Latest news with #ODEUM
Campaign ME
2 days ago
- Business
- Campaign ME
Augustus Media appoints Rakan Felemban as Head of Content for Saudi Arabia
Augustus Media has appointed Rakan Felemban as its new Head of Content – KSA and Senior Content Director. With more than 15 years of experience in the digital content space, Felemban brings a deep passion for culturally resonant storytelling and a strong track record of building impactful media brands across the region. In his new role, Felemban will lead content strategy, creative innovation and play a key role in expanding the Augustus Media presence across Saudi Arabia. As a founding team member of UTURN Entertainment and MDLBEAST, Felemban has been instrumental in shaping the regional content ecosystem. Most recently, he led the editorial strategy for Billboard Arabia, where he played a pivotal role in establishing its footprint and championing authentic narratives rooted in Arab culture. Felemban's expertise spans the development of award-winning intellectual properties, building high-performing creative teams, producing standout campaigns for global brands, and crafting narratives that celebrate local identity while embracing digital innovation. Commenting on the appointment, Richard Fitzgerald, CEO of Augustus Media, said, 'Rakan is a true pioneer in the regional content space. His ability to build culturally relevant narratives and lead dynamic creative teams makes him a perfect fit for Augustus Media's next chapter in Saudi Arabia and for Lovin Saudi's content direction. As we grow our Lovin and Smashi brands across the Kingdom, Rakan's leadership will be invaluable.' As Augustus Media deepens its roots in the Kingdom, this leadership appointment marks the latest chapter in a long-term commitment to the Saudi market. Speaking about his new role, Rakan Felemban added, 'It's an exciting time for content in Saudi Arabia. I'm honoured to join Augustus Media at this pivotal moment and contribute to its mission of telling stories that matter, stories that reflect who we are and where we're going. Together, we'll build a platform that inspires, informs and celebrates our culture.' Through its flagship brand Lovin', the company has launched Lovin Saudi in Arabic, alongside city-focused editions such as Lovin Riyadh, Lovin Jeddah, and Lovin Dammam, with plans to expand across all 13 administrative regions. These platforms aim to serve as digital hubs for hyperlocal stories, social moments, and lifestyle content that resonate with Saudi audiences. On the streaming front, Smashi Entertainment intends to engage Gen Z and millennial audiences across platforms, with original programming including the Snapchat show 'Who's Crushing Social Media,' which highlights rising digital creators and viral trends across the Kingdom. Supporting this content ecosystem is ODEUM, Augustus Media's in-house content studio. With a portfolio that includes collaborations with high-profile entities such as MiSK Foundation and the King Khalid Foundation, ODEUM delivers full-scale creative, strategic and production services from its fully functional studios in Al Najis. These facilities were developed as part of Augustus Media's participation in the Saudi Ministry of Investment's Ignite Programme, designed to accelerate the growth of media and entertainment in the Kingdom.
Zawya
4 days ago
- Business
- Zawya
ODEUM repositions as the modern content studio of Augustus Media's network
Dubai, UAE - Augustus Media, the modern media company behind Lovin Dubai and Smashi, has officially rebranded its content production house ODEUM – The Modern Content Studio, reinforcing its mission to lead in creative storytelling for the digital age. ODEUM is where bold ideas meet the way people consume content today. Built for brands that want to stand out, ODEUM blends creativity, strategy and execution to deliver cinematic video, dynamic animation, immersive audio, and original IP - all under one roof. As audiences shift to short-form, vertical, and platform-native content, the studio helps brands stay ahead of the curve with tailored content services and regional distribution at scale. Operating from eight fully equipped production studios across Dubai, Riyadh, and Cairo, ODEUM offers end-to-end services: from quick-turn social content to full-scale campaigns, live event coverage, podcasts, and CGI production. As part of the Augustus Media network, it benefits from a built-in ecosystem reaching over 3.3 billion impressions annually across the MENA region. Key Capabilities of ODEUM: Video: High-impact production including verticals, CGI, branded stories, and live events. Animation: Scroll-stopping motion graphics, 2D/3D visuals, and explainers designed for clarity and impact. Audio: Podcast creation, voiceovers, and audio branding that elevate storytelling across platforms. Originals: Bold in-house IP including short films, episodic shows, documentaries, and AI-powered formats. Studios: Plug-and-play production facilities for creators, agencies, and brands ready for shoots, streams, and more. As Augustus Media continues expanding across the region, ODEUM stands as the creative studio driving brand storytelling, original productions, and next-gen content experiences. 'We built this to be more than a production house. It's where modern storytelling happens, where brands become media, and where creators have the tools to move faster, think bigger, and reach farther. The rebrand represents our commitment to what's next.' Richard Fitzgerald, CEO & Founder Augustus Media 'In a world where attention is the most valuable currency, Odeum exists to create content that doesn't just fill space, it builds meaning, drives emotion, and delivers impact. We're here to help brands move from being seen to being remembered.' Abdallah Adaweh, Head of Odeum | Commercial Director Augustus Media About ODEUM ODEUM is the content production powerhouse of Augustus Media, specializing in high-quality video production, branded content, animation, audio production, and studio services. About Augustus Media Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment. Augustus Media network includes; Lovin', Smashi & ODEUM as its media brands. Lovin, a local news and entertainment platform present in 22+ cities, known for bitesize news, viral content and community stories. Smashi, a regional content platform with 13 verticals including Business, Gaming, Sports, and Entertainment, and home to live-streamed UAE League matches. Odeum, the company's content production powerhouse specializing in high-quality video, branded content, animation, and audio.
