Latest news with #OmSweets
News18
3 days ago
- Business
- News18
Om Sweets: How 2 Brothers Came From Pakistan And Built A Rs 600 Crore Empire In India
Amidst the glittering high-rises of Gurugram, Haryana, and the tempting fragrances wafting from roadside stalls lies a sweet shop that holds a special place in the hearts of many. We're talking about Om Sweets, a household name transformed by the Kathuria brothers into a Rs 600 crore enterprise, thanks to their unwavering dedication and, quite literally, their sweetness. But this isn't just a tale of desserts, it's a story of resilience, perseverance, and staying true to one's roots. The Kathuria family's journey began long before Independence, in Multan (now in Pakistan), where they made their living by crafting traditional Sohan Halwa. With hard work and mastery, they perfected the art. However, following the partition of India in 1947, the family relocated to India, bringing little more than their recipes and hope. Starting over in Arjun Nagar, Gurugram, they set up a modest cart selling Sohan Halwa. Life was far from easy. After the family's patriarch passed away, the elder son, Om Prakash, left his studies to take responsibility. Through sheer grit, he turned the humble cart into a small shop, which gradually blossomed into what is today a trusted and loved brand. Om Sweets now offers a diverse menu of over 600 dishes, ranging from crispy D osa and spicy C how Mein to beloved Indian desserts like R asmalai and, of course, their star attraction, Doda Barfi. This barfi is not merely a sweet, it's an emotion for their loyal customers. Made using special Anguri wheat, it boasts a unique flavour that sets it apart. On an average day, the shop sells 10,000 kilograms of B arfi, a number that multiplies fivefold during festive seasons. People simply can't resist its charm. The younger generation, Ankit and Karan Kathuria, have taken the reins and propelled the business further, learning every part of the trade, from kneading dough to serving customers. Today, Om Sweets has evolved with the times. They've opened 20 modern outlets across Delhi-NCR, introduced online deliveries, and even expanded into international markets such as Dubai and Qatar. Innovative offerings like Thandai Pearls and Biscoff Barfi blend tradition with contemporary tastes, making Om Sweets a serious competitor to giants like Haldiram's and Bikanervala. Yet, despite their success, they've stayed rooted in their values. A bowl of chole still costs just Rs 25, affordable, hearty, and served with the same love that built their empire. The story of Om Sweets isn't just a business success, it's a legacy of family, heritage, and community. Every sweetmeat sold is infused with the history and hard work of generations past. The Kathuria family continues to believe that every customer deserves the same warmth and sweetness, a philosophy that's clearly reflected in everything they do.
India.com
28-06-2025
- Business
- India.com
Meet two brothers who migrated to India from Pakistan, opened a sweet shop, and turned it into Rs 6000000000 empire, their names are...
Meet two brothers who migrated to India from Pakistan, opened a sweet shop, and turned it into Rs 6000000000 empire, their names are... Gurugram is known for its nightlife, delicious food, and multinational companies. People from Delhi and nearby places visit the Millennium City to experience the nightlife and delicious street food. But one sweet shop that has a special place in everyone's heart is Om Sweets. The sweet shop is so famous that people from other states urge their relatives to bring sweets from there when they visit their houses. The family behind this sweet shop has a very interesting legacy. Let's know how a simple Sohan Halwa transformed into a Rs 600 crore business — that too without losing its essence. How Wicker Baskets, Secret Recipe Transformed Into Food Empire What began with wicker baskets and a secret recipe has perfectly transformed into one of North India's most cherished food brands, into something that demonstrates that sweetness travels far when it is prepared with purpose. It all started with wicker baskets and some secret recipes. To know the story of Om Sweets, we have to cross the border and go to Pakistan's Multan where ancestors of the Kathuria family used to sell Sohan Halwa. Interestingly, they don't know how to make anything except the Halwa, so they perfected it. After partition, the family came to India, carrying their culinary legacy across the border. The Kathuria family started a halwa stall to earn their bread and butter. Later, the stall became a small shop located in Gurugram's Arjun Nagar. When their father passed away, Om Prakash took the responsibility of the family and left college to take care of the family business. What Makes Om Sweets Stand Out from the Rest? Converting a modest sweet shop into Rs 600 brand takes tremendous hard work and dedication. Om Sweets has changed itself with time, offering a variety of delicacies. Before assuming leadership, Ankit and Karan Kathuria gained hands-on experience at their family's business, working in all aspects of the operation, from food preparation to customer service. Today, the company features modern stores, specialised product lines, and emphasises online city-wide delivery. Both brothers are taking the brand to the international stage by exporting several delicacies to Dubai, Qatar, and many other regions to demonstrate how innovation is meeting traditions. How Om Sweets Competes With Bikanervala And Haldiram's? As we all know, India's sweet industry is highly competitive, with major players like Bikanervala and Haldiram's applying marketing strategies to capture the market. In contrast, Om Sweets' growth has been primarily organic, driven by reputation and local loyalty. However, strategic digital marketing, health-focused product development, and improved branding are now contributing to Om Sweets' increasing success.
