Latest news with #OberonAle
Yahoo
07-03-2025
- Climate
- Yahoo
Bell's Brewery is introducing a new beer on Oberon Day. What's on the way in Michigan
Oberon fans can get their taste buds ready for a lighter version of the Michigan-produced beer ahead of Bell's Brewery's annual springtime release party. Bell's Brewery announced it will unveil Oberon Light as part of its Oberon Day celebrations, which will take place March 24 in Kalamazoo. Oberon Light comes in at only 99 calories while the original has 187, but company officials say it won't sacrifice from the flavor fans of Oberon Ale have come to expect: citrusy, easy drinking and refreshing. As a lighter version beer, Oberon Light will have a lower alcohol by volume (ABV) than traditional Oberon. The lighter version will have 4% ABV and, starting March 24, will be available in 6- and 12-packs of cans. Bell's Brewery describes the flavor profile of Oberon Ale as bright and citrusy with a spicy hop character. 'Oberon Ale is sunshine in a glass,' Bell's Brewery says on its website. 'Get into a summer state of mind and #ReachForTheSun.' Oberon is a wheat ale brewed with wheat, malt, hops, water and Bell's "signature" house ale yeast; it's among the brewery's seasonal selections — available from late March to September. More: Bell's Brewery to open new bar, restaurant at Little Caesars Arena Alcohol by volume is a standard unit of measurement used to show the percentage of alcohol in an alcoholic beverage. The number represents the total volume of liquid in an alcoholic beverage that is made up of pure alcohol. The higher the ABV, the more alcohol in the drink. ABV is an important listing on alcoholic beverages as it helps consumers understand the alcohol content of a beverage so they can make informed decisions about consumption. Oberon Light's total volume of pure alcohol is 4%. Original Oberon Ale has an ABV of 5.8%. Oberon Day in many ways serves as an unofficial start to the summer season, even though spring starts on March 20 — four days before Oberon Day. It has become an annual event to celebrate the approach of warmer weather and the start of the baseball season. More: Bell's Brewery sets Oberon Day 2025 for March 24: What to know With free admission to those who are of legal drinking age, Oberon Day starts at 11 a.m. March 24 in Kalamazoo at Bell's Eccentric Café, 355 E. Kalamazoo Ave. 'You know the drill! Reach for the sun with the first glass of Oberon on Oberon Day,' Bell's website says. Oberon Day pub hours are 11 a.m. to 10 p.m., and the Oberon Day general store hours will be 10 a.m. to 8 p.m. A musical lineup for the celebratory day includes DJ Sarah Riegler, Kait Rose & The Thorns with Special Guests, DJ Tribewalker, The Insiders and Saxsquatch & The Varmints. — Contact reporter Brad Heineman at bheineman@ or follow him on X, formerly Twitter: @LenaweeHeineman. This article originally appeared on The Daily Telegram: Bell's Brewery to celebrate Oberon Day with new Oberon Light
Yahoo
27-01-2025
- Climate
- Yahoo
Bell's Brewery sets Oberon Day 2025 for March 24: What to know
Snow is still on the ground, but warm weather is already calling for Bell's Brewery. The Comstock-based beer giant announced Monday its annual Oberon Day is scheduled for March 24 this year. Oberon Ale's release every spring is a celebration in Michigan, for many marking the unofficial start of spring and warming temperatures. The seasonal wheat ale will hit store shelves and beer taps that week across Michigan and the rest of the nation. Bell's beer is available in all 50 states. 'Oberon is the #1 selling seasonal in Michigan and the Great Lakes," said Bell's Executive Vice President Carrie K. Yunker in a news release. "For the short time it's available, it embodies the best of summer and everything we love about craft beer. "We can't wait to raise a pint with you in March.' Bell's will mark the occasion with an all-day party at its Eccentric Cafe in downtown Kalamazoo, where Oberon and several variants will be on tap. Festivities will include live music from local bands and DJs, as well as crafts, food and Oberon merchandise. Other participating venues around Kalamazoo and Michigan will hold events and special beers on tap for the occasion. Oberon Ale is brewed with wheat malt, hops and spices and fermented with Bell's signature house yeast and comes in at 5.8% alcohol by volume. The ale, which debuted in 1992 under the name Solsun, is available from March through mid-September each year, except in Florida and Arizona, where it's available year-round. Monday, March 24, 2025 Free admission for those 21 years old and above Eccentric Cafe address: 355 E Kalamazoo Ave., Kalamazoo, Mich. 49007 Oberon Day Pub hours: 11 a.m. to 10 p.m. The Oberon flag will be raised at 11 a.m. Oberon Day General Store hours: 10 a.m. to 8 p.m. Follow the Detroit Free Press on Instagram (@detroitfreepress), TikTok (@detroitfreepress), YouTube (@DetroitFreePress), Twitter/X (@freep), and LinkedIn, and like us on Facebook (@detroitfreepress). Contact Amy Huschka: ahuschka@ or follow her on Twitter/X (@aetmanshuschka). Stay connected and stay informed. Become a subscriber. This article originally appeared on Detroit Free Press: Oberon Day 2025: Bell's Brewery circles March 24
