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Oben Rorr EZ will now be sold on Amazon at ₹1.19 lakh. Here's why you should buy it online
Oben Rorr EZ will now be sold on Amazon at ₹1.19 lakh. Here's why you should buy it online

Hindustan Times

time6 days ago

  • Automotive
  • Hindustan Times

Oben Rorr EZ will now be sold on Amazon at ₹1.19 lakh. Here's why you should buy it online

The Oben Rorr EZ packs a 7.5 kW (10 bhp) PMS motor with 52 Nm of peak torque and can sprint from 0-40 kmph in 3.3 seconds Check Offers Oben Electric has made its city commuter, the Rorr EZ, available for booking on Amazon. This marks a key step in the company's strategy to expand electric vehicle (EV) adoption by leveraging e-commerce platforms in conjunction with its physical showroom network. With the launch of Rorr EZ on Amazon, Oben Electric is combining traditional and digital retail strategies for better distribution and availability. The EV maker is positioning this as part of its broader mission to make electric two-wheelers both aspirational and easily accessible to a wider Indian audience. Oben Rorr EZ: Special online discounts The Rorr EZ is available in two variants, a 3.4 kWh version priced at ₹ 1,19,999 and a 4.4 kWh version at ₹ 1,29,999. These prices include an introductory offer of ₹ 20,000 off the original price. According to Oben Electric, this move aims to make EV ownership more accessible to digitally savvy and first-time electric two-wheeler buyers, combining Amazon's reach with the company's established presence. Speaking on the development, Madhumita Agrawal, Founder & CEO of Oben Electric, said, 'Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. E-commerce gives us a direct and trusted channel to reach them." The company believes this integration will appeal to value-conscious customers who prefer the convenience of online purchases, especially as the EV market evolves in India. Also Read : Oben Electric announces new O100 platform to underpin new sub ₹ 1 lakh electric bike Oben Rorr EZ: Performance, range and safety features The Rorr EZ is purpose-built for urban riding. It offers a top speed of 95 kmph and can accelerate from 0 to 40 kmph in just 3.3 seconds. It delivers an IDC-certified range of up to 175 km and produces 52 Nm of torque. It runs on Oben's proprietary ARX platform and in-house developed LFP battery technology, which the company claims offers twice the battery life and 50 per cent higher heat resistance. Additional features include Geo-Fencing, Theft Protection, Unified Brake Assist (UBA), and Drive Assist System (DAS). The motorcycle is available in four colours: Electro Amber, Surge Cyan, Lumina Green, and Photon White. Also Read : Revolt RV BlazeX vs Oben Rorr EZ: Which electric commuter bike suites you the best Oben Rorr EZ: Extended warranty and expansion plans To enhance ownership assurance, Oben Electric is offering its Protect 8/80 battery warranty plan at ₹ 9,999. It covers eight years or 80,000 kilometres and is fully transferable to new owners. The brand also plans to expand its offline presence to over 150 showrooms across 50+ cities by the end of this financial year, each with dedicated service centres. Check out Upcoming EV Bikes in India. First Published Date: 16 Jul 2025, 16:13 pm IST

Oben Electric Secures Rs. 50 Crore In Extended Series A Round
Oben Electric Secures Rs. 50 Crore In Extended Series A Round

NDTV

time18-06-2025

  • Automotive
  • NDTV

Oben Electric Secures Rs. 50 Crore In Extended Series A Round

Oben Electric, the Bengaluru-based electric motorcycle startup, has raised Rs. 50 crore in fresh capital as part of an extended Series A round concluded in May 2025. This follows the initial Rs. 50 crore raised in January this year, bringing the company's total Series A funding to Rs. 100 crore and overall funding to Rs. 200 crore. The latest round saw participation from a mix of new and existing investors, including Helios Holdings, the Sharda family office, the Kay family, and several other strategic backers. The continued investor interest underscores strong confidence in Oben Electric's product performance, financial metrics, and its emerging leadership in India's electric motorcycle segment. The company plans to utilise the fresh capital to accelerate its retail expansion to over 150 showrooms across 50+ cities by the end of FY26. A significant portion of the funds will also be directed towards fast-tracking development of its upcoming 'O100' platform, which will underpin a new range of electric motorcycles priced under Rs. 1 lakh - targeting the mass market segment. Additionally, Oben will scale up its manufacturing operations at its Bengaluru facility and invest further in strengthening its after-sales service infrastructure. Following its initial Series A raise earlier this year, Oben Electric swiftly expanded its footprint to 37 outlets across 26 cities in 13 states, including key markets such as Punjab, Gujarat, Madhya Pradesh, Telangana, Uttar Pradesh, Chhattisgarh, and Odisha. This rapid expansion highlights both robust consumer demand and Oben's strong execution capability. Looking ahead, the company is preparing for a Series B funding round aimed at raising $30 million later in 2025. The upcoming round will support Oben Electric's international foray and further scaling of its production and product portfolio.

Oben Electric bags ₹100 crore in Series A funding
Oben Electric bags ₹100 crore in Series A funding

Time of India

time18-06-2025

  • Automotive
  • Time of India

Oben Electric bags ₹100 crore in Series A funding

Oben Electric , homegrown electric motorcycle manufacturer , has announced the completion of its Series A funding round with a total raise of ₹100 crore. In January 2025, it secured ₹50 crore, followed by additional ₹50 crore in May 2025, taking the total Series A funding to ₹100 crore and overall funding to ₹200 crore. The round saw participation from both new and existing investors, including Helios Holdings, the Sharda family office, the Kay family, and others. The company stated that the new funds would be used to scale manufacturing capacity, expand its presence to over 150 showrooms across more than 50 cities by FY26, and support development of a new product platform named 'O100' targeting motorcycles under ₹1 lakh. Madhumita Agrawal, Founder & CEO of Oben Electric, said: 'The extended Series A funding is a strong vote of confidence from our investors and comes at a time when our momentum is accelerating nationwide. We're expanding not just our retail footprint but also our innovation roadmap with platforms like O100 that aim to democratize electric motorcycles for the mass market. Backed by full vertical integration and a resilient supply chain, this funding prepares us for a new phase of scale, impact, and growth opportunities.' Following the initial Series A raise, Oben Electric rapidly scaled with 37 retail outlets across 26 cities in 13 states, entering key markets like Punjab, Gujarat, Madhya Pradesh, Telangana, Uttar Pradesh, Chhattisgarh, and Odisha. Oben Electric designs and manufactures both electric motorcycles and their critical components, including Lithium Iron Phosphate (LFP) batteries, motors, vehicle control units, and home fast chargers. The Bengaluru-headquartered firm's current lineup includes the Oben Rorr and Rorr EZ. It is also planning a $30 million Series B funding round later in 2025 to support international expansion and further product development.

Oben Electric raises Rs 50 crore; total Series A funding hits Rs 100 crore
Oben Electric raises Rs 50 crore; total Series A funding hits Rs 100 crore

Time of India

time18-06-2025

  • Automotive
  • Time of India

Oben Electric raises Rs 50 crore; total Series A funding hits Rs 100 crore

Electric motorcycle maker Oben Electric on Wednesday said it has raised an additional Rs 50-crore in an extended Series A funding round. With the latest round, the company said it has raised a total of Rs 100 crore in Series A funding. This latest capital infusion will help the company in continuing with growth and accelerate expansion of distribution network to over 150 showrooms across over 50 cities by FY26, besides fast-tracking product development of the company's new 'O100' platform for an under Rs 1-lakh, the company said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like De plus en plus de seniors découvrent ce nouveau spray pour les oreilles Arrêter la perte d'audition Undo It also said that part of the funds will also be deployed for scaling up the Bengaluru manufacturing facility and strengthening the after-sales service network across markets. The latest round saw participation from new and existing investors including Helios Holdings, Sharda family office, Kay family and other new and existing investors, it said. Live Events "We're expanding not just our retail footprint but also our innovation roadmap with platforms like O100 that aim to democratize electric motorcycles for the mass market," said Madhumita Agrawal, Founder and CEO of Oben Electric. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Backed by full-vertical integration and a resilient supply chain, this funding prepares the company for a new phase of scale, impact, and growth opportunities, she added. Oben Electric has so far seen a total capital infusion of Rs 200 crore, it added. Following the initial Series A fundraise, Oben Electric said it rapidly scaled with 37 retail outlets across 26 cities in 13 states, entering key markets like Punjab, Gujarat, MP, UP, Telangana, Chhattisgarh, and Odisha.

Oben Electric To Launch New Entry-Level Motorcycle Soon, Unveils Fresh Platform
Oben Electric To Launch New Entry-Level Motorcycle Soon, Unveils Fresh Platform

NDTV

time26-05-2025

  • Automotive
  • NDTV

Oben Electric To Launch New Entry-Level Motorcycle Soon, Unveils Fresh Platform

In India, the entry-level commuter motorcycle segment accounts for approximately 30 percent of total two-wheeler sales. The Bengaluru-based company, Oben Electric, has introduced the O100 platform, which aims to provide affordable electric motorcycles tailored for daily commuters. This new platform offers a sustainable alternative to popular 100 cc petrol bikes, such as the Hero Splendor, Honda Shine 100, and Bajaj Platina 100. The new O100 platform will support Oben's second electric motorcycle. The O100 is a modular platform developed entirely in-house by Oben Electric. It is designed to support various electric motorcycle models with different battery capacities, all priced under Rs 1 lakh. Oben holds over 25 patents related to these technologies. The first motorcycle based on the O100 platform is expected to launch in the second half of 2025. Also Read: Matter Aera Electric Motorcycle Gets Lifetime Battery Warranty Oben Electric currently offers two electric motorcycles, the Rorr and the Rorr EZ, both built on their first platform, the ARX. The Oben Rorr features a 4.4 kWh battery that provides a range of 187 km and can reach a top speed of 100 km/h. It accelerates from 0 to 40 km/h in just 3 seconds, delivers a peak power of 8 kW, and achieves an 80 percent charge in only 2 hours. The bike also includes advanced safety features, such as a driver alert system and geo-fencing theft protection. Its starting price is Rs 1.50 lakh (ex-showroom). The more budget-friendly option, the Rorr EZ, starts at Rs 89,999 (ex-showroom) for the 2.6 kWh battery version. There are also versions available with 3.4 kWh and 4.4 kWh batteries, priced at Rs 1.09 lakh (ex-showroom) and Rs 1.19 lakh (ex-showroom), respectively.

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