Latest news with #Ocampo
Campaign ME
02-06-2025
- Business
- Campaign ME
Podcast: Spiro's Virginia Ocampo: ‘Move from planned events to strategic experiences'
On the latest episode of Campaign Middle East's On The Record podcast, Virginia Ocampo, the Director of Global Strategy at Spiro, discusses how to build meaningful, experiential strategies, ensuring cultural relevance, brand safety and consistency in global brand positioning while leaning into data analytics and AI-led consumer behaviour insights. Beginning the conversation, Ocampo said, 'Artificial intelligence and LLMs are just tools that permit us to derive insights from raw data. Those insights then inform a strategy that guides the direction of specific brand experiences. We don't jump into tactics, because tactics without strategy are an expensive noise. That's why we always take the route of data, insights, strategy and then look into the creative direction of that experience. What this ensures is that connections – between brands and consumers – will have a higher impact.' Ocampo also breaks the myth that it's hard to prove return-on-investment (ROI) within experiential marketing while discussing ways to quantify the effectiveness of experiential marketing on long-term brand equity. 'We need to stop viewing experiential as a cost and start viewing it as a strategic investment into brand equity. For this, we need the right metrics to have a measurable experience – in a way that speaks to impact. This goes beyond return-on-investment (ROI) to include what is the return on the objectives, on the experience and on the community that impacts your brand on that activation,' Ocampo said. She added, 'The time has to move away from planning events to designing experiences. If you could forget about everything you know about events, do it, and then take this new approach. It's time to rethink how we design experiences. We have the tools, strategies and frameworks that can guide this process to create impactful experiences,' Calling for a strategic approach to experiential marketing, Ocampo says that it's time for brands to define clear key performance indicators (KPIs) and clear objectives, without which any efforts put into it are wasted. 'We have tools such as the Gravity Index, which breaks down seven drivers in audiences that helps brands be more accurate in the design of their experiences. This definitely results in higher impact and engagement with your audience,' Ocampo explained. She also goes on to explain the need for marketers to embrace training programmes and cross-disciplinary workshops to ensure that brands develop effective experiential strategists within their teams. Spiro recently conducted several such workshops for brands and partners in the Middle East. 'Even if brands have been in the market for 30 years, it's never too late to assess where they are it in terms of their portfolio of events; the way they communicate; and the consistency of their messaging, especially in big industries where they have different business units that have different audiences and require curated messages for each audience,' she added. For more insights from a very intriguing conversation, watch the full video above. CREDITS: Guest: Virginia Ocampo, the Director of Global Strategy, Spiro Host: Anup Oommen, Editor, Campaign Middle East Production: Surajit Dutta, Content Production Manager, Motivate Media Group Videography: Mark Mathew, Creative Content Producer, Motivate Media Group Studio: Ahmed Abdelwahab, Studio Manager, Motivate Media Group Editing: John Melencion, Content Producer, Motivate Media Group
Vancouver Sun
02-06-2025
- Sport
- Vancouver Sun
Vancouver Whitecaps Live: Follow the Champions Cup Final updates from Mexico City
The Vancouver Whitecaps are set to take on Cruz Azul tonight at Estadio Olimpico Universitario in Mexico City for the Champions Cup Final. (Pre-game story or preview goes here, keep it short.) If you aren't able to watch the game in person, scroll down for the play-by-play updates from tonight's game. Hit the refresh button for the latest update. 5:30 p.m. Alright here we go. Half an hour to kickof. There's something like 800 Whitecaps fans in the stands at Estadio Olimpico Univerisitario. Start your day with a roundup of B.C.-focused news and opinion. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Sunrise will soon be in your inbox. Please try again Interested in more newsletters? Browse here. Here's your team news: it's 4-3-3 for the Caps. Ocampo and Adekugbe as wing-backs, Veselinovic the captain partnered by Blackmon in the middle as ever. Cubas the search-and-destroy DM, with Vite and Ngando looked to play as box to box work horses. Brian Whitem of course, is the point of the spear, with two speedsters in Nelson and Ahmed on the wings. 'Two a little more offensive 8s,' Jesper Sorensen says about his lineup. Notes how strong a season J.C. Ngando has been having and why he's favoured over Emmanuel Sabbi, whose pace is rivalled only by Jayden Nelson's, Ralph Priso. Here's the bench too Safe bet we'll see Johnson, Rios and Sabbi at some point. • Who are Cruz Azul? Whitecaps react to their CONCACAF Champions Cup opponents • Five moments that mark the Whitecaps' path to the Champions Cup Final in Mexico City • Whitecaps 3, Miami 1: The respect has to come for Vancouver now pjohnston@
GMA Network
19-05-2025
- Entertainment
- GMA Network
Artifacts from Ambeth Ocampo's collection up for auction at Leon Gallery's Spectacular Mid-Year Auction in June
Select artifacts from the collection of renowned Filipino historian Ambeth Ocampo will be up for auction at Leon Gallery's Spectacular Mid-Year Auction 2025 on June 7. As seen in the museum's auction catalog, the treasures from what Ocampo calls his 'Cabinet of Curiosities" that will be up for auction include Emilio Jacinto's silver quill, which the national hero won as a prize possibly while a student at San Juan de Letran. 'Emilio Jacinto celebrates his 150th birthday in 2025, and the silver quill was a prize as a top poet of his university. In modern terms, being the top influencer, meme-maker of his time,' Leon Gallery consultant Lisa Nakpil told GMA News Online. According to Nakpil, the silver quill symbolizes the importance of communication in nation-building. 'He was 17 at the time and 18 when he put up the Kalayaan newspaper, recruiting 30,000 Katipunan members. It's a symbol of what communication can do in building a nation,' she said. Other artifacts from Ocampo's collection are the Malolos Constitution, which Nakpil described as a 'very rare artifact' of the First Philippine Republic. There are also Felix Resurreccion Hidalgo's tortoiseshell walking stick and personal bank draft, a rare set of Wenceslao E. Retana's "Archivo del Bibliofilo Filipino," and other important books on Philippine history, geography, and botany. More curiosities include photographs of Jose Rizal and Gen. Emilio Aguinaldo, photographs of Juan Luna's 'Odalisca' and 'Hymén, oh Hyménée" paintings, and paper currency of the Malolos Republic, among others. Nakpil underscored the significance of these artifacts as markers for people to understand and learn from the past. '[These are] important because they are touchstones of Filipino history, its heroes and our identity – curated by the country's most beloved historian, former chair of the National Historical Commission of the Philippines and an international scholar and expert Ambeth R. Ocampo,' she said. The Spectacular Mid-Year Auction 2025 will be held at the Leon Gallery in Makati City on June 7 at 2 p.m. View the complete catalog. —CDC, GMA Integrated News
CBC
02-05-2025
- Entertainment
- CBC
This painter is looking for meaning at the amusement park
Social Sharing Painter Philip Leonard Ocampo has always been obsessed with amusement parks. As a child, his siblings said he'd have "stars in his eyes" whenever they drove past a parking lot carnival. Just last year, the Toronto-based artist-curator went to Canada's Wonderland six times. "I really like roller coasters," he says, "because it's the closest I'm ever gonna get to flying." In a new body of work, Ocampo explores the amusement park as a strange, entertaining and beguiling "site of becoming" — the kind of place where you might form exciting new connections with yourself and others amid the promise of fun and fantasy. For CBC Arts' In Process, Ocampo invites viewers into his studio as he completes one of the final artworks — a gigantic ferris wheel combining painting and photography — for the spring exhibition Thrill Seekers (feat. Hannah Doucet) at 36 Claremont Project Space in Toronto. Watch the full episode below. Ocampo's paintings often include "seemingly miscellaneous objects in strange riddle-like configurations." Putting these articles — like board game pieces, tchotchkes and other recognizable items from the recent past — into a conversation, the images invite interpretation, much like tarot cards. "My work is a cross between magic and the nostalgic imaginary," he says. "How we remember time is really variable and kind of mysterious and non-linear. Nostalgia is a way to look critically back at the past, and also to make sense of it as someone who is feeling the effects of it and the spectre of it years after." The ferris wheel is an emblem of Ocampo's interest in time and nostalgia. It is a tremendous cycle, both beautiful and thrilling, that takes many people along for the ride.
Yahoo
09-04-2025
- Yahoo
Mustang driver pleads not guilty to killing woman in Burlingame crosswalk
(KRON) — A Ford Mustang driver accused of swerving around Burlingame traffic during morning commute and striking and killing a woman in a crosswalk pleaded not guilty to vehicular manslaughter and hit-and-run on Tuesday, according to the San Mateo County District Attorney's Office. Joel Ordanes Gilongos, a 52-year-old Millbrae resident, was speeding south down El Camino Real in his red Mustang around 6 a.m. on Tuesday, March 11, while on his way to work in San Mateo, prosecutors wrote. When Gilongos reached the Trousdale Drive intersection, he flew through his red light and struck 61-year-old Arlene Ocampo, according to the DA's office. Ocampo was walking inside the crosswalk during the collision, prosecutors wrote. Gilongos 'did not stop and just kept driving to work,' the DA's office wrote. Law enforcement would later take him into custody at his workplace. The woman, a mother of two daughters, was pronounced deceased at the scene. Ocampo 'dedicated her life to being a caregiver for 30+ years,' a GoFundMe organized by family stated. 'She loved cooking, gardening and attended church every Sunday. If Arlene wasn't spending time with her daughters or at church, she was gallivanting on her own adventure. She is a beloved mother, sister, aunt, and friend whose presence brought light, warmth, and joy to all who knew her.' During arraignment in San Mateo County Superior Court on Tuesday, Gilongos pleaded not guilty to both charges. He was released from custody on a $100,000 bail bond. A preliminary hearing in the case is set for May 22 at 9 a.m. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
