Latest news with #OralCare
Zawya
4 days ago
- Entertainment
- Zawya
Groundbreaking New Campaign Unveiled for Colgate Optic White Purple Featuring K-Pop Icon IU, Redefining Oral Care as a Beauty Essential
IU's Beauty Hack for a Whiter Smile SINGAPORE - Media OutReach Newswire - 15 August 2025 - Colgate-Palmolive has launched a new campaign for Colgate Optic White Purple, starring global K-Pop idol and beauty icon, IU. This marks the first time a Korean celebrity has been engaged for a Colgate campaign of this scale, strategically associating oral care within the thriving K-beauty landscape across 18 markets in the Asia Pacific region. "We are thrilled to collaborate with IU, the Queen of K-pop, a partnership poised to make a significant impact with beauty enthusiasts across Asia and globally," said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific."As leaders in the Oral Care category, we are using the success of Optic White Purple to position toothpaste and oral care serums as beauty essentials. IU embodies the essence of K-beauty, a cultural force defining new trends in beauty across the world, now reveals the secret behind her smile - Colgate Optic White Purple. We will showcase the science of colour correction and use Omni-demand generation to drive engagement and purchase across every consumer touchpoint". Launched in August, the high-decibel campaign will span TV, digital, social media, retail, and Out-of-Home (OOH) channels, reaching consumers in Australia, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Macau. Speaking of the partnership, IU, the multifaceted musician and actress who debuted in 2008 has cultivated a loyal global fanbase known as UAENAs shared, "I'm truly delighted to collaborate with Colgate – it's a brand I genuinely love." The campaign was created by WPP CP, led by Ogilvy teams in Singapore, Hong Kong & Korea, WPP Media & Social@Ogilvy Australia. The core objective is to continue building momentum for Colgate Optic White Purple, following the successful launch of Purple toothpaste and Serum innovations. This collaboration stays true to Colgate and IU's authentic charm and personality, as it has been designed as a gift to her dedicated fanbase speaking directly to them. It features special product packs, exclusive collectibles, and behind-the-scenes content, all while reinforcing the message that "Purple is a must-have beauty hack for a whiter smile." "K-beauty is renowned for its viral beauty hacks, yet teeth have largely been left out of this dialogue – until now," said Daniel Cullen, APAC Executive Director, WPP CP. "Our strategy was to create intrigue and firmly establish Colgate Optic White as an indispensable part of the beauty regimen. By re-introducing it as IU's personal beauty hack, not for her skin, but for her teeth, we're tapping into a powerful cultural phenomenon and a highly engaged audience." Watch the full campaign film and discover IU's beauty hack for a whiter smile here. Catch the teaser on Instagram and TikTok and don't miss the GWP reveal and unboxing video on Instagram and TikTok. Campaign Credits: Colgate Palmolive: Samir Singh, EVP Marketing, Asia Pacific Akash Parekh, Sr. Director Marketing APAC Supriya Chavan, Marketing Director APAC Tracy Lui, Marketing Manager APAC Kenny Choo, Head Content Lab, APAC Jacinta Francis, Content Production Manager , APAC Katelyn Chen, Senior Digital Art Director, APAC Audrey Lee, Shopper Design Manager , APAC WPP CP / Ogilvy / Hogarth/ Production team: Sarah-Leith Izzard, Regional Executive Creative Director, Ogilvy APAC Ken Kaneko, Senior Art Director APAC, WPP CP Ali Silao, Head of Art & Creative Director, Ogilvy APAC Ida Siow, Senior Strategy Partner, Ogilvy Asia Ines Rubio, Associate Strategy Director, WPP CP Daniel Cullen, Executive Director APAC, WPP CP Kunal Rasania, Business Director, APAC, WPP CP James Baldwin, Head of Influence, Ogilvy Singapore Ada Tong, Account Director, PR & Social, Ogilvy Singapore Siyoung Sung, Business Director, Ogilvy Korea Sohee Choi, Account Supervisor, Ogilvy Korea Ben Hickey, Head of Consumer Health, Ogilvy PR ANZ Brenda Ho, Director, Social and Influence Strategy, Ogilvy PR ANZ Andrea Rutgers, Senior Social Specialist, Ogilvy PR ANZ Emily Bowen, Social Specialist, Ogilvy PR ANZ Claudia Connolly, Coordinator, Ogilvy PR ANZ Fabian Sommer, Head of Moving Image, Hogarth Singapore Renee Lim, Integrated Producer, Hogarth Kuala Lumpur James Wong, Regional Strategy & Planning Partner, WPP Media Singapore Benjamin Lee, Senior Regional Manager, Strategy & Planning, WPP Media Singapore Livana Weng, Regional Digital Director, WPP Media Singapore Production Alvaro Colom - Film Director Go Wontae - Photographer Great Guns - Production House Lucien Tyssendier - Executive Producer, Great Guns Hashtag: #ColgatePalmolive #IUxColgatePurple The issuer is solely responsible for the content of this announcement. About WPP CP WPP CP is a bespoke WPP agency team dedicated to Colgate-Palmolive, bringing together the best talent and capabilities from across WPP's agencies to deliver integrated, effective, and innovative marketing solutions. About Colgate-Palmolive Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under internationally recognized brand names. Colgate Palmolive
Yahoo
15-07-2025
- Health
- Yahoo
Oral Care Market worth $53.29 billion by 2030 with 6.4% CAGR
DELRAY BEACH, Fla., July 15, 2025 /PRNewswire/ -- The global Oral Care Market, valued at US$34.97 billion in 2024 stood at US$37.21 billion in 2025 and is projected to advance at a resilient CAGR of 6.4% from 2025 to 2030, culminating in a forecasted valuation of US$53.29 billion by the end of the period. The expansion of the oral care market can be attributed to several key factors, including a growing prevalence of untreated oral hygiene issues that lead to dental caries and periodontal diseases. Enhanced educational initiatives by healthcare professionals are significantly raising awareness around the importance of oral hygiene, thereby encouraging the adoption of better oral care practices among the population. Furthermore, advancements in oral care products—such as electric and AI-integrated toothbrushes, advanced formulations of toothpaste, and tailored mouthwashes—are enhancing both the efficacy of treatments and the overall user experience. As public awareness of oral hygiene continues to rise, there has been a corresponding increase in demand for innovative oral care solutions. Download PDF Brochure: Browse in-depth TOC on 'Oral Care Market'345 - Tables62 - Figures318 - Pages By product type, the oral care market can be categorized by product type into several key segments, including toothpaste, toothbrushes, mouthwashes/rinses, dental accessories, and denture products. As of 2024, the toothpaste segment dominated the market, capturing the largest share. This significant market presence can be attributed to the widespread daily use of toothpaste among consumers, making it an essential part of personal hygiene routines. Several factors contribute to the vigorous growth of the toothpaste segment. Firstly, the product's availability in a variety of formulations and price points has made it accessible to a broad range of consumers, fostering an increase in demand. The introduction of innovations, such as teeth whitening formulas, has also made toothpaste particularly appealing to those who prioritize aesthetics and are looking for solutions to enhance their smile. Moreover, toothpaste products that focus on specific dental health concerns—such as cavity prevention, which actively combats plaque buildup and sensitivity relief formulas designed for individuals with teeth sensitive to temperature and pressure—are contributing to the overall market growth. The variety of options available allows consumers to explore and switch between different brands based on their specific needs and preferences, driving competition and innovation within the sector. In summary, the combination of widespread daily usage, affordability, product innovations, and a responsive variety of choices is fueling the robust growth of the toothpaste segment in the oral care market. By application, the homecare segment held the largest market share in 2024. The homecare segment encompasses essential oral hygiene products such as toothpaste, toothbrushes, mouthwashes, and dental floss, which consumers have utilized multiple times daily. This category offers a diverse array of products, including breath fresheners available in various flavors and specialized toothpaste formulated to address specific dental issues such as tooth sensitivity, periodontal concerns, and cavity prevention. The extensive availability of these oral care products across retail outlets and pharmacies has significantly driven their consumption rates. By distribution channel, the consumer stores segment accounted for the largest share of the oral care market. Consumer retail outlets are extensively accessible, enhancing the convenience of purchasers in acquiring products. This accessibility allows consumers to engage in comprehensive brand comparisons, facilitating the selection of optimal options. The availability of a diverse array of products empowers consumers to fulfill their needs promptly, minimizing delays associated with procurement. The tactile experience of in-person purchases often yields a heightened sense of satisfaction for consumers. Furthermore, established loyalty with retailers can result in various advantages, such as exclusive offers or rewards programs, ultimately enriching the purchasing experience. By geography, the patient handling equipment market is classified into five primary regional segments: North America, Europe, the Asia Pacific, Latin America, the Middle East & Africa, and GCC Countries. Notably, the Asia-Pacific (APAC) region dominated the oral care market in 2024, primarily driven by its burgeoning population. This demographic trend has significantly fueled the demand for oral care products. Furthermore, the rise in disposable income among consumers has correlated with increased expenditure on oral care solutions. Enhanced public awareness campaigns led by government initiatives and dental professionals have also contributed to this demand surge, emphasizing the critical role of maintaining oral hygiene. Additionally, the expansion of both online and offline distribution channels has facilitated greater access to oral care products, further stimulating market growth. Request Sample Pages: Colgate-Palmolive(US), Proctor & Gamble(US), Haleon (GSK)(UK), Koninklijke Philips N.V. (Netherlands), Kenvue (Johnson & Johnson) (US) Unilever (UK), 3M(US), Lion Corporation(Japan), Church & Dwight(US), Sunstar Suissee SA(Switzerland), Perrigo(Dublin), Orkla(Norway), Dabur(India), Katjes International (Germany), LG Household and healthcare (South Korea), Kao Corporation (Japan), DanaherCorporation (US), Himalaya Wellness Company(India), Young Innovations Inc(US), Ultradent Products (US), Hain Celestial Group (US), Supersmile(US), Closys (US), and Hawley & Hazel (BVI) Co. Ltd. (Hong Kong). Colgate-Palmolive (US): Colgate-Palmolive is a key player in the oral care market. Colgate-Palmolive maintains a robust market position through its extensive range of oral care products, including toothpaste, toothbrushes, mouth rinses, and specialized oral health solutions. Significant innovations include the introduction of the Colgate Total Active Prevention System, which synergizes a toothbrush, toothpaste, and mouthwash to deliver comprehensive oral health benefits. The company has also ventured into the realm of smart technology with the launch of AI-integrated toothbrushes that provide users with real-time guidance on optimal brushing techniques. In line with sustainability initiatives, Colgate-Palmolive has initiated the production of biodegradable toothbrushes and has adopted recyclable cardboard packaging alongside the rollout of a recyclable toothpaste tube in the US marketplace. Committed to advancing oral care through scientific research, Colgate-Palmolive allocated 1.8% of its annual revenue to R&D in 2024, underscoring its focus on product innovation. A notable example of this ongoing development is the launch in February 2025 of a cohesive three-product system comprising a toothpaste, toothbrush, and alcohol-free mouthwash, exemplifying the company's commitment to enhancing oral care solutions. Procter & Gamble (US) Procter & Gamble is among the front-runner companies in the oral care industry, with Oral-B and Crest brands. P&G has established itself as a leader in oral care innovation with the introduction of advanced AI-driven toothbrushes that monitor brushing patterns while providing real-time feedback to enhance oral hygiene. Their latest offerings include electric toothbrushes featuring iO technology, which integrates seamlessly with smartphone applications to deliver instant insights and support optimal brushing techniques. By synergizing digital innovation with oral health science, Procter & Gamble maintains its competitive edge in the industry. Moreover, the company demonstrates its commitment to ongoing innovation by allocating 2.5% of its annual revenue to R&D in 2024, underscoring its relentless pursuit of new and improved product solutions. Haleon (US) Haleon holds a considerable share of the oral care market through brands such as Sensodyne, Paradontax, and Polident. The company specializes in oral health products designed to address a range of dental issues, including tooth sensitivity, periodontal care, and comprehensive denture maintenance. Their offerings, such as Sensodyne Clinical White and Parodontax Complete Protection toothpaste, underscore a commitment to innovative solutions for enhanced oral hygiene. These initiatives demonstrate the organization's focus on elevating oral health literacy and improving access to oral care resources in developing regions. Notably, their allocation of 2.7% of revenue towards R&D in 2024 reflects a strategic commitment to advancing dental technology and maintaining a competitive edge in the market. For more information, Inquire Now! Related Reports: Dental Implants and Prosthetics Market Dental Equipment Market Dental Consumables Market Orthodontic Supplies Market Dental Digital X-ray Market Get access to the latest updates on Oral Care Companies and Oral Care Market Size About MarketsandMarkets™: MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. 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Yahoo
27-01-2025
- Business
- Yahoo
Pet King Brands Aids Animals Impacted by Devastating Los Angeles Wildfires
AUSTIN, Texas, Jan. 27, 2025 /PRNewswire/ -- In response to a devastating start to the new year with wildfires continuing to advance through the greater Los Angeles area, Pet King Brands, leader of the veterinarian-recommended ZYMOX® and Oratene® pet health products, provides monetary and product donations to organizations providing relief to animals in need. "This is an unimaginable tragedy, and our thoughts are with all those affected," said Debra Decker, Pet King Brands Director of Marketing. "We deeply appreciate the effort community members, first responders and local shelters are making to rescue animals, and we are committed to offering our support." Shelters, rescues and organizations Pet King Brands has partnered with in donations include: Pasadena Humane Society Canine Rescue Club Animal Wellness Foundation US Equestrian Federation Disaster Fund The 11:11 Media Impact Emergency Fund Animal Wellness Foundation Little Bitty Animal Sanctuary Best Friends Los Angeles The Lange Foundation Yogi's House The International Cat Association Join Pet King Brands in supporting animals affected by the wildfires by donating to trusted organizations that help rescue, shelter and care for displaced animals. A list can be found here. For more information on Pet King Brands, visit If you are a member of the media and would like to request more information, hi-res images or an interview with Pet King Brands founders, please contact Kerry Sutherland at K. Sutherland PR, (775) 360-6101 or kerry@ About Pet King BrandsPet King Brands, the maker of ZYMOX® Ear and Skin products, Oratene® Brushless Oral Care, Equine Defense®, and ZYLAFEN®, is a leader in veterinarian-approved pet products made in the USA. Focused on the health and wellness of small and large animals of all ages, the products utilize the Power of the LP3 Enzyme System and have been Resolving Ear, Skin, and Oral Conditions for Over 25 Years. Led by President and Founder Pamela Bosco, who first introduced ZYMOX in 1998 with the help of her bioscientist brother, Michael Pellico, Pet King Brands has revolutionized the way people care for animals' ears, skin, and mouth, offering solutions that are gentle to the animal, easy to administer and free of harsh chemicals and antibiotics. View original content to download multimedia: SOURCE Pet King Brands Sign in to access your portfolio
