3 days ago
- Entertainment
- Fashion Value Chain
Lisa Haydon Is the Face of Nykaa Luxe's New Era of Beauty
Nykaa Luxe, India's top destination for luxury beauty, unveils a new campaign with model and actress Lisa Haydon as its muse—signifying a fresh era of global beauty rooted in Indian identity. The campaign captures Nykaa Luxe's elevated vision: indulgent, intentional, and inclusive of the world's most coveted beauty icons.
Lisa Haydon brings quiet glamour and understated power to the screen in a visually stunning campaign directed by Shivin & Sunny and shot by Taras Taraporvala, with makeup by Loveleen Ramchandani, hair by Hiral Bhatia, and styling by Priyanka Kapadia. Set against an editorial backdrop, Lisa flows through scenes of radiant skin, magnetic eyes, and refined elegance—showcasing hero products across skincare, makeup, and fragrance.
'Beauty is about confidence and authenticity. Nykaa Luxe isn't just a platform for premium products—it's an experience that inspires self-expression,' says Lisa Haydon.
Nykaa Luxe's portfolio spans over 150 luxury beauty brands, including Charlotte Tilbury, Chanel, Dior Beauty, Jo Malone London, Obagi, Dr. Barbara Sturm, and GHD, available across 76 Luxe stores and its omnichannel platforms.
A Nykaa spokesperson adds:
'Indian beauty consumers now seek more than products—they want immersive, global-standard experiences. Lisa reflects our vision of quiet confidence and elevated expression.'
Beyond products, Nykaa Luxe is shaping India's beauty landscape through initiatives like:
Fragtok – India's first fragrance creator incubator
Nykaa Academy – launching expert-led mini-courses via Nykaa Play, with legends like Baltasar González Pinel guiding next-gen artists
With this campaign, Nykaa Luxe positions beauty as a form of identity—not status—inviting users to define luxury on their own terms.
