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Economic Times
07-05-2025
- Automotive
- Economic Times
Are Tesla, Nissan and Mercedes-Benz's exploiting Trump tariff fears to manipulate customers? Check details
Several companies are alerting customers about possible price hikes due to tariffs. Tesla and Nissan are among those urging consumers to buy now. French brand Sezane also cautioned its U.S. customers. Retailers are using this strategy to boost sales amid low consumer confidence. Some companies pass tariff costs directly. Donald Trump criticized Amazon for planning to display tariff-related price increases. Recent data suggest that tariff fears may have already boosted retail activity, with U.S. sales unexpectedly rising in March Tired of too many ads? Remove Ads 'Place your order soon' Tired of too many ads? Remove Ads A wide range of companies—from Tesla and Nissan to makers of children's lunch boxes and luxury mattresses—are warning consumers to shop now before looming tariffs under Donald Trump's trade policies drive prices higher. Many brands are using this moment to trigger urgency and boost sales, tapping into consumer anxiety about potential economic fallout, reported The Financial to Tesla's Canadian website are greeted by a prominent yellow banner: 'Explore pre-tariff priced inventory while supplies last.'French fashion brand Sézane, backed by private equity firms like General Atlantic, emailed U.S. customers this week cautioning that tariffs may soon make some items unavailable on its U.S. site. 'If any of these are still on your mind, we recommend placing your order soon to avoid missing out,' the message Trump's trade measures have shaken global markets and raised fears of inflation and recession in the US, some businesses are treating the moment as a sales face a challenging climate, with U.S. consumer confidence at its lowest point since May 2020. Still, they are leaning on classic marketing tactics. 'It's a simple scarcity play—the oldest trick in the book,' said Adam Alter, a marketing professor at NYU's Stern School of Business. 'The difference here is that the concern is rational: prices are likely to rise, and soon.'California-based Omie, which sells compartmentalized lunch boxes for kids, recently warned customers about a 'steep increase' in import costs from China and offered a limited-time discount code—'BeforeTariffs'—to encourage immediate Infiniti brand used similar messaging, urging buyers to 'Invest in an Infiniti without new tariffs' as part of its 'Once in a Springtime Event.' Meanwhile, a Mercedes-Benz dealership in Calabasas, a wealthy L.A. suburb, ran a banner declaring: 'No Added Tariffs. 100% Tariff Free.' Mercedes says it will absorb tariff costs on its 2025 mattress maker Saatva also joined in, telling website visitors: 'Don't wait: Beat tariff increases.'Recent data suggest that tariff fears may have already boosted retail activity, with U.S. sales unexpectedly rising in March. 'It's probably very effective messaging,' said advertising analyst Brian Wieser, adding that the strategy could explain the surprising retail some global retailers—like Chinese e-commerce giant Temu—are directly passing tariff costs to consumers, others are wary. U.S. companies risk political blowback for making tariff impacts visible. On Tuesday, President Trump lashed out at Amazon after reports that it would display tariff-related price increases at House press secretary Karoline Leavitt condemned the move as 'a hostile and political act.' Amazon later reversed the plan following a conversation between Trump and company founder Jeff Bezos. 'Jeff Bezos was very nice,' Trump remarked. 'He solved the problem very quickly.'
Time of India
07-05-2025
- Automotive
- Time of India
Are Tesla, Nissan and Mercedes-Benz's exploiting Trump tariff fears to manipulate customers? Check details
'Place your order soon' 5 5 Next Stay Playback speed 1x Normal Back 0.25x 0.5x 1x Normal 1.5x 2x 5 5 / Skip Ads by Live Events A wide range of companies—from Tesla and Nissan to makers of children's lunch boxes and luxury mattresses—are warning consumers to shop now before looming tariffs under Donald Trump's trade policies drive prices higher. Many brands are using this moment to trigger urgency and boost sales, tapping into consumer anxiety about potential economic fallout, reported The Financial to Tesla's Canadian website are greeted by a prominent yellow banner: 'Explore pre-tariff priced inventory while supplies last.'French fashion brand Sézane, backed by private equity firms like General Atlantic, emailed U.S. customers this week cautioning that tariffs may soon make some items unavailable on its U.S. site. 'If any of these are still on your mind, we recommend placing your order soon to avoid missing out,' the message Trump's trade measures have shaken global markets and raised fears of inflation and recession in the US, some businesses are treating the moment as a sales face a challenging climate, with U.S. consumer confidence at its lowest point since May 2020. Still, they are leaning on classic marketing tactics. 'It's a simple scarcity play—the oldest trick in the book,' said Adam Alter, a marketing professor at NYU's Stern School of Business. 'The difference here is that the concern is rational: prices are likely to rise, and soon.'California-based Omie, which sells compartmentalized lunch boxes for kids, recently warned customers about a 'steep increase' in import costs from China and offered a limited-time discount code—'BeforeTariffs'—to encourage immediate Infiniti brand used similar messaging, urging buyers to 'Invest in an Infiniti without new tariffs' as part of its 'Once in a Springtime Event.' Meanwhile, a Mercedes-Benz dealership in Calabasas, a wealthy L.A. suburb, ran a banner declaring: 'No Added Tariffs. 100% Tariff Free.' Mercedes says it will absorb tariff costs on its 2025 mattress maker Saatva also joined in, telling website visitors: 'Don't wait: Beat tariff increases.'Recent data suggest that tariff fears may have already boosted retail activity, with U.S. sales unexpectedly rising in March. 'It's probably very effective messaging,' said advertising analyst Brian Wieser, adding that the strategy could explain the surprising retail some global retailers—like Chinese e-commerce giant Temu—are directly passing tariff costs to consumers, others are wary. U.S. companies risk political blowback for making tariff impacts visible. On Tuesday, President Trump lashed out at Amazon after reports that it would display tariff-related price increases at House press secretary Karoline Leavitt condemned the move as 'a hostile and political act.' Amazon later reversed the plan following a conversation between Trump and company founder Jeff Bezos. 'Jeff Bezos was very nice,' Trump remarked. 'He solved the problem very quickly.'
