Latest news with #OptiemusElectronicsLimited
Hans India
13-08-2025
- Business
- Hans India
realme, Optiemus Electronics begin local production of T200 Lite, hybrid ANC earbuds set to follow
New Delhi: realme, the most popular smartphone brand among Indian youth, has started making and shipping the realme Buds T200 Lite in India through its partnership with Optiemus Electronics Limited (OEL). realme, in partnership with OEL, has scaled up production to 2,500 units per day at OEL's Noida facility, with plans to ramp up to 10,000 units daily in the coming months. The realme Buds T200 Lite is the first product being locally produced under this collaboration. Production of hybrid active noise cancellation earbuds, including the realme Buds T200, will also begin soon. This move is part of realme's larger goal to shift its entire AIoT product portfolio to Indian manufacturing in the next three years. That includes earphones, smartwatches, and headphones. The company is also working toward sourcing key components such as batteries, PCBs, cables, and chargers from within India. 'This is exactly the kind of progress we set out to make when we partnered with OEL. Getting the T200 Lite into production and out into the market from India is a clear step forward. We're moving fast, and our next focus is bringing more advanced earbuds like the hybrid ANC models into local production. It's about building smart, building locally, and doing it at scale,' said Francis Wong, Head of Product Marketing at realme. 'With realme, it's not just about hitting production targets -- it's about building something meaningful and long-term. Their clarity of purpose and strong product roadmap make it easier for us to align our manufacturing strength. The speed at which the T200 Lite has gone from plan to production shows what's possible when both sides are focused. We look forward to scaling this up together,' added Ashok Gupta, Chairman, Optiemus Group. realme and OEL aim to manufacture up to 5 million AIoT devices annually through this partnership. The collaboration is also expected to create over 2,000 jobs in India, supporting local talent and strengthening the supply chain. The focus is clear -- build for India, build in India, and make products that can compete anywhere. This momentum comes at a special time as realme recently completed 7 years in India, marking a phase of steady growth, strong product launches, and deeper local investment. With this manufacturing push, realme is setting the tone for its next chapter in the Indian market. The realme Buds T200 comes with 12.4mm dynamic bass drivers, hi-res audio certification, LDAC support, and up to 32dB Active noise cancellation. It also offers dual-mic noise reduction, bluetooth 5.4, 45ms low-latency game mode, IP55 rating, and app-based controls. Moreover, the realme Buds T200 Lite features 12.4mm drivers, dual-mic AI call noise cancellation, Bluetooth 5.4 with dual-device pairing, IPX4 water resistance, and up to 48 hours of playback with fast charging support.
The Hindu
18-06-2025
- Business
- The Hindu
OnePlus partners with Optiemus to make wireless earbuds and neckbands in India
OnePlus on Wednesday (June 18, 2025) announced its partnership with Optiemus Electronics Limited (OEL) to locally manufacture premium Internet of Things (IoT) devices at latter's facility in India. This is line with OnePlus's project Starlight to increase localisation efforts in the region. OnePlus's IoT products include TWS products and wireless neckbands. It has begun manufacturing its IoT portfolio of products at Optiemus's facility in Noida, UP, with the local production for the OnePlus Bullets Wireless Z3. OEL will provide the dedicated support required to increase BOM level localisation, reduce costs, and improve supply chain resilience for OnePlus, the companies said. 'At OnePlus, India has always been at the heart of our journey. Our partnership with OEL to manufacture IoT products locally reflects our strong commitment to Project Starlight. This collaboration is not just about technology—it's about empowering local communities, creating meaningful innovation, and bringing smarter, more connected experiences to our India community,' said Robin Liu, CEO, OnePlus India. Ashok Gupta, Executive Chairman, Optiemus Group said, 'We are driven by a vision to become the most trusted and valued electronics manufacturer. Our collaboration with OnePlus marks a significant step in this journey, as we come together to co-create a future shaped by innovation and excellence. We specialize in transforming ideas into reality, and this partnership empowers us to manufacture high-quality IoT products. Together, we will continue to explore new frontiers and remain committed to playing a pivotal role in shaping the future of electronics manufacturing in India.'
