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Business Wire
29-05-2025
- Automotive
- Business Wire
Arizona Desert Shocks Expands Mesa 2.5 Series to Broader Platforms, Bringing Race-Tested Suspension to Everyday Drivers
BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Arizona Desert Shocks (ADS), part of the Holley Performance Brands (NYSE: HLLY) portfolio, today announced additional platform expansion to support the launch of its Mesa 2.5 Series shocks – a significant step forward for the iconic suspension brand as it seeks to bring its race-tested technology to a larger segment of the automotive aftermarket. With new direct replacement kits now available for more platforms than ever, Mesa 2.5 Series shocks offer a high-quality off-road suspension upgrade that brings competition-inspired performance to a wider variety of enthusiasts – from weekend adventurers to daily drivers. 'At Holley Performance Brands, we're committed to delivering innovative products that enhance performance, safety and driving excitement for every level of enthusiast,' said Matthew Stevenson, President & CEO. 'The Mesa 2.5 Series is a prime example—offering race-proven capability and control on and off road, without added complexity. With this new shock series, ADS delivers performance, convenience and affordability in one high-performance solution.' ADS leveraged decades of experience in building custom race shocks to engineer the Mesa 2.5 series. Made in the U.S. with premium materials at ADS's flagship Tucson facility, the result is upgraded suspension performance that delivers better vehicle control and handling over mass-produced stock shocks. Whether drivers are crawling rocks, blasting through desert trails, or want better ride confidence for everyday driving, the Mesa shocks provide drivers with the edge for safer and faster off-road travel. With an estimated 48 million vehicles currently on the road that could benefit from the Mesa 2.5 Series technology, ADS and Holley Performance Brands are expanding access to this premium suspension upgrade by offering direct fitment kits for more popular vehicle platforms, including: Toyota Tacoma, Tundra and Land Cruiser Jeep Gladiator and Wrangler Ford F-150, Bronco, and 2500/3500 Super Duty trucks Chevrolet Silverado HD GMC Sierra HD Ram 2500 Key Features and Benefits: Direct replacement fit for faster, easier installation Made in the U.S.A. using American components at ADS's Tucson, Arizona facility Premium materials like aerospace-grade aluminum and stainless steel enhance durability and corrosion resistance 2.5' shock body provides increased damping control and reduced fade Rebuildable and tunable design for longer lifespan and cost savings Customer-Inspired Design ADS has built a 25-year track record of consistent and reliable performance in off-road motor sports, while keeping the voice of the customer at the heart of product innovation. The retail space within its Tucson, Arizona development facility allows product engineers to get direct feedback from customers, insight that was instrumental in shaping the Mesa 2.5 Series shocks. ' We were very thoughtful and intentional in the design of the Mesa 2.5 Series,' said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. 'We combined customer feedback and our decades of expertise to create a custom-tailored, race-quality shock that's ready to install and go. It's built for performance, priced for reality and made to last.' Driven by strong market demand, the Mesa 2.5 Series is slated for continued expansion across an increasingly diverse range of truck, off-road and UTV platforms—broadening access to ADS's race-proven performance and engineering. For information about how you can purchase the ADS Mesa 2.5 Series shocks, click here. For more Holley company news, click here. Certain statements in this press release may be considered 'forward-looking statements' within the meaning of the 'safe harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley's ability to (1) successfully design, develop, and market new, effective, and safe products, (2) compete effectively in our market, (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission ('SEC') on March 14, 2025, and in any subsequent filings with the SEC. About Holley Performance Brands Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit
Yahoo
12-02-2025
- Automotive
- Yahoo
Holley Performance Brands Launches Modern Truck & Off-Road Performance Packages
Curated packages allow truck enthusiasts to shop by vehicle platform and demonstrate Holley's leadership in the fast-growing truck and off-road sector BOWLING GREEN, Ky., February 12, 2025--(BUSINESS WIRE)--Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, announced the launch of its Modern Truck & Off-Road Performance Packages, a first-of-its-kind solution for the aftermarket industry. Designed to make aftermarket customization easier and faster, the Off-Road Performance Packages bring the power and performance of top products from Holley's leading truck and off-road brands, including Flowmaster, ADS and Baer, into a single solution. "At Holley, we place the enthusiast at the center of everything we do, and we are continually taking steps to enhance the customer experience with our broad portfolio of best-in-class products," said Matthew Stevenson, President and CEO, Holley Performance Brands. "Our new Off-Road Performance Packages give enthusiasts a one-stop-shop platform solution, making it easier than ever to leverage the power of our iconic brands to customize their trucks. We are the only company in the aftermarket that can engineer a package like this, and we believe it's a game changer." Bundling Products for Off-Road Performance The Off-Road Performance Packages bundle Holley's most popular and trusted products like exhaust systems, brakes, suspension kits and electronic tuners that are engineered to work together to upgrade the performance of popular vehicle platforms in the company's Modern Truck & Off-Road consumer vertical, including: 2021 and newer Ford Broncos 2014 and newer Chevy Silverados 2014 and newer GMC Sierras 2005 and newer Toyota Tacomas Components of the Modern Truck & Off-Road Performance Packages include: Flowmaster Exhaust: Enhanced exhaust flow, improved engine performance and signature sound ADS Direct Fit 2.5" Adjustable Reservoir Race Coilover Suspension System: Increased ground clearance, improved control over uneven terrain and accommodation for larger tires Baer Brakes: Stronger stopping power, better towing performance, and improved safety and reliability in off-road conditions Trusted Tuning: Multiple options from Holley's leading tuning portfolio including DiabloSport, AEM and Superchips for increased power on-the-go performance calibration and optimization for both on and off-road adventures Every product selected for the Performance Packages is backed by a team of Holley engineers working across the brands to ensure balanced and optimized performance that brings safety, fun and excitement to automotive enthusiasts everywhere. "Truck enthusiasts often face the challenge of piecing together their dream builds, investing significant time and effort to find compatible parts that meet their performance goals," said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. "We're taking the guesswork out of the equation and giving drivers an expertly curated solution that gives them everything they need to unlock the power and potential of their vehicle in one convenient package. Whether they're a DIYer or a first-time modifier working with their favorite auto shop, customizing their truck or SUV has never been easier." For more information and pricing on the Modern Truck & Off-Road Performance Packages, click here. For more Holley Performance Brands company news, click here. Certain statements in this press release may be considered "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley's ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission ("SEC") on March 14, 2024, and in any subsequent filings with the SEC. About Holley Performance Brands Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit View source version on Contacts Media Relations Contact(s):Jordan Moore, jmoore@ / Sydney Goggans, sgoggans@ Investor Relations Contacts: Anthony Rozmus / Neel SikkaSolebury Strategic Communications203-428-3224Holley@ Sign in to access your portfolio
