for all-occasion wear. In fact, Nykaa lipsticks are your daily dose of confidence. Each shade of Nykaa lipsticks give you a bold, sassy touch, adding confidence to your overall look and appeal. In case, you are looking to buy a Nykaa lipstick shade, we have curated a list of top 8 shades for you. From bold reds to pastel mauves, here is a list for all your mood. Meet your new obsession, the Nykaa Matte Tattoo Liquid Lipstick in Moon gives you a dreamy mauve shade. With just one swipe, it delivers intense pigment and a super-matte finish that stays put for hours. This lipstick is lightweight yet bold, and feels feather-like on your lips. Be it a brunch with friends lake side or a bold night out, this smudge-proof, transfer-proof hero lets you slay without touch-ups. Nykaa Matte Tattoo Liquid Lipstick - Moon A nude brown lipstick shade is what you need to always have in your makeup bag. This Nykaa's Nude Brown Matte Luxe Lipstick shade has a velvety matte formula that glides like silk, giving you a rich finish. Enriched with nourishing ingredients, this lipstick not only enhances your pout but pampers it too. Be it for your power meetings or winding down for a date night, this shade is the ultimate everyday glam essential. Nykaa Nude Brown Matte Luxe Lipstick (Jager Bomb) for Velvel Matte Finish|High Pigmente Colour|Lightwear|Easy Application (4.8 gm). Float on a cloud of colour with Nykaa's Superlight Feather touch Lipstick in Soft Kiss. This lipstick is designed for those who love a rich colour payoff without feeling heavy. This ultra-light formula delivers a soft matte look with just a whisper of a feel. This lipstick glides like air, sets like a dream, and wears like a second skin. The shade adds a blush of rosewood that flatters every skin tone and mood. Nykaa Cosmetics Superlight Feathertouch Lipstick - Soft Kiss (4.2g) Dare to go bold with the Nykaa Ultra Matte Lipstick in Coco, a deep chocolate brown that's sultry and sophisticated. The intensely pigmented formula of this lipstick glides on creamy and sets to a true matte that won't budge, bleed, or flake. This lipstick is designed for those who own their boldness. Nykaa Ultra Matte Lipstick, Matte Finish - Coco Say hello to classic with Nykaa's So Matte Lipstick, a beauty staple that brings comfort and colour together in perfect harmony. With its creamy texture and matte finish, this lipstick glides like butter. Available in a wide range of shades, this shade is your go-to for office wear, date nights, or just feeling fabulous. The lipstick offers rich pigment, smooth application, and is perfect for everyday wear. Nykaa So Matte Lipstick, Matte Finish, 4.2gm - Hot Shot Espresso 19M Meet the lipstick that works overtime, Nykaa All Day Matte Liquid Lipstick is a smudge-proof, transfer-proof, lipstick. It's a long-lasting formula that last up to 12 hours. So, while you're hustling through meetings or dancing past midnight, your lips will look flawless and feel featherlight. Its bold colour payoff locks in instantly without drying out your pout. Nykaa All Day Matte Waterproof, Transfer Proof, Mask Proof, 12H Liquid Lipstick - Boss Babe Spill the tea and steal the scene with Nykaa So Creme, a creamy Matte Lipstick in Gossip Dose. This flirty mauve-pink glides on like satin and dries to a soft matte finish, perfect for gossiping over coffee or dancing the night out. With its rich colour payoff and hydrating core, this lipstick is as nourishing as it is attention-grabbing. Nykaa So Creme! Creamy Matte Lipstick - Gossip Dose Step into sultry sophistication with Nykaa Matte Luxe Lipstick in Jager Bomb. This velvet matte stunner in a rich nude brown hue makes every statement count. The formula is creamy, smooth, and is enriched with luxurious conditioning agents. Jager Bomb is perfect for day-to-night transitions, giving you a pout-perfect confidence. Nykaa Nude Brown Matte Luxe Lipstick (Jager Bomb) for Velvel Matte Finish|High Pigmente Colour|Lightwear|Easy Application (4.8 gm). Lipstick set: Why settle for one when you can have different shades for different moods; Here are 8 sets for you Best Insight lipsticks: Get bold, beautiful, and luscious lips in minutes; Our top picks for you Makeup kit by Mamaearth: Go all natural with lipsticks, eyeliners, and more; Our top 8 picks Mamaearth lipsticks: Kiss dry lips goodbye with these nourishing shades Yes, most Nykaa lipsticks, especially the Matte To Last! Liquid Lipsticks, are formulated to last 6–10 hours. However, longevity can vary based on eating, drinking, and lip prep. Some ranges like Matte To Last! Liquid Lipstick and Ultra Matte Lipstick are designed to be transfer-proof. Creamy or glossy finishes may transfer slightly. Yes, Nykaa lipsticks are cruelty-free and not tested on animals. Nykaa offers a wide shade range, curated to suit Indian skin tones—from fair to deep. The website also provides shade suggestions by skin tone. Most of Nykaa's newer lipstick lines are paraben-free. Check individual product details for full ingredient lists. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Fashion Network
24-04-2025
- Business
- Fashion Network
Nykaa Cosmetics expands liquid lipstick range with Superlight Lip Cloud
Nykaa Cosmetics has expanded its liquid lipstick range with the launch of 'Superlight Lip Cloud' with a campaign featuring its brand ambassador Rasha Thadani. The brand claims that its new Superlight Lip Cloud features a high-pigment, velvety mousse texture infused with CICA and Squalane to keep lips nourished and hydrated all day long. The range priced at Rs 799 ($9) includes 10 everyday shades that are designed to complement all skin tones. Commenting on the launch, Adwaita Nayar, executive director of Nykaa in a statement said, 'Innovation is at the heart of beauty's future, and at Nykaa Cosmetics, we've always been at the forefront of that movement. Superlight Lip Cloud redefines the liquid lipstick experience by delivering effortless, long-lasting beauty without compromise.' Rasha Thadani added, 'I love a statement lip, but I also need something that's comfortable enough to wear all day. Superlight Lip Cloud is exactly that—it's weightless, glides on like a dream, and gives the most gorgeous soft-focus finish.' Nykaa's Superlight Lip Cloud range will be available on Nykaa's e-commerce website and all Nykaa stores across the country.
