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'Mazda Is the New Secret IYKYK:' North Carolina Man Says Stop Recommending Hondas and Toyotas. Then He Explains Why

Is the market for used Hondas and Toyotas too hot? That's the assertion one man is making. In a TikTok that generated 154,600 views as of this writing, Ojayy ( @ojayy3k ) vents that the used car market for Hondas and Toyotas has gotten out of hand. 'Y'all gotta stop telling people and recommending people to buy Toyota or Honda. Y'all really messed up the market for real," he begins. He continues, 'People be like, 'I want a new Audi, Lexus, or Benz,' but then everyone in the comments recommends getting a Toyota or Honda. No, let them get that car because it's ruining the market for people like me trying to get a used car for a decent price.' Toyota and Honda have maintained excellent resale value in recent years and rank among the top brands for Kelley Blue Book . These cars have become highly sought after for their longevity, which has created a greater demand. 'Back in the day, you could get a good condition Toyota for three or four grand. Nowadays, a guy on Facebook Marketplace was trying to sell a 2011 Toyota with 200,000 miles for 15 grand,' Ojayy vents. Other commenters have also noticed absurd pricing for used Toyotas and Hondas with high mileage. '10 yr old car and mfs want $15k+ lmao,' one TikTok commenter added 'It's crazy, they want 14k for a Honda Accord with 150k miles,' a second shared. 'I've seen a 2018 Camry with 200K for $15K,' a third replied. 'There are no deals anywhere anymore. It's nonstop, I'm seeing a Honda Sport with 175,000 miles going for $17,000,' Ojayy says. Clearly frustrated with the current resale value for Honda and Toyota, Ojayy believes it's unattainable to land a good deal on a used one. "Used Toyotas are really in right now, and it's because of y'all. You keep recommending it to everybody. It's ridiculous," he concludes. Why Toyota And Honda Vehicles Have Such High Resale Values In 2025, Kelley Blue Book ( KBB ) selected five Toyotas and one Honda as their top 10 cars with the best Resale Value Award. This award is given to the vehicles that retain a high value of their purchase price when reselling. CNBC reports that Toyotas and Hondas have such high resale values due to 'pricing and production discipline, a reputation for quality and durability, and a few other factors.' This focus on pricing, production, and durability has paid off. Toyota has earned KBB's Best Resale Value Award eight times since 2014, including the past four consecutive years. Honda has also earned high praise from KBB . In 2025, Honda won the Consumer Choice Award for 'Best Overall Brand,' 'Most Trusted Brand,' and 'Best Value Brand.' In addition to maintaining high resale value, Honda and Toyota pay attention to customers. When building cars, they carefully listen to customers and only build what they think people will buy, CNBC reports. What's A Good Alternative? Clearly, both Honda and Toyota are highly sought-after used vehicles. But there are other options. People who commented on Ojayy's post offered recommendations for alternative brands. One rose above: Mazda . 'Mazda is the new secret IYKYK,' one wrote. 'Mazda is just as good without the hype,' a second chimed in. 'Mazda is lowkey slept on, very reliable; on level with Hondas and cheap since people don't buy them like crazy. The only issue is no touchscreen Apple CarPlay,' a third agreed. Mazda has quietly earned a respectable reputation with quality. According to RepairPal , Mazda scored a 4.0 out of 5.0 for reliability rating, ranking 5th out of 32 brands. Additionally, Mazda ranked higher than both Toyota and Honda in a J.D Power analysis of the mass market segment. Mazda was second overall, with Toyota coming in third in the rankings. Buick came in first. How is the Used Car Market in General? According to NerdWallet , as car inventory decreased, new and used car prices skyrocketed and remained elevated. Here are a few reasons why the price increased in recent years: Semiconductor chip shortages led to supply chain delays during COVID-19, Inflation led to higher labor and manufacturing costs, which factored into the price of the vehicle for buyers to cover, and Most new cars have advanced technology, larger infotainment screens, and driver assist programs that all add up to the overall cost. With new tariffs going into effect, this increase in prices may not go away anytime soon. One person who commented on Ojayy's post lamented this increase and agreed with his assessment about Hondas and Toyotas. 'To be fair, the car market is not good right now in general—new or used—but I see what you're saying,' they wrote. Motor1 has contacted Ojayy via TikTok direct message. This story will be updated if he replies. 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