Latest news with #OpalFruits
Western Telegraph
29-04-2025
- Entertainment
- Western Telegraph
Iconic sweets return to UK shops 27 years after being axed
The popular sweets, which are available in Tesco, Morrisons and more, were first sold in 1959, before becoming a staple of the 1980s and 1990s. In 1998, Opal Fruits were axed and rebranded as Starburst, with the original confectionery only making a limited return twice. The relaunch of the individually wrapped chewy sweets has prompted much excitement from fans after manufacturer Mars Wrigley told shoppers that the previous return would be the "final time". Opal Fruits make return to UK supermarket shelves 27 years after being axed According to The Sun, Florence McGivern, Skittles Senior Brand Manager, said: "Our new limited-edition Opal Fruits will be as iconic as it was in the 90s, giving fans the chance to revisit the strawberry, lemon, orange and lime flavours from decades ago. "The nostalgia trend continues to resonate strongly with consumers, and we are giving them the chance to reconnect with memories from that time." She added: "This limited edition follows successful runs in 2021 and 2024, and we are especially excited about this release as we continue to celebrate the rich heritage of an iconic brand." Recommended Reading: Doritos announces brand new crisp flavour that customers are describing as 'too hot to handle' This comes after Doritos announced a brand new crisp flavour that shoppers are describing as "too hot to handle". Doritos Dinamita Extra Flamin' Hot has now been released in stores across the UK. Describing the new crisps, the Doritos website said: "Introducing Doritos Dinamita - a rolled corn snack for maximum crunch; seasoned with Extra Flamin' Hot for a deliciously intense taste experience." The new crisps are part of the 'Extra Flamin' Hot' range by PepsiCo (Doritos owner), which includes Extra Flamin' Hot Walkers Max and Extra Flamin' Hot Wotsits Crunchy.
South Wales Argus
28-04-2025
- Entertainment
- South Wales Argus
Iconic sweets return to UK shops 27 years after being axed
The popular sweets, which are available in Tesco, Morrisons and more, were first sold in 1959, before becoming a staple of the 1980s and 1990s. In 1998, Opal Fruits were axed and rebranded as Starburst, with the original confectionery only making a limited return twice. The relaunch of the individually wrapped chewy sweets has prompted much excitement from fans after manufacturer Mars Wrigley told shoppers that the previous return would be the "final time". Opal Fruits make return to UK supermarket shelves 27 years after being axed According to The Sun, Florence McGivern, Skittles Senior Brand Manager, said: "Our new limited-edition Opal Fruits will be as iconic as it was in the 90s, giving fans the chance to revisit the strawberry, lemon, orange and lime flavours from decades ago. "The nostalgia trend continues to resonate strongly with consumers, and we are giving them the chance to reconnect with memories from that time." She added: "This limited edition follows successful runs in 2021 and 2024, and we are especially excited about this release as we continue to celebrate the rich heritage of an iconic brand." Recommended Reading: Doritos announces brand new crisp flavour that customers are describing as 'too hot to handle' This comes after Doritos announced a brand new crisp flavour that shoppers are describing as "too hot to handle". Doritos Dinamita Extra Flamin' Hot has now been released in stores across the UK. Describing the new crisps, the Doritos website said: "Introducing Doritos Dinamita - a rolled corn snack for maximum crunch; seasoned with Extra Flamin' Hot for a deliciously intense taste experience." The new crisps are part of the 'Extra Flamin' Hot' range by PepsiCo (Doritos owner), which includes Extra Flamin' Hot Walkers Max and Extra Flamin' Hot Wotsits Crunchy.
Powys County Times
28-04-2025
- Business
- Powys County Times
Iconic sweets return to UK shops 27 years after being axed
The iconic sweet treat, Opal Fruits, has made a return to UK supermarket shelves after being axed over 27 years ago. The popular sweets, which are available in Tesco, Morrisons and more, were first sold in 1959, before becoming a staple of the 1980s and 1990s. In 1998, Opal Fruits were axed and rebranded as Starburst, with the original confectionery only making a limited return twice. The relaunch of the individually wrapped chewy sweets has prompted much excitement from fans after manufacturer Mars Wrigley told shoppers that the previous return would be the "final time". View this post on Instagram A post shared by TripleEats (@tripleeatsfood) Opal Fruits make return to UK supermarket shelves 27 years after being axed According to The Sun, Florence McGivern, Skittles Senior Brand Manager, said: "Our new limited-edition Opal Fruits will be as iconic as it was in the 90s, giving fans the chance to revisit the strawberry, lemon, orange and lime flavours from decades ago. "The nostalgia trend continues to resonate strongly with consumers, and we are giving them the chance to reconnect with memories from that time." She added: "This limited edition follows successful runs in 2021 and 2024, and we are especially excited about this release as we continue to celebrate the rich heritage of an iconic brand." Recommended Reading: Doritos announces brand new crisp flavour that customers are describing as 'too hot to handle' This comes after Doritos announced a brand new crisp flavour that shoppers are describing as "too hot to handle". Doritos Dinamita Extra Flamin' Hot has now been released in stores across the UK. Describing the new crisps, the Doritos website said: "Introducing Doritos Dinamita - a rolled corn snack for maximum crunch; seasoned with Extra Flamin' Hot for a deliciously intense taste experience."
Daily Mail
28-04-2025
- Entertainment
- Daily Mail
Nostalgic foodies hail 'dream come true' as beloved 90s sweet is set to return to UK shelves
Nostalgic shoppers are brimming with excitement after it was announced that a retro sweet is returning to supermarket shelves. Opal Fruits were all the rage through the 1980s and 1990s before being axed in 1998 and now they're set to make a comeback in Sainsbury's, Tesco and Morrisons stores next month. Mars Wrigley is releasing 138g pouches of the beloved sweets in the original strawberry, lemon, orange and lime flavours - however, fans will need to be quick if they want to nab themselves a packet. Only a fixed volume of the candies is being produced and once they're sold out, they won't be restocked. The '90's nostalgia trend' was cited as the reason behind the tasty chews' surprise return. Opal Fruits was first launched in the 1960s before being rebranded to Starburst in 1998 to align with advertising in the US. After the rebrand, a blackcurrant chew was added but the purple flavour will be not be included in May's launch. They were rereleased for a limited time to much success in 2020 and 2021 and for an apparent 'final time' in 2024. Nostalgic foodies delighted as retro sweet treat Opal Fruits returns to UK supermarket shelves in May for a limited time Brits are delighted by the news Opal Fruits are coming back with some recalling the 'Made to Make Your Mouth Water' jingle from the old TV commercial. 'OH MY DAYS. THIS IS A DREAM COME TRUE. LIME OPAL FRUITS,' one person exclaimed. 'Opal fruits are back?!?' another asked and a third said: 'Limited time only, Opal Fruits are coming back, I used to love them, these retro sweets will only be around for a short time'. 'Oi, Mars! Stop it with this limited edition Opal Fruits nonsense and bring them back permanently. I bought more in the last run than I have Starburst in all 27 years,' someone confessed. Skittles Senior Brand Manager Florence McGivern said: 'Our new limited edition Opal Fruits SKU will be as iconic as it was in the 90s, giving fans the chance to revisit the strawberry, lemon, orange and lime flavours from decades ago. 'The 90' nostalgia trend continues to resonate strongly with consumers, and we are giving them the chance to reconnect with memories from that time. 'This limited edition follows successful runs in 2021 and 2024, and we are especially excited about this release as we continue to celebrate the rich heritage of an iconic brand.' Although fans have gone wild over the return, it's not the first time the old branding has been revived. In 2020, the much-loved chewy sweets reappeared on supermarket shelves in the UK for a limited time - in a 152g pouch costing £1. The retro confectionery was sold in Poundland, B&M, Home Bargains, Iceland, Savers and The Range. It also came back 10 years after it was first discontinued, for a limited time in the year 2008.
Glasgow Times
28-04-2025
- Entertainment
- Glasgow Times
Iconic sweets return to UK shops 27 years after being axed
The popular sweets, which are available in Tesco, Morrisons and more, were first sold in 1959, before becoming a staple of the 1980s and 1990s. In 1998, Opal Fruits were axed and rebranded as Starburst, with the original confectionery only making a limited return twice. The relaunch of the individually wrapped chewy sweets has prompted much excitement from fans after manufacturer Mars Wrigley told shoppers that the previous return would be the "final time". Opal Fruits make return to UK supermarket shelves 27 years after being axed According to The Sun, Florence McGivern, Skittles Senior Brand Manager, said: "Our new limited-edition Opal Fruits will be as iconic as it was in the 90s, giving fans the chance to revisit the strawberry, lemon, orange and lime flavours from decades ago. "The nostalgia trend continues to resonate strongly with consumers, and we are giving them the chance to reconnect with memories from that time." She added: "This limited edition follows successful runs in 2021 and 2024, and we are especially excited about this release as we continue to celebrate the rich heritage of an iconic brand." Recommended Reading: Doritos announces brand new crisp flavour that customers are describing as 'too hot to handle' This comes after Doritos announced a brand new crisp flavour that shoppers are describing as "too hot to handle". Doritos Dinamita Extra Flamin' Hot has now been released in stores across the UK. Describing the new crisps, the Doritos website said: "Introducing Doritos Dinamita - a rolled corn snack for maximum crunch; seasoned with Extra Flamin' Hot for a deliciously intense taste experience." The new crisps are part of the 'Extra Flamin' Hot' range by PepsiCo (Doritos owner), which includes Extra Flamin' Hot Walkers Max and Extra Flamin' Hot Wotsits Crunchy.
