Latest news with #OrangeCream
Miami Herald
20-05-2025
- Entertainment
- Miami Herald
Sprite's ‘off-putting' new mashup is finally for sale
Much like the highly competitive world of fast food, the beverage space is also overflowing with brands trying to figure out the answer to a key question: how to get you to spend money on its products, not just once, but time and time again. In the fast-food space, a common tactic is to constantly bombard customers with something new. Sometimes that looks like fancy collaborations with influential celebrities, such as Korean band BTS collaborating with McDonald's for a limited-edition meal or Charli XCX making her own signature drink for Dunkin' Donuts. Don't miss the move: Subscribe to TheStreet's free daily newsletter Other times, it just looks like debuting a new seasonal menu full of items that make people "ooh and ahh." Starbucks is the master of this tactic, which is so well-executed that fans wait with bated breath for each year's drop (especially every fall for the brand's legendary Pumpkin Spice Latte, along with whatever new flavors Starbucks has managed to dream up). While it's not quite as impressive as a whole new menu, beverage companies also try to move with the seasons, offering things like Coca-Cola's new Orange Cream flavor, which is now being sold in stores. And speaking of Coca-Cola, it's also testing out a new flavor for its lemon-lime classic Sprite, and it sounds like a pretty unusual mashup. Back in January, Coca-Cola announced a new flavor of Sprite that was inspired by a viral TikTok trend where people popped a tea bag into their soda and steeped it for 20 minutes to see how it changed the flavor. Simply called Sprite + Tea, the drink is now available on store shelves and comes in both regular and zero sugar options. The release was flagged by food blogger Markie Devo, who posted about it on his X account on May 19 with a note that the drink had been spotted early at Walmart stores. Redditors who had tried the new flavor took to the message board's soda subreddit to discuss their takes on it, which ranged from positive to less than impressed. Related: How one brand is transforming the THC soda industry "I like it a lot I'm not a tea lover but this was a great drink and will be in my summer rotation!!" wrote user Lou-Lineas69. "Torn on this one - flavor is not bad, but I can't get over carbonated iced tea, and I was not ready for how that hit," wrote user Nhblacklabs. However, user HighwayStar77 was less than impressed, saying, "It has a very off-putting artificial tea flavor. Somehow doesn't taste very sweet, even with something outrageous like 65 grams of sugar. Imagine a watered-down brisk mixed with a cheap club soda. Not a fan. I had the plastic bottle version so maybe the canned version will taste better." While the legacy soda company is not making huge gains right now, it's still in the green when it comes to profit. Coca-Cola reported a net revenue growth of 3 percent for 2024 and 6 percent for the year during its earnings call on February 11. That's great news, especially in an economic climate where people are pulling back on unnecessary spending in the shadow of President Trump's tariffs. And speaking of tariffs, it sounds like Cola-Cola may be one company that's very well-positioned to weather them. In a recent interview with CNBC, Cola-Cola CEO James Quincy said that the company is "a profoundly local business from an operational point of view," and that "drinks in the U.S. are made by American workers in American factories." Thanks to that, the iconic company is not feeling the pinch as much as other companies that rely heavily on imports. "Our exposure to import/export, on a global basis, on a trade basis, is actually relatively low," Quincy said. Related: Anheuser-Busch brings back cult favorite beer The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Forbes
14-05-2025
- Business
- Forbes
OLIPOP's LA Pop-Up Is Instagram Bait—And That's The Point
Olipop's LA drive-through experience celebrated the return of its Orange Cream flavor. Functional soda brand OLIPOP debuted its first-ever OLIPOP Drive-Thru pop-up in Los Angeles this week, held at a converted lot on Beverly Blvd, to celebrate the seasonal return of its Orange Cream flavor. But more than a launch party, the activation was a strategic play at the intersection of nostalgia, wellness, and viral culture—three pillars that are increasingly driving purchase behavior in the functional CPG space. To accomplish this, the pop-up invited fans to sample inventive OLIPOP mocktails on the drive-through menu, including Cereal Milk Soda, Dirty Protein Soda, and even Spicy Pickle Soda. Limited-edition merchandise was another focal point of the event, and attendees were welcomed to participate in the brand's collaboration with Crocs, featuring orange platform Crocs and a soda-themed Jibbitz charm bar where they could choose from brand-themed accessories. Embroidered tees and tanks were also available on-site, and guests could customize their pieces with their initials or an OLIPOP-themed flavor icon. Those who attended the event could also take home other pop-up-themed items, such as branded air fresheners, a CD, and tote bags. Not wanting to exclude those who couldn't attend in person, OLIPOP also launched a Virtual Drive-Thru running through May 19 online, which offers fans a chance to win limited-edition kits and 12-packs of Orange Cream. The digital layer helped drive direct-to-consumer traffic, capture first-party data, and amplify national awareness—all crucial metrics for retailers evaluating a brand's marketability. For Nate Rosen, founder of Express Checkout and a CPG consultant, OLIPOP's approach is emblematic of a larger trend that helps brands create moments for visual content that performs well across social media, sometimes even presenting opportunities for virality. 'I love these types of brand activations; they create memorable experiences that deepen the connection consumers have with the brand,' he said. 'Even if it's a one-off, it makes the brand feel more tangible and real.' Experiential marketing moments are not a new tactic for OLIPOP; last year, it launched the 'Dream Job Contest,' which awarded two content creators the opportunity to get paid to travel and create content for the brand during the summer months. According to Kendall Dickieson, social media consultant and creator of the No Filter newsletter, this kind of experiential marketing is becoming table stakes for brands that want to build community both online and off. 'At the end of the day, if you're building online, you should be able to show up offline,' she said. '[In-person gatherings] are important for community building, especially when you know you have a community that will show up and show out.' That in-person turnout is crucial, but so is the content it generates. Dickieson went on to say that events like these work to generate more social media tags, thus increasing a brand's surface area for potential buyers, customers, and followers. With this latest activation, OLIPOP isn't just selling soda—it's selling a story, a moment, and excitement. For retailers looking to bring more buzz to their brands, it seems the future of functional CPG is rooted in fun, flashy, and highly photogenic activations.
New York Post
06-05-2025
- Entertainment
- New York Post
Inside OLIPOP's first-ever soda drive-thru in LA: Orange Cream is back
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. This May, OLIPOP — the brand known for reinventing soda with gut-friendly fiber and only 2-5 grams of sugar — is bringing a sweet surprise to Los Angeles. To mark the much-anticipated return of its fan-favorite Orange Cream flavor, OLIPOP will launch its first-ever soda drive-thru experience on Monday, May 12th. The immersive pop-up event will offer free mocktail creations, exclusive merchandise and more to soda lovers in the heart of LA. Let's face it, we're pretty excited to celebrate the return of the Orange Cream flavor. Located at 4450 Beverly Blvd, the OLIPOP Drive-Thru will be open from 1:30 p.m. to 6:00 p.m. PST for one day only. Visitors can enter by car or on foot and snag one free drink per guest while supplies last. Designed to blend retro fun with today's viral beverage trends, the event promises an afternoon of nostalgia and innovation in equal measure. And yes, as mentioned, the cult-favorite Orange Cream flavor among OLIPOP fans is finally back by popular demand. Its deliciously creamy vanilla base and zesty citrus notes make us all nostalgic for childhood summers, ice cream trucks and orange popsicles. After an overwhelming number of requests for its return, OLIPOP is making Orange Cream a permanent fixture in its lineup — and the brand is celebrating big. OLIPOP At the drive-thru, guests will enjoy not only a free Orange Cream soda but also have the chance to try a lineup of trendy mocktails. These include DIY Dirty Sodas, social media-famous Sleepy Girl drinks and other functional twists on popular internet beverages. It's a creative homage to the playful spirit of soda culture, now elevated with health-forward ingredients. If you can't experience the LA experience, you can still purchase the Orange Cream flavor online while supplies last. It retails for $36 for 12 cans. The experience doesn't stop in LA. From May 12 to 19, fans nationwide can join the celebration online through OLIPOP's Virtual Drive-Thru. Open daily from 12:00 p.m. to 5:00 p.m. PST, the virtual activation offers the chance to win exclusive prizes, including the OLIPOP Drive-Thru Kit and cases of the beloved Orange Cream flavor. Winners of the Virtual Drive-Thru giveaway will receive one of two prizes: a 12-pack of Orange Cream or the all-new Drive-Thru Kit. The latter comes with everything needed to craft Dirty Protein Sodas and viral mocktails at home, thanks to partnerships with wellness brands Koia, Pomona Organics and Moon Juice. It's a creative way to bring the LA drive-thru magic right into your kitchen. Those interested in entering the virtual experience simply need to submit their name and email address at OLIPOP will notify winners within 48 hours, giving 1,000 lucky participants the chance to sip something special without leaving home. Adding to the celebration, OLIPOP is offering a limited-time sitewide discount. Fans can use the promo code DRIVETHRU20 at checkout on the brand's website to enjoy 20% off all products. It's the perfect excuse to stock up on favorites or try Orange Cream for the first time. OLIPOP As OLIPOP continues to grow its massive consumer fanbase, this drive-thru marks an exciting milestone in the brand's evolution. With its unique blend of nostalgia, wellness and viral flair, it's a testament to its mission: to reimagine soda in a way that's both fun and functional. Whether you're cruising through the drive-thru in LA or joining virtually from home, this event is a toast to good vibes, bold flavors and a new era of soda. The countdown is on — Orange Cream is back, and it's better than ever. For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change. Looking for a headline-worthy haul? Keep shopping Post Wanted.
USA Today
30-04-2025
- Entertainment
- USA Today
Check out Olipop's retro Drive-Thru and enter to win fun bubbly freebies for summer 🍊
Check out Olipop's retro Drive-Thru and enter to win fun bubbly freebies for summer 🍊 You could win a DIY mocktail starter kit or a whole case of Olipop's new Orange Cream flavor. Whether you're looking to cut back on empty calories or want to kick-start a lifestyle change with less alcohol, summer 2025 is a great time to do it. Just in time for the warm weather, Olipop is hosting its first-ever mocktail drive-thru experience. Yes, a drive-thru for delicious mocktails is coming to Los Angeles this May. The brand behind the viral healthy soda alternative is also hosting a Drive-Thru (both IRL and virtually) and the opportunity for 1,000 lucky sippers to win a DIY mocktail starter kit or a case of the newest Olipop flavor. Intrigued? Same. Learn more about the fresh new initiatives below and how to save 20% on your next Olipop order! When is the Olipop mocktail Drive-Thru? The city of Los Angeles will be able to experience Olipop's first-ever Drive-Thru in real life for one day only on Monday, May 12. Visitors will have the chance to taste carefully curated mocktails, DIY Dirty Sodas and signature Orange Cream beverages, and shop exclusive, limited-edition Olipop merchandise. Olipop will offer one drink per visitor (while supplies last). Where is the Olipop mocktail Drive-Thru? The first-ever Olipop Drive-Thru will be hosted at: 4450 Beverly Blvd, Los Angeles, California 90004. The event will run from 1:30 PM to 6:00 PM PST. 🚙 Pro-tip: Visitors can enter the Drive-Thru via the car entrance going east on Beverly Blvd; public street parking is nearby and walk-ins welcome to place on-site orders. When is the Olipop Virtual Drive-Thru? From Monday, May 12 to Monday, May 19, Olipop will host a Virtual Drive-Thru at open daily from 12:00 PM to 5:00 PM PST. How do you enter to win Olipop freebies? Simply enter your name and email. Olipop will notify you within 48 hours if you're one of the selected winners. Winners will win one of the following freebies: Olipop Drive-Thru Mocktail Kit: In partnership with KOIA, Olipop is bringing the sparkle home with all the ingredients you need to create your own Dirty Protein Soda featuring the new Olipop Orange Cream flavor. You can also create the internet's most viral drink right now, the Sleepy Girl Mocktail, in partnership with Pomona Organics and Moon Juice. Olipop 12-Pack of Orange Cream: Don't miss your chance to get a 12-pack of the new Orange Cream flavor delivered right to your doorstep. See Official Rules for full details on how to enter, eligibility requirements, odds, prize descriptions and limitations. Void where prohibited. Enter to win here To continue the bubble celebrations, Olipop is offering a 20% discount when shoppers use coupon code DRIVETHRU20 at checkout at The coupon can be applied to all purchases sitewide. What is Olipop? Olipop launched in 2018 as an alternative to regular soda. The functional beverage was formulated by the brand's CEO, Ben Goodwin, and a group of scientists to create a flavorful soda that supports digestive health. Today, Olipop flavors include Vintage Cola, Classic Root Beer, Lemon Lime, Strawberry Vanilla, Watermelon Lime, Tropical Punch, Ginger Ale, and more. Olipop is non-GMO, paleo, vegan, and gluten-free. Each can of Olipop has nine grams of fiber, two to five grams of sugar, and is packed with prebiotics and plant-based fiber for supreme digestive health. Does Olipop soda have caffeine? Some Olipop flavors have caffeine. Right now, the only Olipop flavors that contain caffeine are Vintage Cola, Cherry Cola, and Dr. Goodwin. The rest are caffeine-free! The caffeine in those three Olipop flavors consists of 50mg of caffeine derived from green tea extract.
Yahoo
28-01-2025
- General
- Yahoo
Top places to eat in western Massachusetts on National Blueberry Pancake Day
CHICOPEE, Mass. (WWLP) – Tuesday is National Blueberry Pancake Day, which celebrates the sweetness that blueberries add to your pancake, flapjack, or hotcake. Coca-Cola launches new Orange Cream flavor Pancakes date back over 30,000 years, according to the National Day Calendar. The early pancakes consisted of flour and milk and were more like biscuits. Eggs, milk, a leavening agent (such as baking powder), and fat were added later on to create the fluffier, lighter pancake we know now. Blueberries add freshness to pancakes and nutrients such as vitamin K, vitamin C, manganese, and copper. To avoid your pancake batter from turning blue, add them right after dropping dollops of batter into your pan or hot griddle. To celebrate, Yelp has put together a list of the best places to get some flapjacks in western Massachusetts: Sunny Side Up Breakfast and Lunch – 46 Morgan Road, West Springfield Jake's Restaurant – 17 King Street, Northampton Steve's Sugar Shack – 34 N Road, Westhampton Kelly's Diner – 860 Dalton Ave, Pittsfield Roadside Store & Cafe – 275 Main Road, Monterey Mug 'n' Muffin – 25 Palmer Road, Monson Leo's Table – 55 N Main Street, Unit A, Deerfield Angel's 1376 Palmer Restaurant – 1376 Main Street, Palmer City Jake's Cafe – 1573 Main Street, Springfield The Country Trading Post & Restaurant – 769 Burnett Road, Chicopee WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
