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The Star
4 days ago
- Business
- The Star
Comcast debuts soccer-focused video package ahead of World Cup
FILE PHOTO: The Official FIFA World Cup Trophy is seen before a news conference in New York City, New York, U.S., June 17, 2022. REUTERS/Eduardo Munoz/File Photo (Reuters) -Internet and media giant Comcast launched a soccer-focused video package exclusively for its Xfinity customers on Wednesday, as it looks to attract sports fans ahead of major events, including the 2026 FIFA World Cup. Comcast has priced the offering, called "World Soccer Ticket", at $85 a month. The bundle includes nearly 60 broadcast, cable news, and sports channels, along with a premium subscription of NBCUniversal's Peacock streaming service. As cord cutting continues to hit traditional TV revenue, live sports content has emerged as one of the few formats that still draw millions of eyeballs and boost advertising demand. The package comes ahead of the 2026 FIFA World Cup, which will be jointly hosted by the United States, Canada and Mexico. Every match of the quadrennial tournament will be available in English on Fox and in Spanish across Telemundo, Universo, and Peacock, Comcast said on Wednesday. The plan will also offer live coverage of major international leagues and competitions, including Premier League, UEFA Champions League, LaLiga, Liga MX and CONCACAF Champions Cup. Besides, the package will include live coverage of other major sports and leagues like the NFL and NBA on the package's networks and Peacock. Customers can access the package through X1 set-top box and Xfinity Stream TV app on supported platforms like Apple TV and Fire TV. Comcast's new offering is expected to drive demand for its networks like NBC and boost subscriber growth for its flagship streaming platform, Peacock, which had 41 million paid subscribers at the end of June, far fewer than rival platforms. Media companies are aggressively pursuing major sports deals to strengthen their streaming platforms. The newly merged Paramount secured exclusive U.S. broadcast rights to the Ultimate Fighting Championship for seven years in a $7.7 billion deal on Monday. (Reporting by Harshita Mary Varghese in Bengaluru; Editing by Leroy Leo)
Straits Times
4 days ago
- Sport
- Straits Times
Comcast debuts soccer-focused video package ahead of World Cup
Sign up now: Get ST's newsletters delivered to your inbox FILE PHOTO: The Official FIFA World Cup Trophy is seen before a news conference in New York City, New York, U.S., June 17, 2022. REUTERS/Eduardo Munoz/File Photo Internet and media giant Comcast launched a soccer-focused video package exclusively for its Xfinity customers on Wednesday, as it looks to attract sports fans ahead of major events, including the 2026 FIFA World Cup. Comcast has priced the offering, called "World Soccer Ticket", at $85 a month. The bundle includes nearly 60 broadcast, cable news, and sports channels, along with a premium subscription of NBCUniversal's Peacock streaming service. As cord cutting continues to hit traditional TV revenue, live sports content has emerged as one of the few formats that still draw millions of eyeballs and boost advertising demand. The package comes ahead of the 2026 FIFA World Cup, which will be jointly hosted by the United States, Canada and Mexico. Every match of the quadrennial tournament will be available in English on Fox and in Spanish across Telemundo, Universo, and Peacock, Comcast said on Wednesday. The plan will also offer live coverage of major international leagues and competitions, including Premier League, UEFA Champions League, LaLiga, Liga MX and CONCACAF Champions Cup. Besides, the package will include live coverage of other major sports and leagues like the NFL and NBA on the package's networks and Peacock. Customers can access the package through X1 set-top box and Xfinity Stream TV app on supported platforms like Apple TV and Fire TV. Top stories Swipe. Select. Stay informed. Singapore 2 dead after fire in Jalan Bukit Merah flat, about 60 evacuated Singapore ST Explains: How the SAF's drone push for recruits reflects new battlefield realities Singapore HSA seeks Kpod investigators to arrest abusers, conduct anti-trafficking ops Opinion The 30s are heavy: Understanding suicide among Singapore's young adults Singapore Lawyer who sent misleading letters to 22 doctors fails in bid to quash $18,000 penalty Singapore Jail, caning for recalcitrant drug offender who assaulted 2 cops with stun device Singapore 4 taken to hospital after accident near Sports Hub, including 2 rescued with hydraulic tools Singapore SG60: Many hands behind Singapore's success story Comcast's new offering is expected to drive demand for its networks like NBC and boost subscriber growth for its flagship streaming platform, Peacock, which had 41 million paid subscribers at the end of June, far fewer than rival platforms. Media companies are aggressively pursuing major sports deals to strengthen their streaming platforms. The newly merged Paramount secured exclusive U.S. broadcast rights to the Ultimate Fighting Championship for seven years in a $7.7 billion deal on Monday. REUTERS
