logo
Nykaa Cosmetics expands liquid lipstick range with Superlight Lip Cloud

Nykaa Cosmetics expands liquid lipstick range with Superlight Lip Cloud

Fashion Network24-04-2025

Nykaa Cosmetics has expanded its liquid lipstick range with the launch of 'Superlight Lip Cloud' with a campaign featuring its brand ambassador Rasha Thadani.
The brand claims that its new Superlight Lip Cloud features a high-pigment, velvety mousse texture infused with CICA and Squalane to keep lips nourished and hydrated all day long.
The range priced at Rs 799 ($9) includes 10 everyday shades that are designed to complement all skin tones.
Commenting on the launch, Adwaita Nayar, executive director of Nykaa in a statement said, 'Innovation is at the heart of beauty's future, and at Nykaa Cosmetics, we've always been at the forefront of that movement. Superlight Lip Cloud redefines the liquid lipstick experience by delivering effortless, long-lasting beauty without compromise.'
Rasha Thadani added, 'I love a statement lip, but I also need something that's comfortable enough to wear all day. Superlight Lip Cloud is exactly that—it's weightless, glides on like a dream, and gives the most gorgeous soft-focus finish.'
Nykaa's Superlight Lip Cloud range will be available on Nykaa's e-commerce website and all Nykaa stores across the country.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Beauty Garage eyes Rs 100 crore revenue, to launch new product categories
Beauty Garage eyes Rs 100 crore revenue, to launch new product categories

Fashion Network

time4 hours ago

  • Fashion Network

Beauty Garage eyes Rs 100 crore revenue, to launch new product categories

Personal care brand Beauty Garage is gearing up to cross the Rs 100 crore revenue milestone and plans to invest to widen its product selection and increase the contribution of e-commerce sales from 10% at present to 15% by the end of the 2026 financial year. "This fiscal year, we will be foraying into the men's grooming segment in June by launching 20 SKUs and into the hair colour segment by September with 30 SKUs," Beauty Garage's CEO and founder Mahesh Ravaria told ET Retail. "We are investing Rs 1.25 crore and Rs 2 crore to enter the men's grooming and hair colour segments, respectively." Beauty Garage currently retails a range of 90 SKUs which include shampoos, scalp treatments, and conditioners among others, according to its Facebook page. Launched in 2019, Beauty Garage Plans to expand its manufacturing capabilities over the coming two months with an investment of Rs 4 crore. The business is also looking to establish a manufacturing unit in Maharashtra of around 25,000 square feet in the next four to five years. The business recently acquired GoFab for a total of Rs 8 crore to bolster its offering, the Economic Times reported. This year, Beauty Garage also plans to acquire a direct to customer cosmetics brand to further flesh out its operations and will invest around an additional Rs 30 crore towards this acquisition and its general expansion.

Urban Jungle goes offline, launches first store in Pune
Urban Jungle goes offline, launches first store in Pune

Fashion Network

time4 hours ago

  • Fashion Network

Urban Jungle goes offline, launches first store in Pune

Travel gear brand Urban Jungle has made its offline retail debut with the opening of its first exclusive brand outlet at Phoenix Market City mall in Pune. The store marks a new phase for the digitally-led label, offering its complete range of luggage, backpacks, and travel accessories. 'Even as a digitally-first brand, our approach has always been omni-channel,' said Urban Jungle's brand lead Tanisha Jatia, India Retailing reported. 'For us, luggage is a tactile product you want to feel the weight, test the product, and experience the design. From day one, we knew this had to be experienced in person, and that's why we're thrilled to bring our first exclusive store to life in Pune. We have built on the success of our digital-first model, grown through real-time feedback, and are now ready to offer the full Urban Jungle experience in-store.' To drive footfall and deepen customer engagement, the Pune store will also feature in-store exclusives such as curated collections and personalised luggage, set to launch in July this year. Urban Jungle joins a range of Indian and international fashion and lifestyle brands in the mall including Lifestyle, Only, Jack & Jones, H&M, and Aldo among others, according to its Facebook page. Launched in 2023, Urban Jungle focuses on contemporary design and functional features tailored to India's mobile, urban consumers. The brand aims to reach Rs 100 crore in annual recurring revenue and plans to open over 15 exclusive outlets in major cities within the next year.

Bata to focus on volume driven growth, middle class customer base
Bata to focus on volume driven growth, middle class customer base

Fashion Network

time4 hours ago

  • Fashion Network

Bata to focus on volume driven growth, middle class customer base

Bata India is shifting focus towards a volume-driven revenue growth strategy over the next five years, aiming to strengthen its connection with India's middle-class consumers. Speaking during an earnings call, managing director and CEO Gunjan Shah said the company is aligning its offerings with the value-conscious preferences of this core demographic. 'We want, over the next not only two years, but also five years, to make sure that… it's a volume-driven growth trajectory overall,' said Shah, the Press Trust of India reported. The executive added that, while fluctuations may occur quarterly, the broader goal remains consistent. Bata is looking to reset product cost structures and ensure relevance in a price-sensitive market environment. According to Shah, 'the heart of our consumer base … is basically the middle-class Indian'. As part of its retail strategy, the company is maintaining an 80:20 split between franchise and company-owned outlets, India Retailing reported. At the end of the 2025 financial year, Bata operated 624 franchise stores. Shah also highlighted the performance of its key brands, naming Hush Puppies and Power as the second and third largest contributors after Bata, accounting for a combined share of around 20%. Despite tight demand conditions, the company announced that it is taking a proactive approach with a value-for-money portfolio and improved in-store execution. Bata's Floatz business has crossed Rs 100 crore in revenue and could reach Rs 200 crore this year if momentum continues.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store