12-05-2025
HH Sayyid Bilarab visits eMushrif
Muscat: HH Sayyid Bilarab bin Haitham al Said, Honorary President of the Promising Omani Startups Programme, paid a field visit to eMushrif, a leading startup enterprise in the logistics technology sector, on Monday.
The company specializes in providing safe and smart school transportation using the latest technologies related to student safety, in addition to the Internet of Things (IoT) and artificial intelligence (AI). This visit reflects HH Sayyid Bilarab's keenness on supporting and empowering Omani startups and enhancing their role in the national economy.
Sayyid Bilarab reviewed the company's most prominent solutions for student safety on school buses, including equipping them with smart electronic devices that enable parents and service providers to monitor the safety of their children through smartphone applications, IoT technologies, artificial intelligence and big data analysis.
The company reviewed its expansion plans in several regional countries as it has offices and subsidiaries in the United Arab Emirates, the Kingdom of Saudi Arabia, the State of Kuwait, the Arab Republic of Egypt, the People's Republic of China and the Republic of Turkey.
At the conclusion of the visit, Sayyid Bilarab commended the company's efforts in advanced technologies, its technological progress and its regional expansion. He emphasized the important role played by startups in promoting innovation and building a sustainable economic future.
Sayyid Bilarab was accompanied during the visit by Dr Rahma bint Ibrahim al Mahrouqiyah, Minister of Higher Education, Research, and Innovation; Halima Rashid al Zar'aiyah, Chairperson of the Authority for Small and Medium Enterprises Development and Engineer Said bin Abdullah al Mandhari, CEO, ITHCA Group.
The visit is part of a series of visits by HH Sayyid Bilarab to support startups. It is his second visit, following his visit to Thawani last April to learn about the company's specialized digital financial solutions and services.
