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Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai'
Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai'

Campaign ME

time3 days ago

  • Business
  • Campaign ME

Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai'

Media World, a leading OOH advertising company, has launched its official sonic branding, which plays when you land on the company's official website – with the option to mute or unmute. The new sound identity is also being used across Media World's advertising campaigns, as well as its digital content and physical environments such as offices. The company confirmed that the sonic branding will also be used for future brand experiences across the region. The branding was created by MindLoop, an audio production company led by Ahmad Haffar, a musical and vocal talent in Dubai who is locally known as 'The Voice of Dubai'. The new sonic identity for the brand represents Media World's renewed for on enhancing its brand recognition and visibility throughout the Middle East region. Basant Saad, Chief Strategy and Business Development Officer at Media World, said, 'In a world full of noise, we wanted to stand out not just visually, but also through sound.' Saad added, 'We are proud to work with Ahmad Haffar, The Voice of Dubai. His sonic vision perfectly represents our modern and dynamic brand identity which continuously evolves.' The initiative reflects Media World's forward-thinking approach and its belief in the growing influence of sonic branding in the advertising sector. Mindloop studio has established its reputation by creating powerful sonic identities for major Middle Eastern brands such as e&, Arab Bank, Festival City Mall, among many others. Through their musical approach and vocal delivery, they have established how brands are heard across digital platforms, radio and TV. Media World's positioning as a leader in digital out-of-home advertising and outdoor advertising in Dubai has now been translated into a sonic brand, which is a powerful tool for creating lasting brand impressions. Through this move, Media World also aims to reflect its commitment to advertising innovation and the dynamic nature of an OOH advertising company. CREDITS: Client: Media World Agency: MindLoop Artist: Ahmad Haffar, 'The Voice of Dubai'

Trainer Chris Waller's wet worries ahead of crucial Joliestar trial
Trainer Chris Waller's wet worries ahead of crucial Joliestar trial

News.com.au

time19-05-2025

  • Climate
  • News.com.au

Trainer Chris Waller's wet worries ahead of crucial Joliestar trial

Trainer Chris Waller is hopeful Sydney's big wet eases long enough for brilliant mare Joliestar to compete in a crucial Canterbury barrier trial on Tuesday. Waller is using the 900m heat to prepare Joliestar for the Group 1 $1 million Kingsford Smith Cup (1300m) at Eagle Farm on May 31 where the mare is currently the $4 TAB Fixed Odds favourite. But the Canterbury trials session, which has already been postponed from Monday due to heavy rainfall, is in some doubt given the weather forecast is not encouraging. If Joliestar doesn't get to go around at Canterbury, Waller has a fallback option of trialling at Rosehill on Friday. A number of other Brisbane carnival contenders are also due to trial at Canterbury including Hawkesbury Guineas winner Media World, unbeaten Clarendon Stakes winner Aerodrome, and promising three-year-old Angel Capital. The wet weather which has lashed the NSW coast in the last 48 hours resulted in the postponement of Monday's Port Macquarie meeting. Newcastle 's track surface is already a heavy 10 for Tuesday's meeting with club officials hoping there isn't too much rainfall overnight. Tamworth is also hosting a Tuesday raceday with the track in the soft range late on Monday. Racing returns to Royal Randwick on Saturday for the first time in a month with the track rated a heavy 9 late on Monday and rain forecast for Sydney all week. Despite the certainty of a wet track at Randwick, there was a bumper 244 nominations for the 10-race program on Saturday. In a proactive move, Racing NSW moved Friday's Coffs Harbour meeting to Inverell where conditions are much drier.

Kembla preview: Monte Veebee ready to crack it for his first win
Kembla preview: Monte Veebee ready to crack it for his first win

Courier-Mail

time09-05-2025

  • Sport
  • Courier-Mail

Kembla preview: Monte Veebee ready to crack it for his first win

Don't miss out on the headlines from Horse Racing. Followed categories will be added to My News. Trainers Robert and Luke Price are banking on a step back up in trip on his home track can end a frustrating run of minor placings and see Monte Veebee break through for his first win. The Prices were pleased with his first-up run when a half-length second behind Fleeting Spirit over 1300m on the Kensington before dropping his back to 1175m to chase a $100,000 Inglis Bonus in a Super Maiden at Albury on April 17. For the fifth time in his eight-start career, Monte Veebee finished second when beaten a length-and-a-half by Dubai Darling. Two of his second placings have been behind subsequent stakes winners Media World in the Clarendon at Hawkesbury 12 months ago and to El Castello at Warwick Farm last spring. He gets his chance to break through in the Midway Maiden Plate (1400m) from barrier 2. 'He is more a 1400m and 1500m horse so back to that trip here will suit him,' said Robert Price. 'He's well placed from a nice draw this weekend,' he said. 'We have tinkered with the gear. We had blinkers on him and t hey didn't really work so we have put the winkers on him now. 'There's nothing wrong with the way the horse is going. He is looking great. 'He should be in the winners' circle if things go right.' The stable also has Glitterscript in the same race and want to see the filly step up to the form that saw her place in town 12 months ago. 'She is running out of chances but things haven't been going right for her this preparation,' he said. 'She is a mare who squats down a bit in the gates. 'If she begins and gets a nice run in transit, she can run a cheeky race.' Invade And Conquer scored a dominant win over the Kembla 1400m three starts back and Price when ridden by apprentice Millie Fitzgerald. He then carried 59kg when eighth at Hawkesbury over 1400m and fourth at Kembla over 1300m at his last two runs. They have called on new Kembla apprentice Holly Durnan to claim 3kg in the Benchmark 68 Handicap (1400m) to bring his weight down to 55.5kg. 'He likes to be the dominate one in the run. He gets to that one speed and keep going,' he said. 'Back to the 1400m suits better and he may even be looking for a mile now if we can find one. 'He is going well and will be somewhere in the finish.' Also in the race, they saddle up Miss Hvar who cased a boilover when she won on debut at Kembla on April 19 at $51. 'That was a pleasant surprise,' he said. 'It's always hard stepping up from a maiden win into benchmark grade but she has done nothing wrong. 'She would have to be some sort of chance.' Their first runner of the day is Noble Ruby who is also another knocking on the door for a maiden win. The three-year-old filly has placed in three of her four starts this preparation, the latest a long neck second to Master Patrick at Wagga on May 1. 'She is certainly is knocking on the door but she is stepping back up to provincial grade. 'She has drawn nice and we still have a soft track. Hopefully we don't get any more rain. 'Barrier three is a nice draw for her. She races on speed in the first four or five and should get to ground in the middle of the track.'

Kembla preview: Monte Veebee ready to crack it for his first win
Kembla preview: Monte Veebee ready to crack it for his first win

Herald Sun

time09-05-2025

  • Sport
  • Herald Sun

Kembla preview: Monte Veebee ready to crack it for his first win

Don't miss out on the headlines from Horse Racing. Followed categories will be added to My News. Trainers Robert and Luke Price are banking on a step back up in trip on his home track can end a frustrating run of minor placings and see Monte Veebee break through for his first win. The Prices were pleased with his first-up run when a half-length second behind Fleeting Spirit over 1300m on the Kensington before dropping his back to 1175m to chase a $100,000 Inglis Bonus in a Super Maiden at Albury on April 17. For the fifth time in his eight-start career, Monte Veebee finished second when beaten a length-and-a-half by Dubai Darling. Two of his second placings have been behind subsequent stakes winners Media World in the Clarendon at Hawkesbury 12 months ago and to El Castello at Warwick Farm last spring. He gets his chance to break through in the Midway Maiden Plate (1400m) from barrier 2. 'He is more a 1400m and 1500m horse so back to that trip here will suit him,' said Robert Price. 'He's well placed from a nice draw this weekend,' he said. 'We have tinkered with the gear. We had blinkers on him and t hey didn't really work so we have put the winkers on him now. 'There's nothing wrong with the way the horse is going. He is looking great. 'He should be in the winners' circle if things go right.' The stable also has Glitterscript in the same race and want to see the filly step up to the form that saw her place in town 12 months ago. 'She is running out of chances but things haven't been going right for her this preparation,' he said. 'She is a mare who squats down a bit in the gates. 'If she begins and gets a nice run in transit, she can run a cheeky race.' Invade And Conquer scored a dominant win over the Kembla 1400m three starts back and Price when ridden by apprentice Millie Fitzgerald. He then carried 59kg when eighth at Hawkesbury over 1400m and fourth at Kembla over 1300m at his last two runs. They have called on new Kembla apprentice Holly Durnan to claim 3kg in the Benchmark 68 Handicap (1400m) to bring his weight down to 55.5kg. 'He likes to be the dominate one in the run. He gets to that one speed and keep going,' he said. 'Back to the 1400m suits better and he may even be looking for a mile now if we can find one. 'He is going well and will be somewhere in the finish.' Also in the race, they saddle up Miss Hvar who cased a boilover when she won on debut at Kembla on April 19 at $51. 'That was a pleasant surprise,' he said. 'It's always hard stepping up from a maiden win into benchmark grade but she has done nothing wrong. 'She would have to be some sort of chance.' Their first runner of the day is Noble Ruby who is also another knocking on the door for a maiden win. The three-year-old filly has placed in three of her four starts this preparation, the latest a long neck second to Master Patrick at Wagga on May 1. 'She is certainly is knocking on the door but she is stepping back up to provincial grade. 'She has drawn nice and we still have a soft track. Hopefully we don't get any more rain. 'Barrier three is a nice draw for her. She races on speed in the first four or five and should get to ground in the middle of the track.'

Blue-blood mare leads way in stakes double for Pride at Hawkesbury
Blue-blood mare leads way in stakes double for Pride at Hawkesbury

Sydney Morning Herald

time04-05-2025

  • Sport
  • Sydney Morning Herald

Blue-blood mare leads way in stakes double for Pride at Hawkesbury

Dragonstone gave Pride a stakes double when he edged out stablemate In Flight in the listed Gold Rush (1100m). Cool Jakey made it a treble overall when he led all the way in the last. FREEDMAN WEIGHS UP OPTIONS Trainer Anthony Freedman said Punch Lane may race on to the Queensland winter carnival after sealing a place in the $3 million Big Dance (1600m) in November at Randwick with victory in the Hawkesbury Gold Cup (1600m). Racing for a third consecutive Saturday, Punch Lane repeated his front-running effort from last week at Randwick, when he dominated the benchmark 100 handicap (1500m) by four lengths on soft going. Again under Nash Rawiller, Punch Lane led on Saturday before kicking clear in the straight as the $2.30 favourite. He finished one-and-a-quarter lengths ahead of Osipenko. It gave Rawiller a double on the day after earlier winning on Able Willie for Chris Waller in a benchmark 78 (1100m). 'He's tough as nails and it's been a great training effort,' Rawiller said. 'Three weeks in a row, not many can do that, and he's come here today and first out of the gates and first into the bridle ... he was better than last time.' COLT DELIVERS HEADLINE WIN Randwick trainer Paul Snowden was eyeing the Fred Best Classic and a potential shot at the group 1 Stradbroke Handicap in Queensland with Media World after the decision not to geld the $1.4 million buy paid off in the group 3 Hawkesbury Guineas (1400m). The Written Tycoon colt, a Yulong purchase at the 2023 Inglis Easter Sale, led the $250,000 race under Tyler Schiller and looked to have kicked away late before Just Party launched in the final 100m. Media World held on by a half-head to hand Snowden a fifth Hawkesbury Guineas. The win followed a first-up midweek victory at Warwick Farm. Media World's only other win in 10 starts came a year ago in the 2YO Clarendon Stakes at Hawkesbury. 'It's been a good ride with him. He's been a nice horse all the way through and it was a good result today,' Snowden said. 'I think he's come back a better horse. We were very tempted to geld him, but Yulong wanted to give him one more chance as a colt and I'm glad they did. He's paid dividends. He's won a group race and hopefully he can go on to Brisbane and do something else. 'He'll go to the Fred Best and, if he runs well in that, I definitely will think about [the Stradbroke].' It was also an exciting win for prominent owners Frank and Christine Cook, who bred the horse then bought back into him after Yulong's purchase. The victory capped a good day for the Snowden family, after Peter's son and former training partner, Paul, had his first win since going out on his own when Lunaite powered to a four-length victory at Newcastle. GROUP 1 ON RADAR FOR AERODROME Randwick trainer Michael Freedman was looking to the Queensland winter carnival with Aerodrome after he continued his stable's stellar season with two-year-olds on Saturday at Hawkesbury. A $2.10 favourite in the 2YO Clarendon Stakes (1400m) after winning his debut at Warwick Farm over 1200m, Aerodrome raced outside David Payne-trained Hereward before wearing it down late to win by three quarters of a length for Freedman, who won the Golden Slipper with Marhoona. The group 1 JJ Atkins over 1600m at Eagle Farm on June 14 was now a target for Aerodrome. Jockey Regan Bayliss said the Ole Kirk gelding would have no trouble running out a strong mile. Aerodrome was into an equal $6 favourite with Sportsbet for the JJ Atkins. The May 31 group 2 BRC Sires Produce Stakes (1400m), also a $1 million race at Eagle Farm, was another likely goal. NOCK RIDES INTO THE LEAD Braith Nock powered to the lead of the Sydney apprentices' premiership with an early double at Hawkesbury on Saturday. The Scone-based former professional bull rider went to 23 city wins for the season, one ahead of Molly Bourke, with victories on Jason Deamer-trained Jumeirah Beach ($6) in the Midway Handicap and Matt Dale-prepared favourite Canadian Ruler ($4.40) in the Highway Handicap. Nock saved ground on both horses, finding a late split on Jumeirah Beach to score a narrow win before coming down the inside to hit the front on Canadian Ruler at the 200m on the way to a half-length success. 'It's good,' Nock said of leading the apprentices' race. 'I think most of my rides today are right up there.' Nock picked up a two-meeting suspension from his ride on Jumeirah Beach. Former title leader Zac Wadick later went to 20 wins with victory on John O'Shea and Tom Charlton-trained Jamberoo, which survived a late surge from Nash Rawiller-ridden Quantum Cat then a protest from the runner-up.

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