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Ohana Development's Husein Salem on the future of branded residences in the UAE
Ohana Development's Husein Salem on the future of branded residences in the UAE

Gulf Business

time20 hours ago

  • Business
  • Gulf Business

Ohana Development's Husein Salem on the future of branded residences in the UAE

Image: Supplied Merging haute horology with high-end real estate, Ohana Development recently partnered with Jacob & Co. to launch the Dhs4.7bn Jacob & Co. Beachfront Living by Ohana. This project introduces the world's first Jacob & Co. Beach Club and Seafront Cigar Lounge. In this interview with Gulf Business , the company's CEO Husein Salem shares insights into the genesis of this unique collaboration, the meticulous planning behind its world-first amenities, and the evolving landscape of branded residences in the Middle East. Jacob & Co. Beachfront Living by Ohana is positioned as a Dhs4.7bn development. How did the partnership with Jacob & Co. come about, and what does this collaboration bring to the UAE luxury real estate market that hasn't been seen before? The partnership with Jacob & Co. came from a shared goal to create a development that goes beyond typical branded residences. We wanted to introduce something new to the UAE market — a project that redefines what it means to live luxuriously in the UAE, where a brand is involved in more than just name. Jacob & Co. has been part of the creative process from the start, contributing to the design and detailing, including features like the 10-metre-wide ceiling timepiece in the grand lobby and brand interiors inspired by their most celebrated watches and jewellery. This level of involvement sets the project apart. It's the first time a residential development in the region blends high-end coastal living with the design language of fine watchmaking and jewellery. Image: Supplied From Sky Mansions with 360-degree views to a 10-metre-wide ceiling timepiece and the world's first Jacob & Co. Beach Club and branded Seafront Lounge. How does Ohana plan to operate and maintain these world-first amenities to meet global ultra-luxury standards long-term? We recognise that design is only half the equation — true luxury is defined by how it endures and functions over time. At Ohana, operations and maintenance are treated with the same level of precision as the architecture. We've developed the entire service model in-house to reflect the Jacob & Co. standard, covering everything from lifestyle programming to amenity management. A dedicated operations team will oversee all aspects of the resident experience – from concierge and hospitality services to security – ensuring a seamless, high-touch environment tailored for ultra-high-net-worth individuals. The goal is to keep the experience seamless and high-quality from day one, with systems in place to adapt to residents' needs over time. Image: Supplied With the project slated for completion by Q2 2028, what steps are you taking to ensure timely delivery and what milestones should potential buyers and investors expect in the next year or two? Timely delivery is a core part of our promise at Over the next 12 to 24 months, buyers and investors can expect to see steady progress on the project, including foundational works, structural milestones and development updates. Our internal delivery team is fully focused on bringing this vision to life with precision. Regular communication with our community will be a priority, ensuring that every stakeholder remains engaged throughout the journey. What makes branded residences appealing to today's high-net-worth buyers, and how do they differ from traditional luxury real estate offerings? Branded residences appeal to today's high-net-worth buyers because they offer more than just luxury finishes or prime locations — they offer a lifestyle tied to a brand they already trust. These buyers are more selective and value a sense of identity and consistency in their investments. What sets branded residences apart from traditional luxury real estate is the added layer of design, service, and brand alignment. In the case of Jacob & Co., it's not just about putting a logo on a building — it's about reflecting the brand's values throughout the project, from architecture to amenities. This makes the experience more distinctive, which is exactly what today's buyers are looking for. From a developer's perspective, what are the key factors that determine the success of a branded residence project in today's competitive market? From a developer's perspective, the success of a branded residence depends on three core elements – authenticity, quality execution, and long-term value. The brand should be fully integrated into the project, not just used for marketing. When there's a true alignment between the brand's identity and the development's purpose, you create something far more compelling than just a luxury address. Every part of the development, from the design to the service model, should reflect the brand's identity. But that is only part of it. The quality of execution must meet expectations with strong design, reliable construction, and consistent delivery standards. The real test comes over time. A successful branded residence should grow in cultural and commercial value, becoming more desirable as the years go by, not fade. We treat each project as a long-term investment, for both us and our buyers. We focus on building something that lasts, and that mindset is what sets us apart. With the rise of branded residences globally, how is the Middle East market evolving in this segment, and what kind of demand trends are you seeing from regional and international buyers? The Middle East is no longer reacting to global real estate trends — it's actively shaping them. Branded residences are a clear reflection of this shift. In this region, and particularly in the UAE, such collaborations bring an added layer of quality, storytelling, and exclusivity that aligns with the expectations of today's These partnerships go beyond simple brand recognition; they're about creating a lifestyle anchored in authenticity, heritage, and design integrity. Abu Dhabi is emerging as a key player in this segment. Its growing emphasis on cultural capital, sustainability, and long-term economic planning has positioned it as a destination of choice for investors seeking more than just real estate. There's a genuine interest in properties that offer meaning — where people feel part of a vision and a place. We see these dynamics evolving in real time. Buyers today are more selective, design-aware, and globally connected. They're not just investing in a home; they're investing in a brand experience that reflects their values and aspirations. This is especially evident among younger regional buyers, who prioritise personalisation, wellness, privacy, and meaningful design. Branded residences, when done right, deliver on all of that — and that's fundamentally reshaping how we approach architecture, digital integration, and community engagement in the region.

Ohana Development reveals interiors of AED4.7bn Jacob & Co. branded beachfront residences
Ohana Development reveals interiors of AED4.7bn Jacob & Co. branded beachfront residences

Arabian Business

time15-05-2025

  • Business
  • Arabian Business

Ohana Development reveals interiors of AED4.7bn Jacob & Co. branded beachfront residences

Ohana Development launched Jacob & Co. Beachfront Living by Ohana, a landmark luxury development valued at AED4.7 billion ($1.3 billion), in partnership with renowned jewellery and timepiece house Jacob & Co. Revealed at an exclusive event at Emirates Palace Mandarin Oriental in Abu Dhabi on Monday, May 12, the project introduces a new level of ultra-luxury beachfront living between Dubai and Abu Dhabi, nestled within the surroundings of Al Jurf. In a recent update, Ohana Development revealed an inside look at the interiors of the multi-billion-dollar development. The launch was attended by Husein Salem, CEO of Ohana Development, and Jacob Arabo, Chairman and Creative Director of Jacob & Co. Boasting connectivity via Sheikh Zayed Road to hubs such as Abu Dhabi International Airport, Palm Jebel Ali, and Al Maktoum International Airport, the development comprises 457 sea view residences, including apartments, villas, penthouses, Sky Mansions, and exclusive beachfront mansions. Prices to start from AED22 million for signature penthouses, which feature 180-degree views and expansive interiors. The development includes the Sky Mansions rooftop homes, which offer 360-degree views and private lifts, starting at AED77 million. Residents can also choose from customisable three to six-bedroom villas and mansions with either natural reserve or canal-front vistas, each with a private pool. Husein Salem, CEO of Ohana Development, said: 'Our vision for Jacob & Co. Beachfront Living by Ohana is to elevate the beachfront living experience by developing an exclusive sanctuary along the coast. Through this collaboration with Jacob & Co.' 'We are setting a new benchmark for what beachfront residences can embody in the UAE. More than just a residential community, we are crafting a destination a seaside haven where curated experiences, timeless elegance, and natural tranquillity converge to offer a lifestyle of distinction,' he added. 'Working closely with Ohana Development, we have woven our legacy of artistic excellence and ultra-luxury lifestyle into every aspect of this endeavour. Jacob & Co. Beachfront Living by Ohana is our tribute to coastal artistry, where visionary design, craftsmanship, and the allure of the sea merge to create unparalleled homes,' said Jacob Arabo, Chairman and Creative Director of Jacob & Co.

'Ohana Development Launches ‘Jacob & Co. Beachfront Living by Ohana,' A Masterpiece of Beachfront Elegance in the UAE'
'Ohana Development Launches ‘Jacob & Co. Beachfront Living by Ohana,' A Masterpiece of Beachfront Elegance in the UAE'

Mid East Info

time14-05-2025

  • Business
  • Mid East Info

'Ohana Development Launches ‘Jacob & Co. Beachfront Living by Ohana,' A Masterpiece of Beachfront Elegance in the UAE'

Valued at USD 1.3 billion, the project offers world-class amenities, including a signature Jacob & Co. ceiling art timepiece, the largest of its kind globally. Abu Dhabi, United Arab Emirates: Ohana Development, the leading real estate developer renowned for its luxury properties, has launched 'Jacob & Co. Beachfront Living by Ohana' in partnership with luxury timepiece and jewellery house Jacob & Co. The project was revealed at Emirates Palace Mandarin Oriental, Abu Dhabi. Located in Al Jurf between Dubai and Abu Dhabi, this USD 1.3 billion development blends natural surroundings with exceptional artistry and craftsmanship. Jacob & Co. Beachfront Living by Ohana presents 457 residences comprising of sea-view apartments, villas, penthouses, Sky Mansions, and beachfront mansions—each capturing the spirit of refined coastal living. Penthouses, starting from USD 6 million, feature 180-degree vistas and expansive interiors, while Sky Mansions, starting from USD 21 million, offer 360-degree panoramic views and private dedicated elevators. Customisable 3- to 6-bedroom villas and mansions—each with a private pool—are available with natural reserve or canal-front views, while Beachfront Mansions deliver unparalleled space and uninterrupted sea view. Husein Salem, CEO of Ohana Development, said – 'Our vision for Jacob & Co. Beachfront Living by Ohana is to elevate the beachfront living experience by developing an exclusive sanctuary along the coast. We are crafting a seaside haven where curated experiences, timeless elegance, and tranquillity converge to offer a lifestyle of distinction.' Jacob Arabo, Chairman and Creative Director of Jacob & Co., added – 'Working closely with Ohana Development, we have woven our legacy of artistic excellence and ultra-luxury lifestyle into every detail. Jacob & Co. Beachfront Living by Ohana is a tribute to coastal artistry, where design, craftsmanship, and allure of the sea unite to create exceptional homes.' Resort-style amenities include the Jacob & Co. Social Club, featuring the world's first branded Seafront Cigar Lounge, a business centre, and the members-only Jacob & Co. Residents Club with a watch gallery and rotating art exhibitions. The development also unveils the world's first Jacob & Co. Beach Club, a vibrant seaside destination. Upon arrival, residents are welcomed into a grand entrance atrium crowned with a 10-meter-wide Jacob & Co. ceiling art timepiece. Completion is scheduled for Q2 2028.

Ohana Development Launches AED4.7 Billion Project "Jacob & Co. Beachfront Living by Ohana"
Ohana Development Launches AED4.7 Billion Project "Jacob & Co. Beachfront Living by Ohana"

Entrepreneur

time14-05-2025

  • Business
  • Entrepreneur

Ohana Development Launches AED4.7 Billion Project "Jacob & Co. Beachfront Living by Ohana"

Scheduled for completion by the second quarter of 2028, it is expected to become a global benchmark in luxury beachfront living. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. UAE-headquartered real estate developer Ohana Development has officially launched 'Jacob & Co. Beachfront Living by Ohana' in partnership with global luxury timepiece and jewelry brand Jacob & Co. Located in Al Jurf -between Dubai and Abu Dhabi- the AED 4.7 billion project has successfully blended its natural surroundings with professional artistry and craftsmanship. Revealed at an exclusive event held at Emirates Palace Mandarin Oriental in Abu Dhabi, on May 12, 2025, the announcement was made in the presence of Husein Salem, CEO of Ohana Development, and Jacob Arabo, Chairman and Creative Director of Jacob & Co. Jacob & Co. Beachfront Living by Ohana has a collection of 457 residential units comprising seaview apartments, villas, penthouses, Sky Mansions and beachfront mansions —each designed to embody refined coastal living. The penthouses, which feature 180-degree views and spacious interiors, start from AED22 million. Meanwhile, the Sky Mansions -spacious rooftop residences offering 360-degree views and dedicated private elevators for ultimate exclusivity- start from a base price of AED77 million. Additionally, fully customizable three to six-bedroom villas and mansions—each featuring a private pool—are available with natural reserve views or as canal-front locations, while the Beachfront Mansions offer panoramic sea views. With direct access to Dubai's Sheikh Zayed Road, the development offers seamless connectivity to the UAE's key destinations, including Abu Dhabi International Airport, Palm Jebel Ali, and Al Maktoum International Airport. Ohana Development's CEO Salem noted that the entire project was built with an aim to set a new benchmark for refined design and luxury living. "Our vision for Jacob & Co. Beachfront Living by Ohana is to elevate the beachfront living experience by developing an exclusive sanctuary along the coast," he added. "Through this collaboration with Jacob & Co., we are setting a new benchmark for what beachfront residences can embody in the UAE. More than just a residential community, we are crafting a destination—a seaside haven where curated experiences, timeless elegance, and natural tranquillity converge to offer a lifestyle of distinction." On the other hand, Jacob & Co.'s Arabo, added: "Working closely with Ohana Development, we have woven our legacy of artistic excellence and ultra-luxury lifestyle into every aspect of this endeavour. Jacob & Co. Beachfront Living by Ohana is our tribute to coastal artistry, where visionary design, craftsmanship, and the allure of the sea merge to create unparalleled homes." At the heart of the development is the Jacob & Co. Social Club, a world-first concept in exclusive living. The club features the first branded Seafront Cigar Lounge by Jacob & Co., an executive business centre with private meeting suites, and the world's first members-only Jacob & Co. Residents Club, showcasing a curated watch gallery alongside rotating art exhibitions. Upon arrival, residents are welcomed into a grand entrance and lobby atrium where a striking 10-meter-wide Jacob & Co. ceiling art timepiece—the largest of its kind globally—reimagines the traditional chandelier, setting the tone for an environment where art, innovation, and luxury harmoniously coexist. The development also unveils the world's first Jacob & Co. Beach Club, a seaside destination offering an array of fine-dining concepts and beachside restaurants. Nestled amidst a protected natural reserve and diverse wildlife, Jacob & Co. Beachfront Living by Ohana offers the opportunity to "embrace a lifestyle deeply connected to nature." The architecture features flowing, curved façades inspired by the movement of the sea, while the buildings' forms subtly reflect the initials 'J' and 'C' in homage to Jacob & Co. Scheduled for completion by the second quarter of 2028, Jacob & Co. Beachfront Living by Ohana is expected to become a global benchmark in luxury beachfront living. Related: The 100: Husein Salem, CEO, Ohana Development

Ohana Development發布「Jacob & Co. Beachfront Living by Ohana」住宅社區——阿聯優雅海濱傑作
Ohana Development發布「Jacob & Co. Beachfront Living by Ohana」住宅社區——阿聯優雅海濱傑作

Business Wire

time14-05-2025

  • Business
  • Business Wire

Ohana Development發布「Jacob & Co. Beachfront Living by Ohana」住宅社區——阿聯優雅海濱傑作

阿拉伯聯合大公國阿布達比--(BUSINESS WIRE)--(美國商業資訊)-- 以豪華住宅馳名的領先房地產開發商Ohana Development與奢華鐘錶和珠寶品牌Jacob & Co.合作推出「Jacob & Co. Beachfront Living by Ohana」住宅社區,並於阿布達比Emirates Palace Mandarin Oriental酒店揭幕。該專案位於杜拜和阿布達比之間的Al Jurf,耗資13億美元,是自然環境與卓越藝術和工藝的完美融合。 Jacob & Co. Beachfront Living by Ohana共有457套住宅,包括海景公寓、別墅、頂樓公寓、空中豪宅和海濱豪宅,每套住宅皆體現了精緻海濱生活精神。頂樓公寓起價600萬美元,坐擁180度景觀和寬敞的室內空間,空中豪宅起價2,100萬美元,享有360度全景視野和私人專用電梯。 可客製的3至6房別墅和豪宅均配有私人泳池,自然保護區或運河景觀盡收眼底,而海濱豪宅則擁有無與倫比的空間和無敵海景。 Ohana Development執行長Husein Salem表示:「我們對Jacob & Co. Beachfront Living by Ohana的願景是,沿海岸線開發獨一無二的居住聖地,提升海濱生活體驗。我們致力於打造一個海濱天堂,精緻體驗、經典優雅與寧靜祥和在這裡匯聚,為人們提供一種與眾不同的生活方式。」 Jacob & Co.董事長暨創意總監Jacob Arabo補充道:「我們與Ohana Development緊密合作,將我們卓越的藝術傳統和超豪華生活方式融入每一個細節。Jacob & Co. Beachfront Living by Ohana是對海岸藝術的致敬,在這裡,設計、工藝和大海的魅力融為一體,創造出非凡的家園。」 度假風格設施包括配備全球首個品牌海濱雪茄酒廊的Jacob & Co. Social Club、商務中心和會員制Jacob & Co. Residents Club,俱樂部內設有鐘錶展廳,並定期舉辦藝術展覽。該住宅區也推出了全球首個活力海濱專案——Jacob & Co. Beach Club。 住戶甫一抵達,所走進的宏偉入口中庭頂端鑲嵌有一個10米寬的Jacob & Co.天花板藝術鐘錶。該鐘錶計劃於2028年第二季完工。 如需瞭解更多資訊,請造訪: 。 免責聲明:本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用,煩請參照原文,原文版本乃唯一具法律效力之版本。

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