18 hours ago
Oracle Red Bull Racing Adopts Oracle Fusion Cloud Apps
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Oracle Red Bull Racing has announced its adoption of Oracle Fusion Cloud Applications Suite. The move is aimed at enhancing productivity, reducing costs, and improving both employee and fan experiences.
The team will use Oracle Fusion Applications for finance, human resources, and customer experience. This integrated approach allows Oracle Red Bull Racing to manage operations more efficiently under Formula One's strict cost cap rules.
The team reported that it previously relied on manual, spreadsheet-based financial planning. To address this challenge, it needed a single view of its business data. Oracle Fusion Applications now connects its finance, HR, and customer experience data on one platform.
Matt Cadieux, Chief Information Officer at Oracle Red Bull Racing, stated that the team is leveraging cloud technologies and advancements in predictive, generative, and agentic AI. These tools are expected to optimize financial planning, deliver faster business insights, and improve resource utilization.
Oracle Fusion Cloud Enterprise Performance Management (EPM), a component of Oracle Fusion Cloud ERP, will improve visibility, budgeting, and planning. Meanwhile, Oracle Fusion Cloud Human Capital Management (HCM) will simplify payroll and HR tasks, enhance recruitment, and generate deeper workforce insights.
Additionally, the team continues to use Oracle Fusion Cloud Customer Experience (CX) to connect with fans. Features include content personalization, loyalty programs, and exclusive rewards.
Steve Miranda, Executive Vice President of Applications Development at Oracle, revealed that the cloud suite will help the team drive efficiency and innovation on and off the track. Oracle Consulting will oversee the implementation
Oracle Customer Success Services (CSS) will provide ongoing support
Oracle Red Bull Racing emphasized the importance of speed, efficiency, and innovation to stay ahead in Formula One, both technically and operationally.
