Bell's Brewery sets Oberon Day 2025 for March 24: What to know
Snow is still on the ground, but warm weather is already calling for Bell's Brewery.
The Comstock-based beer giant announced Monday its annual Oberon Day is scheduled for March 24 this year. Oberon Ale's release every spring is a celebration in Michigan, for many marking the unofficial start of spring and warming temperatures.
The seasonal wheat ale will hit store shelves and beer taps that week across Michigan and the rest of the nation. Bell's beer is available in all 50 states.
'Oberon is the #1 selling seasonal in Michigan and the Great Lakes," said Bell's Executive Vice President Carrie K. Yunker in a news release. "For the short time it's available, it embodies the best of summer and everything we love about craft beer.
"We can't wait to raise a pint with you in March.'
Bell's will mark the occasion with an all-day party at its Eccentric Cafe in downtown Kalamazoo, where Oberon and several variants will be on tap. Festivities will include live music from local bands and DJs, as well as crafts, food and Oberon merchandise. Other participating venues around Kalamazoo and Michigan will hold events and special beers on tap for the occasion.
Oberon Ale is brewed with wheat malt, hops and spices and fermented with Bell's signature house yeast and comes in at 5.8% alcohol by volume. The ale, which debuted in 1992 under the name Solsun, is available from March through mid-September each year, except in Florida and Arizona, where it's available year-round.
Monday, March 24, 2025
Free admission for those 21 years old and above
Eccentric Cafe address: 355 E Kalamazoo Ave., Kalamazoo, Mich. 49007
Oberon Day Pub hours: 11 a.m. to 10 p.m. The Oberon flag will be raised at 11 a.m.
Oberon Day General Store hours: 10 a.m. to 8 p.m.
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This article originally appeared on Detroit Free Press: Oberon Day 2025: Bell's Brewery circles March 24
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