Latest news with #OasisHomeHoldingBhd
New Straits Times
16-05-2025
- Business
- New Straits Times
Oasis Home's 150mil IPO shares oversubscribed by 1.55 times
KUALA LUMPUR: Oasis Home Holding Bhd's initial public offering (IPO) has been oversubscribed by 1.55 times ahead of its listing on the ACE Market of Bursa Malaysia on May 28. Its IPO comprises of 150 million shares, including a public issue of 100 million new shares at 28 sen each. This represents 20 per cent of the enlarged issued shares, with about RM28 million expected to be raised. Upon listing, the company will have a market capitalisation of around RM140 million. Some 25 million out of the 100 million issue shares are allocated to the public, in which the company received a total of 2,216 applications for 38.7 million issue shares with a value of about RM10.83 million, representing an overall oversubscription rate of 1.55 times. Meanwhile, the 10 million issue shares made available for application by the eligible directors and employees have been fully subscribed. The IPO also included an offer for sale of 50 million existing shares, representing 10 per cent of the enlarged issued share capital, made available through a private placement to selected investors. Of the private placement, 2.5 million issue shares and 50 million offer shares designated for selected investors have been fully placed out. The 62.5 million issue shares reserved for Bumiputera investors approved by Investment, Trade and Industry Ministry have been fully placed out after applying the relevant clawback and reallocation provisions as set out in Section 4.3.4 of the company's prospectus dated April 25. Oasis Home is involved in the marketing and selling of consumer lifestyle products under both its in-house and third-party brands. By adopting an omni-channel marketing approach, the company utilises both online and offline sales channels to ensure a seamless and accessible retail journey for customers, strengthening its position across a wide spectrum of consumer touchpoints. Oasis Home offers a wide range of products, with about 5,228 stock keeping units. Chief executive officer Datuk Teoh Yee Seang said the continued growth of the retail and live commerce industries makes this an ideal time for the company to capitalise on favourable market conditions. He said the optimistic outlook was based on market research projecting that Southeast Asia's live commerce market will grow at a two-year compounded annual growth rate (CAGR) of 42.5 per cent, reaching US$76.6 billion in 2027 from US$37.7 billion in 2025. "To position ourselves leverage this favourable outlook, a significant portion of our IPO proceeds will be dedicated to expanding our operations, particularly scaling up our live commerce channels and enhancing our operational infrastructure," he said in a statement. Teoh said Oasis Home plans to allocate RM13.7 million or 48.93 per cent of the proceeds raised to expand live commerce sales channels, including launching at least five new live commerce channels and expanding the team. He added that a total of RM3.6 million or 12.86 per cent of the proceeds will be utilised in establishing fulfilment centre, while RM2 million or 7.14 per cent of the amount will be set aside for setting up new headquarter. MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter and placement agent for the IPO.
The Star
16-05-2025
- Business
- The Star
ACE Market-bound Oasis Home's IPO oversubscribed 1.55 times
PETALING JAYA: Oasis Home Holding Bhd initial public offering (IPO) of shares to the public have been oversubscribed by 1.55 times ahead of its listing on the ACE Market of Bursa Malaysia on May 28. In a release, the omni-channel consumer lifestyle products marketer and seller's IPO comprises the offer of 150 million ordinary shares which include a public issue of 100 million new ordinary shares at an issue price of 28 sen per share. The offer for sale of 50 million existing shares by way of private placement to selected investors was also successfully completed, the company noted in a statement. The 62.5 million issue shares reserved for Bumiputera investors approved by the Ministry of Investment, Trade and Industry have been fully placed out after applying the relevant clawback and reallocation provisions as set out in Section 4.3.4 of the prospectus of Oasis Home dated April 25, 2025. The company plans to allocate RM13.7mil of proceeds raised to expand its live commerce sales channels, including launching at least five new live commerce channels and expanding its team. Another RM3.6mil will be utilised to establish its own fulfilment centre while RM2mil will be set aside for setting up of a new headquarters. With its enlarged capital and priced at 28 sen a share, the Group will have a market capitalisation of RM140mil.
The Sun
16-05-2025
- Business
- The Sun
Strong investor demand sees Oasis Home Holding's ACE Market IPO oversubscribed 1.55 times
KUALA LUMPUR: Omnichannel consumer lifestyle products marketer and seller Oasis Home Holding Bhd has generated positive investor interest for its initial public offering (IPO), which has been oversubscribed by 1.55 times ahead of its listing on the ACE Market of Bursa Malaysia. CEO Datuk Teoh Yee Seang said the positive response to the IPO reflects the market's confidence in the company's business model and growth strategy. He said the oversubscription indicates a strong interest in its omnichannel approach and commitment to delivering value to customers and shareholders. 'We look forward to the next steps as we proceed with our listing on the ACE Market of Bursa Malaysia and continue to execute on our long-term strategy. 'With the retail and live commerce industries poised for continued growth, this is the ideal time for Oasis Home to capitalise on these market conditions,' he said in a statement. Oasis Home is primarily engaged in the marketing and selling of consumer lifestyle products under both its in-house and third-party brands. By adopting an omnichannel marketing approach, the group utilises both online and offline sales channels to ensure a seamless and accessible retail journey for customers, strengthening the group's position across a wide spectrum of consumer touchpoints. Oasis Home offers a wide range of products, with approximately 5,228 stock keeping units (SKUs), of which approximately 2,233 SKUs are under its own in-house brands and approximately 2,995 SKUs are under third-party brands as of March 26, 2025. The group's IPO consists of 150 million ordinary shares, including a public issue of 100 million new shares priced at RM0.28 each. This makes up 20% of the enlarged share capital and is expected to raise around RM28 million. Additionally, 50 million existing shares—representing 10% of the enlarged shares—will be offered through a private placement to selected investors. Out of the 100 million new shares offered, 25 million were allocated to the Malaysian public. Oasis Home received 2,216 applications for a total of 38.67 million shares, valued at approximately RM10.83 million. This reflects an oversubscription rate of 1.55 times. The 10 million shares set aside for eligible directors and employees have been fully subscribed. Under the private placement, 2.5 million new shares and 50 million offer shares set aside for selected investors have been fully taken up. Meanwhile, the 62.5 million shares reserved for Bumiputera investors approved by the Ministry of Investment, Trade and Industry (Miti) have also been fully placed out, following the clawback and reallocation provisions outlined in Section 4.3.4 of Oasis Home's prospectus dated April 25, 2025. All successful applicants will receive a notice of allotment by May 23, 2025. 'To position ourselves to leverage this favourable outlook, a significant portion of our IPO proceeds will be dedicated to expanding our operations, particularly scaling up our live commerce channels and enhancing our operational infrastructure. 'We plan to allocate RM13.7 million (48.93% of proceeds raised) to expand our live commerce sales channels, including launching at least 5 new live commerce channels and expanding our team. 'Additionally, RM3.6 million (12.86% of proceeds raised) will be utilised in establishing our own fulfilment centre, while RM2.0 million (7.14% of proceeds raised) will be set aside for setting up our new headquarter,' Teoh said. According to the independent market research by Providence Strategic Partners Sdn Bhd, Southeast Asia's live commerce market is projected to grow at a 2-year compounded annual growth rate (CAGR) of 42.5% to US$76.6 billion in 2027, from US$37.7 billion in 2025, driven by improved broadband penetration, widespread mobile device adoption, increased accessibility to digital payment methods, wider acceptance of digital payment methods, and more efficient logistics infrastructure. Oasis Home is scheduled to be listed on the ACE Market of Bursa Malaysia on Wednesday, May 28, 2025. Upon listing, the group will have a market capitalisation of approximately RM140.0 million based on the issue price of RM0.28 per share and the enlarged issued shares of 500.0 million Shares. MIDF Amanah Investment Bank Bhd is the principal adviser, sponsor, underwriter, and placement agent for the IPO. -end-
BusinessToday
15-05-2025
- Business
- BusinessToday
At The Crossroads Of Sharing: Has the Consumer Economy Found Its Next Oasis Of Trust?
This commentary was contributed by Tey Eng Xin, a financial columnist and co-author of an international academic journal about investor sentiment From departmental stores in the industrial age to the mobile commerce screens of today, the evolution of retail has never been a battle of products alone but a relentless reshaping of trust anchors in society. In the past, towering malls, supermarket chains and glossy TV infomercials stood as symbols of credibility. But in the digital bazaar of 2025, a different force is at play. Social media hosts, livestream presenters and micro-influencers are quietly replacing billboards and celebrity endorsements as the new gatekeepers of consumption. However, the explosion of online commerce and livestreaming in Malaysia is no accident. It is the byproduct of a nation where smartphone penetration reached 140.2% of the population in 2023, and internet penetration surged to 96.8%, one of the highest rates in Southeast Asia These figures are not merely statistics; they are signposts of a society where the screen has become the first window to the world. Malaysians are not just mobile-first; they are mobile-dominant, with multiple devices per capita, using them as gateways for shopping, entertainment, socialising and increasingly, livestream commerce. From Transaction to Interaction: The Emotionalisation of Retail Based on the independent market research (IMR) of Oasis Home Holding Bhd, it paints a telling picture: Malaysia's online retail market is forecasted to surge from RM32.6 billion in 2023 to RM48.5 billion by 2028, driven primarily by mobile-first platforms, livestream shopping, and social recommendation commerce. Consumers are no longer shopping for products, they are shopping for reassurance, identity and community. The livestream window has morphed into a digital campfire where hosts tell stories, share laughs and forge bonds with viewers, subtly embedding consumption within the rituals of companionship. This shift is not merely cosmetic. According to the same IMR report, over 68% of Malaysian livestream shoppers cite the host's credibility and relatability as their primary trigger for purchase, not price, not features. The Inescapable Human Pulse in an AI-First World In an era obsessed with automation, personalisation algorithms and artificial intelligence (AI)-driven recommendations, some futurists boldly predict the death of human livestream hosts. They claim that hyper-realistic avatars, voice bots and scripted AI can seamlessly replace human engagement. Yet, this is a profound misunderstanding of the livestream phenomenon. The notion that AI will replace human livestream hosts is not just premature, it is fundamentally flawed. Livestream commerce thrives precisely because of its imperfections — the off-script jokes, the genuine eye contact, the awkward moments that make viewers feel they are part of an authentic, unscripted interaction. Strip away the humanity, and what remains is a glorified vending machine. Viewers do not tune in for products alone, they tune in for the familiar face, the spontaneous banter, the authentic stories and the sense of shared experience that no algorithm can replicate. AI can curate, optimise and recommend, but it cannot replicate the serendipity, tension and warmth that occur when two humans connect. In retail, the heartbeat is irreplaceable. The Underrated Battlefield: Post-Purchase Experience Beyond the glittering surface of livestreams, a quieter battleground is shaping consumer loyalty: After-sales service. Many brands neglect this phase in the pursuit of growth, reducing it to a back-office function. Yet data shows that the top consumer complaints in Malaysia's online commerce sector still stem from post-purchase frustrations: poor service, vague policies, and robotic replies. Here lies a hidden truth: The most powerful marketing often happens after the sale, when a complaint is met with empathy, when a refund is handled with dignity, when a voice at the other end of the call listens, not scripts. Brands that overlook this stage are not just risking bad reviews; they sever the emotional contract they painstakingly built during the purchase journey. The Emergence of Human-Centric Platforms Amid this seismic consumer shift, companies like Oasis Home have emerged, less as pure retailers and more as orchestrators of digital communities. Without making grand proclamations, Oasis Home has quietly woven the codes of sharing economy into its model — not as a business gimmick but as an embrace of ancient human instincts: The joy of recommending, the pride of influencing, the comfort of belonging. With its omni platform approach of livestream commerce, affiliate-driven community marketing and hybrid online-offline experience centres, the company echoes a broader societal desire to redefine consumption as participation rather than transaction. This is not just about selling more beauty products or kitchen gadgets, it is about transforming consumers into stakeholders, turning buyers into storytellers and turning commerce into a living, breathing social ecosystem. At first glance, livestream commerce may appear as a flashy trend. But beneath the surface, it reflects a deeper human craving for connection in an age of isolation. It reclaims the marketplace as a stage for human stories, laughter and rituals, elements that no algorithm can automate. As we stand at the crossroads of consumer civilisation, the question is no longer whether livestream commerce is here to stay. The question is: Will brands and platforms evolve into enablers of human warmth and social belonging or will they reduce themselves to algorithmic vending machines in a sterile, post-human retail landscape? Is Oasis Home simply one of the many players in this space? Or is it the early silhouette of a new consumption ecosystem where commerce returns to its primal roots: Trust, storytelling and community? Related
New Straits Times
08-05-2025
- Business
- New Straits Times
Oasis Home gears up for ACE Market listing with strong growth outlook
KUALA LUMPUR: ACE Market-bound Oasis Home Holding Bhd is poised for strong financial growth over the next three years, fuelled by the group's stronger sales from its live commerce segment. Public Investment Bank Bhd (PublicInvest) expects the company's revenue to grow by 11 per cent to 38 per cent between financial year 2025 and 2027 (FY25-27), fuelled by the group's strategic expansion of live commerce channels and recruitment of additional live hosts. "We also expect Oasis Home to be one of the beneficiaries from the booming live commerce industry in Southeast Asia," the firm said. The live commerce market in Southeast Asia is projected to grow at a compound annual growth rate (CAGR) of 42.5 per cent, reaching US$76.6 billion by 2027, according to data from Providence. "Therefore, we are projecting the group's earnings to increase by 20-50 per cent for FY25-27, driven by stronger sales coupled with better economies of scale," PublicInvest added. The firm also forecasts a 30 per cent dividend payout, in-line with the company's dividend payout target of minimum 30 per cent, representing a dividend yield of around 3.0 per cent. On net gearing, PublicInvest said Oasis Hiome is in a healthy financial position, given its net cash position of RM26.2 million based on its pro forma consolidated statements of financial position. As Bursa Malaysia's first listed live commerce marketing company, the firm said the company lacks a direct peer. "We have benchmarked the stock against Bursa Malaysia's Consumer Products Index, which trades at 14 times forward price-to-earnings (P/E), ascribing a 20 per cent to derive a fair value of 36 sen based on 11 times to earnings per share (EPS) of 3.3 sen for calendar year 2026 (CY26) of 3.3 sen. "We find the valuation justified, backed by strong earnings growth from the increase in new live commerce channels and product stock-keeping units (SKUs)," the firm added. PublicInvest said the company's competitive advantages comes from its omni-channel marketing and selling, evolving from departmental stores to live commerce, mobile application and web platforms to meet changing consumer trends. The company also offers a wide and growing range of about 5,228 SKUs across home and living, beauty and personal care, wellness and other categories, tailored to market trends and customer feedback. It has cultivated a strong and engaged customer base through its multi-channel marketing strategy, leveraging platforms like Facebook, Instagram, and TikTok to build brand visibility and drive traffic. The leadership team also brings a wealth of industry expertise that underpins the company's strategic direction and growth. The company is helmed by chief executive officer Datuk Teoh Yee Seang, who brings two decades of experience in marketing consumer lifestyle products, with a strong focus on the home and living segment.
