9 hours ago
Inspirato to Merge With Buyerlink in $326 Million Deal for a New Platform
Combining Buyerlink's with luxury hospitality company Inspirato doesn't seem like a deal that will bring great value to Inspirato customers.
Inspirato, the embattled luxury travel subscription company, said Thursday it is merging with online marketplace company Buyerlink in a reverse merger valuing Buyerlink at $326 million.
Private equity firm One Planet Group fully owns Buyerlink and is the largest shareholder of Inspirato.
Inspirato is a public company and Buyerlink is privately held. The move would create a newly branded public company called One Planet Platforms with a new stock symbol.
The idea behind the combination is to use Buyerlink's digital marketing and marketplaces to spur Inspirato's growth, and to expand One Planet Platforms
