Latest news with #Optimizer
The Sun
29-04-2025
- Business
- The Sun
L'Oréal Powers Up SkinCeuticals' eShop Growth
HONG KONG SAR - Media OutReach Newswire - 28 April 2025 - Appier, a leading AI-native AdTech and MarTech company, announced its successful collaboration with L'Oréal, which was recognized at the Loyalty & Engagement Awards Hong Kong 2025 in the 'Best Use of Customer Insights/Data Analytics' category for the AI-powered transformation of SkinCeuticals' eShop. This award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. In partnership with Omnicom Media Group (OMG) and powered by Appier's Ad Cloud and Personalization Cloud, L'Oréal significantly enhanced SkinCeuticals' marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue. 'Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness,' said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L'Oréal. 'From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier's technology played a crucial role in turning data insights into action.' Appier's AI solutions enabled L'Oréal to strategically identify and engage high-value customer segments. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. At the same time, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins. These capabilities were further supported by data-informed promotional strategies. L'Oréal scaled back incentives during high-demand periods such as 618 Summer Sale and Double 11, and increased engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability. 'We're proud to empower L'Oréal through our AI-driven solutions,' said Magic Tu, SVP of Global Sales at Appier. 'Our mission is to help businesses turn AI into ROI, and this collaboration with L'Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.' As AI becomes a core part of brand strategy, this case highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation. Wechat: Appier 沛星互动科技 The issuer is solely responsible for the content of this announcement.
Zawya
28-04-2025
- Business
- Zawya
L'Oréal Powers Up SkinCeuticals' eShop Growth with Appier's AI-Driven Advertising and Marketing Solutions
HONG KONG SAR - Media OutReach Newswire - 28 April 2025 - Appier, a leading AI-native AdTech and MarTech company, announced its successful collaboration with L'Oréal, which was recognized at the Loyalty & Engagement Awards Hong Kong 2025 in the 'Best Use of Customer Insights/Data Analytics' category for the AI-powered transformation of SkinCeuticals' eShop. This award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. In partnership with Omnicom Media Group (OMG) and powered by Appier's Ad Cloud and Personalization Cloud, L'Oréal significantly enhanced SkinCeuticals' marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue. "Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness," said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L'Oréal. "From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier's technology played a crucial role in turning data insights into action." Appier's AI solutions enabled L'Oréal to strategically identify and engage high-value customer segments. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. At the same time, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins. These capabilities were further supported by data-informed promotional strategies. L'Oréal scaled back incentives during high-demand periods such as 618 Summer Sale and Double 11, and increased engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability. "We're proud to empower L'Oréal through our AI-driven solutions," said Magic Tu, SVP of Global Sales at Appier. "Our mission is to help businesses turn AI into ROI, and this collaboration with L'Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel." As AI becomes a core part of brand strategy, this case highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation. Hashtag: #Appier #AI #business #MarTech #AdTech #BeautyIndustry #Ecommerce Wechat: Appier 沛星互动科技 The issuer is solely responsible for the content of this announcement. Appier Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of " Making AI Easy by Making Software Intelligent," Appier's mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange's Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information. Appier
Yahoo
27-02-2025
- Business
- Yahoo
GridBeyond Will Optimize 200-MW ESS in California
GridBeyond, a global artificial intelligence(AI)-powered energy group, on Feb. 27 announced it has signed a contract with Gore Street Energy Storage Fund to provide scheduling coordinator, trading, and energy optimization services for the 200-MW Big Rock energy storage system (ESS) in Southern California. GridBeyond, among the companies exhibiting at the InterSolar & Energy Storage North America conference in San Diego, California, this week, said its AI-based Bid Optimizer is key to achieving maximum returns in the California Independent System Operator (CAISO) market, as shown during a multi-month simulation with several optimizers. The Bid Optimizer aligns market price forecasts with simulations of battery storage, renewable, and thermal assets to simplify decision-making while ensuring optimal bids that go beyond conventional trading strategies, according to the company. POWER is a sponsor of the event at the San Diego Convention Center. Sean McEvoy, GridBeyond president of North America, told POWER: 'This opportunity with Gore Street Capital leverages GridBeyond's expertise in end-to-end battery management and trading. Our AI-based solutions ensure that our clients' assets are always optimized for maximum performance and profitability.' GridBeyond noted that the California power grid is becoming increasingly reliant on solar power, meaning that energy storage systems are key to mitigating to mitigate the intermittency of renewable power generation. The company said that 'effective management of Gore Street Capital's 200-MW energy storage battery will be critical in storing excess solar energy during peak generation and releasing it during high-demand periods, reducing reliance on fossil fuels and supporting grid stability, while generating revenues.' GridBeyond's CAISO optimization and proprietary must-offer strategy will be part of fulfilling the Big Rock Resource Adequacy contract acquired by a Goldman Sachs subsidiary in October 2024. Alex O'Cinneide, CEO of Gore Street Capital, said, 'Gore Street is committed to achieving the very best returns for all of its assets under management. We are therefore very pleased to have selected GridBeyond to partner with as Big Rock goes into operation and we move forward with the project.' 'We are thrilled to partner with Gore Street Capital on this energy storage project,' said McEvoy. 'This deal highlights our commitment to advancing energy storage optimization solutions and shows once again the accuracy of our AI-based solutions in delivering greater value for our customers ensuring grid stability, and supporting decarbonization goals.' GridBeyond also is exploring the use of public hourly emissions application programming interface, or API, data to track and calculate the carbon impact of its bidding strategies, which will further enhance the transparency of its optimization services and contribute to measurable environmental benefits. —Darrell Proctor is a senior editor for POWER.
