Arizona Desert Shocks Expands Mesa 2.5 Series to Broader Platforms, Bringing Race-Tested Suspension to Everyday Drivers
BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Arizona Desert Shocks (ADS), part of the Holley Performance Brands (NYSE: HLLY) portfolio, today announced additional platform expansion to support the launch of its Mesa 2.5 Series shocks – a significant step forward for the iconic suspension brand as it seeks to bring its race-tested technology to a larger segment of the automotive aftermarket. With new direct replacement kits now available for more platforms than ever, Mesa 2.5 Series shocks offer a high-quality off-road suspension upgrade that brings competition-inspired performance to a wider variety of enthusiasts – from weekend adventurers to daily drivers.
'At Holley Performance Brands, we're committed to delivering innovative products that enhance performance, safety and driving excitement for every level of enthusiast,' said Matthew Stevenson, President & CEO. 'The Mesa 2.5 Series is a prime example—offering race-proven capability and control on and off road, without added complexity. With this new shock series, ADS delivers performance, convenience and affordability in one high-performance solution.'
ADS leveraged decades of experience in building custom race shocks to engineer the Mesa 2.5 series. Made in the U.S. with premium materials at ADS's flagship Tucson facility, the result is upgraded suspension performance that delivers better vehicle control and handling over mass-produced stock shocks. Whether drivers are crawling rocks, blasting through desert trails, or want better ride confidence for everyday driving, the Mesa shocks provide drivers with the edge for safer and faster off-road travel.
With an estimated 48 million vehicles currently on the road that could benefit from the Mesa 2.5 Series technology, ADS and Holley Performance Brands are expanding access to this premium suspension upgrade by offering direct fitment kits for more popular vehicle platforms, including:
Toyota Tacoma, Tundra and Land Cruiser
Jeep Gladiator and Wrangler
Ford F-150, Bronco, and 2500/3500 Super Duty trucks
Chevrolet Silverado HD
GMC Sierra HD
Ram 2500
Key Features and Benefits:
Direct replacement fit for faster, easier installation
Made in the U.S.A. using American components at ADS's Tucson, Arizona facility
Premium materials like aerospace-grade aluminum and stainless steel enhance durability and corrosion resistance
2.5' shock body provides increased damping control and reduced fade
Rebuildable and tunable design for longer lifespan and cost savings
Customer-Inspired Design
ADS has built a 25-year track record of consistent and reliable performance in off-road motor sports, while keeping the voice of the customer at the heart of product innovation. The retail space within its Tucson, Arizona development facility allows product engineers to get direct feedback from customers, insight that was instrumental in shaping the Mesa 2.5 Series shocks.
' We were very thoughtful and intentional in the design of the Mesa 2.5 Series,' said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. 'We combined customer feedback and our decades of expertise to create a custom-tailored, race-quality shock that's ready to install and go. It's built for performance, priced for reality and made to last.'
Driven by strong market demand, the Mesa 2.5 Series is slated for continued expansion across an increasingly diverse range of truck, off-road and UTV platforms—broadening access to ADS's race-proven performance and engineering.
For information about how you can purchase the ADS Mesa 2.5 Series shocks, click here.
For more Holley company news, click here.
Certain statements in this press release may be considered 'forward-looking statements' within the meaning of the 'safe harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley's ability to (1) successfully design, develop, and market new, effective, and safe products, (2) compete effectively in our market, (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission ('SEC') on March 14, 2025, and in any subsequent filings with the SEC.
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
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