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Economic Times
24-07-2025
- Business
- Economic Times
Kotak Mutual Fund announces ONDC integration in collaboration with Cybrilla
Synopsis Kotak Mutual Fund has joined the Open Network for Digital Commerce (ONDC) in partnership with fintech firm Cybrilla to make mutual fund investments more accessible, especially in Tier 2 and Tier 3 cities. The integration aims to lower distribution costs, boost transparency, and expand investor reach through ONDC's decentralised infrastructure, reinforcing Kotak's commitment to financial inclusion and digital innovation. Kotak Mutual Fund collaborates with ONDC and Cybrilla. This integration will simplify mutual fund investments. Kotak Mutual Fund has announced its integration with the Open Network for Digital Commerce (ONDC), in collaboration with Cybrilla, a leading financial technology solutions integration aims to transform mutual fund investments by making the process more accessible and inclusive, helping Kotak Mutual Fund reach a broader and more diverse audience through ONDC's decentralised digital initiative is designed to simplify the investment experience for millions of Indians—particularly in Tier 2 and Tier 3 cities—by enabling seamless access to mutual fund schemes across multiple ONDC-enabled platforms. 'Joining ONDC Network is a transformative step towards democratising investments. At Kotak Mutual Fund, we believe that every Indian—regardless of geography or income level—should have the opportunity to participate in India's growth story through mutual funds. ONDC Network's open architecture empowers us to reach new audiences, reduce costs, and foster a culture of financial inclusion,' said Nilesh Shah, Managing Director, Kotak Mahindra Asset Management Company. Also Read | Who is Madhu Lunawat? The first Indian woman to launch a mutual fund business With this integration, Kotak Mutual Fund reinforces its commitment to leveraging technology to encourage investing habits. As ONDC—an initiative by DPIIT, Ministry of Commerce and Industry—continues to evolve into a powerful enabler of digital commerce and financial services, Kotak Mutual Fund's presence on the Network will help bridge the gap between aspiration and access, bringing mutual fund investments within reach of every investor—regardless of physical location—and starting a new chapter in inclusive investing. The integration is expected to reduce distribution costs, enhance transparency, and empower investors with greater choice and convenience. It reflects Kotak Mutual Fund's focus on financial inclusion and its mission to simplify participation in India's economic growth through informed and accessible investing. Also Read | Who is Madhu Lunawat? The first Indian woman to launch a mutual fund business 'This integration marks a shift from limited, centralised distribution to more open and embedded access. By joining the Network, Kotak Mutual Fund shows how established players can adapt to newer models of discovery that meet users where they already are and make investing a more natural part of their digital lives. It's a small step that quietly expands what participation in formal finance can look like,'"By enabling Kotak Mutual Fund's onboarding on ONDC Network, we're helping create a level playing field where access to financial products is no longer limited by geography, distribution layers, or legacy systems. This integration reflects our vision of building scalable financial rails that simplify participation in India's growth story, empowering every investor with greater choice and transparency," said Anchal Jajodia, Co-founder, Cybrilla.
Time of India
24-07-2025
- Business
- Time of India
Kotak Mutual Fund announces ONDC integration in collaboration with Cybrilla
Kotak Mutual Fund has announced its integration with the Open Network for Digital Commerce ( ONDC ), in collaboration with Cybrilla , a leading financial technology solutions provider. This integration aims to transform mutual fund investments by making the process more accessible and inclusive, helping Kotak Mutual Fund reach a broader and more diverse audience through ONDC's decentralised digital infrastructure. Explore courses from Top Institutes in Please select course: Select a Course Category Digital Marketing Management PGDM healthcare Artificial Intelligence Operations Management Degree MBA Design Thinking Data Science Others Technology Data Science MCA Finance Cybersecurity Healthcare Project Management CXO Product Management Leadership Public Policy Skills you'll gain: Digital Marketing Strategy Search Engine Optimization (SEO) & Content Marketing Social Media Marketing & Advertising Data Analytics & Measurement Duration: 24 Weeks Indian School of Business Professional Certificate Programme in Digital Marketing Starts on Jun 26, 2024 Get Details Skills you'll gain: Digital Marketing Strategies Customer Journey Mapping Paid Advertising Campaign Management Emerging Technologies in Digital Marketing Duration: 12 Weeks Indian School of Business Digital Marketing and Analytics Starts on May 14, 2024 Get Details The initiative is designed to simplify the investment experience for millions of Indians—particularly in Tier 2 and Tier 3 cities—by enabling seamless access to mutual fund schemes across multiple ONDC-enabled platforms. Best MF to invest Looking for the best mutual funds to invest? Here are our recommendations. View Details » 'Joining ONDC Network is a transformative step towards democratising investments. At Kotak Mutual Fund, we believe that every Indian—regardless of geography or income level—should have the opportunity to participate in India's growth story through mutual funds . ONDC Network's open architecture empowers us to reach new audiences, reduce costs, and foster a culture of financial inclusion ,' said Nilesh Shah , Managing Director, Kotak Mahindra Asset Management Company. Also Read | Who is Madhu Lunawat? The first Indian woman to launch a mutual fund business Live Events With this integration, Kotak Mutual Fund reinforces its commitment to leveraging technology to encourage investing habits. As ONDC—an initiative by DPIIT , Ministry of Commerce and Industry—continues to evolve into a powerful enabler of digital commerce and financial services, Kotak Mutual Fund's presence on the Network will help bridge the gap between aspiration and access, bringing mutual fund investments within reach of every investor—regardless of physical location—and starting a new chapter in inclusive investing. The integration is expected to reduce distribution costs, enhance transparency, and empower investors with greater choice and convenience. It reflects Kotak Mutual Fund's focus on financial inclusion and its mission to simplify participation in India's economic growth through informed and accessible investing. Also Read | Who is Madhu Lunawat? The first Indian woman to launch a mutual fund business 'This integration marks a shift from limited, centralised distribution to more open and embedded access. By joining the Network, Kotak Mutual Fund shows how established players can adapt to newer models of discovery that meet users where they already are and make investing a more natural part of their digital lives. It's a small step that quietly expands what participation in formal finance can look like,' said Vibhor Jain, Acting CEO and COO at ONDC. "By enabling Kotak Mutual Fund's onboarding on ONDC Network, we're helping create a level playing field where access to financial products is no longer limited by geography, distribution layers, or legacy systems. This integration reflects our vision of building scalable financial rails that simplify participation in India's growth story, empowering every investor with greater choice and transparency," said Anchal Jajodia, Co-founder, Cybrilla.
