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This fitness stock is a buy as sales momentum is set to continue, Stifel says
This fitness stock is a buy as sales momentum is set to continue, Stifel says

CNBC

time22-05-2025

  • Business
  • CNBC

This fitness stock is a buy as sales momentum is set to continue, Stifel says

Growth in Planet Fitness is nowhere near done, according to Stifel. Analyst Chris O'Cull upgraded shares of the gym chain to buy from hold and raised his price target to $120 from $82. That new objective suggest shares of Planet Fitness could jump roughly 15% from their latest close. The stock has rallied 10% this month after the company reaffirmed its full-year earnings per share, revenue and system-wide same club sales growth. "Recent results suggest gross joins have stabilized, and we believe there are several potential catalysts to keep comparable sales in the mid-to-high single-digit range over the next couple of years," O'Cull said. "The company has improved its marketing efforts, but we believe there is considerable runway for further improvement," O'Cull continued, referring to advertising campaigns he has found encouraging given their messaging that emphasizes Planet Fitness' value as an affordable and nonjudgmental gym. PLNT 1Y mountain Planet Fitness stock performance. According to O'Cull, Planet Fitness locations could see steady improvement in net new unit growth over the next few years given strong top-line performance and ongoing efforts to reduce investment costs. Fueling its strong growth potential is the company's ability to the pricing of its Black Card monthly membership plan from $24.99 to $29.99 later this year, the analyst noted. Planet Fitness also has "promising avenues" to improve the overall value proposition of its Black Card Spa, by expanding potential upgrades to locations' spa areas with the availability of spray tanning, red light therapy and cryotherapy services. "We believe tests to upgrade the Black Card Spa are yielding positive results and could provide new reasons to join. Relative to other consumer-facing segments, Planet's low-cost membership model should also prove relatively resilient in the event of a downturn in consumer spending," O'Cull said. O'Cull also pointed out that efforts to include gym membership costs under individuals' Health Savings Accounts could drive memberships for the fitness industry, potentially benefitting Planet Fitness.

Stifel Boosts Starbucks Price Target Despite Earnings Uncertainty
Stifel Boosts Starbucks Price Target Despite Earnings Uncertainty

Yahoo

time27-01-2025

  • Business
  • Yahoo

Stifel Boosts Starbucks Price Target Despite Earnings Uncertainty

January 28, 2025 Chris O'Cull, analyst from investment company Stifel Nicolaus, reiterated Buy rating on Starbucks (NASDAQ:SBUX) today and increased the price target from $110 to $114. The market is trading Starbucks stock at $99.77, only 2.85% away from its 52-week high. O'Cull expects Starbucks to report its fiscal first quarter earnings tomorrow and the result would surpass consensus estimate and hit his price target. Over the past four quarters, Starbucks has consistently reported revenues that fell short of expectations. This raises the question: Are analysts setting too high expectation, or is Starbucks struggling to keep pacewith the market? The EPS for the last four quarters has consistently fallen short of expectations. Interestingly, the market reaction has been mixed; whether earnings beat or miss, Starbucks' stock price fluctuates in positive and negative direction. You can make more informed investment decisions by visiting GuruFocus now and deep dive into Starbucks' performance with charts, breakdowns, 30-year financial data, analysts forecast, insiders and more! This article first appeared on GuruFocus.

Stifel Boosts Starbucks Price Target Despite Earnings Uncertainty
Stifel Boosts Starbucks Price Target Despite Earnings Uncertainty

Yahoo

time27-01-2025

  • Business
  • Yahoo

Stifel Boosts Starbucks Price Target Despite Earnings Uncertainty

January 28, 2025 Chris O'Cull, analyst from investment company Stifel Nicolaus, reiterated Buy rating on Starbucks (NASDAQ:SBUX) today and increased the price target from $110 to $114. The market is trading Starbucks stock at $99.77, only 2.85% away from its 52-week high. O'Cull expects Starbucks to report its fiscal first quarter earnings tomorrow and the result would surpass consensus estimate and hit his price target. Over the past four quarters, Starbucks has consistently reported revenues that fell short of expectations. This raises the question: Are analysts setting too high expectation, or is Starbucks struggling to keep pacewith the market? The EPS for the last four quarters has consistently fallen short of expectations. Interestingly, the market reaction has been mixed; whether earnings beat or miss, Starbucks' stock price fluctuates in positive and negative direction. You can make more informed investment decisions by visiting GuruFocus now and deep dive into Starbucks' performance with charts, breakdowns, 30-year financial data, analysts forecast, insiders and more! This article first appeared on GuruFocus.

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