Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai'
The new sound identity is also being used across Media World's advertising campaigns, as well as its digital content and physical environments such as offices. The company confirmed that the sonic branding will also be used for future brand experiences across the region.
The branding was created by MindLoop, an audio production company led by Ahmad Haffar, a musical and vocal talent in Dubai who is locally known as 'The Voice of Dubai'.
The new sonic identity for the brand represents Media World's renewed for on enhancing its brand recognition and visibility throughout the Middle East region.
Basant Saad, Chief Strategy and Business Development Officer at Media World, said, 'In a world full of noise, we wanted to stand out not just visually, but also through sound.'
Saad added, 'We are proud to work with Ahmad Haffar, The Voice of Dubai. His sonic vision perfectly represents our modern and dynamic brand identity which continuously evolves.'
The initiative reflects Media World's forward-thinking approach and its belief in the growing influence of sonic branding in the advertising sector.
Mindloop studio has established its reputation by creating powerful sonic identities for major Middle Eastern brands such as e&, Arab Bank, Festival City Mall, among many others.
Through their musical approach and vocal delivery, they have established how brands are heard across digital platforms, radio and TV.
Media World's positioning as a leader in digital out-of-home advertising and outdoor advertising in Dubai has now been translated into a sonic brand, which is a powerful tool for creating lasting brand impressions.
Through this move, Media World also aims to reflect its commitment to advertising innovation and the dynamic nature of an OOH advertising company.
CREDITS:
Client: Media World
Agency: MindLoop
Artist: Ahmad Haffar, 'The Voice of Dubai'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Post
5 hours ago
- Arabian Post
Ethiopia Sees Growth in Foreign Investment as Debt Restructuring Looms
Ethiopia's foreign direct investment reached $4 billion for the fiscal year ending July 2025, according to the country's Investment Commission. This represents a modest 2.2% increase from the previous year, signalling a steady inflow of capital despite economic challenges. The rise in FDI comes as the country prepares for a major bond restructuring, which aims to alleviate its mounting debt burden. The FDI figure is particularly significant given the global economic slowdown and the internal challenges Ethiopia faces, such as inflation and high public debt. The increase reflects investor confidence in the country's long-term prospects, bolstered by its efforts to modernise infrastructure and attract international businesses. Key sectors drawing investment include agriculture, manufacturing, and services, which remain central to the nation's economic development strategy. Government officials highlight that foreign investment plays a crucial role in Ethiopia's industrialisation ambitions, particularly as it seeks to transform from an agrarian economy into an industrial powerhouse. By focusing on sectors like textiles, leather, and agro-processing, Ethiopia aims to diversify its economy and reduce reliance on traditional sectors. The government's initiatives to improve the business environment, including tax incentives and streamlined business registration processes, have made the country more appealing to investors. ADVERTISEMENT The country's investment climate has been supported by its strategic location in the Horn of Africa, which positions it as a gateway for trade with both African and Middle Eastern markets. Ethiopia's involvement in regional trade agreements, including the African Continental Free Trade Area, further enhances its attractiveness for foreign investors seeking to expand their footprint in Africa. These factors have contributed to the gradual increase in investment flows over the past several years. Despite the positive trends, Ethiopia's FDI figures remain well below the potential expected by economists, especially considering the vast natural resources and a young, growing workforce. Several foreign investors have cited challenges such as bureaucratic delays, logistical inefficiencies, and foreign exchange shortages as hurdles to fully capitalising on Ethiopia's market potential. One of the major factors influencing the inflow of FDI is the upcoming debt restructuring process, which is aimed at addressing Ethiopia's high external debt and ensuring fiscal stability. Ethiopia, which has been in discussions with the Paris Club and other creditors, is seeking to restructure billions of dollars in debt, particularly focusing on bonds and loans from bilateral and multilateral sources. This restructuring is expected to provide some relief to the government, freeing up capital for investment in social services and infrastructure. However, the success of the restructuring plan hinges on the continued stability of the country's economic and political environment. The government's debt restructuring strategy is also viewed as a critical step in restoring investor confidence in Ethiopia's financial stability. Analysts suggest that if successful, the plan could significantly enhance Ethiopia's creditworthiness, attracting more foreign capital. In the meantime, the country's efforts to maintain high levels of foreign investment, particularly from countries like China and the United Arab Emirates, will be essential in cushioning the economy against the impact of external debt repayments.
What's On
2 days ago
- What's On
5 restaurants and bars in Dubai that mimic the night sky
If you miss dining outdoors in Dubai, book a table at these restaurants with a starry night theme. They bring the twinkling outdoor atmosphere indoors so you can get the best of the night sky without breaking into a sweat. Here are 5 restaurants and bars in Dubai offering a Starry Night experience Attiko Attiko Attiko brings high rooftop energy at W Dubai – Mina Seyahi with tables under the stars for diners to enjoy. While it's too warm to enjoy the outdoors, indoors you can dine beneath twinkling lights mimicking the night sky. And thanks to the floor-to-ceiling windows offering sweeping views of the skyline, you'll really feel like your dining outdoors. To really experience this, visit post sunset. Location: Attiko, W Dubai – Mina Seyahi, Dubai Marina Contact: (04) 350 9983 @attikodubai Duomo Dubai Love a stunning digital display? At Duomo at The Dubai Edition, take a seat under a stunning dome, and as you dine, you will be graced with stunning projections. Duomo, in case you're wondering, is Italian for 'cathedral.' The name is reflected in its interiors, which include a 15-meter-high vaulted cathedral-styled arch, a lancet (tall) window, and other Italian designs. The displays range from starry nights to art scenes and more. Location: The Dubai Edition, Downtown Dubai Contact: (04) 602 3399 @duomodubai Galaxy Bar You can't have a name like Galaxy Bar and not show off a space-stars-cosmos-themed atmosphere. This ultra-luxury late-night lounge is ranked number 50 in the World's 50 Best Bars and runs on an 'if you know, you know' profile, and it has capacity for only a handful of guests at a time. Which means you have to make a reservation to avoid disappointment. Location: Gate Village, DIFC Contact: (050) 513 5908 @galaxybardxb Opso Located in Dubai Mall, Opso is a space offering three distinct concepts: a café, an intimate dining area, and the large dining hall. Over the winter, diners will reserve a spot on the wraparound terrace where they can enjoy shisha and views of the Dubai Fountains. However, over summer, stay indoors and pick a seat under the starry ceiling, where you can also enjoy the hotel's other celestial elements. The menu sways between Mediterranean and Middle Eastern. Location: Dubai Mall, Downtown Dubai Contact: (050) 775 9029 @opsodubai Zenon Dubai Zenon If you love digital art and AI, you'll love Zenon Dubai. It's a space where gastronomy, AI, entertainment, and innovation collide, offering up a unique dining experience. Digital screens surround you as you dine, showcasing majestic AI-generated visuals from stars and the galaxy, but also other elements like Greek mythology and underwater scenes. Other elements you won't be able to miss include the stunning arches, sculptures and high ceilings which come together seamlessly. Location: Kempinski Central Avenue, Downtown Dubai Contact: (04) 837 7222 @zenondubai Images: Instagram > Sign up for FREE to get exclusive updates that you are interested in
What's On
5 days ago
- What's On
A to Z food guide: Iconic foods in UAE you have to try
From aromatic spices to sizzling street eats, the UAE is a culinary crossroads where tradition meets innovation with every dish. In this A to Z food guide, we're serving up a mouthwatering journey through some of the most iconic dishes you absolutely have to try here in the UAE. Do note, while not all dishes mentioned below are traditional Emirati cuisine, they originate from the Middle Eastern region and are popular here in the UAE. Arayes Arayes Arayes is a Lebanese crisp pan-fried pita packed with spicy, aromatic meat filling. Arayes actually means 'bride and groom' in English, and certain tribes served this dish to honour the newlyweds. Where to try: Al Mallah Dhiyafah Balaleet Balaleet A staple breakfast dish of Emirati cuisine, Balaleet traditionally consists of vermicelli sweetened with sugar, cardamom, rose water, and saffron and served with an omelette. Where to try: The Arabian Tea House Chabab Chabab Chabab (also spelled jabab or chebab) is an Emirati version of a pancake that is fermented with yeast and flavoured with cardamom and saffron. You can enjoy it with honey and cheese, too. Where to try: Al Ustad Special Kabab Dawood Basha Dawood Basha The Middle-Eastern version of meatballs, Dawood Basha is a meatball stew paired with tender potatoes and peas, simmered in a flavourful tomato sauce. It is named after its greatest fan, King Daoud Basha who was the governor of Baghdad during the Ottoman Empire. He loved the dish so much, he had it every day. Where to try: Lebanese Home Kitchen Emirati Machboos Emirati Machboos If you've been to any Emirati family gathering or celebration, you're sure to see Emirati Machboos on the table. It's a dish prepped with basmati rice, meat (lamb or chicken) and mild spices. Essentially, it's biryani but with an Emirati twist. Where to try: The Arabian Tea House Falafel Falafel This is a popular Middle Eastern dish, and can be found at numerous spots around the UAE from small hole-in-the-wall cafes to fancy restaurants. It is made up of mashed chickpeas, herbs, onion, garlic, and spices and can be either fried or baked. You can either eat it as is paired with tahina sauce, or get it in a wrap with fresh salad. Where to try: Al Mallah Dhiyafah Ghuzi Ghuzi Also spelt Khuzi, Ghuzi is considered the national dish of the UAE. A whole lamb is slow-roasted until the meat falls off the bone. It is paired with nuts, vegetables, raisins, and a blend of spices on top of a bed of rice. Where to try: Siraj Restaurant Harees Harees Harees is a traditional Arabic dish with a porridge-like consistency but is prepared with wheat grain, meat, and ghee. If you prefer your dishes with more heat, try Haleem, essentially a spiced-up version of Harees. Where to try: Khalid Huriah Traditional Kitchen and Restaurant Ijjeh Ijjeh Love eggs? Try Ijjeh, a flavourful Middle Eastern egg dish that is a blend of eggs, herbs, and spices. If you want to jazz it up a little bit, add in vegetables like courgettes or peppers. It can also be pan-fried until crispy and be consumed as a fritter. Jasheed Jasheed | Al Fanar Fans of seafood here in the UAE must try Jasheed – an Emirati dish primarily consumed in coastal cities like Ras Al Khaimah. The curry is prepared with small pieces of shark (or other local fish), onions, garlic, and spices and served with rice. Where to try: Al Fanar Seafood Restaurant, Bahar Restaurant Knafeh You can't consider yourself a fan of sweet treats if you've lived in the UAE and haven't tried Knafeh. The traditional Palestinian dessert is made with kadayif (spun pastry dough) and layered with cheese and soaked in a sweet, sugar-based syrup. It is crunchy on the outside and gooey on the inside. The dessert has deep roots in Palestine. Where to try: Palestine pavilion at Global Village UAE, Feras Al Diyafa Sweets and Mama'esh Luqaimat Luqaimat Luqaimat translates to 'small bites' here in the UAE. It is a popular Middle Eastern dessert consisting of deep-fried, sweet dumplings, drizzled with date syrup or honey. It's crunch on the outside, and soft and airy on the inside, and it's best when devoured piping hot. While it is usually associated and consumed during Ramadan, if you head to Global Village UAE, you can enjoy it throughout the season. Where to try: Global Village UAE, Al Fanar Mehalabiya Mehalabiya Mehalabiya, or Muhalabia is a traditional (and delicious) Middle Eastern milk pudding, made with as few as four ingredients. It's typically made using a combination of milk, sugar, flour, and sugar. It can be served hot or cold, though many prefer the latter. It can also be garnished with pistachios and rose petals. Where to try: Qwaider Al Nabulsi Namoura Namoura Namoura is a type of semolina cake that goes by many other names, including namoura, basbousa, revani, and safra. It is made typically made using coarse semolina, Greek yogurt, coconut, butter or ghee, sugar, baking powder and baking soda. It is drizzled with sugar syrup, and sweet tooth fans will love it for its rich, buttery flavour, and soft, melt-in-your-mouth texture. Where to try: Brocar Sweets Olives (served with zaatar or labneh) Olives Heading to an Emirati restaurant or home? Most likely, marinated olives will be served paired with a dip. It often makes up part of the selection of hot and cold appetizers, with many pairing it with cheese and bread. It's simple but very delicious, so much so that you'll find the serving bowl empty before even realising. Qahwa Qahwa In Arabic, qahwa primarily means coffee. It is a traditional method of preparing coffee in the Middle East, and each country has its own unique recipe. The coffee has a distinctive depth of flavor and earthy, nutty notes which is brewed in a traditional Arabic coffee pot (called dallah). Where to try: Cafe Bateel Rigag An Emirati flatbread, which is extremely thin and crispy, with an egg and cheese filling, and sometimes honey. It is cooked on a hot griddle and is usually enjoyed at breakfast. Where to try: Al Jalboot Shawarma Bring up the topic of shawarma with your friends, and the first thing you're bound to hear is declarations of where the best shawarma in Dubai is. The popular street food in the Middle East (which origins in Turkey) and here in Dubai, and there are more than enough options to try. Essentially, it is prepared with spit-roasted layers of lamb, beef, or chicken, which is stuffed into a pita bread with salad (lettuce, tomato, and pickles) and either garlic sauce, or tahina. You can add fries to your shawarma, or enjoy them on the side. Where to try: Al Hallab, Eat & Drink restaurant, Triple FFF Thareed This traditional Arab bread soup or stew originates from Mecca, Saudi Arabia, but is a popular dish in the Gulf region. The dish is even mentioned in a collection of sayings of the Prophet Mohammed. It is a slow-cooked stew of tender meat, spiced tomato broth, and vegetables, infused with spices. Thareed is typically eaten during Ramadan as a light yet filling meal to break the fast at Iftar but can be enjoyed throughout the year as a warm comfort food. Where to try: Noor Al Mandi Warak Enab In Arabic, 'Warak Enab translates to vine leaves or grape leaves. The dishes are usually stuffed with a mixture of rice, meat (usually beef), and spices, and then boiled in water. The water can also be infused with lemon or tomato for more flavour. The ingredients can vary from region to region, but each family can also make it differently. Where to try: Ybala Wrq Ena Yalanji Image: Getty Images Yalanji is the vegetarian version of Warak Enab. Instead of meat, the stuffing is a mix of white rice, typically short grain, tomatoes, bell peppers, onions, parsley, garlic, eggplant and more. Similar to Warak Enab, it is cooked in a tangy and flavourful broth until they melt in your mouth. Yum. Where to try: Yalangi Kitchen & Cafe Zataar/Zataar Manakeeh Zataar Manakeesh Manakeesh is a popular Middle Eastern flatbread dish, and comes in various forms but usually with zaatar. Zataar is a Palestinin blend of wild herbs, popular in Middle Eastern cuisine. Usually it is enjoyed with manakeesh – a Levantine flatbread, or you can add it as an ingredient to other Middle Eastern dishes. Where to try: Kaak Al Manara Restaurant & Bakery Images: Getty Images
