Latest news with #OlgaPulyaeva
BusinessToday
19-07-2025
- Entertainment
- BusinessToday
Connor's Turns Up the Volume on Culture with Record-Breaking Festival
Connor's Stout Porter has made its mark once again, this time as the proud sponsor and inspiration behind Malaysia's longest techno festival. The event, branded Connor's Collective, set a Malaysia Book of Records title for the 'Longest Non-Stop Techno Music Event' with a continuous 13-hour celebration from 11am to midnight at Heritage Valley KL. This high-energy gathering drew more than 3,700 festivalgoers to experience an immersive world where music, creativity, and community came together under the banner of doing things differently. Olga Pulyaeva, Marketing Director at Carlsberg Malaysia, highlighted the festival's role in celebrating trailblazers and non-conformists who resonate with the Connor's brand ethos. She emphasised that Connor's is more than just a stout; it is a community that embraces fearless self-expression and the spirit of being 'Made to Be Different.' After earning a world record last year, Connor's has kept this momentum alive by not only showcasing quality stout but also fostering a space where creativity and daring meet. The music was relentless. With over 20 acts, the techno line-up built momentum throughout the day, culminating in a high-energy set from Brazilian electronic artist Liu. Beats, Brews and Bold Experiences Beyond the beats, festivalgoers explored immersive installations and community-driven experiences that brought Connor's Made to Be Different ethos to life. The Skate Park Stage added a layer of local grit, while the Mixology Bar served up Connor's infused cocktails that kept the crowd refreshed. One of the festival's standout attractions was The Great Blend of Four Malts, a cinematic walkthrough that told the story behind Connor's signature stout. The journey ended at the Connor's Bar, where guests joined in the Shake & Sip ritual — a fun twist on tradition that encouraged participants to shake their cans before pouring for a smoother, creamier experience. Immersive Moments That Celebrate Creative Expression Around the venue, attendees engaged with a host of creative activities, including personalised jagua tattoos by TATTmeNOT, upcycling workshops with Xue, and live graffiti by local artist Yang. The festival also debuted the Connor's x Doubleback streetwear collaboration and teased the upcoming From Zero to CEO videocast series with an exclusive interview featuring Bryan Chin of SneakerLAH, hosted by Peter Yong of MrMoneyTV. The festival capped off a broader campaign aimed at encouraging self-expression through fashion and lifestyle. At the centre of this was the launch of the Connor's x Doubleback Duffleback Backpack — a streetwear hybrid valued at RM900. With over 1,500 bags up for grabs through purchases across various retail and F&B platforms, the campaign puts creative ownership directly into fans' hands. Connor's isn't stopping there. Its Shake & Sip experience is set to roll out to more than 120 locations across Malaysia, while new vending machines offer instant access to exclusive merchandise with every purchase. The brand is extending its bold, flavour-forward vision beyond events and into everyday life. Related
The Star
11-07-2025
- Entertainment
- The Star
K-pop star Yeonjun is face of cider label in Asia
Global K-pop sensation Yeonjun of Tomorrow x Together is the new face of cider label Somersby across Asia. The fourth generation K-pop 'it boy' brings his authenticity to Somersby's new campaign. At Somersby, the belief is simple – life is packed with pressure and complications, and the solution to that is a chilled, fruity refreshment that makes things a little bit better, every time. The 'No-Nonsense' campaign is about easy-going moments, crisp apple refreshment and carefree fun. Bringing this spirit to the campaign is Yeonjun, known for his cheeky humour, confident individuality and love of apples. 'As one of the world's most popular fruit-flavoured alcoholic beverages, Somersby continues to grow its relevance in Malaysia by tapping into authentic cultural voices and moments that matter,' said Carlsberg Malaysia marketing director Olga Pulyaeva. 'Yeonjun isn't just a familiar face; he represents the generation that values authenticity, individuality and playfulness. The campaign kicks off with a fresh new film featuring the K-pop star. There will also be exclusive Somersby postcards featuring Yeonjun up for grabs this month while stocks last.
Hype Malaysia
08-07-2025
- Entertainment
- Hype Malaysia
Hit Up Connor's Collective At Heritage Valley KL On 12th July For Connections, Vibes & More!
LFG, fam! Connor's Stout Porter, the iconic stout with the half Union Jack, is back in the spotlight with a bold attitude and point-of-view. From Taste the Good Times to Made to Be Different – Connor's isn't just switching lanes; it's making a statement. In Asian society, young people often face expectations to pursue certain careers or conform to particular standards of appearance. Connor's aims to inspire them to break free from these norms, encouraging courage and challenging conformity. It's here to be real – flavour-first, unapologetically smooth, and proud of it. Connor's is for those who seek to carve their own path, fuelled by their trailblazing spirit. Different? Absolutely. But always made right. 'Connor's was born to break conventions and stereotypes of the beer category. That is why we want to help our consumers fuel the courage it takes to defy the expected and carve out their own path,' said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. 'We're not just serving an award-winning stout; we're building a brand that resonates with the community of challengers to uncover new possibilities. Connor's stands apart by staying authentic – to our craft, our values, and the drinkers who connect with what we stand for.' It's not just about encouraging bold moves, Connor's is walking the talk. That's why Connor's has teamed up with Doubleback, an unconventional streetwear brand that lives to challenge the status quo, just like Connor's. Together, they're rewriting the rules and pushing the culture forward by dropping the Connor's x Doubleback: The Duffleback Backpack – where form meets function in a sleek, premium hybrid that shifts with your rhythm as a hand-carry or backpack mode, this one moves how you move. With 1,500 units worth RM900 each up for grabs nationwide, this collaboration puts RM1.3 million worth of exclusive prizes into the hands of those courageous and ready to embrace the unconventional. Getting in on it is easy. Just grab Connor's from bars, cafés, restaurants, supermarkets, hypermarkets, convenience stores, Shopee and Grab. Whether it's a can or a pint, every purchase puts you closer to owning a piece of this standout collab merch. Connor's is a stout with attitude, and it's 'Made to be Different'. But they ain't stopping there. On 12th July, Connor's will be launching Connor's Collective at Heritage Valley KL – an all-day experience where the trailblazing community connects, creates and vibes. Witness up-and-coming DJs, bands and entrepreneurs who ditch the conventional and do their own thing. Connor's Collective is a space for the community that wants to express, disrupt, and live life Made to Be Different. But the experience doesn't end there. Connor's is bringing the signature Shake & Sip serve to over 120 spots nationwide. Plus, keep an eye out for Connor's vending machines at selected locations and grab your chance to win exclusive merch with every Connor's purchase. In a category often tied to tradition and formality, Connor's is carving out its own path. With its creamy profile and unique coffee notes, this smooth, memorable stout is brewed for the next generation of trailblazers – unapologetically easy to enjoy. For more details, visit And remember to #CELEBRATERESPONSIBLY – if you drink, don't drive. For non-Muslims aged 21 and above only.
![[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab](/_next/image?url=https%3A%2F%2Fwww.therakyatpost.com%2Fwp-content%2Fuploads%2F2025%2F06%2FUntitled10-1.jpg&w=3840&q=100)
![[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Ftherakyatpost.com.png&w=48&q=75){kind=small}
Rakyat Post
11-06-2025
- Entertainment
- Rakyat Post
[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab
Subscribe to our FREE Forget everything you thought you knew about beer launches. 1664, that smooth French brew you've been sipping, just announced they're teaming up with CLOT – yes, that CLOT, the streetwear brand that makes hypebeasts lose their minds – for what might be Malaysia's most unexpectedly cool collaboration this year. This isn't your typical 'slap a logo on a t-shirt' partnership. 1664's bringing back their popular Bon Appétit-lah campaign, but this time they're going full fashion-forward with Think French sophistication meets Asian street culture, with a side of that Through Bon Appétit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary, explains Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664's signature style. The Main Event: TRX Gets a Makeover Here's where it gets interesting. On this coming Friday and Saturday (13 and 14 June), 1664 and CLOT are basically hijacking We're talking: Asian-French fusion food from KL's hottest restaurants (because regular event catering is for amateurs) Live performances by local and international artists A speakeasy-style fabric store selling limited-edition merch (yes, a fabric store – because why not make shopping feel like a secret mission?) The whole thing screams 'exclusive' in the best possible way. You'll need to RSVP at (Video: Instagram/1664malaysia) For the FOMO Crowd Can't make it to the main event? Don't panic. 1664's rolling out their 'Blue Hour' experience at 30 outlets nationwide through June and July, complete with chances to win that limited-edition CLOT merch everyone's going to want. Plus, they're doing that thing where you can snag exclusive ceramic tumblers with your beer purchases at supermarkets. It's like collecting Pokémon cards, but for adults who appreciate good design. Beyond the Buzz: What Makes This Different What makes this collaboration actually interesting isn't just the hype – it's how it represents this whole cultural moment where Eastern and Western aesthetics are blending in ways that feel fresh rather than forced. CLOT has been doing the East-meets-West thing for years, and 1664's French heritage provides the perfect counterpoint. The aim was to create a product that is not only visually appealing but also tells a story of cultural fusion—bridging the East and French, says Simon Wat from CLOT, and honestly, mission accomplished. Collaborating with 1664 has been an exciting journey, and we're thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments. Before you get too excited, remember this is all for the 21+ non-Muslim crowd, and 1664's serious about that #CELEBRATERESPONSIBLY hashtag. Good vibes, yes. Irresponsible choices, no. Follow @1664malaysia on Now excuse us while we go practice looking effortlessly cool for this Friday. (Video: Instagram/1664malaysia) READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
