Latest news with #Oben
Time of India
a day ago
- Automotive
- Time of India
Oben Electric lists Rorr EZ on Amazon as part of digital EV sales push
Bengaluru-based electric motorcycle manufacturer Oben Electric has made its Rorr EZ model available for booking on Amazon , marking a step in the company's digital retail strategy . The listing includes two variants of the electric motorcycle, priced at ₹1,19,999 and ₹1,29,999 respectively, inclusive of a ₹20,000 discount on the original price. The move is part of Oben Electric's broader approach to combine an expanding showroom network with an online presence. The integration with Amazon is aimed at reaching customers who prefer digital purchasing channels, especially those buying an electric two-wheeler for the first time. Madhumita Agrawal, Founder & CEO, Oben Electric, said, 'Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. E-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers.' Product and after-sales offering The Rorr EZ is built on Oben's ARX platform and offers a top speed of 95 km/h, acceleration from 0 to 40 km/h in 3.3 seconds, and an IDC-certified range of up to 175 km. The model is equipped with LFP battery technology developed in-house, and supports fast charging. In addition, the motorcycle includes features such as Geo-Fencing, Theft Protection, Unified Brake Assist ( UBA ), and Drive Assist System (DAS). It is offered in four colour options: Electro Amber, Surge Cyan , Lumina Green, and Photon White. To support long-term use, the company is offering an optional Protect 8/80 battery warranty plan at ₹9,999, covering eight years or 80,000 kilometres with full transferability. The company plans to expand its dealership network to over 150 showrooms across more than 50 cities by the end of the financial year. These outlets will include service centres to provide post-sale support. The company stated that its digital and offline integration is aimed at reshaping how electric two-wheelers are discovered and purchased in India.
United News of India
26-06-2025
- Automotive
- United News of India
Oben Electric Launches 24/7 Customer Support Helpline to Elevate EV Ownership Experience
Bengaluru (Karnataka) [India], June 25: In a market where EV ownership often faces scepticism due to service and support gaps, Oben Electric, an R&D driven electric motorcycle manufacturer, continues to strengthen its commitment to delivering an unparalleled EV ownership experience with the launch of its 24/7 customer support helpline. This initiative underlines Oben's focus on responsive, transparent, and personalized after-sales support, designed to build long-term trust and confidence among EV owners, as it provides round-the-clock, real-time solutions with empathetic and expert assistance. This ensures riders receive seamless support any time of day, reinforcing service continuity and consistent quality. Over the past three months, 90% of all service cases have been resolved within 72 hours, reflecting Oben's operational efficiency and dedication to minimizing rider downtime. At the heart of this service excellence is its deep vertical integration. Critical components such as its proprietary high-performance lithium iron phosphate (LFP) battery, motor, vehicle control unit (VCU), and charger are designed and manufactured in-house, allowing full control over quality, diagnostics, and turnaround times. This integration enables faster issue resolution and greater transparency, including comprehensive warranty coverage that supports confident, worry-free riding. Every Oben Electric customer is assigned a dedicated Relationship Manager, ensuring personalised, end-to-end support throughout their ownership journey, from onboarding and routine maintenance to real-time query resolution. This personalised engagement is backed by Oben Care's network of platinum-certified technicians, trained to the highest industry standards to deliver expert diagnostics, repair, and maintenance. To further support riders on the move, Oben has established a three-tier Roadside Assistance (RSA) network, combining its own fleet, leading RSA providers, and hyperlocal partners. This ensures prompt recovery and help even in remote regions. Oben's ownership support is also anchored in robust warranty coverage. Its proprietary LFP battery is backed by up to 8 years/80,000 kms warranty, while the Comprehensive Protect warranty covers key components including Battery, BMS, Motor, Motor Controller, and Chassis for 5 years or 60,000 kms. Currently, Oben Electric operates over 37 showrooms pan-India, each supported by a dedicated Oben Care service center, providing integrated and consistent after-sales service that is rare in the EV two-wheeler sector. To further enhance convenience, pick-up and drop services are available with select service center, ensuring a hassle-free maintenance. Oben aims to expand its presence to over 150+ showrooms across 50+ cities with respective dedicated service centers by the end of the financial year, bringing its best-in-class electric motorcycles and exceptional after-sales support to Tier 1, 2, and 3 cities across India. Madhumita Agrawal, Founder and CEO of Oben Electric, said, 'Building customer trust is essential to accelerating EV adoption in India. Our 24/7 customer care helpline and integrated Oben Care service centers embody our commitment to delivering fast, transparent, and personalized support. We believe this approach not only resolves issues quickly but fosters lifelong loyalty and confidence in electric mobility.' As India's EV market evolves, Oben Electric remains focused on setting new benchmarks for customer service and after-sales care. Through Oben Care's robust support ecosystem, the company is shaping a future where EV ownership is seamless, reliable, and truly customer centric. If you object to the content of this press release, please notify us at We will respond and rectify the situation within 24 hours.
Business Standard
25-06-2025
- Automotive
- Business Standard
Oben Electric Launches 24/7 Customer Support Helpline to Elevate EV Ownership Experience
PNN Bengaluru (Karnataka) [India], June 25: In a market where EV ownership often faces scepticism due to service and support gaps, Oben Electric, an R & D driven electric motorcycle manufacturer, continues to strengthen its commitment to delivering an unparalleled EV ownership experience with the launch of its 24/7 customer support helpline. This initiative underlines Oben's focus on responsive, transparent, and personalized after-sales support, designed to build long-term trust and confidence among EV owners, as it provides round-the-clock, real-time solutions with empathetic and expert assistance. This ensures riders receive seamless support any time of day, reinforcing service continuity and consistent quality. Over the past three months, 90% of all service cases have been resolved within 72 hours, reflecting Oben's operational efficiency and dedication to minimizing rider downtime. At the heart of this service excellence is its deep vertical integration. Critical components such as its proprietary high-performance lithium iron phosphate (LFP) battery, motor, vehicle control unit (VCU), and charger are designed and manufactured in-house, allowing full control over quality, diagnostics, and turnaround times. This integration enables faster issue resolution and greater transparency, including comprehensive warranty coverage that supports confident, worry-free riding. Every Oben Electric customer is assigned a dedicated Relationship Manager, ensuring personalised, end-to-end support throughout their ownership journey, from onboarding and routine maintenance to real-time query resolution. This personalised engagement is backed by Oben Care's network of platinum-certified technicians, trained to the highest industry standards to deliver expert diagnostics, repair, and maintenance. To further support riders on the move, Oben has established a three-tier Roadside Assistance (RSA) network, combining its own fleet, leading RSA providers, and hyperlocal partners. This ensures prompt recovery and help even in remote regions. Oben's ownership support is also anchored in robust warranty coverage. Its proprietary LFP battery is backed by up to 8 years/80,000 kms warranty, while the Comprehensive Protect warranty covers key components including Battery, BMS, Motor, Motor Controller, and Chassis for 5 years or 60,000 kms. Currently, Oben Electric operates over 37 showrooms pan-India, each supported by a dedicated Oben Care service center, providing integrated and consistent after-sales service that is rare in the EV two-wheeler sector. To further enhance convenience, pick-up and drop services are available with select service center, ensuring a hassle-free maintenance. Oben aims to expand its presence to over 150+ showrooms across 50+ cities with respective dedicated service centers by the end of the financial year, bringing its best-in-class electric motorcycles and exceptional after-sales support to Tier 1, 2, and 3 cities across India. Madhumita Agrawal, Founder and CEO of Oben Electric, said, "Building customer trust is essential to accelerating EV adoption in India. Our 24/7 customer care helpline and integrated Oben Care service centers embody our commitment to delivering fast, transparent, and personalized support. We believe this approach not only resolves issues quickly but fosters lifelong loyalty and confidence in electric mobility." As India's EV market evolves, Oben Electric remains focused on setting new benchmarks for customer service and after-sales care. Through Oben Care's robust support ecosystem, the company is shaping a future where EV ownership is seamless, reliable, and truly customer centric.
NDTV
18-06-2025
- Automotive
- NDTV
Oben Electric Secures Rs. 50 Crore In Extended Series A Round
Oben Electric, the Bengaluru-based electric motorcycle startup, has raised Rs. 50 crore in fresh capital as part of an extended Series A round concluded in May 2025. This follows the initial Rs. 50 crore raised in January this year, bringing the company's total Series A funding to Rs. 100 crore and overall funding to Rs. 200 crore. The latest round saw participation from a mix of new and existing investors, including Helios Holdings, the Sharda family office, the Kay family, and several other strategic backers. The continued investor interest underscores strong confidence in Oben Electric's product performance, financial metrics, and its emerging leadership in India's electric motorcycle segment. The company plans to utilise the fresh capital to accelerate its retail expansion to over 150 showrooms across 50+ cities by the end of FY26. A significant portion of the funds will also be directed towards fast-tracking development of its upcoming 'O100' platform, which will underpin a new range of electric motorcycles priced under Rs. 1 lakh - targeting the mass market segment. Additionally, Oben will scale up its manufacturing operations at its Bengaluru facility and invest further in strengthening its after-sales service infrastructure. Following its initial Series A raise earlier this year, Oben Electric swiftly expanded its footprint to 37 outlets across 26 cities in 13 states, including key markets such as Punjab, Gujarat, Madhya Pradesh, Telangana, Uttar Pradesh, Chhattisgarh, and Odisha. This rapid expansion highlights both robust consumer demand and Oben's strong execution capability. Looking ahead, the company is preparing for a Series B funding round aimed at raising $30 million later in 2025. The upcoming round will support Oben Electric's international foray and further scaling of its production and product portfolio.
NDTV
26-05-2025
- Automotive
- NDTV
Oben Electric To Launch New Entry-Level Motorcycle Soon, Unveils Fresh Platform
In India, the entry-level commuter motorcycle segment accounts for approximately 30 percent of total two-wheeler sales. The Bengaluru-based company, Oben Electric, has introduced the O100 platform, which aims to provide affordable electric motorcycles tailored for daily commuters. This new platform offers a sustainable alternative to popular 100 cc petrol bikes, such as the Hero Splendor, Honda Shine 100, and Bajaj Platina 100. The new O100 platform will support Oben's second electric motorcycle. The O100 is a modular platform developed entirely in-house by Oben Electric. It is designed to support various electric motorcycle models with different battery capacities, all priced under Rs 1 lakh. Oben holds over 25 patents related to these technologies. The first motorcycle based on the O100 platform is expected to launch in the second half of 2025. Also Read: Matter Aera Electric Motorcycle Gets Lifetime Battery Warranty Oben Electric currently offers two electric motorcycles, the Rorr and the Rorr EZ, both built on their first platform, the ARX. The Oben Rorr features a 4.4 kWh battery that provides a range of 187 km and can reach a top speed of 100 km/h. It accelerates from 0 to 40 km/h in just 3 seconds, delivers a peak power of 8 kW, and achieves an 80 percent charge in only 2 hours. The bike also includes advanced safety features, such as a driver alert system and geo-fencing theft protection. Its starting price is Rs 1.50 lakh (ex-showroom). The more budget-friendly option, the Rorr EZ, starts at Rs 89,999 (ex-showroom) for the 2.6 kWh battery version. There are also versions available with 3.4 kWh and 4.4 kWh batteries, priced at Rs 1.09 lakh (ex-showroom) and Rs 1.19 lakh (ex-showroom), respectively.
