Latest news with #OSN+
Time Business News
3 hours ago
- Entertainment
- Time Business News
The Rise of Arabic Series: Why Global Viewers Are Tuning In
In recent years, Arabic Series have witnessed a surge in global popularity. These captivating productions are no longer limited to the Middle East; they are gaining significant traction among international audiences. From streaming platforms to social media conversations, the buzz around these shows continues to grow. But what's driving this sudden rise in interest? Let's explore the factors contributing to the growing fascination with Arabic Series and why more viewers are including them in their must-watch lists. One of the biggest reasons for the success of the Arabic Series is the shift in storytelling techniques. Modern writers and directors are embracing bold narratives, blending traditional themes with contemporary issues. These series delve into everything from social justice and family conflict to politics and romance, making them highly relatable on a global scale. This evolution in content has allowed Series creators in the Arab world to challenge outdated stereotypes. Instead of focusing solely on cultural traditions, many productions now highlight universal human experiences. As a result, international viewers can connect with the characters and stories, regardless of their background. Streaming services like Netflix, Shahid, OSN+, and StarzPlay have played a crucial role in amplifying the reach of Arabic Series. With the rise of digital content consumption, it has become easier than ever to access shows from different parts of the world. These platforms are now investing heavily in acquiring and producing original Arabic Series to cater to both local and international audiences. By offering high-quality subtitles and dubbing options, these platforms are eliminating language barriers. Viewers from Europe, Asia, and the Americas are now exploring Series from the Middle East, discovering powerful storytelling that they might have never encountered otherwise. One of the unique appeals of Arabic Series lies in their ability to offer a window into Arab culture. From the traditional attire and architecture to food and customs, these shows present a vivid portrayal of life in various Arab countries. This cultural authenticity adds depth and richness to the narrative, giving global audiences a new perspective on a region often misunderstood or misrepresented in Western media. For viewers interested in exploring different cultures through entertainment, Arabic Series offer a compelling and visually rich experience. They serve as both a source of entertainment and education, offering insight into Middle Eastern societies beyond the headlines. Another key factor contributing to the popularity of the Arabic Series is the improvement in production quality. Thanks to increased funding and collaboration with international studios, many Series now boast impressive cinematography, intricate set designs, and top-tier acting talent. This shift has elevated the Arabic Series to the same level as popular shows from West and East Asia. Audiences are no longer just looking for flashy visuals; they want depth, character development, and authenticity. The rise in skilled actors, directors, and screenwriters across the Arab world has resulted in a more polished and emotionally resonant viewing experience. Today's Arabic Series span a wide variety of genres, from action and suspense to comedy, sci-fi, and historical drama. This diversity allows them to appeal to a broader demographic. Whether a viewer is into gripping crime thrillers or heartfelt family sagas, there is a Series out there that caters to their preferences. Moreover, the themes tackled in these shows often mirror real societal issues. Topics such as gender equality, corruption, mental health, and generational conflict are addressed with nuance and sensitivity. This commitment to addressing meaningful topics while still entertaining audiences has made Arabic Series increasingly relevant on the global stage. Arabic Series are not only attracting viewers but also earning accolades. International film festivals and television award shows have begun recognizing the creative excellence coming out of the Arab world. This recognition boosts visibility and encourages more platforms to take interest in distributing Arabic content worldwide. In addition, global partnerships between Arab studios and international production houses are growing. These collaborations bring new ideas, talent, and technology to the table, further enhancing the quality of future Series and increasing their global competitiveness. Social media has become a powerful tool for promoting Series, and Arabic Series are no exception. Clips, trailers, fan theories, and reviews are now shared widely across platforms like TikTok, Instagram, and Twitter. Hashtags related to trending Arabic Series often go viral, prompting new viewers to tune in out of curiosity or fear of missing out. Online communities and forums also play a role in spreading awareness. As viewers discuss plot twists and character arcs, they inadvertently promote the Series to their followers, creating a ripple effect of organic growth and discovery. What makes Arabic Series especially compelling for international viewers is their emotional depth. While the settings and languages may differ, the core emotions—love, loss, betrayal, ambition—are universal. This emotional commonality bridges cultural gaps and allows viewers from vastly different backgrounds to relate to the stories on a personal level. When a Series can evoke laughter, tears, or suspense across linguistic and geographic boundaries, it achieves something truly powerful. Arabic Series have increasingly managed to tap into this potential, creating moments that resonate far beyond their original target audience. With rising investment, expanding global interest, and an ever-growing pool of talent, the future of Arabic Series looks exceptionally promising. As more viewers step outside their comfort zones and explore Series from different cultures, Arabic content is poised to become a permanent fixture on international watchlists. From Netflix originals to regionally produced blockbusters, these shows are no longer niche entertainment. They're part of a broader movement reshaping global TV consumption, pushing audiences to embrace diversity in storytelling. If you haven't yet explored the world of Arabic Series, now is the perfect time. With a growing number of options available across streaming platforms, finding a Series that matches your taste is easier than ever. Whether you're drawn to intense dramas, comedic relief, or historical epics, there's a captivating story waiting for you. Take a chance, press play, and discover why millions of global viewers are tuning in. Arabic Series are more than just entertainment—they're a vibrant expression of culture, emotion, and creativity that deserve a place on every viewer's screen. TIME BUSINESS NEWS
Mid East Info
2 days ago
- Entertainment
- Mid East Info
OSN+ celebrates 140 Emmy Nominations as HBO's exclusive home in the region - Middle East Business News and Information
Dubai, UAE, 21 July 2025: OSN+, the exclusive home of HBO in the Middle East and North Africa, commends HBO for an impressive 140 nominations across 22 TV shows and movies, the most nominations the distinguished network has been awarded in a year; displaying true excellence within the industry at the 77th annual Emmy® Awards. Among several other notable titles, HBO were nominated for The Penguin , The White Lotus and The Last of Us , all of which earning over 15 nominations each. With a variety of content, from gripping dramas to outstanding documentaries, HBO continues to shape the landscape of the entertainment industry, all of which is brought directly to regional viewers through OSN+'s exclusive partnership. Select Emmy-nominated HBO titles available on OSN+: The Penguin – 24 Nominations The White Lotus Season 3 – 23 Nominations The Last of Us Season 2- 16 Nominations The Pitt – 13 Nominations Hacks Season 4- 14 Nominations As the exclusive distributor of HBO content in the region, OSN+ continues to solidify its position as the go-to destination for critically acclaimed entertainment. With HBO titles consistently among the most watched on OSN+, the platform remains at the forefront of the region's evolving viewing habits. ' Audiences across the MENA region are increasingly shaping global viewing trends, with a growing appetite for elevated, cinematic content, ' said Elie Habib, CEO of Anghami and OSN+. ' These Emmy® nominations highlight the strength of HBO's storytelling and reflect our shared mission to bring the very best in entertainment to viewers across the region. ' All nominated titles and more from HBO are available on OSN+ and OSNtv, giving viewers across the region unparalleled access to the home of cinematic storytelling, world-class performances, as well as some of the most acclaimed TV and movies to date.
Broadcast Pro
10-07-2025
- Entertainment
- Broadcast Pro
The Match Factory announces global deals for Palestinian film ‘All That's Left of You'
The film received support from the Doha Film Institute, OSN+, Media City Qatar and Film Clinic, with the Red Sea Fund serving as an executive producer. The Match Factory has announced a series of international distribution deals for All That's Left of You, the third feature film by Palestinian-American director Cherien Dabis. The emotionally resonant drama, which had its world premiere at the Sundance Film Festival in January, is set to make its European debut this July in the Special Screenings section of the Karlovy Vary International Film Festival. Following its Sundance bow, the film has attracted strong interest from distributors around the world. Deals have been finalised in Italy (Officine UBU), Spain (Karma Films), Benelux (September Film Distribution), Switzerland (Trigon-Film), Turkey (Bir Film), Latin America (Cine Canibal) and Indonesia (PT Falcon), with additional negotiations ongoing. A North American deal is currently in discussion, while distribution rights for Germany and Austria have been secured by X Verleih. In France, Nour Films has acquired the rights. All That's Left of You has received praise for its layered storytelling and emotional depth. The Guardian described it as 'beautifully textured and deeply moving,' noting how it weaves personal and political narratives into a multigenerational chronicle of struggle and resilience. The film follows a Palestinian teenager who becomes entangled in a protest in the West Bank. As he faces confrontation by Israeli soldiers, his mother reflects on the family's history, beginning with his grandfather's displacement from Jaffa in 1948. Through her narration, the film spans three generations, revealing how trauma and resistance are passed down across time. Produced by Thanassis Karathanos, Dabis, Martin Hampel and Karim Amer, with Janine Teerling and Marios Piperides serving as co-producers, the film is a collaborative effort from Pallas Film, Twenty Twenty Vision Filmproduktion, Displaced Pictures and Nooraluna Productions. It is co-produced by AMP Filmworks and ZDF/ARTE. The project has been backed by a wide array of international supporters, including Eurimages – Council of Europe, Mitteldeutsche Medienförderung, Medienboard Berlin-Brandenburg, and the Cyprus Deputy Ministry of Culture. Additional support came from OSN+, Media City Qatar, Medan Productions, Baird Films, the National Creative Industries Group, Ten X Group, Film Clinic, the Doha Film Institute and the Red Sea Fund, which served as executive producer. Initially set to commence production in Palestine, the Gaza war forced the crew to evacuate two weeks before the scheduled start date, and production was instead relocated to Cyprus. The film continues to build momentum, offering a powerful portrayal of generational endurance and the enduring hope of a people shaped by displacement and resistance.
Mid East Info
01-07-2025
- Entertainment
- Mid East Info
Ti22 Films and OSN Announce New UAE Culinary Series Ditch The Silver, Premiering Q4 2025 - Middle East Business News and Information
Award-winning production house Ti22 Films announces its latest collaboration with OSN for Ditch The Silver , a new weekly TV series premiering in Q4 2025. Streaming on OSN and OSN+, the 10-episode series will take viewers off the beaten path, trading Dubai's polished red carpets for the flavour-packed, soulful, unfiltered streets of the city and surrounding Emirates. Each 24-minute episode uncovers under-the-radar eateries, bold flavours, and human stories that reflect the UAE's diverse and evolving food culture. Hosted by Arva Ahmed, Founder of Frying Pan Adventures and a respected figure in the local food scene, the show explores hidden culinary gems and the communities that bring them to life. With Ditch The Silver , Ti22 Films continues to push creative boundaries and champion authentic storytelling that resonates with both regional and international audiences. The show is a must-watch for food lovers and culture seekers across the region. As the series invites viewers to experience the UAE's culinary heritage through a new lens, it further reinforces Ti22's reputation as a trusted partner in producing impactful, high-quality content. 'Dubai is a city of contrasts, where cultures and cuisines sit side by side, often without ever being seen. Ditch the Silver began on YouTube to spotlight those quieter food stories—rooted in history, resilience, and everyday flavor. It's exciting to now bring that journey to OSN and OSN+, with the chance to reach more people and create deeper impact. As someone who grew up here and spent over a decade leading guided food tours and documenting the city's foodscape, this is about sharing the places and people that deserve to be seen,' said Arva Ahmed, Founder of Frying Pan Adventures. 'Ditch The Silver represents a bold step in storytelling, spotlighting the rich, untold narratives that exist beyond the surface of Dubai's culinary landscape. At Ti22 Films, our mission is to produce content that not only resonates emotionally but also reflects cultural authenticity and regional depth. Partnering with OSN to bring this concept to life has been an incredible journey. With Arva Ahmed's deep expertise and unmistakable voice, we've created a series that's as insightful as it is engaging. We're proud to contribute to a platform that champions meaningful content and celebrates the diversity of stories across the region,' said Reim El Houni, Founder & CEO, Ti22 Films. 'We're proud to bring Ditch The Silver to OSN and OSN+. This series offers an unfiltered, deeply authentic look into the UAE's culinary soul, revealing the flavours, people, and places that often go unnoticed. It's more than just a food show; it's a celebration of culture, community, and the stories that shape them. Our collaboration with Ti22 Films reflects OSN's ongoing commitment to champion local narratives and deliver content that not only entertains but also resonates with the heart of our region.', said Rolla Karam, SVP Content Acquisition – Programming, OSN Group. The series is backed by Ti22 Films, known for its award-winning portfolio spanning TV series, commercials, animation, and large-scale event coverage. Ti22 has produced high-profile projects such as the daily show at Expo 2020, COP28, and the Untold music festival, and currently creates 'DXB Today' for Dubai One TV and The Final Pitch airing later this year. With clients including PwC, DP World, and National Geographic, and 29 international awards, including a Cannes and multiple New York Festivals medals, Ti22 continues to set the standard for impactful storytelling About Ti22 Films: Ti22 Films is an award-winning production company based in the UAE, specialising in end-to-end video and television solutions that span concept development, filming, post-production, and delivery. Known for its creative excellence and strategic storytelling, Ti22 Films works with global brands, government entities, and broadcasters to produce impactful content across formats, including television shows, commercials, animations, and large-scale event coverage. With a portfolio that includes high-profile projects for Expo 2020, COP28, and the Untold music festival, Ti22 has earned 29 international accolades, including a Cannes Corporate Media & TV Award and multiple New York Festival Awards. The company is also the proud producer of the daily show DXB Today on Dubai One TV. About OSN: OSN is the region's leading entertainment hub, delivering a rich mix of exclusive content, including blockbuster movies, top-rated series, and award-winning originals across multiple platforms. With a presence across 20 countries in the Middle East and North Africa (MENA), OSN offers a premium viewing experience through its satellite TV network, streaming service OSN+, and its on-demand library. The platform partners with major international studios such as HBO, Paramount, Universal, and Warner Bros. to bring the best in global entertainment to regional audiences.
Campaign ME
25-06-2025
- Business
- Campaign ME
Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads
Neither brand, Mastercard nor OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon's touchpoints into their playground and helped them reach and engage new audiences in MENA. Their success stories reveal how Amazon's first-party signals and insights combined with their creative canvas solutions are redefining what's possible in advertising, whether you're selling travel experiences or streaming dragons. Mastercard, a global brand synonymous with delivering priceless experiences, set out to engage travellers during the summer holiday period. Their objectives were clear: drive top-of-mind awareness ahead of holiday planning, boost consideration for Mastercard's travel experiences, and deepen the brand's lifestyle appeal. Mastercard launched a two-phase campaign across key locales in the Middle East, that turned Amazon into a destination for travel inspiration. In Phase One, a summer-long custom landing page on showcased culinary and travel offers, supported by a full-funnel campaign that included Amazon DSP and a Homepage Hero Takeover that drove high visibility whenever shoppers landed on Phase Two kicked off with an interactive, gamified product selector on Mastercard's custom landing page, recommending Parisian culinary experiences. Though Mastercard doesn't sell physical products on Amazon, the team innovated by adapting Amazon's native product selector to link potential travellers directly to Mastercard's website. This seamless journey, from discovery on Amazon to purchase on Mastercard's website, allowed new and returning users to explore and book experiences. Click here to discover the full campaign results. When OSN+, a streaming service in the MENA region, set out to launch the second season of HBO's House of the Dragon (HOTD), it wanted something that went above and beyond a typical media plan. Before the series premiered, OSN+ and Amazon Ads orchestrated a series of teasers designed to stoke anticipation. In the Kingdom of Saudi Arabia, over 350,000 specially designed Amazon delivery boxes were produced, with the aim of transforming routine deliveries into delightful doorstep moments. Each box bore striking imagery from HOTD and included a QR code that drove customers to the OSN+ Brand Store on Wondering what the custom Amazon boxes looked like? Click here to find out. Moreover, OSN+ transformed into an immersive House of the Dragon battlefield, where visitors chose between Team Black and Team Green through an interactive Brand Store experience allowing fans to explore exclusive trailers and character histories through a tailored experience that revealed the secrets and rivalries of their chosen house. This dual-path content journey helped visitors delve deeper into each house's story, further increasing engagement on the page while creating a natural journey to the OSN+ website, where viewers could subscribe to watch the new season of HOTD. During the launch day, the campaign utilised the homepage takeover, draping the website in black or green, piquing curiosity among Amazon shoppers who might not have been die-hard fans of the show, and tapped into Twitch, with a hero headline on the service's homepage and a First Impression Takeover, where viewers would see an OSN+ pop-up during their first Twitch broadcast of the day. Click here to learn more about the impact and results the campaign drove.
