Latest news with #OOH
Campaign ME
3 days ago
- Business
- Campaign ME
Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai'
Media World, a leading OOH advertising company, has launched its official sonic branding, which plays when you land on the company's official website – with the option to mute or unmute. The new sound identity is also being used across Media World's advertising campaigns, as well as its digital content and physical environments such as offices. The company confirmed that the sonic branding will also be used for future brand experiences across the region. The branding was created by MindLoop, an audio production company led by Ahmad Haffar, a musical and vocal talent in Dubai who is locally known as 'The Voice of Dubai'. The new sonic identity for the brand represents Media World's renewed for on enhancing its brand recognition and visibility throughout the Middle East region. Basant Saad, Chief Strategy and Business Development Officer at Media World, said, 'In a world full of noise, we wanted to stand out not just visually, but also through sound.' Saad added, 'We are proud to work with Ahmad Haffar, The Voice of Dubai. His sonic vision perfectly represents our modern and dynamic brand identity which continuously evolves.' The initiative reflects Media World's forward-thinking approach and its belief in the growing influence of sonic branding in the advertising sector. Mindloop studio has established its reputation by creating powerful sonic identities for major Middle Eastern brands such as e&, Arab Bank, Festival City Mall, among many others. Through their musical approach and vocal delivery, they have established how brands are heard across digital platforms, radio and TV. Media World's positioning as a leader in digital out-of-home advertising and outdoor advertising in Dubai has now been translated into a sonic brand, which is a powerful tool for creating lasting brand impressions. Through this move, Media World also aims to reflect its commitment to advertising innovation and the dynamic nature of an OOH advertising company. CREDITS: Client: Media World Agency: MindLoop Artist: Ahmad Haffar, 'The Voice of Dubai'
Business Wire
4 days ago
- Business
- Business Wire
Loop Media, Inc. and View Television Network Inc. Announce Strategic Partnership Agreement
BUSINESS WIRE)--Loop Media, Inc. ('Loop TV') (OTC: LPTV), a leader in Out-of-Home (OOH) television and signage, and View Television Network, Inc ('View TV'), a leader in redefining OOH entertainment and monetization, are pleased to announce an in-depth strategic partnership designed to drive future growth and reshape the OOH streaming and advertising industries. The OOH television and advertising sector continues to evolve leveraging cutting-edge technology to entertain audiences outside the home while delivering compelling, scalable advertising solutions. The industry has expanded rapidly, with over a dozen operators now powering content across more than one million screens nationwide. With this new partnership, Loop TV is positioned to capitalize on the next wave of industry growth. Loop TV has long been a key player in the OOH space, with its widely recognized brand and expansive network of Loop TV Players deployed across North America in key verticals, including bars, restaurants, gyms, salons, and retail outlets. However, industry-wide challenges - such as the shifting credibility of programmatic ad sales, the absence of a formal classification for OOH advertising, and the narrowing definition of Connected TV (CTV) to in-home use - have presented obstacles to monetization for all OOH ad-supported streaming companies in recent years. Recognizing these challenges, Loop has entered into this strategic partnership with View TV to utilize View TV's software solution for the monetization of premium content. View TV, founded by visionary entrepreneur Jamie Branson, is revolutionizing the streaming landscape with its innovative SaaS platform, View TV Clarity. This groundbreaking solution brings transparency and simplicity to the complex world of advertising and content delivery, empowering CTV and OOH businesses of all sizes to seamlessly integrate premium content offerings and unlock superior monetization opportunities. With a robust content lineup that rivals traditional cable providers, View TV Cloud broadcast platform supported by View TV Clarity AI enabled platform provides hospitality venues to legally broadcast premium television channels without the need for complex integrations. By streamlining content delivery and advertising, View TV is poised to transform the way businesses connect with their audiences and drive revenue growth. 'View TV has participated in and studied the OOH market for several years. It was very important for us to work with whom we believe is the primary leader in this space to help transform an industry that is in much need of transformation,' said Jamie Branson, CEO of View TV. 'Loop TV is pioneering the CTV OOH space, and pioneering is very hard and fraught with obstacles as most companies in this space have discovered over the past few years. Yet Loop TV has persevered under disadvantaged conditions and will forge ahead as the industry leader with this new partnership. We are excited to help develop and lead this next phase of growth with them.' 'We've had to fight many battles over the past several quarters of declining revenue, while adjusting to industry barriers,' said Justis Kao, Interim CEO of Loop Media, Inc. 'However, as this sector grows, we are confident in the opportunity to monetize and expand our network through our strategic relationship with View TV.' The new partnership begins with immediate effect. About Loop Media, Inc. Loop Media, Inc. ("Loop®") (OTC: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop® Player. Loop® TV's digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in the United States, Canada, Australia, and New Zealand. Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media's non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media's streaming services generate revenue from programmatic and direct advertising, and subscriptions. To learn more about Loop Media products and applications, please visit us online at Follow us on social: Instagram: @loopforbusiness X (Twitter): @loopforbusiness LinkedIn: About View TV View TV is a leading provider of innovative content distribution solutions, dedicated to helping content owners maximize their reach and revenue potential through cutting-edge technology and strategic partnerships. Safe Harbor Statement and Disclaimer This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at
Fashion Network
4 days ago
- Business
- Fashion Network
M&S launches high-summer campaign
M&S may still be firefighting its cyberattack with online sales remaining suspended, but it's continuing to market its increasingly popular offer heavily and on Thursday unveiled its summer campaign. Dubbed Summer Like You Mean It, the new campaign has launched in stores and elsewhere, 'inviting customers to celebrate all the small things that make summer unforgettable – with style for big plans and small moments'. It's being seen across VOD, billboards, digital and social platforms, with the retailer saying the campaign should reach an estimated 7.3 million people across all channels. Its OOH presence will 'dominate London, Manchester, Edinburgh, Liverpool, and Sheffield with billboards in high impact locations, maximising visibility, alongside taxi wraps in London and Manchester'. The campaign features 10-second and 30-second AV content, set to the track All The Small Things by Blink 182, with the retailer saying the visual narrative 'reinforces our position as a leading destination for stylish, quality clothing and elevates small relatable moments into epic fashion moments'. This comes as retailers are ramping up their high-summer campaigns, buoyed by strong bookings for sunshine holidays and plenty of unexpected early sunshine in the UK itself. M&S's ad opens with a woman stepping off a plane, 'greeted by the warm, golden air of summer. A gentle breeze ripples through her hair and clothes – it's that unmistakable moment when the holiday truly begins'. She's joined by her family, with the ad moving on to a poolside scene then moving through the day to close with a sunset finale. Cue plenty of opportunities to promote not only fashion products but beauty too. In womenswear it's focusing on crochet co-ords, swimwear, shell-inspired jewellery, metallic sandals and kitten heels. In menswear we see summer suiting in lightweight linen, jacquard print shirts, banana leaf prints and Autograph leather fisherman sandals. For kids there are relaxed fits and lightweight fabrics with linen co-ords, crochet separates, tropical accessories, coastal-inspired swimwear, and poolside pieces across sunglasses and footwear. In beauty, there's own-brand summer fragrances, plus the return of the M&S Summer Beauty Bag with a selection of hero products across brands and own-brand beauty.
Fashion Network
4 days ago
- Business
- Fashion Network
M&S launches high-summer campaign
M&S may still be firefighting its cyberattack with online sales remaining suspended, but it's continuing to market its increasingly popular offer heavily and on Thursday unveiled its summer campaign. Dubbed Summer Like You Mean It, the new campaign has launched in stores and elsewhere, 'inviting customers to celebrate all the small things that make summer unforgettable – with style for big plans and small moments'. It's being seen across VOD, billboards, digital and social platforms, with the retailer saying the campaign should reach an estimated 7.3 million people across all channels. Its OOH presence will 'dominate London, Manchester, Edinburgh, Liverpool, and Sheffield with billboards in high impact locations, maximising visibility, alongside taxi wraps in London and Manchester'. The campaign features 10-second and 30-second AV content, set to the track All The Small Things by Blink 182, with the retailer saying the visual narrative 'reinforces our position as a leading destination for stylish, quality clothing and elevates small relatable moments into epic fashion moments'. This comes as retailers are ramping up their high-summer campaigns, buoyed by strong bookings for sunshine holidays and plenty of unexpected early sunshine in the UK itself. M&S's ad opens with a woman stepping off a plane, 'greeted by the warm, golden air of summer. A gentle breeze ripples through her hair and clothes – it's that unmistakable moment when the holiday truly begins'. She's joined by her family, with the ad moving on to a poolside scene then moving through the day to close with a sunset finale. Cue plenty of opportunities to promote not only fashion products but beauty too. In womenswear it's focusing on crochet co-ords, swimwear, shell-inspired jewellery, metallic sandals and kitten heels. In menswear we see summer suiting in lightweight linen, jacquard print shirts, banana leaf prints and Autograph leather fisherman sandals. For kids there are relaxed fits and lightweight fabrics with linen co-ords, crochet separates, tropical accessories, coastal-inspired swimwear, and poolside pieces across sunglasses and footwear. In beauty, there's own-brand summer fragrances, plus the return of the M&S Summer Beauty Bag with a selection of hero products across brands and own-brand beauty.
Associated Press
14-05-2025
- Business
- Associated Press
OneScreen.ai Welcomes Out-of-Home Advertising Veteran Megan Fowkes as Senior Solutions Architect, Partnerships
Industry Hire Signals Focus on Assisting Advertising Agencies and Digital Marketers with Strategic OOH Solutions BOSTON, MA, UNITED STATES, May 14, 2025 / / -- the leading company simplifying how brands and agencies plan, execute, and measure impactful Out-of-Home (OOH) advertising campaigns, announced today the appointment of Megan Fowkes as its Senior Solutions Architect of Partnerships. This strategic hire underscores commitment to delivering strategic OOH solutions for digital marketing firms and advertising agencies as a value-added solution for their clients. Megan brings a wealth of invaluable experience to having spent several years immersed in the OOH landscape. Her most recent role as an Account Executive at Clear Channel Outdoor saw her drive impactful OOH campaigns while cultivating a reputation for the immense value she placed on partnerships and relationships. Recognizing that strong connections are the bedrock of success in the agency and OOH sectors, Megan fostered robust ties across agencies, vendors, and sales teams. Her focus on key verticals such as B2B, retail, and Quick Service Restaurants (QSR), coupled with her experience across the full spectrum of OOH offerings, contributed to remarkable success for her clients, who saw up to 75% year-over-year growth in the last year at Clear Channel. Before Clear Channel, Megan honed her expertise as a Media Planner at Billups, serving as a crucial link between clients, vendors, and internal teams. In this capacity, she expertly crafted OOH media plans tailored to client objectives, timelines, and budgets. Her proactive approach included identifying emerging media trends and integrating them into client strategies, consistently seeking opportunities to surpass expectations. Megan's collaborative spirit extended to working closely with vendor and internal teams to ensure seamless and successful campaign execution. Earlier in her career, as a Planner at AMP Agency and Decibel Media, Megan demonstrated strong leadership in client and internal communications. She spearheaded presentations encompassing cross-channel media recommendations, and her proactive engagement with vendors ensured campaigns achieved optimal and efficient results. Notably, Megan's career began at Mediavest in data analytics. This foundational experience provided her with invaluable insight into post-campaign analytics and the critical role data plays in informing pre-campaign planning, contributing to her well-rounded perspective. 'We are thrilled to welcome Megan to the team,' said Alex Ewing, Chief Executive Officer. 'Her deep-rooted experience in the OOH industry, combined with her understanding of the evolving needs of marketing agencies, makes her an invaluable asset – she's a Swiss army knife with a unique skillset. Megan's appointment comes at a pivotal time as we see a resurgence and reinvention of OOH within the broader marketing mix, and her insights, particularly her emphasis on the power of partnerships, will be crucial in building collaborations that drive innovation and deliver exceptional value to our clients.' Megan's extensive background positions her as a thought leader who has witnessed firsthand the evolution of marketing priorities. Her deep understanding of the OOH sector, coupled with her experience in integrated media planning, provides her with a unique perspective on the renewed emphasis marketing agencies are placing on traditional yet powerful tactics like OOH. Megan strongly believes in the unique power of experiencing a campaign in person – its non-skippable nature and the importance of being fully immersed in that shared moment. In her new role at Megan will leverage her expertise to forge strategic partnerships and develop innovative solutions that empower agencies and advertisers to seamlessly incorporate OOH into their omnichannel strategies. 'I am excited to join and be part of a company that is at the forefront of transforming the OOH landscape,' said Megan Fowkes. 'Having worked in this space for many years, I recognize the immense potential of OOH to deliver impactful results in today's dynamic marketing environment. I look forward to collaborating with partners to develop forward-thinking solutions that help agencies and brands effectively leverage the power of OOH, creating truly immersive and memorable experiences.' Megan's hire signifies continued investment in industry-leading talent and its dedication to providing a cutting-edge, data-driven platform that meets the evolving needs of the advertising ecosystem. Her expertise will be instrumental in fostering collaborations that drive the next chapter of growth and innovation in the OOH industry. Chelsea Waite Accelerate PR +1 949-310-6417 email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
