3 days ago
The European tourist destinations Americans are most interested in
Searches for Greece by US users on a luxury villa rental site increased by 350 percent in 2025 compared to 2024, making it the No. 1 search-growth ranking, according to Oliver's Travels.
Croatia follows Greece in search growth, with searches up 83 percent, while France, Portugal, and Italy also saw increases of 40 percent, 25 percent, and 12 percent, respectively.
France is the most booked vacation destination for Americans, accounting for 32 percent of bookings, followed by Italy with 28 percent.
Normandy is the top trending region in France for American tourists, with searches up 600 percent in 2025 compared to 2024, while Umbria in central Italy also saw a 400 percent increase in searches.
Oliver Bell, Co-Founder and Owner of Oliver's Travels, noted the continued enthusiasm for French villas among US travelers and the growing interest in Greece and Croatia due to their stunning coastlines and unique experiences.
