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India's most-watched OTT show: No big star, no hype, yet beats Aashram, Panchayat, Squid Game with 27.7M views
India's most-watched OTT show: No big star, no hype, yet beats Aashram, Panchayat, Squid Game with 27.7M views

India.com

time13 hours ago

  • Entertainment
  • India.com

India's most-watched OTT show: No big star, no hype, yet beats Aashram, Panchayat, Squid Game with 27.7M views

Amid big-ticket releases and franchise returns, a familiar name walked past the noise, and it's not Aashram, not Panchayat, not even the global monster Squid Game 3. It is Criminal Justice: A Family Matter on JioHotstar — featuring none other than Pankaj Tripathi as the quietly sharp Madhav Mishra. Ormax Media's Top 50 Streaming Originals list (H1 2025) placed this legal drama at the very top with 27.7 million unique viewers, making it the most-watched original OTT show across platforms. It's not Panchayat or Aashram! That's right. Jitendra Kumar's Panchayat Season 4, which had the Internet buzzing before its release, clocked 23.8 million viewers. Bobby Deol's Ek Badnaam Aashram Season 3 Part 2 did better, raking in 27.1 million. But both were still edged out by Tripathi's layered courtroom return. Criminal Justice is the only one in the top 3 with just one marquee face. No big ensemble. No viral gimmicks. Just tight storytelling, a known lawyer, and weekly episodes that kept pulling viewers back. What was new this season? Season 4 saw the return of lawyer Madhav Mishra, played by Pankaj Tripathi, as he took on another complex case involving family dynamics and layered truths. The season also starred Mohammed Zeeshan Ayyub, Surveen Chawla, Khushboo Atre, and Asha Negi. The first three episodes dropped on May 29, 2025, and the rest followed weekly. How were the rankings calculated? Ormax's rankings were based on actual individual viewers, not account logins or views. For shows, at least one full episode needed to be watched. For films, a minimum of 30 minutes. And repeat viewing? Doesn't count. One viewer, one count. That makes these numbers more human than just 'stream counts.' What about the rest of the Top 10? Here's how the race shaped up: Criminal Justice S4 – 27.7 million Ek Badnaam Aashram S3 Part 2 – 27.1 million Panchayat S4 – 23.8 million Paatal Lok (Amazon Prime Video) – 16.8 million Squid Game S3 (Netflix) – 16.5 million The Legend of Hanuman S6 – 16.2 million The Royals – 15.5 million The Secret of the Shieldars – 14.5 million Chidiya Udd – 13.7 million Jewel Thief – 13.1 million Why did Criminal Justice click? Season 4 avoided the usual traps — no unnecessary twists, no dragged-out drama. Just Madhav Mishra doing what he does best — defending the flawed, exposing the hidden, and still managing to smile through chaos.

Hollywood strikes back in Indian cinemas, but the real test lies ahead
Hollywood strikes back in Indian cinemas, but the real test lies ahead

Mint

time6 days ago

  • Entertainment
  • Mint

Hollywood strikes back in Indian cinemas, but the real test lies ahead

Hollywood appears to be staging a comeback in India after two lacklustre years, with recent titles like Superman, Jurassic World: Rebirth, F1: The Movie, and Mission: Impossible – The Final Reckoning seeing robust box office returns. In several cases, they've even outperformed Indian films. This uptick follows a period of slowdown caused by Hollywood's writers' and actors' strikes and the underperformance of major superhero films, particularly from the Marvel Cinematic Universe (MCU). Yet, trade experts warn that the revival is mostly limited to urban audiences, and even blockbuster titles are not achieving the pre-pandemic box office highs. Mission: Impossible earned over ₹110 crore in India since its May release, while Jurassic World has crossed the ₹82 crore mark. The biggest surprise, however, has been Brad Pitt's sports drama F1, which collected over ₹72 crore—despite limited dubbed releases and minimal promotion. Market share still low Hollywood's share in Indian theatrical revenues had peaked at ₹1,595 crore in 2019, per media consulting firm Ormax. But the pandemic years took a toll, and box office collections dropped to ₹941 crore in 2024, shrinking its market share from 15% to just 8%. Footfalls too halved—from 9.8 crore in 2019 to just 3.8 crore last year. Despite recent momentum, Hollywood remains 15–25% below pre-covid levels, analysts say. Urban pull, rural lag 'While some of the recent films have done well and proven Hollywood box office is still alive in India, business hasn't gone back to where it was pre-covid," said Rahul Puri, managing director of Mukta Arts and Mukta A2 Cinemas. Puri pointed out that Hollywood films are largely thriving in major cities, particularly through premium formats like IMAX. But audiences in tier-two and three towns haven't returned in similar strength. One major roadblock is inflexible pricing that doesn't cater to smaller town sensitivities. The real test, Puri said, will come next year with Marvel's Avengers: Doomsday, which promises a convergence of multiple MCU timelines. That film will be a benchmark to determine if Hollywood can truly regain its former dominance in Indian cinemas. Franchise vs fresh fare Vishek Chauhan, an independent exhibitor, agreed the recovery isn't complete: While films are flirting with the ₹100 crore mark, business hasn't gone through the roof or hit the same numbers as say, Avengers: Endgame, which crossed ₹370 crore in 2019. Devang Sampat, managing director of Cinepolis India, noted 2024 lacked major impact. '2024 was not an impactful year for Hollywood in India. 2025 has started strong with a great balance of non-franchise films such as F1 and Sinners and franchise titles like Mission: Impossible and Superman doing well. However, there is still some way to go for full recovery as we are yet to see a movie in the post pandemic era, which touches the Avengers: Endgame status," said Sampat. Sustainable efforts through marketing are required to drive customers to experience lesser known genres. Usually, good movies from Hollywood disappear without a trace at the Indian box office due to lack of marketing, he added. Streaming fatigue Still, some experts see opportunity in upcoming line-ups and a growing fatigue with home streaming. 'Hollywood films are no longer just competing; many weekends, they're leading the box office conversions", said Bhuvanesh Mendiratta, managing director of Miraj Entertainment Ltd that operates multiplex theatres. Kamal Gianchandani, CEO of PVR Pictures and chief of strategy at PVR Ltd, echoed that optimism: While in specific months, Hollywood has also outperformed Indian titles, audiences are experiencing a fatigue with streaming content at home which doesn't match theatrical quality.

Box Office tide turns as small films make big waves
Box Office tide turns as small films make big waves

Economic Times

time21-07-2025

  • Business
  • Economic Times

Box Office tide turns as small films make big waves

Synopsis India's film industry witnessed a 14% surge in domestic box office collections, reaching ₹5,723 cr in the first half of 2025. Seventeen films surpassed the ₹100-cr mark, signaling a shift towards broader participation across titles and reduced reliance on mega-hits. Tamil cinema's contribution increased, and Hollywood's collections nearly doubled, indicating a healthier distribution and growth. Agencies Mumbai: India's film industry earned ₹5,723 crore in domestic box office collections in the first half of 2025, a 14% rise from a year earlier, according to Ormax Media. This year's performance also showed a shift in industry dynamics, with reduced dependency on high-budget blockbusters, and stronger contribution from a wider pool of mid-sized films across said this trend is a welcome development in a sector that has long grappled with volatility linked to a few major releases. Seventeen films crossed the ₹100-crore mark between January and June, up from ten in the same period of 2024, according to Ormax's latest 'India Box Office Report'. The increase, however, was not driven by a handful of mega-hits, but by a consistent stream of mid- to high-performing titles. Among the top earners, 'Chhaava' led with ₹693 crore, followed by Telugu-language film 'Sankranthiki Vasthunam'. Only one film crossed the ₹250-crore mark so far, underscoring the broader spread of box office revenues."Jan-Jun 2025 has laid a strong foundation for the year's box office performance. Compared to 2024, there is a reduced reliance on big-ticket blockbusters, with a greater number of films crossing the ₹100 crore mark. This indicates a more robust long-tail contribution," said Sanket Kulkarni, head of business development (theatrical) at Ormax Media. "The share of the top 10 films in the overall Jan-Jun box office has declined from 44% in 2024 to 39% in 2025, a sign of broader participation across titles.""The language-wise distribution of ₹100 crore-plus films is also healthier in 2025. For instance, while 2024 had no Tamil film in this category, 2025 has seen three Tamil films cross the mark, increasing Tamil cinema's contribution from 12% in 2024 to 17% in the Jan-Jun 2025 period," he said. "Additionally, Hollywood has seen significant growth, with its Jan-Jun box office collections nearly doubling compared to the same period in 2024." Industry executives also pointed to the encouraging performance of smaller-budget and mid-scale films, which are increasingly holding their own in theatres. ( Originally published on Jul 20, 2025 )

Box Office tide turns as small films make big waves
Box Office tide turns as small films make big waves

Time of India

time20-07-2025

  • Business
  • Time of India

Box Office tide turns as small films make big waves

Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Mumbai: India's film industry earned ₹5,723 crore in domestic box office collections in the first half of 2025, a 14% rise from a year earlier, according to Ormax Media. This year's performance also showed a shift in industry dynamics, with reduced dependency on high-budget blockbusters, and stronger contribution from a wider pool of mid-sized films across said this trend is a welcome development in a sector that has long grappled with volatility linked to a few major releases. Seventeen films crossed the ₹100-crore mark between January and June, up from ten in the same period of 2024, according to Ormax's latest 'India Box Office Report'. The increase, however, was not driven by a handful of mega-hits, but by a consistent stream of mid- to high-performing the top earners, 'Chhaava' led with ₹693 crore, followed by Telugu-language film 'Sankranthiki Vasthunam'. Only one film crossed the ₹250-crore mark so far, underscoring the broader spread of box office revenues."Jan-Jun 2025 has laid a strong foundation for the year's box office performance. Compared to 2024, there is a reduced reliance on big-ticket blockbusters, with a greater number of films crossing the ₹100 crore mark. This indicates a more robust long-tail contribution," said Sanket Kulkarni, head of business development (theatrical) at Ormax Media. "The share of the top 10 films in the overall Jan-Jun box office has declined from 44% in 2024 to 39% in 2025, a sign of broader participation across titles.""The language-wise distribution of ₹100 crore-plus films is also healthier in 2025. For instance, while 2024 had no Tamil film in this category, 2025 has seen three Tamil films cross the mark, increasing Tamil cinema's contribution from 12% in 2024 to 17% in the Jan-Jun 2025 period," he said. "Additionally, Hollywood has seen significant growth, with its Jan-Jun box office collections nearly doubling compared to the same period in 2024." Industry executives also pointed to the encouraging performance of smaller-budget and mid-scale films, which are increasingly holding their own in theatres.

Zerodha's Nikhil Kamath believes ‘good local biryani' could be solution to Bollywood's box office struggle
Zerodha's Nikhil Kamath believes ‘good local biryani' could be solution to Bollywood's box office struggle

Time of India

time11-07-2025

  • Entertainment
  • Time of India

Zerodha's Nikhil Kamath believes ‘good local biryani' could be solution to Bollywood's box office struggle

Zerodha co-founder Nikhil Kamath has sparked a fresh conversation about Bollywood's future by comparing successful cinema to a good plate of local biryani—flavourful, accessible, and rooted in emotion. Backed by data from a research thread, Kamath argued that Bollywood's revival depends on reconnecting with its cultural identity, not chasing global acclaim or high-end production. While big-budget films have underperformed, low-to-mid-budget entertainers steeped in local storytelling have thrived. He pointed to the success of South Indian cinema and anime as proof that audiences crave raw, emotional, and community-driven content. Tired of too many ads? Remove Ads The Box Office Breakdown: Big Budgets, Modest Results Masala Over Minimalism: What's Actually Working Tired of too many ads? Remove Ads The South Indian Edge: Lessons in Cultural Confidence Anime, OTT Fatigue & The Concert Economy At a time when Bollywood has been struggling to bring audiences back to theatres post the pandemic, Zerodha co-founder Nikhil Kamath believes the solution might lie in something as humble—and beloved—as a plate of good local biryani. In a tweet that stirred both food analogies and film industry introspection, Kamath metaphorically stated that he would prefer a plate of "good local biryani over a Michelin-star quality fancy restaurant 99 times out of 100."Kamath's post was backed by a 12-slide research thread from @FinFloww. The research stated that Bollywood's path to revival doesn't lie in global validation or artistic perfection. Instead, it lies in reconnecting with India's emotional palate—through films that feel like a plate of good biryani: accessible, flavourful, and made for the to the data Kamath shared, Bollywood's theatrical footfall in 2024 stood at 883 million, still below pre-COVID highs of over 1 billion. Despite high-profile releases and star power, the industry hasn't been able to replicate the frenzy of its golden years. Meanwhile, Hollywood's India box office share is shrinking, and regional cinema—especially Malayalam and Kannada films—is witnessing exponential believes it's a question of emotional and cultural resonance, not technical prowess or production scale. Just as people like him choose a reliable biryani joint over an expensive gourmet meal, audiences seem to favour relatable, masala-laced films over prestige cinema.A striking insight from the research is that 8 out of the top 10 Bollywood films in 2024 were low-to-mid-budget entertainers—like Munjya, Bhool Bhulaiyaa 3, and Stree 2—all rooted in quirky folklore, supernatural chaos, and over-the-top storytelling. Critics may label some of them as 'brainrot,' but Kamath sees their success as a market signal, not a creative films were not chasing subtlety. They doubled down on drama, myth, humour, and madness—everything that once defined the golden age of Ormax box office data shows Malayalam cinema grew over 100% in 2024, while Hindi cinema declined. The secret? Southern industries didn't dilute their storytelling to appear more global. Instead, they embedded local flavour into mythic narratives (Kantara, RRR), stayed rooted in regional identity, and delivered emotion-first films without reserch states that Bollywood lost some of that edge when it tried too hard to mirror the West. It became more about looking polished and less about feeling analogy the research draws is with anime—a genre that succeeded globally not by toning itself down, but by embracing its excesses. Shows like Attack on Titan and Demon Slayer are global hits precisely because they're exaggerated, emotional, and culturally audiences are showing signs of OTT fatigue. Despite more content than ever, engagement is flattening. At the same time, India's concert economy has exploded, with over 16,700 events in 2025, up from 8,000 in 2018. The research sees this as evidence that people want participatory, community-driven entertainment—the kind cinema used to larger thesis? In a post-AI world, where content can be generated but connection must be crafted, Bollywood should stop aspiring for global awards and start aiming for emotional solution is not more VFX or high-concept dramas. It's reconnecting with the rawness, the messiness, and the magic of Indian storytelling. In other words, Bollywood needs to bring back the biryani.

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