Latest news with #Oakleyis
Hypebeast
29-07-2025
- Business
- Hypebeast
Oakley Pushes Its Futuristic Vision Forward Once Again, Revealing Revived Plantaris Frames
Summary Oakleyis continuing to propel its futuristic vision with its latest innovative eyewear offering. Plucked from the archives, the brand is revisiting its iconicOakley Plantarisframes and reimagining them through a 2075 lens to create the 'Plantaris Ti' – a fusion of past, present, and future that exemplifies Oakley's overarching mentality of blending tradition with innovation. For the future-facing reworking of the Plantaris, adaptability and functionality command the fluid design approach. The frames come equipped with adjustable temples and a statement removable nose cone. Clear silicone tips close out the temple design, which, per a press release, draws inspiration from frog legs, in that it offers a look into the glasses' veiny internal structure. Titanium frames take a lightweight feel, finished off with Prizm™ Lens Technology. Take a closer look at Oakley's new Plantaris sunglasses in the lookbook included above, and expect the frames to land for purchase at the brand's officialwebsiteon July 31.
Hypebeast
04-06-2025
- Business
- Hypebeast
Oakley Celebrates 50 Years with the Ellipse Sunglasses
Summary Oakleyis commemorating its 50th anniversary in 2025 with a truly unique release: the Oakley Ellipse sunglass, a high-performance eyewear piece literally shaped like the brand's iconic elliptical 'O' logo. This clever design wraps a circular frame around Oakley's Physiomorphic Geometry, allowing for a lens that fits closer to the face while drawing inspiration from the sculptural lines popularized in the 90s. The Ellipse is more than just a commemorative piece; it's engineered for performance, featuring Oakley's proprietary Prizm Lens technology to boost color and contrast, and Unobtainium earsocks and nose pieces for a secure fit that grips better with sweat. Available in several colorways, including a limited 50th Anniversary '50 Midas Fleck' edition with Prizm™ 24k gold lenses, the Oakley Ellipse is a bold statement that merges design, utility, and nostalgia. It is available this month (June 2025) both in-store andonlineand select retail partners worldwide.
