Latest news with #HolleyPerformanceBrands
Yahoo
6 days ago
- Automotive
- Yahoo
Arizona Desert Shocks Expands Mesa 2.5 Series to Broader Platforms, Bringing Race-Tested Suspension to Everyday Drivers
New shocks line delivers race-inspired suspension for top off-road platforms, including Toyota, Jeep, Ford, Chevy, GMC and Ram BOWLING GREEN, Ky., May 29, 2025--(BUSINESS WIRE)--Arizona Desert Shocks (ADS), part of the Holley Performance Brands (NYSE: HLLY) portfolio, today announced additional platform expansion to support the launch of its Mesa 2.5 Series shocks – a significant step forward for the iconic suspension brand as it seeks to bring its race-tested technology to a larger segment of the automotive aftermarket. With new direct replacement kits now available for more platforms than ever, Mesa 2.5 Series shocks offer a high-quality off-road suspension upgrade that brings competition-inspired performance to a wider variety of enthusiasts – from weekend adventurers to daily drivers. "At Holley Performance Brands, we're committed to delivering innovative products that enhance performance, safety and driving excitement for every level of enthusiast," said Matthew Stevenson, President & CEO. "The Mesa 2.5 Series is a prime example—offering race-proven capability and control on and off road, without added complexity. With this new shock series, ADS delivers performance, convenience and affordability in one high-performance solution." ADS leveraged decades of experience in building custom race shocks to engineer the Mesa 2.5 series. Made in the U.S. with premium materials at ADS's flagship Tucson facility, the result is upgraded suspension performance that delivers better vehicle control and handling over mass-produced stock shocks. Whether drivers are crawling rocks, blasting through desert trails, or want better ride confidence for everyday driving, the Mesa shocks provide drivers with the edge for safer and faster off-road travel. With an estimated 48 million vehicles currently on the road that could benefit from the Mesa 2.5 Series technology, ADS and Holley Performance Brands are expanding access to this premium suspension upgrade by offering direct fitment kits for more popular vehicle platforms, including: Toyota Tacoma, Tundra and Land Cruiser Jeep Gladiator and Wrangler Ford F-150, Bronco, and 2500/3500 Super Duty trucks Chevrolet Silverado HD GMC Sierra HD Ram 2500 Key Features and Benefits: Direct replacement fit for faster, easier installation Made in the U.S.A. using American components at ADS's Tucson, Arizona facility Premium materials like aerospace-grade aluminum and stainless steel enhance durability and corrosion resistance 2.5" shock body provides increased damping control and reduced fade Rebuildable and tunable design for longer lifespan and cost savings Customer-Inspired Design ADS has built a 25-year track record of consistent and reliable performance in off-road motor sports, while keeping the voice of the customer at the heart of product innovation. The retail space within its Tucson, Arizona development facility allows product engineers to get direct feedback from customers, insight that was instrumental in shaping the Mesa 2.5 Series shocks. "We were very thoughtful and intentional in the design of the Mesa 2.5 Series," said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. "We combined customer feedback and our decades of expertise to create a custom-tailored, race-quality shock that's ready to install and go. It's built for performance, priced for reality and made to last." Driven by strong market demand, the Mesa 2.5 Series is slated for continued expansion across an increasingly diverse range of truck, off-road and UTV platforms—broadening access to ADS's race-proven performance and engineering. For information about how you can purchase the ADS Mesa 2.5 Series shocks, click here. For more Holley company news, click here. Certain statements in this press release may be considered "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley's ability to (1) successfully design, develop, and market new, effective, and safe products, (2) compete effectively in our market, (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission ("SEC") on March 14, 2025, and in any subsequent filings with the SEC. About Holley Performance Brands Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit View source version on Contacts Media Relations Contact(s):Jordan Moore, jmoore@ / Sydney Goggans, sgoggans@ Investor Relations Contacts: Anthony Rozmus / Neel SikkaSolebury Strategic Communications203-428-3224Holley@ Error in retrieving data Sign in to access your portfolio Error in retrieving data
Business Wire
6 days ago
- Automotive
- Business Wire
Arizona Desert Shocks Expands Mesa 2.5 Series to Broader Platforms, Bringing Race-Tested Suspension to Everyday Drivers
BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Arizona Desert Shocks (ADS), part of the Holley Performance Brands (NYSE: HLLY) portfolio, today announced additional platform expansion to support the launch of its Mesa 2.5 Series shocks – a significant step forward for the iconic suspension brand as it seeks to bring its race-tested technology to a larger segment of the automotive aftermarket. With new direct replacement kits now available for more platforms than ever, Mesa 2.5 Series shocks offer a high-quality off-road suspension upgrade that brings competition-inspired performance to a wider variety of enthusiasts – from weekend adventurers to daily drivers. 'At Holley Performance Brands, we're committed to delivering innovative products that enhance performance, safety and driving excitement for every level of enthusiast,' said Matthew Stevenson, President & CEO. 'The Mesa 2.5 Series is a prime example—offering race-proven capability and control on and off road, without added complexity. With this new shock series, ADS delivers performance, convenience and affordability in one high-performance solution.' ADS leveraged decades of experience in building custom race shocks to engineer the Mesa 2.5 series. Made in the U.S. with premium materials at ADS's flagship Tucson facility, the result is upgraded suspension performance that delivers better vehicle control and handling over mass-produced stock shocks. Whether drivers are crawling rocks, blasting through desert trails, or want better ride confidence for everyday driving, the Mesa shocks provide drivers with the edge for safer and faster off-road travel. With an estimated 48 million vehicles currently on the road that could benefit from the Mesa 2.5 Series technology, ADS and Holley Performance Brands are expanding access to this premium suspension upgrade by offering direct fitment kits for more popular vehicle platforms, including: Toyota Tacoma, Tundra and Land Cruiser Jeep Gladiator and Wrangler Ford F-150, Bronco, and 2500/3500 Super Duty trucks Chevrolet Silverado HD GMC Sierra HD Ram 2500 Key Features and Benefits: Direct replacement fit for faster, easier installation Made in the U.S.A. using American components at ADS's Tucson, Arizona facility Premium materials like aerospace-grade aluminum and stainless steel enhance durability and corrosion resistance 2.5' shock body provides increased damping control and reduced fade Rebuildable and tunable design for longer lifespan and cost savings Customer-Inspired Design ADS has built a 25-year track record of consistent and reliable performance in off-road motor sports, while keeping the voice of the customer at the heart of product innovation. The retail space within its Tucson, Arizona development facility allows product engineers to get direct feedback from customers, insight that was instrumental in shaping the Mesa 2.5 Series shocks. ' We were very thoughtful and intentional in the design of the Mesa 2.5 Series,' said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. 'We combined customer feedback and our decades of expertise to create a custom-tailored, race-quality shock that's ready to install and go. It's built for performance, priced for reality and made to last.' Driven by strong market demand, the Mesa 2.5 Series is slated for continued expansion across an increasingly diverse range of truck, off-road and UTV platforms—broadening access to ADS's race-proven performance and engineering. For information about how you can purchase the ADS Mesa 2.5 Series shocks, click here. For more Holley company news, click here. Certain statements in this press release may be considered 'forward-looking statements' within the meaning of the 'safe harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley's ability to (1) successfully design, develop, and market new, effective, and safe products, (2) compete effectively in our market, (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission ('SEC') on March 14, 2025, and in any subsequent filings with the SEC. About Holley Performance Brands Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit
Business Wire
21-05-2025
- Automotive
- Business Wire
Holley Performance Brands to Attend Upcoming Investor Conference
BOWLING GREEN, Ky.--(BUSINESS WIRE)--Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced that senior management will participate in the following investor conference: William Blair Growth Stock Conference Company Presentation on June 4 at 12:40-1:10 PM CST with a Breakout Session from 1:20-1:50PM CST Chicago, IL Management will be conducting one-on-one meetings with investors in attendance at both conferences. If you would like to schedule a meeting with management at either of the above events, please contact our Investor Relations team at Holley@ The presentation materials and webcast link for the Raymond James conference will be posted on the Investor Relations section of the Company's website at under the 'Events & Presentations' section. The Company will not host a presentation at the Truist conference. About Holley Performance Brands Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit
Associated Press
14-05-2025
- Automotive
- Associated Press
Holley Performance Brands to Expand Ford Fest with New Truck and Off-Road Experiences
BOWLING GREEN, Ky.--(BUSINESS WIRE)--May 14, 2025-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, is expanding its annual Ford Fest from a Mustang-centric event into a full-throttle celebration of all things Ford – with expanded truck and off-road experiences that tap into the surging growth of enthusiasts for Bronco and F-150 platforms. The 7th annual Ford Fest is an action-packed weekend of drag racing, off-road adventures and high-energy motorsports competitions. As the grand finale in Holley's nationwide series of flagship events, the highly anticipated festival will take place from September 26-27, 2025, at Beech Bend Raceway Park in Holley's hometown of Bowling Green, Kentucky. This press release features multimedia. View the full release here: The 7th annual Ford Fest will take place from September 26-27 at Beech Bend Raceway in Bowling Green, Kentucky. The announcement of the expansion comes after news that Holley Performance Brands would take full ownership of Ford Fest, after several years of hosting the event in partnership with the NMRA World Finals. 'As Ford Fest enters a new era, we're taking performance, safety, fun and excitement to the next level for Ford enthusiasts,' said Matthew Stevenson, President & CEO, Holley Performance Brands. 'Modern truck and off-road event experiences have become some of our most popular, so we're pushing the limits this year with new off-road Bronco challenges and bigger truck competitions. If you're passionate about Ford performance, this is the ultimate weekend to experience it firsthand.' Fest Firsts and Fan Favorites Ford Fest 2025 will introduce an array of new experiences for the truck and off-road enthusiast audience, including off-road skill training, obstacle courses and expert-led sessions on off-road driving and vehicle recovery for Bronco owners. Additionally, an all-new drag racing class called Truck Warz will provide even more competitive excitement for truck enthusiasts. Past Ford Fest fan favorites on the schedule include drag races, drift exhibitions, autocross, car shows and the wildly popular burnout contest. Additionally, a brand-new drag racing class will debut for vehicles powered by Ford's latest engine, the Godzilla, giving enthusiasts the chance to showcase how much performance they can unleash from this exciting platform. Exciting Performance Products on Display Attendees can also explore a wide range of product offerings tailored specifically for Ford performance and customization. The lineup includes innovative solutions from Holley's iconic brands to help Ford owners build faster, safer and more capable vehicles, such as: With an estimated 20,000 attendees, 2,000 participating vehicles and more than 50 vendors and sponsors showcasing the latest Ford parts, accessories and technology, Ford Fest continues to grow as a premier event in the performance automotive space. For more information about Ford Fest, including participant registration and spectator tickets, click here. For more information about Holley's lineup of flagship events in 2025, click here. For more Holley company news, click here. About Holley Performance Brands Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit View source version on CONTACT: Media Relations Contact(s): Jordan Moore,[email protected]/ Sydney Goggans,[email protected] Relations Contact(s): Anthony Rozmus / Neel Sikka Solebury Strategic Communications 203-428-3224 [email protected] KEYWORD: UNITED STATES NORTH AMERICA KENTUCKY INDUSTRY KEYWORD: MOTOR SPORTS AFTERMARKET SPORTS AUTOMOTIVE AUTOMOTIVE MANUFACTURING MANUFACTURING OTHER AUTOMOTIVE PERFORMANCE & SPECIAL INTEREST OFF-ROAD TRUCKS & SUVS SOURCE: Holley Performance Brands Copyright Business Wire 2025. PUB: 05/14/2025 08:30 AM/DISC: 05/14/2025 08:29 AM
Business Wire
14-05-2025
- Automotive
- Business Wire
Holley Performance Brands to Expand Ford Fest with New Truck and Off-Road Experiences
BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, is expanding its annual Ford Fest from a Mustang-centric event into a full-throttle celebration of all things Ford – with expanded truck and off-road experiences that tap into the surging growth of enthusiasts for Bronco and F-150 platforms. The 7th annual Ford Fest is an action-packed weekend of drag racing, off-road adventures and high-energy motorsports competitions. As the grand finale in Holley's nationwide series of flagship events, the highly anticipated festival will take place from September 26-27, 2025, at Beech Bend Raceway Park in Holley's hometown of Bowling Green, Kentucky. The announcement of the expansion comes after news that Holley Performance Brands would take full ownership of Ford Fest, after several years of hosting the event in partnership with the NMRA World Finals. 'As Ford Fest enters a new era, we're taking performance, safety, fun and excitement to the next level for Ford enthusiasts,' said Matthew Stevenson, President & CEO, Holley Performance Brands. 'Modern truck and off-road event experiences have become some of our most popular, so we're pushing the limits this year with new off-road Bronco challenges and bigger truck competitions. If you're passionate about Ford performance, this is the ultimate weekend to experience it firsthand.' Fest Firsts and Fan Favorites Ford Fest 2025 will introduce an array of new experiences for the truck and off-road enthusiast audience, including off-road skill training, obstacle courses and expert-led sessions on off-road driving and vehicle recovery for Bronco owners. Additionally, an all-new drag racing class called Truck Warz will provide even more competitive excitement for truck enthusiasts. Past Ford Fest fan favorites on the schedule include drag races, drift exhibitions, autocross, car shows and the wildly popular burnout contest. Additionally, a brand-new drag racing class will debut for vehicles powered by Ford's latest engine, the Godzilla, giving enthusiasts the chance to showcase how much performance they can unleash from this exciting platform. Exciting Performance Products on Display Attendees can also explore a wide range of product offerings tailored specifically for Ford performance and customization. The lineup includes innovative solutions from Holley's iconic brands to help Ford owners build faster, safer and more capable vehicles, such as: Simpson and RaceQuip safety gear – including helmets, fire suits, head and neck restraints and harnesses that provide critical protection on the track. Flowmaster performance exhaust systems – engineered to deliver aggressive sound and increased horsepower for Ford Mustangs, trucks and classic models. DiabloSport and Edge tuners and electronics – offering precision tuning and real-time vehicle data monitoring to unlock hidden performance in Ford gas and diesel engines. Godzilla engine swap solutions – providing components and support to help enthusiasts integrate Ford's powerful 7.3L V8 into a variety of performance builds. Holley EFI fuel management systems – providing reliable fuel delivery and engine management for everything from street-driven classics to full-blown race builds. With an estimated 20,000 attendees, 2,000 participating vehicles and more than 50 vendors and sponsors showcasing the latest Ford parts, accessories and technology, Ford Fest continues to grow as a premier event in the performance automotive space. For more information about Ford Fest, including participant registration and spectator tickets, click here. For more information about Holley's lineup of flagship events in 2025, click here. For more Holley company news, click here. About Holley Performance Brands Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit
