logo
#

Latest news with #OpenIntelligence

WPP reports Q2 dip in India with 3.9% revenue decline
WPP reports Q2 dip in India with 3.9% revenue decline

Time of India

time2 days ago

  • Business
  • Time of India

WPP reports Q2 dip in India with 3.9% revenue decline

Advertising giant WPP reported a slowdown in India during the second quarter of 2025, with revenue less pass-through costs declining 3.9% on a like-for-like (LFL) basis, a stark contrast to the 9.1% growth recorded in the same quarter last year. This Q2 dip contributed to flat performance for the first half of the year, with WPP reporting just 0.1% LFL growth in India for H1 2025, down sharply from 8.1% in H1 2024. The company attributed the muted performance partly to the timing of major sporting events, which typically boost advertising activity. In contrast, India grew 5.5% LFL in Q1 FY25, driven by strong new business momentum, particularly at GroupM. However, this was offset by a broader 3.8% LFL decline in WPP's "Rest of World" segment, led by a 5.7% drop in the Asia Pacific region. The Indian downturn reflected broader global challenges. WPP's Q2 global revenue less pass-through costs fell 5.8% LFL to £2.54 billion, while total revenue declined 4% LFL to £3.42 billion. For the first half of 2025, global revenue less pass-through costs dropped 4.3% LFL to £5.03 billion. Total reported revenue for the period stood at £6.66 billion, down 2.4% LFL. India's relative stability helped cushion broader challenges in the "Rest of World" category, which declined 5.4% LFL in H1 and 6.8% in Q2. The region includes both high-growth and volatile markets. China, a major contributor, saw a 16.6% drop in H1 and 15.9% in Q2, driven by client assignment losses and persistent macroeconomic pressures. Outgoing CEO Mark Read acknowledged the difficult operating environment. 'It has been a challenging first half given pressures on client spending and a slower new business environment,' he said. 'We have, however, made significant progress on the repositioning of WPP Media, simplifying its organisational model to increase effectiveness and reduce costs. Meanwhile, the acquisition of InfoSum, the launch of Open Intelligence, and the continued adoption of WPP Open all strengthen our data and technology capabilities.' Cindy Rose will take over as CEO from Read on September 1 and is expected to lead a strategic review of WPP's global operations and capital allocation. 'The Board is declaring an interim dividend of 7.5p ahead of a review of the strategy and future capital allocation policy which will be led by Cindy Rose, who succeeds me as CEO on 1 September,' Read added. 'The priority is to drive sustainable growth supported by an appropriate level of financial flexibility while balancing returns to shareholders.' WPP's India operations, led by agencies such as GroupM (now restructured as WPP Media), Ogilvy, and VML, remain a strategic part of its global portfolio. In May, the company launched WPP Media, replacing GroupM, with a renewed focus on AI-powered, data-driven media services. WPP reaffirmed its full-year outlook, projecting a 3% to 5% decline in like-for-like revenue less pass-through costs and a 50 to 175 basis point drop in headline operating margins. Under Read's leadership, WPP laid out ambitious growth plans for India. In 2023, the company announced its intention to double revenue from the market over five years and hire 7,000 to 8,000 people. Already its fifth-largest and one of its fastest-growing markets, India was targeted to become one of WPP's top three globally by 2028.

WPP profits slump and dividend halved as clients slash ad and marketing spending
WPP profits slump and dividend halved as clients slash ad and marketing spending

Evening Standard

time2 days ago

  • Business
  • Evening Standard

WPP profits slump and dividend halved as clients slash ad and marketing spending

Read said: "It has been a challenging first half given pressures on client spending and a slower new business environment. We have, however, made significant progress on the repositioning of WPP Media, simplifying its organisational model to increase effectiveness and reduce costs. Meanwhile, the acquisition of InfoSum, the launch of Open Intelligence and the continued adoption of WPP Open all strengthen our data and technology capabilities.'

WPP Media, Criteo partner to bring more performance to CTV advertising
WPP Media, Criteo partner to bring more performance to CTV advertising

Yahoo

time30-07-2025

  • Business
  • Yahoo

WPP Media, Criteo partner to bring more performance to CTV advertising

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a new pact with Criteo, according to a press release. The two are offering advertisers curated Deal IDs that are supported by Criteo's Commerce Grid and can be activated on any demand-side platform (DSP). Criteo's data signals, estimated to represent over $1 trillion in annual e-commerce sales, will be enhanced with WPP Media's artificial intelligence-powered Open Intelligence solution to create shopper audiences. The goal is to realize the same degree of precision and measurement that's available in digital in a premium CTV environment carrying broad audience reach. Roku, Samsung and Scripps piloted the offering that looks to inject more performance into CTV advertising by activating its potential to reach shoppers. Dive Insight: WPP Media and Criteo are uniting as commerce media and CTV continue to converge. The partnership weds Criteo's supply-side platform (SSP), Commerce Grid, and rich set of data signals with WPP Media's supplier network and Open Intelligence, an AI-powered 'large marketing model' that is designed to predict audience behavior and market performance. CTV and commerce media have been moving closer together as advertisers try to generate more concrete outcomes, such as driving foot traffic and sales, from a channel that's traditionally leveraged for mass reach and brand awareness. The news sees two titans in their respective categories working together to meet that client demand while CTV soars. U.S. ad spending on the channel is expected by eMarketer to grow 16.8% in 2025 to reach $33.48 billion. WPP Media is the world's largest ad-buying agency and Criteo wields a wide view into commerce media, with data signals drawn from 17,000 e-commerce sites, 200 global retailers and a range of open web publishers. Key to the partnership is Criteo's Commerce Grid, billed as the world's first commerce-oriented SSP. WPP Media launched Open Intelligence in June, shortly following its rebrand from GroupM, as a way to push past conventional ID-based targeting. WPP Open assesses factors including geographical, commercial and behavioral data to create custom AI models, which can be further souped up using the client's own data sets. Advertisers taking advantage of the pact can deploy the two companies' Deal IDs on the DSP of their choice. The solution has already been piloted by top industry players, including Roku, which leads the CTV device market in the U.S. 'This partnership is about more than better targeting. It's about giving brands the ability to reach broad audiences with the same level of precision and measurability they expect from digital,' said Joseph Meehan, general manager, global commerce supply at Criteo, in a press statement. 'By combining the unique strengths of each company into one streamlined solution, we're giving brands a smarter way to activate high-intent audiences and transform CTV into a true performance channel.' Recommended Reading WPP Media launches AI-driven tool to push beyond ID-based targeting Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV
WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV

Yahoo

time29-07-2025

  • Business
  • Yahoo

WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV

Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media's Open Intelligence to allow advertisers to enhance both reach and effectiveness NEW YORK , July 29, 2025 /PRNewswire/ -- Today, Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media's Open Intelligence, its scaled relationships with premium supply partners, and Criteo's real-time commerce signals, advertisers are now able to reach qualified consumers at scale across premium CTV inventory. Turning Brand Budgets into Business Outcomes in any DSP As brands increasingly aim to hold all marketing investments accountable to business outcomes, advertisers need smarter ways to connect with audiences across channels like CTV. This collaboration offers a turnkey solution: curated audiences based on high-fidelity commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP). Powered by Criteo's Commerce Grid Supply-side Platform (SSP), curated Deal IDs enable advertisers to seamlessly activate commerce-first CTV strategies across the DSP of their choice, connecting ad exposure to measurable outcomes like foot traffic and sales. "There is a confluence occurring where traditional brand ambitions of reach and frequency are being met with the fast-emerging metrics of performant commerce media. By combining the strength of Criteo's commerce signals with Open Intelligence, we're accelerating the assimilation of the two—unlocking full-funnel, performance-driven strategies in CTV," said Sandy Welsch, Executive Director Global Commerce Partnerships & Tech Enablement at WPP Media. Bringing Commerce and Premium Supply Together Criteo's real-time commerce signals originate from 17,000 e-commerce sites, 200 global retail partners, and thousands of open web publishers, spanning over $1 trillion in annual ecommerce sales. Amplifying those signals through WPP Media's Open Intelligence creates high-intent, shopper audiences built to convert. As Criteo delivers these audiences against premium CTV inventory, brands are now able to access these segments across their preferred DSP partners, streamlining activation. "With Commerce Grid, Criteo is giving advertisers a seamless way to activate high-performing audiences on Roku. We're excited to see this partnership showcase the power of CTV in helping brands drive full-funnel outcomes," said Lindsay Pullins, Director, Head of Business Development & Partnerships, Commerce and Performance at Roku. "This partnership is about more than better targeting. It's about giving brands the ability to reach broad audiences with the same level of precision and measurability they expect from digital," said Joseph Meehan, General Manager, Global Commerce Supply at Criteo. "By combining the unique strengths of each company into one streamlined solution, we're giving brands a smarter way to activate high-intent audiences and transform CTV into a true performance channel." Contacts Criteo Public Relations Jessica Meyers, Criteo Investor Relations Melanie Dambre, About CriteoCriteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. For more information, please visit About WPP MediaWPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit Forward Looking Statements Disclosure This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions materialize as expected, uncertainty regarding international operations and expansion, including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs), the impact of competition or client in-housing, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, client flexibility to increase or decrease spend, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted and may continue to impact Criteo's business, financial condition, cash flow and results of operations. View original content to download multimedia: SOURCE Criteo Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV
WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV

Malaysian Reserve

time29-07-2025

  • Business
  • Malaysian Reserve

WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV

Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media's Open Intelligence to allow advertisers to enhance both reach and effectiveness NEW YORK , July 29, 2025 /PRNewswire/ — Today, Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media's Open Intelligence, its scaled relationships with premium supply partners, and Criteo's real-time commerce signals, advertisers are now able to reach qualified consumers at scale across premium CTV inventory. Turning Brand Budgets into Business Outcomes in any DSP As brands increasingly aim to hold all marketing investments accountable to business outcomes, advertisers need smarter ways to connect with audiences across channels like CTV. This collaboration offers a turnkey solution: curated audiences based on high-fidelity commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP). Powered by Criteo's Commerce Grid Supply-side Platform (SSP), curated Deal IDs enable advertisers to seamlessly activate commerce-first CTV strategies across the DSP of their choice, connecting ad exposure to measurable outcomes like foot traffic and sales. 'There is a confluence occurring where traditional brand ambitions of reach and frequency are being met with the fast-emerging metrics of performant commerce media. By combining the strength of Criteo's commerce signals with Open Intelligence, we're accelerating the assimilation of the two—unlocking full-funnel, performance-driven strategies in CTV,' said Sandy Welsch, Executive Director Global Commerce Partnerships & Tech Enablement at WPP Media. Bringing Commerce and Premium Supply Together Criteo's real-time commerce signals originate from 17,000 e-commerce sites, 200 global retail partners, and thousands of open web publishers, spanning over $1 trillion in annual ecommerce sales. Amplifying those signals through WPP Media's Open Intelligence creates high-intent, shopper audiences built to convert. As Criteo delivers these audiences against premium CTV inventory, brands are now able to access these segments across their preferred DSP partners, streamlining activation. 'With Commerce Grid, Criteo is giving advertisers a seamless way to activate high-performing audiences on Roku. We're excited to see this partnership showcase the power of CTV in helping brands drive full-funnel outcomes,' said Lindsay Pullins, Director, Head of Business Development & Partnerships, Commerce and Performance at Roku. 'This partnership is about more than better targeting. It's about giving brands the ability to reach broad audiences with the same level of precision and measurability they expect from digital,' said Joseph Meehan, General Manager, Global Commerce Supply at Criteo. 'By combining the unique strengths of each company into one streamlined solution, we're giving brands a smarter way to activate high-intent audiences and transform CTV into a true performance channel.' Contacts Criteo Public Relations Jessica Meyers, Criteo Investor Relations Melanie Dambre, About CriteoCriteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. For more information, please visit About WPP MediaWPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit Forward Looking Statements Disclosure This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions materialize as expected, uncertainty regarding international operations and expansion, including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs), the impact of competition or client in-housing, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, client flexibility to increase or decrease spend, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption 'Risk Factors' and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted and may continue to impact Criteo's business, financial condition, cash flow and results of operations.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store