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MakeMyTrip Launches Multilingual GenAI Trip Planning Assistant, Making Travel Booking Conversational and Inclusive
MakeMyTrip Launches Multilingual GenAI Trip Planning Assistant, Making Travel Booking Conversational and Inclusive

Yahoo

time5 days ago

  • Business
  • Yahoo

MakeMyTrip Launches Multilingual GenAI Trip Planning Assistant, Making Travel Booking Conversational and Inclusive

Built on Agentic AI framework to power millions of real-time travel decisions across categories NEW DELHI, August 07, 2025--(BUSINESS WIRE)--MakeMyTrip, India's leading online travel company, announced a significant leap in product evolution with the launch of GenAI-enabled Trip Planning Assistant, that assist users at every stage of travel planning, from discovery to fulfilment, and beyond. Users would find conversational assistance through their entire journey, from destination-discovery, shopping, in-trip, and post-sales scenarios. The new GenAI Trip Planning Assistant is a notable upgrade to the existing AI agent, Myra, and will make the experience seamless and conversational, enabling travellers to interact via voice and text. This will ensure that users across India who have previously been unable to book due to discomfort with the English language, will now be able to do so. The Beta version of Myra is now live in English and Hindi, with plans to expand to multiple Indian languages, after fine tuning conversation flows based on early user feedback. Users can ask complex and open-ended queries in the realm of travel in Hindi or English like "Where can I go in August for a relaxing holiday with my kids?" Or "Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye" Or "I want to go to south India to cover Madurai, Rameswaram, Kovalam, Kodaikanal. Can you suggest me the best route? I don't want to travel via flight" and receive dynamic, personalised responses based on real-time availability, pricing, and relevance. Multiple AI platforms globally stop at suggestions, Myra is taking a course that hasn't been attempted before by bridging the gap between inspiration and actual booking, letting users move from query to confirmed booking in one conversational journey built on voice end-to-end. The GenAI Trip Planning Assistant, Myra, is built on a network of specialised AI agents across all major travel categories, flights, accommodation, holidays, ground transport, visas, and forex. It supports multimodal input (text, voice, image, video), continuous back-and-forth dialogue, itinerary edits, and post-sales support—all within the same interface. Speaking at the launch, Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip said, "We have always believed that technology is at its best when it solves complex problems behind the scenes, while making the customer interface as intuitive and as delightful as possible. With GenAI, we take that vision further by turning intent into action through natural, human-like conversations. By enabling access initially in Hindi, and expanding to multiple Indian languages soon, this launch has the potential to solve for the Bharat heartland, reaching the deepest corners, and bringing seamless, intelligent travel booking to those who've long been underserved by digital platforms. It brings together the full strength of our platform, including customer preferences data, supply, user-generated content, personalization, and real-time intelligence, to power the next era of travel: connected journeys that intuitively adapt to each traveller's needs, from start to finish." "The scale and complexity of this system make it one of the most ambitious tech builds we have undertaken at MakeMyTrip. It is also the first of its kind to operate across so many categories, in real time, and at this depth. Our in-house team has developed custom language models and layered them with planning, scheduling, and verification systems that work in sync and respond in real time. The result is a multi-agent AI framework that collaborates across categories to deliver a seamless experience. The system is currently in beta, allowing us to learn from real interactions and continue strengthening it," said Sanjay Mohan, Group CTO, MakeMyTrip. In 2023, MakeMyTrip became one of the first travel platforms to integrate GenAI into its core booking experience. This early investment in AI builds on a broader track record of using technology to solve real-world traveller challenges. Over the years, the platform has introduced features such as Fare Lock, Zero Cancellation, voice-led customer support, and, recently, predictive tools for train bookings. The current launch extends that momentum, bringing AI deeper into the platform and across the entire journey from planning and purchase to service and support. The next phase of development will introduce richer semantic search capabilities, AI-driven use cases on images & videos, enabling users to move beyond structured filters and interact through more abstract, intent-led queries. This will allow the system to understand and respond to nuanced travel needs, making discovery even more fluid and personalised. As the GenAI platform evolves, MakeMyTrip will continue to push the boundaries of how travellers plan, book, and experience their trips. About MakeMyTrip: MakeMyTrip Limited is India's leading online travel company, with a vision to become the most comprehensive and trusted platform for travellers and partners alike. We are driven by world-class technology, industry-first innovations, and deep consumer insights. Over the 25-year journey to date, we have more than 83.2 million lifetime transacted users. We own and operate several well-recognized online brands, including MakeMyTrip, Goibibo, and redBus. Through our primary websites— and — and mobile platforms, travellers can research, plan, and book a wide range of travel services and products, both within India and overseas. Our offerings include air ticketing, hotel and alternative accommodations, holiday packages, rail ticketing, bus ticketing, taxis, forex services, and ancillary travel needs such as third-party travel insurance and visa application processing. View source version on Contacts Press Contact: MakeMyTrip: AvianWE: akarshitg@

RateGain Travel shares gain 2% as company partners with Air Montenegro
RateGain Travel shares gain 2% as company partners with Air Montenegro

Business Standard

time17-06-2025

  • Business
  • Business Standard

RateGain Travel shares gain 2% as company partners with Air Montenegro

RateGain Travel Technologies share price gained 2.3 per cent in trade on Tuesday, June 17, 2025, logging an intraday high at ₹438.75 per share on BSE. At 11:36 AM, RateGain shares were trading 1.52 per cent higher at ₹435.1 per share on the BSE. In comparison, the BSE Sensex was down 0.24 per cent at 81,601.19. The company's market capitalisation stood at ₹5,136.51 crore. Its 52-week high was at ₹856.5 per share and 52-week low was at ₹365 per share. Why are RateGain Technologies shares buzzing in trade? The stock was in demand after the company partnered with Air Montenegro, the national airline of Montenegro. According to the company filling, Air Montenegro has selected AirGain by RateGain - a globally trusted, AI-powered airfare pricing intelligence platform for gaining real-time competitive insights. Further, with AirGain's advanced airfare pricing intelligence, Air Montenegro will gain access to real-time competitor pricing data from both direct airline websites and indirect channels like OTAs and GDSs. OTA (Online Travel Agency) and GDS (Global Distribution System) are both platforms used in the travel and airline industries. The solution enables airline pricing teams to track route-level trends, spot anomalies, benchmark fare positions, and proactively respond to competitor moves — all within a single, intuitive dashboard. About Air Montenegro Air Montenegro is the flag carrier of Montenegro, based in Podgorica. Operating a modern fleet, the airline connects Montenegro to key destinations across Europe, contributing to the country's economic development and tourism growth. Learn more at About RateGain RateGain Travel Technologies is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain today is one of the world's largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 3 of the Top 4 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day.

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