Latest news with #OmanFlourMillsCompany
Muscat Daily
14-07-2025
- Business
- Muscat Daily
OFM launches new flour made entirely from Omani wheat
Muscat – Oman Flour Mills Company (OFM) has invested over RO6mn in purchasing locally grown wheat between 2021 and 2024 as part of efforts to support domestic agriculture and enhance national food security. Implemented in collaboration with Ministry of Agriculture, Fisheries and Water Resources, the investment has benefited more than 150 Omani farmers. It aligns with the sultanate's broader strategy to build resilient supply chains based on local production and reduce dependence on imports, the company stated. In a key development, OFM has introduced a new product, Flour 1, made entirely from Omani wheat. The company described the launch as a milestone in its ongoing efforts to promote in-country value and increase self-reliance in the food sector. 'This product is the outcome of years of cooperation with local farmers,' said Haitham bin Mohammed al Fannah, CEO of OFM. 'It reflects our commitment to sustainability and food sector growth using Omani resources. We aim to strengthen our presence in both local and regional markets by offering high-quality food products.' The company stated that the investment forms part of a larger drive to innovate within the food sector while supporting national priorities linked to food security and rural development. Halima bint Mubarak al Kalbania, who manages marketing for OFM's Al Bur brand, said Flour 1 represents a strategic step to reconnect consumers with local products. 'This project tells a story of pride and authenticity. Our market research showed growing consumer interest in homegrown goods, which led to the development of a new brand,' she said. The company has launched a multi-platform promotional campaign built around the slogan 'From our land… to your table' and a message promoting local sourcing – 'Goodness grows in our farms'. The campaign includes digital outreach, collaborations with Omani influencers and in-store marketing. Live demonstrations and cooking sessions are also being held to introduce consumers to the new flour. The campaign seeks to boost consumer engagement around local food security and support for domestic agriculture. According to OFM, the investment has provided a direct economic boost to small-scale farmers while promoting long-term sustainability in the sector.
Zawya
11-04-2025
- Business
- Zawya
Oman sees strong start to 2025 wheat harvest season
Muscat – Wheat harvesting is in full swing across Oman, with officials predicting a strong yield for the 2025 season, driven by expanded cultivation efforts and improved agricultural support. Harvesting operations began in late March and are expected to continue through April and May, covering several governorates including North Sharqiyah, Buraimi, Dhahirah, and Dakhliyah. In the wilayat of Bahla alone, the villages of Al Ghafat, Al Jilah, Bilad Sayt, Saih al Maashi, and Wadi Quriyat have commenced harvesting under the supervision of specialists from the Ministry of Agriculture, Fisheries and Water Resources. An official from the ministry said the current season has already shown signs of high productivity and grain quality just a week into the harvest. 'This reflects the continued interest of farmers and the ministry's efforts to expand cultivated areas and improve wheat production,' the official noted. The Najd region in Dhofar governorate has emerged as a focal point for future wheat cultivation due to its extensive farmland and groundwater reserves. 'The Najd area holds great promise for sustainable agricultural development,' the official said. The government has introduced a range of measures to support the sector. These include providing fortified wheat seeds such as the Wadi Quriyat 110, 308, 226, 227, Jabreen, and Koli varieties – along with modern harvesting equipment. Several new wheat harvesters have also been deployed with support from the Agricultural and Fisheries Development Fund. The ministry has also strengthened its collaboration with the private sector. A recent memorandum of cooperation with Oman Flour Mills Company will see the company purchase locally grown wheat from farmers at a rate of RO500 per tonne. The agreement is expected to incentivise farmers and help raise the national wheat output. Wheat production in Oman reached 7,119 tonnes during the 2022–23 season, marking a 229% increase over the previous year's yield of 2,169 tonnes. The area under wheat cultivation expanded by 160% to 6,359 acres, while the number of farmers engaged in the sector grew by 22%. Officials say this upward trend reflects a broader national strategy to achieve food security and reduce reliance on imports, with wheat now positioned as a strategic crop in the sultanate's agricultural agenda. © Apex Press and Publishing Provided by SyndiGate Media Inc. (
Muscat Daily
09-04-2025
- Business
- Muscat Daily
Oman sees strong start to 2025 wheat harvest season
Muscat – Wheat harvesting is in full swing across Oman, with officials predicting a strong yield for the 2025 season, driven by expanded cultivation efforts and improved agricultural support. Harvesting operations began in late March and are expected to continue through April and May, covering several governorates including North Sharqiyah, Buraimi, Dhahirah, and Dakhliyah. In the wilayat of Bahla alone, the villages of Al Ghafat, Al Jilah, Bilad Sayt, Saih al Maashi, and Wadi Quriyat have commenced harvesting under the supervision of specialists from the Ministry of Agriculture, Fisheries and Water Resources. An official from the ministry said the current season has already shown signs of high productivity and grain quality just a week into the harvest. 'This reflects the continued interest of farmers and the ministry's efforts to expand cultivated areas and improve wheat production,' the official noted. The Najd region in Dhofar governorate has emerged as a focal point for future wheat cultivation due to its extensive farmland and groundwater reserves. 'The Najd area holds great promise for sustainable agricultural development,' the official said. The government has introduced a range of measures to support the sector. These include providing fortified wheat seeds such as the Wadi Quriyat 110, 308, 226, 227, Jabreen, and Koli varieties – along with modern harvesting equipment. Several new wheat harvesters have also been deployed with support from the Agricultural and Fisheries Development Fund. The ministry has also strengthened its collaboration with the private sector. A recent memorandum of cooperation with Oman Flour Mills Company will see the company purchase locally grown wheat from farmers at a rate of RO500 per tonne. The agreement is expected to incentivise farmers and help raise the national wheat output. Wheat production in Oman reached 7,119 tonnes during the 2022–23 season, marking a 229% increase over the previous year's yield of 2,169 tonnes. The area under wheat cultivation expanded by 160% to 6,359 acres, while the number of farmers engaged in the sector grew by 22%. Officials say this upward trend reflects a broader national strategy to achieve food security and reduce reliance on imports, with wheat now positioned as a strategic crop in the sultanate's agricultural agenda.
