Latest news with #Obo
Yahoo
7 days ago
- Business
- Yahoo
Together Group Acquires ‘Experiential' Agency Obo
Together Group, a London-based collective of marketing, communications, digital and events agencies, has acquired Obo, which has produced fashion spectacles for Victoria's Secret, L'Oréal Paris, Elie Saab and many others. Financial terms were not disclosed. More from WWD Helen Mirren on Cannes, Culture Shift and the Power of Visibility Viola Davis, Jane Fonda Spotlight Emerging Directors at L'Oréal's Lights on Women's Worth Award Lancôme's Françoise Lehmann Is Stepping Down René Célestin, who cofounded Obo 25 years ago in New York, later opening offices in London and Paris, is to remain its chief executive officer, while benefiting from the broader Together ecosystem, which includes PR firm Purple. 'Obo is the creative agency and supervising producer trusted by leading brands and destinations for their brand-defining experiential moments,' Christian Kurtzke, CEO of Together Group, said in a statement shared with WWD. He lauded Obo's 'exceptional blend of creativity and cultural insight, enhanced by a range of digital tools — including real-time digital rendering technologies that have been part of their process since 2015 — allows them to craft immersive, emotionally resonant storytelling experiences across both live and digital environments.' Founded in 2017, Together also recently added Dubai-based communications agency Frame Publicity to its portfolio. Obo's client roster includes Ami, Giorgio Armani, Bulgari, Celine, The Row, Saint Laurent, Toteme and Zimmermann. It is also one of the founding partners of Paname 24, which produced opening ceremonies for the 2024 Paris Olympic and Paralympic Games. Célestin said he spied operational and strategic opportunities as part of Together's collective, which includes digital animation studios Imerza and Visualization One. Indeed, Kurtzke sees Obo as an integral part of Together's 'tech-powered immersive experiential platform to transform luxury for the experience economy.' According to Célestin, 'when it comes to fashion shows as well as to wider brand storytelling across all customer touch points and campaigns, luxury brands need to think in ways that overcome segmentation and beyond the past, in order to meaningfully engage next-generation audiences. 'Our mission is to further revolutionize guest experiences by weaving entertainment and cultural references seamlessly into every project,' he added. For example, Elie Saab's 45th anniversary show in Riyadh last November fused fashion, entertainment, choreography and a high-profile lineup of female musical talent woven together under a loose '1,001 Arabian Nights' storyline. Best of WWD Model and Hip Hop Fashion Pioneer Kimora Lee Simmons' Runway Career Through the Years [PHOTOS] Salma Hayek's Fashion Evolution Through the Years: A Red Carpet Journey [PHOTOS] How Christian Dior Revolutionized Fashion With His New Look: A History and Timeline Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
28-05-2025
- Entertainment
- Yahoo
Rosamund Pike, Natalie Portman Among Guests of Dior Cruise 2026 Show
ROME — Guests of the Dior 2026 cruise show made it through the step and repeat and the entrance of Villa Albani Torlonia just before it started raining on Tuesday evening, ominous black clouds in the background. Abiding by the dress code — white for women and black for men — Natalie Portman made her way toward the 18th-century residence, whose spectacular gardens served as the stage for the fashion show. More from WWD Maria Grazia Chiuri on Her Restored Theater and Rome's Special Locations Italian Fashion Associations Sign Protocol to Combat Worker Exploitation in Supply Chain Together Group Acquires 'Experiential' Agency Obo Asked about her work as an audiobook narrator, for example on the 'Wheel of Time' series by Robert Jordan, Rosamund Pike said smiling that 'it's a gift because you are alone, just with your imagination, which is a wonderful place to be and you create everything. If you do an audiobook you have to do it so that the person you are reading to has to picture everything, so you have to know it deeply and imagine it first so that you can share your imagination with others.' Spotted earlier in the day at the Teatro della Cometa, which Maria Grazia Chiuri has been restoring, Pike, who is a Dior brand ambassador, lit up and said 'it's a wonderful, very special project. Theaters are places of dreams and creativity and for Maria Grazia to see this one and restore it to its glory, hoping to bring all kinds of artists, productions and music, it's very, very exciting. That would be my dream.' The theater was on her mind because she said she loves a dress code as 'it makes everybody feel special, there is a sense of belonging and togetherness, you are part of a production, I suppose. It's like being part of a theatrical company, you are required to play a part.' 'I love a dress code, I get overwhelmed with choices,' concurred Alexandra Daddario. 'I'm an actress, I've learned fashion but that was not my expertise. So for me it's wonderful to have someone as talented as Maria Grazia and Dior choose something for me.' From the first to the latest 'White Lotus' seasons, Daddario and Sarah Catherine Hook commented on the series' enduring success. Daddario did not envision how influential it would become. 'I didn't think much about it because we shot it during COVID, so we had other things on our minds but I've been doing this for a really long time and you just never know what's going to happen, so it's awesome. Sometimes you think something's going to be huge and it's not, but I knew we were making something special.' Hook said she was 'a fan of it right from the beginning as a viewer and it made so much sense to me. After the success of the first and second seasons and going into the third we all felt this type of pressure and we hoped and wanted the success to continue, but honestly it's all Mike [White, its creator and director], if it's in his hands, we are good. I feel very enriched by the whole experience and the location was stunning. I love Thailand and Asia.' She gave a thumbs-up to the night's dress code, too. 'Oh my gosh, I love it, I didn't know we were going to do all white and being here and seeing it, I think it's elegant and perfect for a garden show. It's kind of like a dream look, and I feel like a vintage princess,' she said, smiling. 'It's timeless color, very much like Dior, and I think there's a lot of ways and times that you can wear it, it's fresh and I think it's fabulous,' said Ashley Park. Launch Gallery: Celebrities Front Row at Dior Cruise 2026 Ready-to-Wear Show Photos Best of WWD Bottega Veneta Through the Years Chanel's Ambassadors Over The Years Ranking Fashion's Longest-serving Creative Directors
Yahoo
28-05-2025
- Entertainment
- Yahoo
Rosamund Pike, Natalie Portman Among Guests of Dior Cruise 2026 Show
ROME — Guests of the Dior 2026 cruise show made it through the step and repeat and the entrance of Villa Albani Torlonia just before it started raining on Tuesday evening, ominous black clouds in the background. Abiding by the dress code — white for women and black for men — Natalie Portman made her way toward the 18th-century residence, whose spectacular gardens served as the stage for the fashion show. More from WWD Maria Grazia Chiuri on Her Restored Theater and Rome's Special Locations Italian Fashion Associations Sign Protocol to Combat Worker Exploitation in Supply Chain Together Group Acquires 'Experiential' Agency Obo Asked about her work as an audiobook narrator, for example on the 'Wheel of Time' series by Robert Jordan, Rosamund Pike said smiling that 'it's a gift because you are alone, just with your imagination, which is a wonderful place to be and you create everything. If you do an audiobook you have to do it so that the person you are reading to has to picture everything, so you have to know it deeply and imagine it first so that you can share your imagination with others.' Spotted earlier in the day at the Teatro della Cometa, which Maria Grazia Chiuri has been restoring, Pike, who is a Dior brand ambassador, lit up and said 'it's a wonderful, very special project. Theaters are places of dreams and creativity and for Maria Grazia to see this one and restore it to its glory, hoping to bring all kinds of artists, productions and music, it's very, very exciting. That would be my dream.' The theater was on her mind because she said she loves a dress code as 'it makes everybody feel special, there is a sense of belonging and togetherness, you are part of a production, I suppose. It's like being part of a theatrical company, you are required to play a part.' 'I love a dress code, I get overwhelmed with choices,' concurred Alexandra Daddario. 'I'm an actress, I've learned fashion but that was not my expertise. So for me it's wonderful to have someone as talented as Maria Grazia and Dior choose something for me.' From the first to the latest 'White Lotus' seasons, Daddario and Sarah Catherine Hook commented on the series' enduring success. Daddario did not envision how influential it would become. 'I didn't think much about it because we shot it during COVID, so we had other things on our minds but I've been doing this for a really long time and you just never know what's going to happen, so it's awesome. Sometimes you think something's going to be huge and it's not, but I knew we were making something special.' Hook said she was 'a fan of it right from the beginning as a viewer and it made so much sense to me. After the success of the first and second seasons and going into the third we all felt this type of pressure and we hoped and wanted the success to continue, but honestly it's all Mike [White, its creator and director], if it's in his hands, we are good. I feel very enriched by the whole experience and the location was stunning. I love Thailand and Asia.' She gave a thumbs-up to the night's dress code, too. 'Oh my gosh, I love it, I didn't know we were going to do all white and being here and seeing it, I think it's elegant and perfect for a garden show. It's kind of like a dream look, and I feel like a vintage princess,' she said, smiling. 'It's timeless color, very much like Dior, and I think there's a lot of ways and times that you can wear it, it's fresh and I think it's fabulous,' said Ashley Park. Launch Gallery: Celebrities Front Row at Dior Cruise 2026 Ready-to-Wear Show Photos Best of WWD Bottega Veneta Through the Years Chanel's Ambassadors Over The Years Ranking Fashion's Longest-serving Creative Directors
