Latest news with #Osmo
Yahoo
02-04-2025
- Entertainment
- Yahoo
DJI Presents Best-In-Class Creator Tools at 2025 NAB Show
Leading Pioneer in Creative Camera Technology Displays Latest Osmo and Ronin Products for Creators and Professional Filmmakers LAS VEGAS, April 2, 2025 /PRNewswire/ -- DJI, the world's leader in creative camera technology, is returning to NAB, showcasing its integrated ecosystem of cameras, stabilizers, gimbals, microphones, and power solutions for creators of all levels. DJI's commitment to innovation and creativity will be on display from April 6-9, and attendees will have the exclusive opportunity to experience DJI's best-in-class product lineup through hands-on demos, interactive workshops, and first looks at the latest releases. "DJI remains committed to empowering filmmakers and creators, and we are thrilled to return to NAB this year. With the newest additions to our Osmo and Ronin product lines, we continue to revolutionize their work through innovative technology solutions," said Christina Zhang, Senior Director of Corporate Strategy and Communication at DJI. "With DJI's showcase at this event, we aim to showcase how innovation meets creativity throughout the DJI ecosystem to transform storytelling for a new generation. " Experience Ronin: The Ultimate Tools for Cinematic Storytelling With features tailored to meet the evolving needs of filmmakers, DJI's tools empower creators to unleash their creativity like never before. DJI's technology provides the essential tools to transform creative visions into cinematic reality. Attendees visiting the DJI booth at this year's NAB Show can experience the latest advancements in filmmaking technology with hands-on access to the Oscar and Emmy award-winning Ronin series. The booth will feature a professional grade film set, allowing guests to try the recently-launched RS 4 Mini compact gimbal for cameras and smartphones with intelligent subject tracking. The DJI SDR Transmission will especially appeal to filmmakers on small- and medium-sized productions looking for a reliable and accessible video transmission system. Other Ronin products to be showcased include the groundbreaking Ronin 4D, Ronin 2, RS 4 Pro, RS 4, DJI Transmission, and DJI Focus Pro. Filmmakers' creativity knows no bounds with DJI's car solutions, bringing movement, speed, and unique points of view to on-the-move shots. The booth will feature a car outfitted with DJI's diverse creative car shooting solutions: Ronin 2 Russian Arm Solution Ronin 4D Internal Remote Head Solution Ronin 4D External Suction Cup Mount Solution RS 4 Pro External Suction Cup Mount Solution Discover Osmo: Making Storytelling Possible for Everyone Visual storytelling has become more accessible thanks to DJI's versatile and intuitive Osmo product ecosystem with solutions for every level of creator. DJI Osmo recently introduced the Osmo Mobile 7 Series, DJI's feature-packed flagship gimbal that elevates smartphone photography with 3-axis stabilization and intelligent subject tracking. NAB attendees will be among the first to be able to experience the cinema-quality footage that the Osmo Mobile 7P and Osmo Mobile 7 can deliver. Other Osmo products on display include the popular Osmo Pocket 3 - the versatile pocket-sized gimbal camera with a 1-inch CMOS sensor - and the ultimate action cameras for adventurers with excellent low-light image quality - Osmo Action 5 Pro and Osmo Action 4. Additionally, DJI will spotlight its pro audio recording solutions, DJI Mic Mini and DJI Mic 2. Keep the Cameras Rolling with Reliable DJI Power Launched in 2024, DJI's portable power stations and renewable energy solutions provide filmmakers and content creators with reliable power for their productions and film sets, improving their efficiency and workflows. Attendees can test the charging limits of the DJI Power 1000, DJI Power 500, DJI Power Expansion Battery 2000, and DJI Power Super Fast Car Chargers. Learn, Create, and Share To foster creativity and skill development, DJI will host a series of workshops with filmmaking experts and talented content creators. Full Time Filmmaker, MAKE. ART. NOW., Drex Lee, and Jeven Dovey will share their expert insights into how DJI's suite of creative tools bolster visual storytelling. These workshops are open to all NAB visitors. See You at NAB Show NAB Show will open its doors at the Las Vegas Convention Center from April 6-9, 2025. Visitors can find DJI at North Hall, Booth Number N1959. About DJI Since 2006, DJI has led the world with civilian drone innovations that have empowered individuals to take flight for the first time, visionaries to turn their imagination into reality, and professionals to transform their work entirely. Today, DJI serves to build a better world by continuously promoting human advancement. With a solution-oriented mindset and genuine curiosity, DJI has expanded its ambitions into areas such as cycling, renewable energy, agriculture, public safety, surveying and mapping, and infrastructure inspection. In every application, DJI products deliver experiences that add value to lives around the world in more profound ways than ever before. For more information, visit our:DJI Ronin Website: Ronin Instagram: Ronin YouTube: Ronin Facebook: Please also visit our official DJI channels:Website: Store: LinkedIn: to our YouTube Channel: View original content to download multimedia: SOURCE DJI
Associated Press
05-03-2025
- Business
- Associated Press
Osmo Launches Generation, World's First AI-Powered Fragrance House
Osmo, the first company to digitize scent, today announced the launch of Generation, a groundbreaking fragrance house powered by olfactory intelligence (OI), a technology that turns data into scent. Through the use of OI, Generation brings together exclusive ingredients, advanced formulation tools, and real-world market intelligence, making it possible for brands and creators to create fragrances with more precision and creativity than ever before. 'Fragrance is deeply personal, but until now, creating it has been slow, uncertain, and often out of reach,' said Alex Wiltschko, founder and CEO of Osmo. 'We developed olfactory intelligence to give brands more intuitive, data-driven, and creative ways to design fragrances. This isn't just about making the process faster, but also smarter and more expressive to help brands create extraordinary products that resonate with consumers, comply with shifting regulations, and stand out in a crowded market.' At launch, Generation introduces three exclusive fragrance ingredients, Glossine, Fractaline and Quasarine, created using OI technology. These ingredients are already being leveraged by some of the world's leading beauty and personal care brands to offer new olfactive experiences that weren't possible before. Beyond new ingredients, Generation is built to streamline the entire fragrance development process, helping brands move from idea to market more efficiently while staying ahead of trends. Key innovations from Generation include: AI-powered formulation tools that turns inspiration from texts or images into precise fragrance formulas Ingredients developed with sustainability and safety in mind Real-world predictive market intelligence to create fragrances that connect with consumers Faster development cycles to reduce time to market without compromising quality 'We're thrilled to work with Generation to become the first museum to have its own signature scent,' said Michele Y. Smith, CEO of The Museum of Pop Culture (MOPOP). 'Much like pop culture, our sense of smell evokes lasting memories, and our guests can now take those memories home with them through fragrance. Collaborating with Generation has opened up new creative possibilities, bringing the art of fragrance, Generation's unique technology, and pop culture together in a way that's never been done before.' Built by a multidisciplinary team of experts in machine learning, sensory neuroscience, data science, perfumery, and analytical chemistry, and backed by Osmo, Generation offers brands the tools to create cleaner, more sustainable fragrances that meet modern consumer demands while pushing creative boundaries. Generation also welcomes Florence Bagneris to the team as Vice President of Sales. With 20 years of experience in the fragrance industry, she most recently led sales for Prestige's fine fragrance and developed strategic partnerships at DSM-Firmenich. Brands interested in working with Generation can contact [email protected] and visit to explore collaboration opportunities. Launched in January 2023 with $60 million Series A funding led by Lux Capital and Google Ventures, Osmo fuses machine learning, data science, psychophysics, olfactory neuroscience, electrical engineering, and chemistry in a multi-disciplinary approach to digitizing scent. The company has begun work in the flavor and fragrance market to create a new generation of better, safer, environmentally-friendly scent molecules and has broken new ground recently in developing captives, designing scents through images and words, and teleporting scent. Osmo has also begun work in the commercial (detecting fake products through scent) and public health (discovering new insect repellents) sectors, and expects to expand into others in the future. SOURCE: Osmo Copyright Business Wire 2025. PUB: 03/05/2025 07:00 AM/DISC: 03/05/2025 07:03 AM
Yahoo
24-02-2025
- Yahoo
iPhone 17 Cameras Will Get Boosted Video Skills. As a Creator, I'm Here for It
The iPhone 16 Pro is already capable of taking stunning still images while offering pro-level video production. But Bloomberg's Mark Gurman -- an Apple commentator with a reliable track record -- writes that for the iPhone 17 Pro line, Apple "will stress improvements to video recording" in a bid to "get the vlogging community away from stand alone cameras." As a YouTube creator, I'm intrigued. Sadly, Gurman hasn't offered any details on what these video improvements might be. And to be fair to Apple, it's already leading the way with some of its production capabilities. The combination of ProRes recording and Log color profiles on the last couple of iPhone Pro models has made them not just great video cameras for everyday vloggers, but powerful enough to be the primary cameras for Hollywood films. Samsung clearly took note of Apple's video dominance in the creative space as it equipped the recent S25 Ultra with Log color, too. Given the already top-end video skills of the iPhones, it's difficult to know exactly what Apple might do to make its devices even more appealing to content creators. I produce videos for CNET, but I also operate a YouTube channel and so I spend a lot of my time shooting video and vlogging on a variety of equipment from mirrorless cameras like my Canon R5 and BlackMagic Cinema Camera to more mobile options like the DJI Osmo Pocket 3. Yet I rarely use my iPhone 16 Pro as part of my production. So, why not? In all honesty, there's no specific reason beyond that I feel I have my bases adequately covered by what's already available. When I want cinematic production quality, I use my main cameras. When I want a lightweight mobile setup for photowalk vlogging, I use my Osmo. So I'm left wondering what Apple would need to do to make me leave my Osmo at home and head out to shoot my YouTube videos using just my phone. I do have a couple of thoughts. First, it needs to make the main camera app easier to use with Bluetooth microphones. While the iPhone's built-in microphones are decent enough in quiet environments, external mics can offer more professional sound quality with better wind resistance. They allow you to stand further away from your camera while capturing crystal clear sound. While it's possible to pair the DJI Mic 2 with the iPhone, I've only been able to get it to work when using the BlackMagic Camera app, but not in the iPhone's default camera app. It's possible that Apple will try to push the AirPods Pro 2 as the better option for creators, but I don't like wearing headphones when vlogging, so this isn't a workaround I'd be happy with. I also want to see Apple offer more editing options for its Log footage on the phone. Log video looks grey and low contrast by default as you typically take that footage into editing software like Adobe Premiere or DaVinci Resolve and adjust the colors and contrast to suit -- a process called color grading. But that adds a lot of time and effort. If Apple wants its high-level video skills to appeal to fast-paced YouTubers and social media creators, adding color presets (often called LUTs) to the iPhone's video editing workflow would be a welcome addition. I'm definitely excited to see what Apple has in store for the iPhone 17's cameras. As someone who spends a lot of time producing videos, I'm keen to see whether its new updates will be enough to tempt me away from my own tried-and-tested setup.
